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Compare Adapt and Demandbase One 
Featured Products
At a Glance
Market Segments
Small-Business (64.3% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adapt
Star Rating
(2,787)4.6 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdaptDemandbase One
Star Rating
(1,915)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing a robust user interface and comprehensive data integration, making it easier for users to send updated communications and receive account recommendations based on purchase intent. This flexibility is particularly appreciated by organizations looking to enhance their marketing strategies.
- Users say that Adapt stands out for its intuitive design, which helps new users quickly navigate the platform without feeling overwhelmed. Features like targeted market access based on location and job titles are highlighted as significant benefits, making it a valuable tool for teams focused on lead generation.
- Reviewers mention that Demandbase One's support team is highly responsive, with users praising the quick resolution of issues. This level of support contributes to a positive overall experience, especially for those who rely on timely assistance for their marketing campaigns.
- According to verified reviews, Adapt has a slight edge in ease of use, with users noting that its straightforward interface allows for a smoother onboarding experience. This can be particularly beneficial for small businesses that may not have extensive resources for training.
- G2 reviewers highlight that Demandbase One offers a wider range of features, which some users find almost limitless. This includes advanced capabilities for account-based advertising and retargeting, making it a strong choice for mid-market organizations looking to scale their marketing efforts.
- Users report that while Adapt provides essential features for accessing target markets, it may not match the depth of functionality found in Demandbase One. However, its focus on specific user needs, such as job title and email address searches, makes it a solid option for small businesses aiming for targeted outreach.
Pricing
Entry-Level Pricing
Adapt
No pricing availableDemandbase One
No pricing availableFree Trial
Adapt
Free Trial is available
Demandbase One
No trial information availableRatings
Meets Requirements
8.6
1,924
8.5
1,485
Ease of Use
9.1
1,959
8.5
1,544
Ease of Setup
8.9
530
8.4
699
Ease of Admin
8.7
502
8.5
441
Quality of Support
8.6
1,685
8.8
1,297
Has the product been a good partner in doing business?
8.7
496
8.9
438
Product Direction (% positive)
8.0
1,787
8.2
1,422
Features by Category
Data Availability
8.1
850
7.5
616
8.1
805
8.4
634
8.0
732
|
Verified
8.1
596
7.9
7
7.8
85
Data Accuracy
8.0
862
7.2
615
8.1
804
8.0
628
8.1
7
7.8
83
Agentic AI - Sales Intelligence
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Platform
8.4
237
7.5
180
Feature Not Available
8.2
223
8.5
272
8.5
246
8.4
238
|
Verified
8.3
179
8.2
203
|
Verified
7.1
153
8.3
203
8.1
172
Features
8.4
692
8.2
479
8.2
552
8.7
514
8.1
557
|
Verified
7.7
440
8.2
554
|
Verified
8.1
472
8.3
742
|
Verified
8.5
601
Feature Not Available
8.1
518
8.3
597
|
Verified
7.9
480
Feature Not Available
8.0
418
Feature Not Available
7.3
316
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
Not enough data
8.8
290
|
Verified
Not enough data
8.9
308
Not enough data
8.8
234
Lead Management
Not enough data
8.7
297
Not enough data
8.3
279
Not enough data
8.5
306
Marketing Campaigns
Not enough data
8.5
264
Not enough data
8.3
247
Not enough data
8.4
253
Not enough data
8.4
271
Not enough data
8.5
276
Campaign Execution
Not enough data
8.5
249
Not enough data
8.7
238
Not enough data
8.7
236
Not enough data
8.4
203
Agentic AI - Account Data Management
Not enough data
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.3
37
Not enough data
8.3
37
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
72
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
145
Platform Data
Not enough data
8.4
149
Not enough data
8.1
139
Platform Additional Functionality
Not enough data
7.6
127
Not enough data
8.2
143
Agentic AI - Account-Based Advertising
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
81
8.2
22
8.0
76
8.2
22
8.2
78
8.1
23
8.0
68
8.1
23
8.6
77
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Platform
Not enough data
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Discovery
Not enough data
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Management
Not enough data
8.3
10
Not enough data
8.0
10
Platform
Not enough data
7.8
12
Not enough data
8.3
11
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
8.2
418
8.4
237
8.2
422
8.6
241
8.4
437
8.2
207
Lead Management
Feature Not Available
8.3
214
Feature Not Available
8.0
109
Feature Not Available
8.6
238
Marketing Campaigns
8.2
353
8.1
162
8.0
347
7.6
148
8.1
342
7.9
163
8.1
359
8.0
158
8.1
362
8.2
162
Data Availability - Marketing Account Intelligence
Not enough data
7.9
42
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.0
9
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.3
140
Not enough data
7.8
212
Not enough data
8.1
226
Not enough data
8.2
224
Not enough data
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adapt and Demandbase One are categorized as Marketing Account Intelligence, Lead Intelligence, and Sales Intelligence
Unique Categories
Adapt has no unique categories
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Adapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.9%
Marketing and Advertising
11.2%
Computer Software
7.8%
Staffing and Recruiting
4.8%
Market Research
3.7%
Other
58.6%
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Alternatives
Discussions
How do i subscribe in yearly bundle?
2 Comments
PR
You can subscribe to one of our yearly plans that works out for you direct from this pricing page. (https://www.adapt.io/prospector/pricing.htm)
If you...Read more
how did you make this tool success? Name out the marketing strategy you have applied
2 Comments
FM
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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