Buffer Pricing Overview

Free Trial

Free

For individuals and businesses getting started with social media.

Essentials

Starting at $6.00

Per Month

The Essentials plan is suited for individual creators and professionals who need unlimited publishing capacity. Priced per channel, it removes the scheduling cap and extends analytics history beyond 30 days

Team

Starting at $12.00

Per Month

For teams who want unlimited user seating, collaboration, and reporting.

Agency

Starting at $100.00

Per Month

For agencies that need to connect a large number of channels

Buffer's pricing model is designed for creators and small teams who want to scale their social media presence without overpaying for unused features. The platform offers three tiers: a Free plan supporting up to three channels with 10 scheduled posts each, an Essentials plan at $5/month per channel with unlimited scheduling and advanced analytics, and a Team plan at $10/month per channel adding unlimited users, approval workflows, and custom permissions. Annual billing saves 20%. Nonprofit organizations receive a 50% discount on paid plans. Unlike enterprise-focused competitors with complex per-seat pricing, Buffer's per-channel model means costs scale with actual usage—and the average price per channel decreases as you add more accounts.

Buffer has 4 pricing editions, from $0 to $100. A free trial of Buffer is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Buffer is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Buffer must be conducted with the seller.

Pricing information was last updated on December 01, 2025

Top-Rated Alternatives

HubSpot Marketing Hub

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Buffer Alternatives Pricing

The following is a quick overview of editions offered by other Social Media Management Tools

HubSpot Marketing Hub Marketing Hub Free	$0.00	For business owners and marketers who want to start generating website leads and tracking contact activity — for free. Forms Contact activity Contact management Contact & company insights Ad management Conversations inbox Team email Live chat Conversational bots Reporting dashboards Show More
Hootsuite Standard	$99.001 user Per Month	Up to 10 social accounts Unlimited post scheduling Best time to post recommendations AI caption, hashtag, and ideas generator Canva templates and content library One inbox for all social accounts DM automations Search the past 7 days for brand and competitor mentions Analyze brand and competitor sentiment Benchmark against 5 competitors Assign DMs to teammates … and much more! Show More
Sprout Social Standard	Starting at $199.001 user/per month (billed annually)	5 social profiles All-in-one social inbox Social content calendar Publish, schedule, draft and queue posts Review management Profiles, keywords and locations monitoring Group, profile and post-level reporting Paid promotion tools to boost Facebook posts iOS and Android mobile apps Show More

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Buffer alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Buffer Pricing Reviews

(2)

Mate K.

CEO

Information Technology and Services

Small-Business (50 or fewer emp.)

8/11/2025

"My go-to app for basic social media management"

5/5

What do you like best about Buffer?

I've been using Buffer for years (free plan) to automate social media postings, and it's been working really well for basic features (without using advanced features or AI) Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's quite expensive to upgrade and use advanced features or AI Review collected by and hosted on G2.com.

Shishu Raj P.

Assistant Vice President

Small-Business (50 or fewer emp.)

9/16/2025

"To improve and simplify your social media routine, Buffer is a powerful scheduling application"

3.5/5

What do you like best about Buffer?

What I genuinely love most about Buffer is how simple and clean it makes everything.

It takes the overwhelming feeling out of social media management. You get this beautiful, easy-to-use content calendar where you can quickly see the entire week ahead. That way, you can step back, plan your content, and then the app just reliably takes care of the posting for you.

For me, that simplicity and the ability to schedule things out in bulk is a total time-saver—it lets me actually focus on creating good content instead of constantly fiddling with different platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors.

The main complaints are:

Limited Engagement & Listening: It doesn't offer robust tools for social listening (monitoring brand mentions across the web) or a unified inbox for quickly managing all comments and replies.

Basic Analytics: The reports are often considered too shallow for large teams that require in-depth competitive or custom reporting.

Cost for Scale: The pricing can get expensive quickly if you manage a large number of social accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer solves three main problems:

Time Management: It lets you schedule posts in advance across all your social accounts from one place, eliminating the need for daily manual posting.

Inconsistency: It ensures a consistent content flow by automatically posting at optimal times, even when you're busy.

Lack of Insight: It provides simple analytics to help you quickly see what content performs best so you can refine your strategy.

Benefit: You save significant time while maintaining a professional, data-driven, and consistent social media presence. Review collected by and hosted on G2.com.