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Compare ActiveCampaign and HighLevel 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (95.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$97.00 Per Month
ActiveCampaign
Star Rating
(14,583)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHighLevel
Star Rating
(598)4.6 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective features and responsive customer support. One user noted, "The marketing automation functions really well, and if there is a question, the customer support will find a solution."
- Users say that HighLevel offers a comprehensive all-in-one solution, which is particularly beneficial for small business owners. Reviewers appreciate the platform's ability to consolidate various tools, stating, "I appreciate that HighLevel provides an all-in-one experience which keeps me more organized."
- According to verified reviews, ActiveCampaign is recognized for its user-friendly interface, making it accessible even for those with minimal experience in email automation. A recent user mentioned, "As someone who has minimal experience in email automations, this site is very easy to use."
- Reviewers mention that HighLevel's flexibility and ease of setup are standout features, with one user highlighting how it streamlines data collection on new leads and prospects, saying, "It helps us keep all our customer data in one place."
- G2 reviewers indicate that while ActiveCampaign has a higher overall satisfaction score, HighLevel shines in SMS marketing capabilities, with users noting its robust features for text messaging, including two-way communication and bulk SMS options.
- Users report that ActiveCampaign's pricing structure is more affordable, starting at $15, which is significantly lower than HighLevel's entry price of $97. This affordability is a key factor for many small businesses looking to manage costs effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
ActiveCampaign
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.8
11,110
8.7
199
Ease of Use
8.2
11,226
7.8
536
Ease of Setup
8.0
7,159
7.4
327
Ease of Admin
8.4
6,328
8.1
146
Quality of Support
8.5
10,285
8.1
193
Has the product been a good partner in doing business?
8.8
6,185
8.7
140
Product Direction (% positive)
8.2
10,517
8.9
196
Features by Category
Sales Force Automation
8.2
2100
|
Verified
8.8
111
7.0
1016
Feature Not Available
7.9
1763
|
Verified
9.0
114
7.7
1677
|
Verified
8.4
109
7.0
1220
|
Verified
7.5
84
7.6
1429
|
Verified
8.8
98
7.0
1205
|
Verified
8.3
83
6.9
1138
|
Verified
7.9
81
7.3
1277
|
Verified
8.1
88
Marketing Automation
9.0
2311
|
Verified
9.0
112
8.8
2201
|
Verified
9.1
105
8.5
2148
|
Verified
9.1
110
7.8
1481
|
Verified
8.4
99
Customer Support
7.6
1467
|
Verified
8.0
92
7.7
1626
|
Verified
Feature Not Available
7.9
1759
|
Verified
Feature Not Available
7.0
1322
|
Verified
8.2
96
7.5
1447
|
Verified
8.3
91
Reporting & Analytics
7.7
1948
|
Verified
8.4
96
7.9
2140
|
Verified
8.3
103
7.1
1287
|
Verified
Feature Not Available
Mobile & Social
7.3
1223
|
Verified
8.1
88
7.3
1327
|
Verified
8.3
102
7.1
1370
|
Verified
7.8
89
Platform
7.8
1979
|
Verified
8.5
110
8.0
1932
|
Verified
9.0
108
8.1
2025
|
Verified
8.6
99
7.3
1450
|
Verified
8.1
86
7.0
1348
|
Verified
Feature Not Available
Feature Not Available
8.3
83
8.3
2096
|
Verified
8.5
102
7.4
1475
|
Verified
7.9
83
Integration
8.1
1928
|
Verified
8.5
87
8.1
1934
|
Verified
8.3
92
7.8
1634
|
Verified
8.1
78
Generative AI
6.1
643
8.4
63
Agentic AI - CRM
6.5
89
7.8
22
6.4
88
8.5
22
6.7
90
8.9
22
6.3
86
8.3
21
6.5
88
8.6
22
6.5
87
8.4
21
6.6
88
8.3
21
Email Marketing
8.7
6471
|
Verified
8.9
91
8.9
6304
|
Verified
8.7
87
8.5
6138
|
Verified
8.4
84
8.8
5760
|
Verified
8.7
89
Online Marketing
7.4
4385
|
Verified
8.8
94
7.9
4077
|
Verified
8.7
79
7.8
3534
|
Verified
8.6
80
8.1
4865
|
Verified
8.2
87
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4358
|
Verified
8.8
78
8.0
3959
|
Verified
8.5
69
8.5
5103
|
Verified
8.7
75
8.0
3488
|
Verified
8.3
74
8.5
4348
|
Verified
8.8
84
8.1
3995
|
Verified
8.1
75
8.2
3793
|
Verified
8.8
77
8.0
3571
|
Verified
9.1
81
Campaign Management
8.0
3488
|
Verified
Feature Not Available
7.8
3105
|
Verified
8.4
76
7.2
2635
8.8
89
6.8
2334
|
Verified
Feature Not Available
Social
6.9
2322
|
Verified
Feature Not Available
7.3
2675
|
Verified
Feature Not Available
7.3
2547
|
Verified
8.5
77
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
8.5
79
Reporting & Analytics
8.1
5186
|
Verified
8.8
87
7.6
3588
|
Verified
8.5
79
7.2
2916
|
Verified
8.4
78
7.1
2722
|
Verified
8.4
76
6.9
2441
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
8.6
83
8.2
3518
|
Verified
8.9
85
8.3
3704
|
Verified
8.7
83
7.5
2401
|
Verified
8.0
63
7.0
2134
|
Verified
Feature Not Available
8.4
3714
|
Verified
8.5
76
7.5
2425
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
218
7.9
13
6.4
222
8.2
13
6.5
221
8.2
13
6.5
219
7.6
12
6.3
221
7.9
12
6.4
221
8.1
12
Integration
8.1
3755
|
Verified
8.5
77
8.1
3650
|
Verified
8.2
77
7.8
3127
|
Verified
8.4
72
Messenger
7.4
1123
9.2
6
5.9
976
8.5
8
6.5
1001
8.8
7
6.9
1043
8.6
6
Channels
6.4
987
9.5
7
7.3
1172
9.5
7
6.0
913
9.5
7
5.5
831
7.7
8
6.0
838
7.2
6
Customers
7.6
1233
9.0
7
7.4
1155
9.0
7
7.6
1293
9.0
7
7.6
1233
9.3
7
7.2
1181
9.0
7
Agentic AI - Conversational Marketing
6.2
30
6.3
5
6.1
30
6.3
5
6.4
29
7.0
5
6.2
30
Not enough data
5.9
29
6.3
5
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
9.1
62
6.8
139
9.4
62
7.6
153
9.2
58
7.6
142
9.2
61
7.3
130
Feature Not Available
Feature Not Available
8.7
54
8.2
169
8.8
58
7.1
142
8.7
59
SMS Platform
7.7
154
8.8
57
8.8
172
9.2
62
7.6
128
9.1
62
6.8
121
7.1
47
7.0
123
8.1
46
8.0
144
8.6
55
Agentic AI - SMS Marketing
8.4
20
7.4
9
8.5
20
8.3
9
8.5
20
8.7
9
8.3
20
8.0
9
8.4
20
7.7
8
8.2
20
8.1
8
Channels
Not enough data
8.3
11
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.7
11
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
8.6
6
6.8
28
8.9
6
6.3
28
8.8
7
Communication
8.3
126
9.3
7
8.1
113
8.1
6
8.4
118
9.7
6
7.7
94
9.4
6
7.8
78
7.2
6
Internal Use
7.9
166
8.3
10
7.8
98
7.2
6
8.2
103
7.8
6
8.1
99
9.2
6
7.7
87
7.3
5
8.1
100
9.3
7
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.3
48
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HighLevel are categorized as Marketing Automation, CRM, SMS Marketing, Conversational Marketing, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
HighLevel is categorized as AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, and Conversational Support
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
43.4%
Consulting
9.7%
Real Estate
5.0%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
32.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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