Loomly does not offer a permanent free tier, but G2's pricing data for Loomly confirms a free trial is available for evaluating the platform before committing. Loomly's paid plans start at $32/month for the Base tier, which includes 2 users, 10 social accounts, basic analytics, and core scheduling features. Upgrading to Loomly's Standard plan at $60/month adds advanced analytics, content export, and IM integrations. Higher tiers unlock custom roles, custom workflows, and custom branding. G2 reviewers note that analytics and collaboration features are the primary drivers for upgrading, with some users on the Base plan wishing advanced analytics were included at entry-level pricing.