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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$97.00 Per Month
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHighLevel
Star Rating
(569)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing with a score of 9.0, where reviewers mention its robust automation features and user-friendly interface for creating campaigns. In contrast, HighLevel scores 8.8, with users noting its effective but slightly less intuitive email tools.
- Reviewers mention that HighLevel shines in Campaign Management, scoring 9.0, with users appreciating its comprehensive tracking and reporting capabilities. ActiveCampaign, while strong at 8.8, is noted for having a more complex setup process for campaigns.
- Users on G2 highlight that HighLevel offers superior Lead Management with a score of 9.0, where reviewers appreciate its seamless integration with CRM features. ActiveCampaign, scoring 8.5, is praised for its lead nurturing but is seen as less integrated compared to HighLevel.
- Reviewers mention that HighLevel's Automation features score 9.2, with users noting its ability to create complex workflows easily. ActiveCampaign, while still strong at 8.8, is seen as having a steeper learning curve for setting up advanced automations.
- Users say that HighLevel's Social Media Advertising capabilities score 8.5, with reviewers appreciating its comprehensive tools for managing ads across platforms. ActiveCampaign, scoring 7.0, is noted for lacking some advanced social media features that users desire.
- G2 users report that HighLevel's Customer Profiles feature scores 9.3, with reviewers highlighting its detailed segmentation and personalization options. ActiveCampaign, at 8.1, is recognized for its customer data management but is seen as less flexible in customization.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
ActiveCampaign
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
8.8
180
Ease of Use
8.2
11,127
7.8
516
Ease of Setup
8.0
7,064
7.4
307
Ease of Admin
8.4
6,283
8.1
131
Quality of Support
8.5
10,192
8.2
175
Has the product been a good partner in doing business?
8.8
6,142
8.7
125
Product Direction (% positive)
8.2
10,420
8.9
177
Features by Category
Sales Force Automation
8.2
2086
|
Verified
8.7
106
7.0
1015
Feature Not Available
7.9
1753
|
Verified
9.0
110
7.7
1670
|
Verified
8.3
106
7.0
1219
|
Verified
7.5
83
7.6
1426
|
Verified
8.8
96
7.0
1204
|
Verified
8.3
82
6.9
1137
|
Verified
7.9
80
7.3
1275
|
Verified
8.1
86
Marketing Automation
9.0
2296
|
Verified
8.9
104
8.8
2190
|
Verified
9.1
102
8.5
2141
|
Verified
9.0
105
7.8
1478
|
Verified
8.3
96
Customer Support
7.6
1467
|
Verified
8.0
91
7.7
1625
|
Verified
Feature Not Available
7.9
1757
|
Verified
Feature Not Available
7.0
1322
|
Verified
8.2
94
7.5
1446
|
Verified
8.2
90
Reporting & Analytics
7.7
1943
|
Verified
8.3
94
7.9
2138
|
Verified
8.3
102
7.1
1287
|
Verified
Feature Not Available
Mobile & Social
7.3
1223
|
Verified
8.1
88
7.3
1326
|
Verified
8.3
101
7.1
1370
|
Verified
7.8
89
Platform
7.8
1972
|
Verified
8.6
104
8.0
1922
|
Verified
8.9
102
8.1
2022
|
Verified
8.6
97
7.3
1449
|
Verified
8.0
85
7.0
1347
|
Verified
Feature Not Available
Feature Not Available
8.3
81
8.2
2088
|
Verified
8.5
98
7.5
1473
|
Verified
7.8
82
Integration
8.1
1923
|
Verified
8.5
85
8.1
1931
|
Verified
8.2
91
7.8
1631
|
Verified
8.1
78
Generative AI
6.1
642
8.3
60
Agentic AI - CRM
6.5
89
7.8
22
6.4
88
8.5
22
6.6
89
8.9
22
6.3
86
8.3
21
6.5
88
8.6
22
6.5
87
8.4
21
6.6
88
8.3
21
Email Marketing
8.7
6448
|
Verified
8.9
90
8.9
6273
|
Verified
8.7
86
8.5
6128
|
Verified
8.4
83
8.8
5730
|
Verified
8.7
88
Online Marketing
7.4
4370
|
Verified
8.8
90
7.9
4074
|
Verified
8.7
79
7.8
3531
|
Verified
8.5
78
8.1
4863
|
Verified
8.3
86
7.8
3466
|
Verified
Feature Not Available
Lead Management
8.3
4350
|
Verified
8.8
77
8.0
3958
|
Verified
8.5
69
8.5
5074
|
Verified
8.7
75
7.9
3484
|
Verified
8.3
74
8.5
4335
|
Verified
8.7
82
8.1
3984
|
Verified
8.1
74
8.2
3790
|
Verified
8.8
77
8.0
3561
|
Verified
9.1
81
Campaign Management
8.0
3484
|
Verified
Feature Not Available
7.7
3103
|
Verified
8.4
76
7.2
2634
8.8
87
6.8
2333
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2674
|
Verified
Feature Not Available
7.3
2546
|
Verified
8.5
76
7.1
2439
|
Verified
Feature Not Available
7.0
2396
|
Verified
8.5
78
Reporting & Analytics
8.1
5167
|
Verified
8.8
86
7.6
3584
|
Verified
8.5
79
7.2
2915
|
Verified
8.4
78
7.1
2721
|
Verified
8.4
76
6.9
2440
|
Verified
Feature Not Available
Platform
7.9
3716
|
Verified
8.6
82
8.1
3495
|
Verified
8.8
84
8.3
3703
|
Verified
8.7
83
7.5
2402
|
Verified
8.0
63
7.0
2134
|
Verified
Feature Not Available
8.4
3702
|
Verified
8.5
74
7.5
2423
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
216
7.9
13
6.4
219
8.2
13
6.5
218
8.2
13
6.4
216
7.6
12
6.2
217
7.9
12
6.4
219
8.1
12
Integration
8.1
3753
|
Verified
8.4
75
8.1
3645
|
Verified
8.2
77
7.8
3123
|
Verified
8.4
72
Messenger
7.4
1123
9.2
6
5.9
975
7.7
5
6.5
1001
8.6
6
6.9
1043
8.3
5
Channels
6.4
987
9.4
6
7.3
1172
9.4
6
5.9
913
9.4
6
5.5
831
7.5
6
6.0
838
6.7
5
Customers
7.6
1232
8.9
6
7.4
1154
8.9
6
7.6
1292
8.9
6
7.6
1232
9.2
6
7.2
1180
8.9
6
Agentic AI - Conversational Marketing
6.1
29
6.3
5
6.1
29
6.3
5
6.4
28
7.0
5
6.1
29
Not enough data
5.9
28
6.3
5
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
9.1
59
6.8
139
9.4
60
7.6
153
9.2
57
7.6
142
9.1
60
7.3
130
Feature Not Available
Feature Not Available
8.6
53
8.2
169
8.8
57
7.1
142
8.7
58
SMS Platform
7.7
154
8.8
57
8.8
171
9.2
62
7.6
128
9.1
62
6.8
121
7.1
47
7.0
123
8.1
46
8.0
144
8.6
55
Agentic AI - SMS Marketing
8.4
20
7.4
9
8.5
20
8.3
9
8.5
20
8.7
9
8.3
20
8.0
9
8.4
20
7.7
8
8.2
20
8.1
8
Channels
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
8.6
6
6.7
27
8.9
6
6.2
27
8.6
6
Communication
8.3
125
9.3
7
8.1
112
8.1
6
8.4
117
9.7
6
7.7
93
9.4
6
7.8
77
7.2
6
Internal Use
7.9
166
8.3
10
7.8
97
7.2
6
8.2
102
7.8
6
8.1
98
9.2
6
7.7
86
7.3
5
8.1
99
9.3
7
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HighLevel are categorized as Marketing Automation, CRM, SMS Marketing, Conversational Marketing, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
HighLevel is categorized as AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, and Conversational Support
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
44.0%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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