Hootsuite
Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.
Average Rating: 4.3/5.0
Total Reviews: 7,404
How Do G2 Users Rate Hootsuite?
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
- Social Publishing: 8.9/10 (Category avg: 9.1/10)
- Campaign Optimization: 8.2/10 (Category avg: 8.6/10)
- Social Analytics: 8.1/10 (Category avg: 8.6/10)
Who Is the Company Behind Hootsuite?
- Seller: Hootsuite
- Company Website:
- Year Founded: 2008
- HQ Location: Vancouver, BC
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Twitter: @hootsuite
6,164,377 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,763 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager, Marketing Manager
- Top Industries: Marketing and Advertising, Non-Profit Organization Management
- Company Size: 59% Small, 29% Medium
What Do G2 Reviewers Say About Hootsuite?
AI-generated summary from verified user reviews
Pros
- Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
- Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
- Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
- Users value Hootsuite for its time-saving features that streamline social media management across multiple platforms effortlessly.
- Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
Cons
- Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
- Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
- Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.
- Users experience linking issues with Instagram, affecting DM automation and overall integration within Hootsuite.
- Users find the missing features in Hootsuite limit their automation and integration capabilities, complicating their social media management.
What Are Recent G2 Reviews of Hootsuite?
"Simplifies Social Media with Intuitive Interface"
Rating: 4.5/5.0 stars
— Nathan I.
"Easy-to-Use Platform with Helpful Insights and Smooth Integrations"
Rating: 4.5/5.0 stars
— Annie P.
What Are G2 Users Discussing About Hootsuite?
- How is Hootsuite helping businesses manage their social media presence more effectively and efficiently? - 2 comments
- How is Hootsuite being used to enhance operational efficiency and user experience in its specific field? - 1 comment
- What is Hootsuite used for? - 2 comments
- What is Hootsuite Social Advertising used for? - 1 comment
- What do you get with free Hootsuite? - 4 comments
Social Media Management Software Buying Insights at a Glance
Social media management tools are software platforms designed to help organizations and individuals manage their social media presence across multiple channels. These tools allow brands, influencers, celebrities, and other public figures to plan, schedule, publish, monitor, and analyze social media activity from a single platform.
Most social media management tools provide features such as content scheduling, social media calendar management, campaign planning, collaboration workflows, approval processes, and analytics dashboards. By centralizing these capabilities, the tools help teams coordinate content creation, maintain consistent posting schedules, and monitor performance across different social networks.
With social media becoming a primary channel for marketing, communication, and audience engagement, especially as Gen-Z audiences increasingly interact with brands online, organizations rely on dedicated tools to scale their social media operations. Advances in search algorithms, data analytics, and generative AI have further expanded the capabilities of these platforms, driving smarter content planning, automation, and performance insights.
My analysis of G2 reviews showed that buyers often prioritize social media management tools that serve as operational hubs for planning content, managing approvals, publishing posts, and measuring the effectiveness of social media campaigns through detailed analytics and reporting.
Social media management tools have a strong approval rate among the G2 community, with an average star rating of 4.53/5. Reviewers also report strong usability signals: Ease of Use averages 6.36/7, with a very high Likely to Recommend average of 9.07/10 (about 73.8% of reviewers give a 9–10). These are the patterns I typically see when teams successfully standardize on the best social media management tools and retire ad-hoc posting workflows.
Across the reviews, the most common business value is time compression: teams rely on social media management tools to plan ahead, keep a consistent publishing cadence, and coordinate cross-functional work without losing track of what’s live on each channel. I also see evidence that these social media management platforms are frequently evaluated in a competitive context. For example, 26.3% of respondents who answered the switch question said they did switch from another tool. So, buyers should expect meaningful differences in workflow depth, channel coverage, reporting, and reliability.
If you’re comparing social media management solutions, prioritize what will reduce rework (approvals, calendars, asset reuse, and error-proof publishing) while keeping day-to-day execution easy for both occasional contributors and power users.
Common Use Cases and How Businesses Benefit
Most products in this category are priced by a mix of seats (users), social profiles, and feature tiers (e.g., analytics depth, listening, approvals, governance). Many vendors offer tiered or freemium plans, with each tier giving access to more advanced features.
Top 6 FAQs for Software Buyers
G2’s top-rated Social Media Management software, based on 6,726+ verified reviews, includes Vista Social, Zoho Social, Birdeye, and HubSpot Marketing Hub.