# Best PR CRM Software for Medium-Sized Businesses ## How Many PR CRM Software Products Does G2 Track? **Total Products under this Category:** 27 ### Category Stats (Aug 2026) - **Average Rating:** 4.36/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings _Last updated: August 15, 2026_ ## How Does G2 Rank PR CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,000+ Authentic Reviews - 27+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for PR CRM Software ![G2 Grid® for PR CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-crm/grids.png?focus%5B%5D=20663&focus%5B%5D=1782&focus%5B%5D=8683&focus%5B%5D=14435) Highlighted products: Muck Rack, CisionOne, Agility PR Solutions, and Prezly. Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-crm/grids.json?focus%5B%5D=muck-rack&focus%5B%5D=cisionone&focus%5B%5D=agility-pr-solutions&focus%5B%5D=prezly&segment=mid-market) **Sponsored** ### PR.co Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2242&secure%5Bchosen_at%5D=2026-08-15T09%3A20%3A02Z&secure%5Bdisplayable_resource_id%5D=2242&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2242&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=8694&secure%5Bresource_id%5D=2242&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-crm%2Fmid-market&secure%5Btoken%5D=b1288198d314ad3bb417e8fbf964ca954bac1969448c24e6b8bbf68a402b1e70&secure%5Burl%5D=https%3A%2F%2Fpr.co%2F&secure%5Burl_type%5D=custom_url) ### [Muck Rack](https://www.g2.com/products/muck-rack/reviews) Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. **Average Rating:** 4.5/5.0 **Total Reviews:** 493 #### How Do G2 Users Rate Muck Rack? - **Ease of Admin:** 8.9/10 (Category avg: 8.7/10) - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind Muck Rack? - **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack) - **Company Website:** muckrack.com - **Year Founded:** 2009 - **HQ Location:** Miami, FL - **Twitter:** @muckrack 58,367 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=639c25668fabc3e1b698b170e84fb103850521dea1cf36a6557f0900f59fda9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmuckrack%2F&secure%5Burl_type%5D=linkedin_company_website) 437 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 54% Small, 30% Medium #### What Do G2 Reviewers Say About Muck Rack? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Muck Rack, noting quick responses and intuitive setup for tracking PR activities. - Users commend the **robust and well-maintained reporter database** of Muck Rack, enhancing outreach precision and efficiency. - Users appreciate Muck Rack's **robust reporter database and streamlined pitching tools** for efficient media outreach and coverage tracking. - Users commend Muck Rack’s **excellent customer support** , praising their responsiveness and helpfulness during the setup process. - Users appreciate the **ease of access** with Muck Rack, finding it convenient and efficient for journalist searches. ##### Cons - Users report **limited functionality** in data visualization and coverage reports, complicating their analytics experience. - Users find **data inaccuracy** in Muck Rack's reporting, causing trust issues with the integrated pitching platform. - Users highlight **incomplete media coverage** in Muck Rack, struggling with limitations in local and national tracking. - Users note **limited mobile support** and issues with report making and data analysis, impacting overall effectiveness. - Users find Muck Rack's **limited coverage** problematic, especially for publications in Latin America and the Middle East. #### What Are Recent G2 Reviews of Muck Rack? **["Up-to-Date Media Database with Easy Chat Updates and Automated Coverage Tracking"](https://www.g2.com/survey_responses/muck-rack-review-13073676)** **Rating:** 4.5/5.0 stars _— Autumn E._ [Read full review](https://www.g2.com/survey_responses/muck-rack-review-13073676) **["Essential PR Tool with Reliable Support"](https://www.g2.com/survey_responses/muck-rack-review-13220805)** **Rating:** 4.5/5.0 stars _— Alex V._ [Read full review](https://www.g2.com/survey_responses/muck-rack-review-13220805) #### What Are G2 Users Discussing About Muck Rack? - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [How do I delete my Muck Rack account?](https://www.g2.com/discussions/how-do-i-delete-my-muck-rack-account) - [How much does Muck Rack cost?](https://www.g2.com/discussions/how-much-does-muck-rack-cost) - [Are muck racks reliable?](https://www.g2.com/discussions/are-muck-racks-reliable) - [What does Muck Rack do?](https://www.g2.com/discussions/what-does-muck-rack-do) - 1 upvote ### [CisionOne](https://www.g2.com/products/cisionone/reviews) CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,322 #### How Do G2 Users Rate CisionOne? - **Ease of Admin:** 8.0/10 (Category avg: 8.7/10) - **Ease of Use:** 7.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 7.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind CisionOne? - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Company Website:** www.cision.com - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision 48,654 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website) 3,868 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 43% Small, 34% Medium #### What Do G2 Reviewers Say About CisionOne? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of CisionOne, finding it straightforward and effective for managing media outreach. - Users value the **responsive and helpful support** from the CisionOne team, enhancing their overall experience with the platform. - Users value the **intuitive media monitoring** feature of CisionOne, providing effortless tracking and reporting of coverage. - Users value the **coverage quality** of CisionOne, enhancing their media monitoring and organization efficiency significantly. - Users appreciate the **intuitive media monitoring** feature of CisionOne, enhancing their experience with easy configuration and support. ##### Cons - Users report **data inaccuracies** with CisionOne, facing issues with missed coverage and unreliable media reports. - Users find CisionOne **not intuitive** , citing a cluttered interface that complicates navigation and slows down their workflow. - Users find the **learning curve steep** with CisionOne, making initial navigation challenging for newcomers. - Users report **incomplete media coverage** , highlighting missed mentions and difficulties with the search function and reporting accuracy. - Users express concern over **inaccurate media mentions** and frustrating manual article additions, impacting overall efficiency. #### What Are Recent G2 Reviews of CisionOne? **["Powerful Media Monitoring and Reporting with a Great Journalist Database"](https://www.g2.com/survey_responses/cisionone-review-13060883)** **Rating:** 4.5/5.0 stars _— Julia M._ [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060883) **["Efficient Media Outreach and Monitoring All In One Place"](https://www.g2.com/survey_responses/cisionone-review-13060301)** **Rating:** 4.0/5.0 stars _— Corey J._ [Read full review](https://www.g2.com/survey_responses/cisionone-review-13060301) #### What Are G2 Users Discussing About CisionOne? - [What is Cision Communications Cloud used for?](https://www.g2.com/discussions/what-is-cision-communications-cloud-used-for) - [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) - 1 comment, 1 upvote ### [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) Agility PR Solutions: An Enterprise-Grade Platform for Media Relations, Monitoring, and Intelligence Agility PR Solutions is an all-in-one platform that brings together media relations, media monitoring, media intelligence, AI visibility tracking, social listening, and newswire distribution in a single system, rather than requiring separate tools for each function. Media Database: 1.1M+ verified contacts, maintained at 99.6% accuracy, with unlimited searches for building targeted media lists Media Monitoring: Indexes more than 2 billion news items annually across online, print, broadcast, radio, podcast, and AI search engines Media Intelligence Services: Executive-ready reports, curated briefings, and crisis management support for teams with high-volume monitoring needs Social Listening: Tracks unlimited topics and conversations across major social platforms, with comparative benchmarking AI Visibility Intelligence: Analyzes how brands are surfaced and described across ChatGPT, Perplexity, Gemini, and other AI answer engines Newswire: Flat-fee, unlimited-word press release distribution to 200+ online news sites, with pickup from outlets including AP and Reuters AI-native media intelligence is woven across these workflows, turning fast-moving data from traditional media, social channels, and AI answer engines into decision-ready insights. Account management and customer service are included with all plans. Agility serves global enterprise and fast-growing in-house communications teams, as well as agencies managing multiple client accounts, across industries including healthcare, education, technology, consumer goods, non-profit, financial services, and transportation. **Average Rating:** 4.1/5.0 **Total Reviews:** 400 #### How Do G2 Users Rate Agility PR Solutions? - **Ease of Admin:** 8.3/10 (Category avg: 8.7/10) - **Ease of Use:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Agility PR Solutions? - **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions) - **Company Website:** www.agilitypr.com - **Year Founded:** 2003 - **HQ Location:** Ottawa, Canada - **Twitter:** @agilityprs 4,596 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c88b6d616d7f7cd06297b6f95b1da2c9c0fdd50f969e3cad9990be98f6f2ef03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10866881%2F&secure%5Burl_type%5D=linkedin_company_website) 235 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Director, Managing Director - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 59% Small, 24% Medium #### What Do G2 Reviewers Say About Agility PR Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Agility PR, finding it straightforward to navigate and access media contacts. - Users commend the **excellent customer support** of Agility PR Solutions, highlighting their prompt and helpful responses. - Users find the **support from Agility PR staff** extremely helpful, enhancing their overall experience with the platform. - Users appreciate the **intuitive and comprehensive platform** of Agility PR Solutions, enhancing media relations and outreach efficiency. - Users value the **wide variety and accuracy** of Agility's database, significantly enhancing their media outreach efforts. ##### Cons - Users highlight **limited functionality** , citing outdated contacts and challenging reporting tools as significant drawbacks. - Users express concern over **data inaccuracy** , frequently encountering outdated information and unresponsive media contacts. - Users find Agility PR Solutions to be **not intuitive** , highlighting the overwhelming setup process and learning curve. - Users express frustration with Agility PR Solutions due to its **high cost** and ongoing issues with locating key publications. - Users note the **inaccuracy in sentiment classification** and outdated information in the media contact database as concerns. #### What Are Recent G2 Reviews of Agility PR Solutions? **["Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)** **Rating:** 5.0/5.0 stars _— Lauren W._ [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155) **["User-Friendly Platform with Exceptionally Helpful, Responsive Staff"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749)** **Rating:** 4.5/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749) #### What Are G2 Users Discussing About Agility PR Solutions? - [What is Agility PR Solutions used for?](https://www.g2.com/discussions/what-is-agility-pr-solutions-used-for) ### [Prezly](https://www.g2.com/products/prezly/reviews) Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates. Go to www.prezly.com to start your free 14-day trial, no credit card info required. **Average Rating:** 4.3/5.0 **Total Reviews:** 74 #### How Do G2 Users Rate Prezly? - **Ease of Admin:** 8.7/10 (Category avg: 8.7/10) - **Ease of Use:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Prezly? - **Seller:** [Prezly](https://www.g2.com/sellers/prezly) - **Year Founded:** 2010 - **HQ Location:** Flemish-Brabant, Belgium - **Twitter:** @Prezly 2,878 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abfad181122a2d898211874ad20a4fa2b6d543fe3e515d6328b4058310b93a1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprezly&secure%5Burl_type%5D=linkedin_company_website) 17 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 55% Small, 30% Medium #### What Do G2 Reviewers Say About Prezly? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Prezly’s **responsive customer support** , highlighting their willingness to tailor solutions and provide exceptional assistance. - Users commend Prezly for its **exceptional client service** , noting responsiveness and tailored support for their needs. - Users appreciate the **ease of use** of Prezly, highlighting its user-friendly interface and quick customer support. - Users commend Prezly for its **quick response time** , facilitating effective support that enhances their overall experience. - Users value the **user-friendly layout** of Prezly, noting its ease of navigation and quick implementation. ##### Cons - Users find the **limited features** of Prezly, such as the absence of media category creation, frustrating. - Users express frustration over the **limited functionality** of Prezly, particularly the absence of media category creation. #### What Are Recent G2 Reviews of Prezly? **["A flexible, user-friendly platform backed by outstanding customer support"](https://www.g2.com/survey_responses/prezly-review-11069267)** **Rating:** 5.0/5.0 stars _— Chloe S._ [Read full review](https://www.g2.com/survey_responses/prezly-review-11069267) **["Great tool for PR professionnals"](https://www.g2.com/survey_responses/prezly-review-10833611)** **Rating:** 5.0/5.0 stars _— Clotilde C._ [Read full review](https://www.g2.com/survey_responses/prezly-review-10833611) #### What Are G2 Users Discussing About Prezly? - [What is Prezly used for?](https://www.g2.com/discussions/what-is-prezly-used-for) Spotlight Categories [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Session Replay Software](https://www.g2.com/categories/session-replay) [Compensation Management Software](https://www.g2.com/categories/compensation-management) Similar Categories - [Media and Influencer Targeting](/categories/media-and-influencer-targeting) - [Media Monitoring](/categories/media-monitoring) - [Online Newsroom](/categories/online-newsroom) - [Other Public Relations](/categories/other-public-relations) - [PR Analytics](/categories/pr-analytics) - [Press Release Distribution](/categories/press-release-distribution) [Browse PR CRM Themes](/categories/pr-crm/themes)