Compare 6sense Revenue Marketing and AdRoll ABM (Formerly RollWorks) 
At a Glance
Market Segments
Mid-Market (54.4% of reviews)
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.
No pricing available
6sense Revenue Marketing
Star Rating
(1,370)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.
Learn more about 6sense Revenue MarketingAdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that 6sense Revenue Marketing excels in integrating various functionalities, combining intent data, AI-driven insights, and account-based marketing orchestration into a single platform. Users appreciate the predictive analytics that help prioritize accounts based on fit and buying stage, making it a powerful tool for targeted marketing efforts.
- Users say that AdRoll ABM (Formerly RollWorks) offers a user-friendly experience, particularly highlighting its easy setup for display advertising campaigns. Reviewers commend the support from account managers during onboarding, which enhances the overall experience and helps users see immediate ROI.
- According to verified reviews, 6sense Revenue Marketing stands out for its seamless integration with Salesforce, allowing users to target accounts directly without the hassle of uploading lists. This feature significantly streamlines the workflow for sales teams, making it a preferred choice for those already using Salesforce.
- Reviewers mention that while both platforms are intuitive, AdRoll ABM (Formerly RollWorks) has received praise for its visibility into campaign performance. Users find it easier to adjust and improve their strategies over time, thanks to the insights provided by the platform.
- G2 reviewers highlight that 6sense Revenue Marketing has a higher overall satisfaction score, reflecting its robust capabilities in account-based advertising and orchestration. Users appreciate the platform's ability to improve efficiencies and streamline processes, which is crucial for busy marketing teams.
- Users report that while AdRoll ABM (Formerly RollWorks) is effective for display advertising, it may not match the comprehensive features of 6sense Revenue Marketing, particularly in areas like predictive analytics and account prioritization. This difference can impact users looking for a more integrated marketing solution.
Pricing
Entry-Level Pricing
6sense Revenue Marketing
6sense Revenue Marketing Subscription
Contact Us
1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.
6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package.
- Contact us for more information
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
6sense Revenue Marketing
No trial information availableAdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
1,018
8.4
505
Ease of Use
8.0
1,083
8.4
510
Ease of Setup
7.5
600
8.3
335
Ease of Admin
8.1
378
8.6
259
Quality of Support
8.5
906
8.9
485
Has the product been a good partner in doing business?
8.9
382
8.9
264
Product Direction (% positive)
8.5
974
8.6
470
Features by Category
Data Availability
Not enough data
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Features
Not enough data
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Channel Functionality
Not enough data
8.6
185
Platform Interoperability
Not enough data
7.4
75
Agentic AI - Display Advertising
Not enough data
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Campaign Management
Not enough data
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Targeting
Not enough data
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Platform
Not enough data
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Lead Intelligence
8.3
178
|
Verified
8.2
87
|
Verified
8.7
187
8.6
93
8.1
178
7.8
75
Lead Management
8.6
192
8.3
101
8.0
190
7.5
79
8.4
189
8.2
99
Marketing Campaigns
8.0
173
8.0
90
7.5
153
7.5
76
7.8
166
7.7
82
8.0
136
7.8
74
|
Verified
7.4
172
7.9
85
Campaign Execution
7.3
155
7.3
62
8.4
180
8.3
89
8.4
178
8.4
82
7.5
154
7.4
64
Agentic AI - Account Data Management
7.8
26
6.7
30
7.8
25
7.1
32
7.5
25
6.9
29
7.7
24
6.7
29
7.7
25
7.0
30
Messenger
7.4
86
Not enough data
7.4
89
Not enough data
7.4
11
Not enough data
8.2
16
Not enough data
Channels
Feature Not Available
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
79
Not enough data
Customers
8.1
83
Not enough data
7.7
78
Not enough data
8.0
81
Not enough data
7.8
79
Not enough data
7.4
80
Not enough data
Agentic AI - Conversational Marketing
7.8
27
Not enough data
7.8
27
Not enough data
7.8
27
Not enough data
7.1
28
Not enough data
7.7
28
Not enough data
7.3
27
Not enough data
7.9
27
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.6
7
Not enough data
9.0
14
Not enough data
9.1
13
Not enough data
9.7
10
Not enough data
Organization
8.9
9
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
Performance Analysis
7.7
5
Not enough data
8.5
10
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Agentic AI - Retargeting
Not enough data
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
7.4
288
7.4
90
8.0
295
8.1
97
7.0
209
6.9
60
Platform Additional Functionality
8.3
299
8.4
96
8.1
232
7.9
71
7.4
212
7.3
51
8.2
240
8.0
76
8.2
246
8.2
88
Platform Basics
8.2
220
8.7
35
8.5
251
8.2
37
7.8
213
8.0
34
7.8
89
9.3
9
7.4
97
8.6
6
Platform Data
7.9
220
8.5
40
7.6
205
8.2
33
Platform Additional Functionality
8.2
233
8.7
39
Agentic AI - Account-Based Orchestration Platforms
6.8
83
7.8
6
7.1
81
7.8
6
6.9
79
7.2
6
6.8
78
7.2
6
6.8
81
7.8
6
Artificial Intelligence
7.9
117
8.6
7
7.2
80
6.7
5
Platform Basics
7.9
333
8.6
217
Platform Data
7.9
333
8.3
214
7.4
325
7.6
197
Platform Additional Functionality
7.1
305
Feature Not Available
8.0
326
8.1
206
Agentic AI - Account-Based Advertising
6.6
50
6.4
22
6.7
50
6.4
22
7.0
48
6.7
22
6.5
47
6.9
21
6.6
48
6.1
22
6.7
47
6.6
24
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.8
7
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Targeting
Not enough data
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Platform
Not enough data
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Platform Interoperability
Not enough data
7.3(won by default)
25
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3(won by default)
48
Campaign Management
Not enough data
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Targeting
Not enough data
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Platform
Not enough data
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Targeting
Not enough data
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Demand Side Platforms
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Platform
Not enough data
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
7.3
32
Not enough data
Agentic AI - Lead Scoring
7.8
22
Not enough data
8.4
22
Not enough data
7.8
22
Not enough data
7.7
22
Not enough data
Attribution
7.9
163
Not enough data
7.5
157
Not enough data
7.8
185
|
Verified
Not enough data
Discovery
7.9
198
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
Management
7.7
146
Not enough data
7.8
165
Not enough data
Platform
7.9
193
|
Verified
Not enough data
7.8
134
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
40
5.3
5
7.5
40
4.7
5
7.3
40
5.3
5
7.1
40
5.3
5
Lead Intelligence
8.2
292
8.3
62
8.5
300
8.4
77
7.9
282
7.6
59
Lead Management
8.5
283
8.6
71
8.0
280
7.8
49
8.5
282
8.4
57
Marketing Campaigns
7.6
252
7.8
48
Feature Not Available
7.3
40
7.5
240
7.8
42
Feature Not Available
8.1
42
7.4
239
8.1
47
Data Availability - Marketing Account Intelligence
7.7
133
7.1
11
Data Accuracy - Marketing Account Intelligence
7.6
133
7.0
11
Agentic AI - Account-Based Analytics
6.9
41
6.9
18
7.2
42
7.1
18
6.6
42
6.8
18
6.7
42
6.7
17
6.5
41
6.6
18
Lead Intelligence
8.1
327
8.0
111
8.5
343
8.3
129
7.7
327
7.4
109
Lead Management
8.4
334
8.3
123
8.0
339
7.8
102
8.2
337
8.4
124
Marketing Campaigns
7.7
301
7.8
107
Feature Not Available
7.4
94
7.5
300
7.6
110
7.8
301
7.5
101
7.4
304
7.5
111
7.9
295
8.3
119
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
6sense Revenue Marketing and AdRoll ABM (Formerly RollWorks) are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Visitor Identification
Unique Categories
6sense Revenue Marketing is categorized as Conversational Marketing, Lead Scoring, AI Sales Assistant, and Revenue AI Platforms
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Lead Intelligence, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
6sense Revenue Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.4%
Information Technology and Services
19.8%
Marketing and Advertising
5.4%
Computer & Network Security
4.8%
Financial Services
4.5%
Other
26.1%
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Alternatives
Discussions
6sense Revenue Marketing has no discussions with answers
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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