Best PR Analytics Software - Page 2
Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.
Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
To qualify for inclusion in the PR Analytics category, a product must:
Featured PR Analytics Software At A Glance
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A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it
- Information Technology and Services
- Museums and Institutions
- 61% Small-Business
- 30% Mid-Market
4,034 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and
- Public Relations and Communications
- Non-Profit Organization Management
- 56% Small-Business
- 33% Mid-Market
10,295 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t
- Hospital & Health Care
- Higher Education
- 52% Enterprise
- 30% Mid-Market
559 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates.
- Public Relations and Communications
- Marketing and Advertising
- 55% Small-Business
- 29% Mid-Market
2,891 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their st
- Public Relations and Communications
- 79% Small-Business
- 18% Mid-Market
815 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions.
- Intern
- Broadcast Media
- Media Production
- 39% Small-Business
- 31% Mid-Market
1,267 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PRWeb transformed the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Intern
- Public Relations and Communications
- Marketing and Advertising
- 62% Small-Business
- 25% Mid-Market
48,995 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Observer is a leading provider of PR technology with operations in Vienna and Munich. Trusted by over 1,000 clients, Observer has established itself as a reliable partner in the media intelligence ind
- 40% Small-Business
- 37% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Wiztrust is a leading company in public relations and communication technology, recognized for delivering innovative solutions to ensure transparency, performance, authenticity, and security in corpor
- Electrical/Electronic Manufacturing
- Banking
- 63% Enterprise
- 27% Mid-Market
1,581 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Truescope is a sophisticated media monitoring and intelligence platform designed to assist PR professionals, corporations, and agencies in effectively tracking, analyzing, and responding to media cove
- Public Relations and Communications
- Marketing and Advertising
- 53% Small-Business
- 29% Mid-Market
230 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Manage your media relations, media monitoring, and reporting efforts with our comprehensive, easy-to-use PR software. In Burrelles MYNEWSDASH, you can report on your online media monitoring, print med
- Account Executive
- Public Relations and Communications
- 42% Small-Business
- 38% Mid-Market
3,246 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User
- Public Relations and Communications
- Information Technology and Services
- 74% Small-Business
- 20% Mid-Market
3,069 Twitter followers
- Overview
- User Satisfaction
- Seller Details
What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press r
- 64% Mid-Market
- 29% Small-Business
765 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkre
- Public Relations and Communications
- 82% Mid-Market
- 18% Small-Business
2 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Releasd: Next Generation Coverage Reports. Releasd showcases the full breadth of activities undertaken by modern PRs in a visual format that busy clients and executives love. More Control: Quickly t
- 70% Small-Business
- 40% Mid-Market
795 Twitter followers
