Releasd is an innovative online platform designed for PR professionals to create visually engaging and comprehensive coverage reports. It enables users to showcase the full spectrum of PR activities—including media coverage, social media engagement, and supporting content—in a customizable and digestible format. With its intuitive drag-and-drop interface, Releasd simplifies the reporting process, allowing teams to effectively demonstrate the impact of their PR efforts to clients and stakeholders.
Key Features and Functionality:
- Automated Metrics: Releasd provides automated analytics, including article views, social media engagement, and domain authority, offering a clear picture of PR performance.
- Customizable Layouts: Users can tailor report layouts to align with their brand identity, incorporating logos, colors, and fonts to create professional presentations.
- Comprehensive Content Integration: The platform supports various content types, such as online and print coverage, social media posts, videos, images, and documents, ensuring a holistic view of PR activities.
- Easy Sharing Options: Reports can be shared via secure online links, downloaded as PDFs, or exported to spreadsheets, facilitating seamless distribution and collaboration.
- Real-Time Engagement Tracking: Users can monitor how recipients interact with reports, providing valuable insights into stakeholder engagement.
Primary Value and User Solutions:
Releasd addresses the challenge PR professionals face in demonstrating the value of their work. By offering a platform that consolidates various PR activities into a single, visually appealing report, it enables users to effectively communicate their impact. This not only enhances transparency and accountability but also strengthens client relationships and supports the justification of PR investments. The platform's user-friendly design and automation features significantly reduce the time and effort required for reporting, allowing PR teams to focus more on strategic initiatives.