Best PR Analytics Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.

Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.

To qualify for inclusion in the PR Analytics category, a product must:

Track PR campaigns related to the user and their company
Analyze success rates and other metrics based on reader engagement
Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons
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Featured PR Analytics Software At A Glance

Leader:
Meltwater
Meltwater
Highest Performer:
Releasd
Releasd
Easiest to Use:
Releasd
Releasd
Top Trending:
Muck Rack
Muck Rack
Show LessShow More
Highest Performer:
Releasd
Releasd
Easiest to Use:
Releasd
Releasd
Top Trending:
Muck Rack
Muck Rack

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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61 Listings in PR Analytics Available
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Meltwater
(2,506)4.1 out of 5
12th Easiest To Use in PR Analytics software
View top Consulting Services for Meltwater
OverviewPros and Cons
Product Description

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users: Social Media Manager, Marketing Manager · Industries: Marketing and Advertising, Public Relations and Communications · Market Segment: 41% Small-Business, 37% Mid-Market
User Sentiment

Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support. Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Helpfulness
ConsImprovement Needed, Learning Curve, Not Intuitive, Technical Issues, Complexity
User SatisfactionSeller Details
Meltwater features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.8
7.8
Ease of Use
Average: 8.7
8.1
Ease of Admin
Average: 8.6
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,904 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
Notified PR Platform
(340)4.4 out of 5
3rd Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrat

Users: President, CEO · Industries: Public Relations and Communications, Financial Services · Market Segment: 54% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Client Service, Helpful, Distribution Efficiency
ConsLimited Functionality, Expensive, Not Intuitive, Difficult Navigation, Poor Customer Support
User SatisfactionSeller Details
Notified PR Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.8
8.8
Ease of Use
Average: 8.7
8.7
Ease of Admin
Average: 8.6
Seller Details
Seller
Notified
Company Website
Year Founded
2004
HQ Location
New York, New York
Twitter
@Notified
5,508 Twitter followers
LinkedIn® Page
www.linkedin.com
1,181 employees on LinkedIn®
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Muck Rack
(379)4.6 out of 5
2nd Easiest To Use in PR Analytics software
View top Consulting Services for Muck Rack
OverviewPros and Cons
Product Description

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to

Users: Senior Account Executive, Account Executive · Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 51% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Database Quality, Features, Helpful, Customer Support
ConsLimited Functionality, Data Inaccuracy, Incomplete Media Coverage, Media Monitoring, Expensive
User SatisfactionSeller Details
Muck Rack features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.8
8.9
Ease of Use
Average: 8.7
9.0
Ease of Admin
Average: 8.6
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
58,542 Twitter followers
LinkedIn® Page
www.linkedin.com
403 employees on LinkedIn®
TVEyes
(1,281)4.2 out of 5
7th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With global covera

Users: Account Executive, Communications Director · Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 49% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Video Clipping, Mentions Tracking, Search Efficiency, Coverage
ConsClip Issues, Outdated Design, Difficult Navigation, Search Functionality, Poor Interface Design
User SatisfactionSeller Details
TVEyes features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.5
Quality of Support
Average: 8.8
7.8
Ease of Use
Average: 8.7
8.3
Ease of Admin
Average: 8.6
Seller Details
Seller
TVEyes
Company Website
Year Founded
1999
HQ Location
Fairfield, CT
Twitter
@TVEyesInc
5,265 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
Releasd
(81)4.5 out of 5
Entry Level Price:Contact Us
1st Easiest To Use in PR Analytics software
OverviewUser Satisfaction
Product Description

Releasd is for agencies and in-house teams looking to create compelling, complete PR reports. It's the only platform that offers total control over layouts, branding and evaluation - so reports can be

Industries: Public Relations and Communications · Market Segment: 84% Small-Business, 9% Mid-Market
User SatisfactionSeller Details
Releasd features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.7
Quality of Support
Average: 8.8
8.9
Ease of Use
Average: 8.7
8.3
Ease of Admin
Average: 8.6
Seller Details
Seller
Releasd
Company Website
Year Founded
2014
HQ Location
London, London
Twitter
@TeamReleasd
787 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Agility PR Solutions
(397)4.1 out of 5
Entry Level Price:Contact Us
5th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

Users: Director, Managing Director · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 59% Small-Business, 24% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Database Quality
ConsLimited Functionality, Data Inaccuracy, Not Intuitive, Expensive, Incomplete Media Coverage
User SatisfactionSeller Details
Agility PR Solutions features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.8
8.2
Ease of Use
Average: 8.7
8.3
Ease of Admin
Average: 8.6
Seller Details
Seller
Agility PR Solutions
Company Website
Year Founded
2003
HQ Location
Ottawa, Canada
Twitter
@agilityprs
4,605 Twitter followers
LinkedIn® Page
www.linkedin.com
227 employees on LinkedIn®
Onclusive
(213)4.3 out of 5
Entry Level Price:Contact Us
13th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

Users: Communications Manager · Industries: Public Relations and Communications, Information Technology and Services · Market Segment: 37% Mid-Market, 35% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Detailed Information, Helpful, Analytics, Features
ConsData Inaccuracy, Inaccuracy, Limited Coverage, Not Intuitive, Incomplete Media Coverage
User SatisfactionSeller Details
Onclusive features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.0
Quality of Support
Average: 8.8
8.6
Ease of Use
Average: 8.7
8.6
Ease of Admin
Average: 8.6
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
London, GB
Twitter
@Onclusive
3,696 Twitter followers
LinkedIn® Page
www.linkedin.com
1,003 employees on LinkedIn®
CisionOne
(1,289)3.9 out of 5
View top Consulting Services for CisionOne
OverviewPros and Cons
Product Description

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

Users: Account Executive, Account Coordinator · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 43% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Media Outreach, Coverage Quality, Features
ConsData Inaccuracy, Not Intuitive, Learning Curve, Incomplete Media Coverage, Media Monitoring
User SatisfactionSeller Details
CisionOne features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.0
8.0
Quality of Support
Average: 8.8
7.6
Ease of Use
Average: 8.7
8.0
Ease of Admin
Average: 8.6
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,790 Twitter followers
LinkedIn® Page
www.linkedin.com
3,867 employees on LinkedIn®
ACCESS Newswire
(375)4.3 out of 5
Entry Level Price:$714.00
4th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

ACCESS Newswire is an enterprise-grade communications platform designed to help organizations simplify, scale, and strengthen the way they share their story. Unlike traditional press release distribut

Users: CEO, Founder · Industries: Marketing and Advertising, Mining & Metals · Market Segment: 77% Small-Business, 19% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Distribution Efficiency, Client Service, Helpful
ConsExpensive, Poor Customer Support, Limited Functionality, Billing Issues, Overpricing
User SatisfactionSeller Details
ACCESS Newswire features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.8
8.9
Ease of Use
Average: 8.7
8.8
Ease of Admin
Average: 8.6
Seller Details
Seller
ACCESS Newswire
Company Website
Year Founded
2006
HQ Location
Raleigh, North Carolina, United States
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Ownership
ACCESS Newswire Inc. (ACCS)
Newswire
(720)4.4 out of 5
Entry Level Price:$349.00
11th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla

Users: Marketing Manager, CEO · Industries: Marketing and Advertising, Computer Software · Market Segment: 69% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Distribution Efficiency, Coverage Quality, Coverage, Distribution
ConsExpensive, Pricing Issues, Incomplete Media Coverage, Media Monitoring, Coverage Issues
User SatisfactionSeller Details
Newswire features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.9
Quality of Support
Average: 8.8
9.1
Ease of Use
Average: 8.7
9.1
Ease of Admin
Average: 8.6
Seller Details
Seller
ACCESS Newswire
Company Website
Year Founded
2006
HQ Location
Raleigh, North Carolina, United States
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Ownership
ACCESS Newswire Inc. (ACCS)
CoverageBook
(208)4.7 out of 5
Entry Level Price:$99.00
6th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

CoverageBook is built for busy PR pros, so you can spend less effort reporting on coverage and put your energy into the more important parts of PR. Make coverage reports, faster. Trusted by over 18

Users: Director, Owner · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 79% Small-Business, 15% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ease of Sharing, Reporting, Analytics, Features
ConsData Inaccuracy, Time Consumption, Clip Issues, Coverage Issues, Incomplete Media Coverage
User SatisfactionSeller Details
CoverageBook features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.8
9.3
Ease of Use
Average: 8.7
9.3
Ease of Admin
Average: 8.6
Seller Details
Seller
coveragebook.com
Company Website
Year Founded
2015
HQ Location
Brighton, United Kingdom
Twitter
@coveragebook
3,533 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
PR Newswire
(752)3.9 out of 5
OverviewPros and Cons
Product Description

PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across

Users: Account Executive, Senior Account Executive · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 51% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsDistribution Efficiency, Ease of Use, Features, Client Service, Customer Support
ConsExpensive, Limited Functionality, Overpricing, Small Business Disadvantage
User SatisfactionSeller Details
PR Newswire features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.0
8.2
Quality of Support
Average: 8.8
7.5
Ease of Use
Average: 8.7
7.6
Ease of Admin
Average: 8.6
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,790 Twitter followers
LinkedIn® Page
www.linkedin.com
3,867 employees on LinkedIn®
Mynewsdesk
(95)4.3 out of 5
Free trial available
15th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it

Industries: Information Technology and Services, Museums and Institutions · Market Segment: 56% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Distribution Efficiency, Client Service, Journalist Networking
ConsMedia Monitoring, Limited Functionality, Expensive, Not Intuitive, Clip Issues
User SatisfactionSeller Details
Mynewsdesk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.8
8.8
Ease of Use
Average: 8.7
8.8
Ease of Admin
Average: 8.6
Seller Details
Seller
Mynewsdesk
Company Website
Year Founded
2003
HQ Location
Stockholm
Twitter
@mynewsdesk
4,015 Twitter followers
LinkedIn® Page
www.linkedin.com
128 employees on LinkedIn®
Launchmetrics
(89)4.6 out of 5
OverviewPros and Cons
Product Description

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over

Industries: Apparel & Fashion, Luxury Goods & Jewelry · Market Segment: 48% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Customer Support, Accuracy, Coverage
ConsImprovement Needed, Missing Features, Tagging Issues, Complexity, Data Management
User SatisfactionSeller Details
Launchmetrics features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.7
Quality of Support
Average: 8.8
8.8
Ease of Use
Average: 8.7
8.1
Ease of Admin
Average: 8.6
Seller Details
Seller
Launchmetrics
Year Founded
2002
HQ Location
New York, US
Twitter
@launchmetrics
14,884 Twitter followers
LinkedIn® Page
www.linkedin.com
353 employees on LinkedIn®
MediaHQ
(74)4.6 out of 5
9th Easiest To Use in PR Analytics software
OverviewPros and Cons
Product Description

MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 57% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Database Quality, Contact Information, Customer Support, Distribution Efficiency
ConsLimited Functionality, Data Inaccuracy, Expensive, List Management, Media Monitoring
User SatisfactionSeller Details
MediaHQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.6
Quality of Support
Average: 8.8
9.1
Ease of Use
Average: 8.7
9.4
Ease of Admin
Average: 8.6
Seller Details
Seller
MediaHQ
Year Founded
2006
HQ Location
Dublin , IE
Twitter
@mediahqnews
10,144 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
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