# ActiveCampaign vs HighLevel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in user experience, particularly with its intuitive visual automation builder. Users appreciate how it allows them to create flowcharts that visually represent the paths contacts take, making it easier to manage complex workflows.
- **Users say** that HighLevel stands out for its comprehensive suite of features, which many find to be a great value for money. Reviewers highlight its ability to serve as a one-stop solution for follow-up and marketing needs, simplifying campaign setup and automation.
- **According to verified reviews** , ActiveCampaign has a quicker implementation process, with many users praising its easy integration with tools like Google Sheets. This seamless setup helps users get started without a steep learning curve.
- **Reviewers mention** that while HighLevel offers a robust set of options, it may require a bit of a learning curve to fully utilize its capabilities. However, once users get accustomed to the platform, they find it incredibly powerful for managing their marketing efforts.
- **G2 reviewers highlight** that ActiveCampaign's customer support is highly rated, with users noting the quality of assistance they receive. Many appreciate the responsive support team that helps them navigate any challenges they encounter.
- **Users report** that HighLevel's onboarding process is particularly effective, with dedicated specialists available to answer questions and guide new users. This personalized support helps users feel more confident in using the platform from the start.



| | ActiveCampaign | HighLevel | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 14,686 | 638 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (94.7% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $97.00 Per Month | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (848 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (419 reviews)
- Expensive (403 reviews)

### HighLevel

Pros:
- Features (156 reviews)
- Helpful (140 reviews)

Cons:
- Learning Curve (141 reviews)
- Missing Features (91 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | HighLevel | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11208 reviews) | 8.7 (219 reviews) | 
  | **Ease of Use** | 8.2 (11327 reviews) | 7.8 (557 reviews) | 
  | **Ease of Setup** | 8.0 (7262 reviews) | 7.4 (346 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.0 (162 reviews) | 
  | **Quality of Support** | 8.5 (10372 reviews) | 8.1 (213 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.6 (156 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10601 reviews) | 9.0 (213 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **HighLevel** | 8.4/10 | 177 |

#### Sales Force Automation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | 8.8 (116 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 9.1 (118 reviews) | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | 8.4 (111 reviews) | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 7.5 (83 reviews) | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.8 (98 reviews) | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 8.3 (84 reviews) | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 7.9 (81 reviews) | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.1 (88 reviews) | 

#### Marketing Automation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | 9.0 (119 reviews) | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 9.1 (109 reviews) | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 9.1 (115 reviews) | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.3 (99 reviews) | 

#### Customer Support

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.0 (93 reviews) | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Feature Not Available | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | Feature Not Available | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.1 (98 reviews) | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.2 (92 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.4 (97 reviews) | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.3 (107 reviews) | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Feature Not Available | 

#### Mobile & Social

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.0 (88 reviews) | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 8.3 (103 reviews) | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.7 (89 reviews) | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | 8.5 (110 reviews) | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 9.0 (109 reviews) | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.6 (99 reviews) | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.1 (85 reviews) | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | Feature Not Available | 8.3 (82 reviews) | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.4 (102 reviews) | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 7.8 (82 reviews) | 

#### Integration

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.5 (86 reviews) | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.3 (91 reviews) | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.1 (77 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 8.5 (64 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 7.8 (24 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 8.5 (21 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 8.9 (23 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 8.3 (20 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 8.4 (23 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 8.4 (20 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 8.3 (20 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7450 |
| **HighLevel** | 8.5/10 | 124 |

#### Email Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | 8.9 (93 reviews) | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | 8.7 (89 reviews) | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | 8.4 (86 reviews) | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | 8.8 (92 reviews) | 

#### Online Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 8.8 (96 reviews) | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 8.7 (80 reviews) | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | 8.6 (81 reviews) | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 8.2 (88 reviews) | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Feature Not Available | 

#### Lead Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | 8.8 (79 reviews) | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 8.5 (70 reviews) | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | 8.8 (76 reviews) | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 8.3 (75 reviews) | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | 8.8 (85 reviews) | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 8.1 (76 reviews) | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | 8.8 (78 reviews) | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | 9.1 (83 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | 8.5 (77 reviews) | 
| **Calendaring** | 7.2 (2638 reviews) | 8.8 (91 reviews) | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Feature Not Available | 

#### Social

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Feature Not Available | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | 8.6 (78 reviews) | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | 8.6 (80 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | 8.8 (88 reviews) | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | 8.5 (80 reviews) | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | 8.4 (79 reviews) | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 8.3 (77 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Feature Not Available | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | 8.6 (82 reviews) | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | 8.8 (84 reviews) | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 8.7 (82 reviews) | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | 8.0 (62 reviews) | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.4 (3734 reviews) ✓ Verified | 8.4 (76 reviews) | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | 8.1 (14 reviews) | 
| **Multi-step Planning** | 6.4 (221 reviews) | 8.2 (13 reviews) | 
| **Cross-system Integration** | 6.5 (219 reviews) | 8.2 (13 reviews) | 
| **Adaptive Learning** | 6.4 (218 reviews) | 7.6 (12 reviews) | 
| **Proactive Assistance** | 6.3 (222 reviews) | 7.9 (12 reviews) | 
| **Decision Making** | 6.4 (220 reviews) | 8.1 (12 reviews) | 

#### Integration

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 8.4 (76 reviews) | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | 8.2 (76 reviews) | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | 8.3 (71 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **HighLevel** | 8.3/10 | 11 |

#### Messenger

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | 9.2 (6 reviews) | 
| **AI** | 5.9 (976 reviews) | 8.1 (9 reviews) | 
| **Live Chat** | 6.6 (1002 reviews) | 8.5 (8 reviews) | 
| **Customization Interface** | 6.9 (1044 reviews) | 7.6 (7 reviews) | 

#### Channels

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | 9.6 (8 reviews) | 
| **Website** | 7.3 (1173 reviews) | 9.6 (8 reviews) | 
| **Text Message (SMS)** | 6.0 (915 reviews) | 9.6 (8 reviews) | 
| **Voice Assistants** | 5.5 (832 reviews) | 7.7 (8 reviews) | 
| **Other** | 6.0 (839 reviews) | 7.2 (6 reviews) | 

#### Customers

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | 9.0 (7 reviews) | 
| **Profiles** | 7.4 (1156 reviews) | 9.2 (8 reviews) | 
| **Analytics** | 7.6 (1294 reviews) | 9.2 (8 reviews) | 
| **Lead Gathering** | 7.6 (1235 reviews) | 9.4 (8 reviews) | 
| **Sales Conversion** | 7.2 (1182 reviews) | 8.8 (8 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | 6.3 (5 reviews) | 
| **Multi-step Planning** | 6.1 (30 reviews) | 6.3 (5 reviews) | 
| **Cross-system Integration** | 6.4 (29 reviews) | 7.0 (5 reviews) | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **HighLevel** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **HighLevel** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **HighLevel** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **HighLevel** | 8.5/10 | 76 |

#### Text Messaging

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | 9.1 (62 reviews) | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | 9.4 (62 reviews) | 
| **Text Scheduler** | 7.6 (155 reviews) | 9.2 (59 reviews) | 
| **Automatic Replies** | 7.6 (144 reviews) | 9.2 (62 reviews) | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Feature Not Available | 
| **MMS Marketing** | Feature Not Available | 8.7 (55 reviews) | 
| **Personalization** | 8.2 (171 reviews) | 8.8 (58 reviews) | 
| **Transactional SMS** | 7.1 (144 reviews) | 8.7 (59 reviews) | 

#### SMS Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | 8.8 (57 reviews) | 
| **Automation** | 8.8 (174 reviews) | 9.1 (64 reviews) | 
| **White Label** | 7.6 (130 reviews) | 9.1 (62 reviews) | 
| **Text-to-Landline** | 6.8 (123 reviews) | 7.1 (47 reviews) | 
| **Short Codes** | 7.0 (125 reviews) | 8.1 (46 reviews) | 
| **API Integration** | 8.0 (146 reviews) | 8.6 (56 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | 7.4 (9 reviews) | 
| **Multi-step Planning** | 8.5 (20 reviews) | 8.3 (9 reviews) | 
| **Cross-system Integration** | 8.5 (20 reviews) | 8.7 (9 reviews) | 
| **Natural Language Interaction** | 8.3 (20 reviews) | 8.0 (9 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 7.7 (8 reviews) | 
| **Decision Making** | 8.2 (20 reviews) | 8.1 (8 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.2/10 | 15 |

#### Channels

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | 8.5 (12 reviews) | 
| **Open Listening** | Not enough data | 7.7 (10 reviews) | 
| **Physical Media** | Not enough data | 7.4 (9 reviews) | 

#### Design

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.3 (9 reviews) | 
| **Create Content** | Not enough data | 7.9 (12 reviews) | 
| **Personalization** | Not enough data | 9.0 (10 reviews) | 
| **Inbound Identification** | Not enough data | 8.0 (9 reviews) | 
| **Regulatory Compliance** | Not enough data | 9.3 (9 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (10 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (9 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.4/10 | 6 |

#### Productivity Tools

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | Not enough data | 8.0 (5 reviews) | 
| **Workflows** | Not enough data | 8.9 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.0 (5 reviews) | 
| **Tagging System** | Not enough data | 8.3 (6 reviews) | 

#### Analytics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Trends** | Not enough data | 8.3 (5 reviews) | 
| **Performance Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Email Tracking** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **HighLevel** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **HighLevel** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **HighLevel** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.8/10 | 10 |

#### Responses

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Personalization** | Not enough data | 9.2 (8 reviews) | 
| **Route To Human** | Not enough data | 9.4 (9 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.5 (8 reviews) | 

#### Automation - AI Agents

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.2 (8 reviews) | 
| **Lead Generation** | Not enough data | 9.2 (8 reviews) | 
| **Document Processing** | Not enough data | 8.5 (8 reviews) | 
| **Feedback Collection** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.8 (8 reviews) | 
| **Integration** | Not enough data | 9.2 (8 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.2 (8 reviews) | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 8.1 (8 reviews) | 
| **Adaptive Responses** | Not enough data | 8.8 (8 reviews) | 
| **Task Execution** | Not enough data | 8.3 (8 reviews) | 
| **Problem Solving** | Not enough data | 8.3 (8 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.9/10 | 9 |

#### Responses

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customization** | Not enough data | 9.5 (7 reviews) | 
| **Control** | Not enough data | 7.3 (5 reviews) | 
| **Route To Human** | Not enough data | 9.5 (7 reviews) | 
| **Menu bars** | Not enough data | 9.5 (7 reviews) | 
| **Drip sequences** | Not enough data | 9.5 (7 reviews) | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Live chat** | Not enough data | 8.6 (7 reviews) | 
| **Integrations** | Not enough data | 9.3 (7 reviews) | 
| **Branding** | Not enough data | 8.6 (7 reviews) | 
| **Analytics** | Not enough data | 8.6 (7 reviews) | 
| **A/B testing** | Not enough data | 8.3 (7 reviews) | 
| **Role-based access** | Not enough data | 9.5 (7 reviews) | 
| **Collection of information** | Not enough data | 9.5 (7 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (7 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **HighLevel** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 9.6/10 | 9 |

#### Conversational Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Personalization** | Not enough data | 9.7 (6 reviews) | 
| **Omnichannel** | Not enough data | 9.7 (6 reviews) | 
| **Contextual Engagement** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Engagement** | Not enough data | 9.7 (6 reviews) | 

#### Support Automation

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 9.7 (6 reviews) | 
| **Seamless Escalation** | Not enough data | 9.7 (6 reviews) | 
| **Transcripts** | Not enough data | 9.7 (6 reviews) | 
| **Self-Serve Support** | Not enough data | 9.7 (6 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.8 (7 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **HighLevel** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.5/10 | 13 |

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 8.8 (7 reviews) | 

#### Communication

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.4 (8 reviews) | 
| **Notifications** | Not enough data | 7.9 (7 reviews) | 
| **Targeted Emails** | Not enough data | 9.8 (7 reviews) | 
| **In-App Messaging** | Not enough data | 9.5 (7 reviews) | 
| **Co-Browsing** | Not enough data | 7.2 (6 reviews) | 

####  Internal Use

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (9 reviews) | 
| **Conversation Archiving** | Not enough data | 7.2 (6 reviews) | 
| **Lead Development** | Not enough data | 7.6 (7 reviews) | 
| **Knowledge Base** | Not enough data | 9.3 (7 reviews) | 
| **Team Inbox ** | Not enough data | 7.3 (5 reviews) | 
| **Customer Profiles** | Not enough data | 9.4 (8 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **HighLevel** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Phone Calls** | Not enough data | Not enough data | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **HighLevel** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **HighLevel** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.4/10 | 50 |

#### Consumer Intelligence

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customer Feedback** | Not enough data | Feature Not Available | 
| **Competitive Intelligence** | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Revenue Reporting** | Not enough data | 8.4 (38 reviews) | 
| **Corporate Reporting** | Not enough data | 7.6 (37 reviews) | 
| **Dashboard** | Not enough data | 8.6 (43 reviews) | 

#### Media Monitoring

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Feature Not Available | 
| **Social Media Management** | Not enough data | 8.5 (47 reviews) | 
| **Digital Media Monitoring** | Not enough data | Feature Not Available | 

#### In-House Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Employee Performance** | Not enough data | 8.1 (39 reviews) | 
| **Team Workflow** | Not enough data | 8.6 (40 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (30 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | 8.8/10 | 63 |

#### Customizations

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Templates** | Not enough data | 8.8 (52 reviews) | 
| **Drag and Drop** | Not enough data | 9.3 (52 reviews) | 
| **HTML Input** | Not enough data | 8.8 (43 reviews) | 
| **Domain Name** | Not enough data | 9.1 (47 reviews) | 

#### Growth

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **SEO** | Not enough data | Feature Not Available | 
| **Site Analytics** | Not enough data | 8.5 (48 reviews) | 
| **Marketing Tools** | Not enough data | 9.5 (47 reviews) | 
| **E-Commerce** | Not enough data | 8.0 (49 reviews) | 
| **Hosting** | Not enough data | 8.3 (46 reviews) | 

#### Content

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Email Integrations** | Not enough data | 9.1 (50 reviews) | 
| **Content Management** | Not enough data | 8.8 (48 reviews) | 
| **Permissions** | Not enough data | 8.9 (46 reviews) | 
| **WordPress Tool** | Not enough data | 8.5 (39 reviews) | 

#### Support

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Customer Support** | Not enough data | 8.3 (48 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing)

**Unique to ActiveCampaign (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to HighLevel (9):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | HighLevel | 
|---|---|---|
| **Small-Business** | 91.9% | 94.7% | 
| **Mid-Market** | 7.2% | 4.3% | 
| **Enterprise** | 1.0% | 1.0% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### HighLevel

- **Marketing and Advertising:** 43.3%
- **Consulting:** 9.7%
- **Real Estate:** 4.9%
- **Health, Wellness and Fitness:** 4.4%
- **Professional Training & Coaching:** 4.3%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 1.9%
- **E-Learning:** 1.7%
- **Other:** 22.0%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2038 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13804 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 2 comments
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."
- Title: [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried using HighLevel's workflow automation for lead follow-up? You can set up automated sequences that send..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-highlevel)