Compare ActiveCampaign and Zoho Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (50.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00 Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZoho Analytics
Star Rating
(281)4.2 out of 5
Market Segments
Small-Business (50.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansActiveCampaign vs Zoho Analytics
When assessing the two solutions, reviewers found ActiveCampaign easier to use and do business with overall. However, reviewers preferred the ease of set up with Zoho Analytics, along with administration.
- Reviewers felt that ActiveCampaign meets the needs of their business better than Zoho Analytics.
- When comparing quality of ongoing product support, reviewers felt that ActiveCampaign is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zoho Analytics over ActiveCampaign.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
ActiveCampaign
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.2
246
Ease of Use
8.2
11,257
8.0
251
Ease of Setup
8.0
7,190
8.1
150
Ease of Admin
8.4
6,337
8.2
136
Quality of Support
8.5
10,313
8.1
226
Has the product been a good partner in doing business?
8.8
6,195
8.5
130
Product Direction (% positive)
8.2
10,546
8.7
249
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
Not enough data
8.9
6310
|
Verified
Not enough data
8.5
6138
|
Verified
Not enough data
8.8
5772
|
Verified
Not enough data
Online Marketing
7.4
4386
|
Verified
Not enough data
7.9
4073
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3467
|
Verified
Not enough data
Lead Management
8.3
4358
|
Verified
Not enough data
8.0
3960
|
Verified
Not enough data
8.5
5105
|
Verified
Not enough data
8.0
3487
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3571
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.8
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2320
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5187
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3522
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3717
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
220
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Reports
Not enough data
8.1
180
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
114
Not enough data
8.3
176
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Advanced Analytics
Not enough data
8.4
90
Not enough data
8.5
162
Not enough data
7.8
131
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
180
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
114
Not enough data
8.3
176
|
Verified
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
180
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
114
Not enough data
8.3
176
|
Verified
Data Preparation
Not enough data
8.2
82
Not enough data
Feature Not Available
Data Modeling and Blending
Not enough data
8.3
82
Not enough data
8.5
88
Not enough data
8.4
80
Generative AI
Not enough data
7.9
13
Not enough data
8.1
13
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Advanced Analytics
Not enough data
8.4
90
Not enough data
8.5
162
Not enough data
7.8
131
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Reports
Not enough data
8.1
180
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
114
Not enough data
8.3
176
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
8.4
55
7.9
313
8.5
58
7.8
269
8.4
50
7.9
308
8.6
57
8.2
330
8.3
52
Predictive Analytics
8.0
292
7.8
48
7.8
276
7.7
46
7.3
240
7.8
48
7.4
266
7.9
48
Sales Management
8.2
318
8.1
48
7.6
181
Feature Not Available
8.0
304
8.3
54
8.3
349
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
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Not enough data
Data Analysis
Not enough data
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Not enough data
Decision Making
Not enough data
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Not enough data
Generative AI
Not enough data
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Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
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Not enough data
Campaign Planning
Not enough data
Not enough data
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Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zoho Analytics are categorized as Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Zoho Analytics is categorized as Embedded Business Intelligence, Analytics Platforms, Data Visualization, and Predictive Analytics
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
14.1%
Computer Software
8.7%
Financial Services
6.2%
Marketing and Advertising
5.4%
Management Consulting
4.3%
Other
61.2%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Zoho Analytics used for?
1 Comment
AP
Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making.
With features like interactive reporting ,...Read more
What is the use of Zoho?
1 Comment
SS
Zoho is a cloud-based software company that provides a suite of business and productivity applications.Read more
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