# Best Partner Relationship Management (PRM) Software - Page 3 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach. PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success. While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, [channel incentives management (CIM) software](https://www.g2.com/categories/channel-incentives-management-cim) is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners. It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, [affiliate marketing software](https://www.g2.com/categories/affiliate-marketing) focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners. These solutions should not be confused with other software products that manage relationships, like [CRM software](https://www.g2.com/categories/crm), which is used only for customers, or [supplier relationship management software](https://www.g2.com/categories/supplier-relationship-management-srm), which is part of supply chain management. Also, PRM software differs from [partner ecosystem platforms](https://www.g2.com/categories/partner-ecosystem-platforms) as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners. To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must: - Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers - Provide onboarding, training, and certification of partners - Manage who has access to what information and decide which access rights are available for each user, group, or role - Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners - Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals - Track and measure the effectiveness of MDF, co-op, and co-branded partner activities ## Category Overview **Total Products under this Category:** 59 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,300+ Authentic Reviews - 59+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Partner Relationship Management (PRM) Software At A Glance - **Leader:** [impact.com](https://www.g2.com/products/impact-com/reviews) - **Highest Performer:** [Introw](https://www.g2.com/products/introw/reviews) - **Easiest to Use:** [Introw](https://www.g2.com/products/introw/reviews) - **Top Trending:** [Introw](https://www.g2.com/products/introw/reviews) - **Best Free Software:** [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) --- **Sponsored** ### Kiflo Kiflo: The All-in-One Partner Relationship Management Platform Manage more partners, onboard them at scale, and keep track of all partner-influenced revenue without touching a spreadsheet again. ✅ Track Every Lead and Share Deal Progress With Partners Partners submit leads and deals directly into Kiflo. You and your partners always have an accurate view of open leads, won deals, and earned payouts ✅ Set a Repeatable Process to Onboard New Partners Tailor the onboarding experience for different partner tiers. Partners follow your step-by-step process, and get reminders if they get stuck. ✅ Launch a Portal Partners Want To Come Back To Use your portal to empower partners by providing visibility into pipeline stages and a centralized hub for sharing content that helps them move deals to Closed Won. ✅ Customize & Automate Rewards for Partner Types and Tiers Create any type of commission structure and frequency. Show partners how much they’re earning and let them track payments after uploading their invoices. 👉 Book your demo and start your 14-day free trial! [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=56&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124178&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm&secure%5Btoken%5D=b090a16d4a1c6c51865acfa08b9a2cd1bb867b7a8b7979dae9ef230060fd6d92&secure%5Burl%5D=https%3A%2F%2Fkiflo.com%2Fdemo%3Futm_campaign%3Dproduct_information%26utm_content%3Dproducts-kiflo-prm-reviews%26utm_medium%3Daffiliates%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Partners.ai](https://www.g2.com/products/partners-ai/reviews) AI-powered partner matching finds the ideal local businesses to build referral partnerships with so you get warm leads without spending a dime on ads. **Seller Details:** - **Seller:** [Partners.ai](https://www.g2.com/sellers/partners-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 2. [PartnerUp](https://www.g2.com/products/partnerup/reviews) A marketing tool to find like-minded brands, swap audiences, and grow faster. **Seller Details:** - **Seller:** [PartnerUp](https://www.g2.com/sellers/partnerup) - **Year Founded:** 2023 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/partner-up-hub/ (2 employees on LinkedIn®) ### 3. [PIE™ — Partner Intelligence Engine](https://www.g2.com/products/pie-partner-intelligence-engine/reviews) PIE™ — Partner Intelligence Engine — is the only platform purpose-built for Microsoft partner incentive capture. PIE analyzes any Statement of Work against 63+ Microsoft incentive programs and all 32 Advanced Specializations (13 Azure + 19 non-Azure) in 60 seconds, identifying missed revenue and generating AI-powered enhancement suggestions. The platform automates the full partner lifecycle: SOW analysis, Partner Admin Link (PAL/DPOR) establishment with one-click magic links, incentive claims tracking with automated deadline alerts, and ISSI audit control mapping across all 191 controls for Advanced Specialization qualification. Includes CERTIFY™, a certification accelerator with 10,600+ practice questions across 34 Microsoft certifications. Pricing starts at $299/month. Patent pending. **Seller Details:** - **Seller:** [AI CLOUD PARTNERS](https://www.g2.com/sellers/ai-cloud-partners) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (2 employees on LinkedIn®) ### 4. [RQ](https://www.g2.com/products/rq-rq/reviews) RQ is the operating system for introducer-led growth. It gives regulated professional services firms a single place to manage introducer relationships, referral workflows, and fee sharing — with central visibility and built-in governance. RQ replaces scattered emails and spreadsheets with standard workflows, real-time insight into every referral across all teams and partner firms, automated fee tracking with full audit trails, and consent controls that keep firms compliant. Accountants, solicitors, financial advisers, accounting networks, and multi-office advisory firms use RQ to turn professional and client referrals into a dependable growth channel. Whether firms are managing a handful of referral partners or scaling a national network, RQ provides the oversight and accountability that regulated industries demand. **Seller Details:** - **Seller:** [RQ](https://www.g2.com/sellers/rq) - **Year Founded:** 2020 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/rqratings/ (42 employees on LinkedIn®) ### 5. [Scope: Expert Management Platform](https://www.g2.com/products/scope-expert-management-platform/reviews) Scope partners with companies to get more customers live. We do this with our Expert Marketplace and Expert Management Platform. We work with companies like Square, Plaid, Nylas, CODAT, Shippo, and many more. **Seller Details:** - **Seller:** [Scope](https://www.g2.com/sellers/scope) - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/scopeinc (15 employees on LinkedIn®) ### 6. [Settl](https://www.g2.com/products/settl/reviews) SETTL, the “partner revenue operations” software company, is redefining how organizations execute modern partner and marketplace-based revenue streams. No more functional silos as sales, partner and finance teams modernize and automate critical business workflows to drive partner and channel-based revenue. Purpose-built in the cloud to be part of the Salesforce ecosystem, the SETTL platform bridges the gap between Revenue Operations and Partner Operations, establishing a unified system of intelligence that all stakeholders can trust. Designed for rapid and scalable deployment, reduced complexity and immediate time-to-value, SETTL is the ideal choice as you consider - Revenue Share & Margin Share - Commissions & SPIFs - Royalties, Franchise & Loyalty Programs - Promotions, Rebates & Discounts - Cooperative Marketing programs & MDFs - Carbon credits - and most of all, Marketplaces A fresh approach that addresses the ever-increasing need for partner-centric revenue operations. From a founding team with deep domain expertise, the ideal alternative to manual effort and heavily customized CRM, PRM and ERP solutions. SETTL = Partner Revenue Operations; Simplified, Automated, at Scale! **Seller Details:** - **Seller:** [Settl](https://www.g2.com/sellers/settl) - **Year Founded:** 2020 - **HQ Location:** San Diego, US - **LinkedIn® Page:** https://www.linkedin.com/company/settl-io (6 employees on LinkedIn®) ### 7. [SkoopFlow](https://www.g2.com/products/skoopflow/reviews) Revolutionize your channel management capabilities and elevate partner experiences with our innovative platform, tailored to meet the needs of organizations of any scale. **Seller Details:** - **Seller:** [Skoopware](https://www.g2.com/sellers/skoopware) - **Year Founded:** 2023 - **HQ Location:** Castelldefels, ES - **LinkedIn® Page:** https://www.linkedin.com/company/skoopware/about/ (2 employees on LinkedIn®) ### 8. [Trak](https://www.g2.com/products/trak/reviews) Trak is a digital SaaS Sponsorship Management Platform built to provide a central location for every piece of a multi-media sponsorship. Helping organizations who buy, sell or consults on sponsorships to accelerate, simplify, and improve the planning, execution, and measurement experience. **Seller Details:** - **Seller:** [Trak.io](https://www.g2.com/sellers/trak-io) - **Year Founded:** 2015 - **HQ Location:** Salt Lake City, US - **LinkedIn® Page:** https://www.linkedin.com/company/traksoftware/ (14 employees on LinkedIn®) ### 9. [Zelthy-Clinic & HCP Onboarding](https://www.g2.com/products/zelthy-clinic-hcp-onboarding/reviews) What is this product? Zelthy Clinic & HCP Onboarding is an application for pharmaceutical commercial teams managing the intake and qualification of clinic and HCP partners. It handles credential verification, agreement management, training and certification tracking, and tier assignment — standardizing the onboarding process across partner types and ensuring all commercial channel partners meet qualification requirements before engaging. Key Features & Functionalities - Credential verification and documentation management - Digital agreement execution and storage - Training and certification tracking per partner type - Tier assignment based on qualification criteria - Self-service onboarding portal for partners Primary Solution & Value Onboarding commercial channel partners — clinics, pharmacies, hospitals — often involves weeks of back-and-forth for credential collection, agreement signing, and training completion. This application standardizes and digitizes the process, reducing onboarding time while ensuring all partners meet qualification criteria before they begin ordering or prescribing. **Seller Details:** - **Seller:** [Healthlane Technologies](https://www.g2.com/sellers/healthlane-technologies) - **Year Founded:** 2017 - **HQ Location:** Seattle, US - **LinkedIn® Page:** https://www.linkedin.com/company/zelthy1 (33 employees on LinkedIn®) ## Parent Category [Partnerships Management](https://www.g2.com/categories/partnerships-management) ## Related Categories - [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms) - [Channel Incentives Management (CIM) Software](https://www.g2.com/categories/channel-incentives-management-cim) --- ## Buyer Guide ### What You Should Know About Partner Management Software ### What is Partner Management Software? No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network. Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users. Key Benefits of Partner Management Software - Organize channel partners in a secure directory - Track partner agreements and assist with onboarding and renewals - Monitor deals, marketing, and overall performance related to each partner - Provide tools for assisting partners in customer support ### Why Use Partner Management Software? Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation. In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before. ### Who Uses Partner Management Software? The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists. **Partner manager —** A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it. Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area. **Sales manager —** In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other [sales software](https://www.g2.com/categories/sales), these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network. In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department. ### Partner Management Software Features PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category. **Lead management —** Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring. **Recruiting and onboarding —** There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement. **Activity tracking —** Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands. **Partner portal —** A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise. Other Features of Partner Management Software: [Recognized Escalation Capabilities](https://www.g2.com/categories/partner-management/f/recognized-escalation) ### Software and Services Related to Partner Management Software The following are additional B2B categories that are closely related to PRM software. [**Contract management software**](https://www.g2.com/categories/contract-management) **—** Contract management software provides businesses with a secure platform to store, share, and update service level agreements and other contracts. These may include work agreements with contractors or subscription contracts with vendors. For direct deals related to your products or services, as opposed to those executed through channel partners, proper oversight of the corresponding documents is of the utmost importance. Contract management tools often offer seamless integration with PRM software and [CRM software](https://www.g2.com/categories/crm) to ensure accurate, up-to-date relationship data that is readily accessible by the sales team, business partners, and other relevant parties within an organization. [**Value-added resellers (VARs)**](https://www.g2.com/categories/value-added-resellers-vars) **—** Value-added resellers is the industry term given to those agencies that take on relicensing agreements for B2B software. Through these agreements, software developers can create lasting sales opportunities with regions or networks of customers they would not have otherwise discovered. When a VAR becomes a certified partner, they will learn the ins and outs of a chosen product line so they can effectively market and sell the tools to new customers. As new sales are uncovered, deals can be custom-tailored based on the capabilities of the original vendor. This may include premium features or professional services packages that add value for the end user. VARs range from large-scale firms with a deep portfolio of software resale licenses, and perhaps other services, to niche firms with certain specialty areas. If you decide to pursue channel partners for your offerings, you may seek out a local boutique agency, a larger firm with many specializations, or some combination of VARs based on your company’s distribution goals and budget.