# Best Enterprise PR CRM Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall PR CRM category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business PR CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business PR CRM category. In addition to qualifying for inclusion in the PR CRM Software category, to qualify for inclusion in the Enterprise Business PR CRM Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Category Overview **Total Products under this Category:** 26 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 2,800+ Authentic Reviews - 26+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top-Rated Products (Ranked by G2 Score) ### 1. [Muck Rack](https://www.g2.com/products/muck-rack/reviews) Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets in real time, using advanced tagging, entity recognition, and entity-level sentiment to surface the earned media coverage and conversations that matter most. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets. The result is accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. **Average Rating:** 4.5/5.0 **Total Reviews:** 378 **User Satisfaction Scores:** - **Ease of Admin:** 9.0/10 (Category avg: 8.8/10) - **Ease of Use:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack) - **Company Website:** https://muckrack.com - **Year Founded:** 2009 - **HQ Location:** Miami, FL - **Twitter:** @muckrack (58,506 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/muckrack/ (403 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Senior Account Executive - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 51% Small-Business, 31% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (72 reviews) - Database Quality (51 reviews) - Features (41 reviews) - Helpful (38 reviews) - Customer Support (37 reviews) **Cons:** - Limited Functionality (23 reviews) - Data Inaccuracy (22 reviews) - Incomplete Media Coverage (16 reviews) - Media Monitoring (16 reviews) - Expensive (14 reviews) ### 2. [CisionOne](https://www.g2.com/products/cisionone/reviews) CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,284 **User Satisfaction Scores:** - **Ease of Admin:** 8.0/10 (Category avg: 8.8/10) - **Ease of Use:** 7.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 7.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Company Website:** https://www.cision.com/ - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision (48,741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 43% Small-Business, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (69 reviews) - Helpful (40 reviews) - Media Outreach (39 reviews) - Coverage Quality (36 reviews) - Features (33 reviews) **Cons:** - Data Inaccuracy (37 reviews) - Not Intuitive (28 reviews) - Learning Curve (26 reviews) - Incomplete Media Coverage (25 reviews) - Media Monitoring (25 reviews) ### 3. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove PR impact. With industry-leading data accuracy, top-rated customer service, and an AI-forward approach, we pride ourselves on delivering reliable solutions that simplify everyday PR activities for clients ranging from boutique PR agencies to global enterprise organizations (and everyone in-between). Media Database: Find and reach key media contacts with Agility’s all-in-one database and distribution platform with a built-in generative AI writing assistant. Media Monitoring: Never miss a mention with AI-enhanced monitoring. Easily track any topic important to your brand, including your competitors and industry news, across various media such as online, print, broadcast, podcasts, and social media. Social Listening: Easily monitor critical keywords, topics, handles, and hashtags to identify trends, market opportunities, and potential influencers across all major social media platforms. Media Intelligence Services: Combines the expertise of our media and data analysts with our AI-powered media monitoring and social listening platform to deliver business-critical insights. **Average Rating:** 4.1/5.0 **Total Reviews:** 390 **User Satisfaction Scores:** - **Ease of Admin:** 8.3/10 (Category avg: 8.8/10) - **Ease of Use:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions) - **Company Website:** https://www.agilitypr.com/ - **Year Founded:** 2003 - **HQ Location:** Ottawa, Canada - **Twitter:** @agilityprs (4,604 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10866881/ (226 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Director, Managing Director - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 60% Small-Business, 24% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (37 reviews) - Customer Support (27 reviews) - Helpful (20 reviews) - Features (19 reviews) - Database Quality (17 reviews) **Cons:** - Limited Functionality (14 reviews) - Data Inaccuracy (12 reviews) - Not Intuitive (11 reviews) - Expensive (10 reviews) - Incomplete Media Coverage (8 reviews) ## Parent Category [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr) ## Related Categories - [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) - [PR Analytics Software](https://www.g2.com/categories/pr-analytics) - [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)