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Partner Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Partner Management Software

Partner management software, sometimes called partner relationship management (PRM), provide businesses with tools to track sales partners and affiliates, and for those partners to communicate with and receive support from the business. Partner management software provides a private portal for each partner, where they can access documents, campaign materials, market development funds (MDF), opportunities, and deals.

Sales managers, especially channel sales managers, use partner management software to optimize their relationships with such channel sales partners as specialty retailers and value-added resellers (VAR). PRM serves to distribute opportunities and funds fairly, keep the partners on-message with the brand they are selling, track activities and success, and assure the partners that the company is not cannibalizing their leads. Depending on the relationship, they also need to track other details such as compliance to laws, contractual terms and conditions, or incentive and loyalty rewards. Partner management software can be used by any department of a company that does business with third-party contractors (e.g., external warehouses or distribution centers, transportation companies, professional services companies, and consultants).

This type of solution should not be confused with other software products that manage relationships like CRM (used only for customers) or supplier relationship management (part of supply chain management). Partner management software delivers optimal results when used with other software solutions that track partner pipeline progression and engagement within the portal.

To qualify for inclusion in the Partner Management category, a product must:

Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
Provide onboarding, training, and certification of partners
Manage who has access to what information and decide which access rights are available for each user, group, role, etc.
Include workflows for major business processes that involve the company and its partners, including notifications and alerts defined based on business rules
Track and measure the effectiveness of MDF, co-op and co-branded partner activities

Top 10 Partner Management Software

  • PartnerStack
  • Allbound PRM
  • Impartner PRM
  • Everflow
  • PartnerTap
  • ZINFI
  • Impact
  • LeadMethod PRM
  • Zift Solutions
  • Crossbeam

Compare Partner Management Software

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(175)4.7 out of 5
Optimized for quick response

PartnerStack enables companies to leverage partnerships in order to grow revenue, increase distribution, and go to market quicker and more efficiently. The fastest growing software companies in the world like Asana, Intuit, and Unbounce use PartnerStack to power their reseller, marketing, and referral partner programs.

(107)4.6 out of 5
Optimized for quick response

Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers and distributors with the content, training and campaigns needed to close more deals faster.

(100)4.5 out of 5
Optimized for quick response
Entry Level Price:Starting at $2,000

With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the

(78)4.8 out of 5
Entry Level Price:$395/mo Up to 50K Clicks

Everflow is the smarter Partner Management Platform for driving performance from every type of partner: Affiliates, Influencers, In-App Publishers, and Media Buying channels. Unlock new opportunities with clickless tracking and tracking code URLs. Focus on what matters with automated optimization, full API data access, and deeper reporting insights. Understand your performance by placement, time, city, and more. To learn about how we support growing your Partner Program faster, visit http://ever

(100)4.7 out of 5

PartnerTap helps companies generate more revenue from each partnership.  The PartnerTap Ecosystem Platform helps channel and sales teams identify the biggest revenue opportunities with each partner and share relevant information to sell into shared accounts. PartnerTap makes it easy to invite and connect with partners, control what data you share, automate account mapping, and identify the specific segments with the greatest revenue potential with each partner. PartnerTap provides an all-in-one

(77)4.7 out of 5
Optimized for quick response

ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. ZINFI’s UCM platform includes three core solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Partner Sales Management (PSM).

(178)4.3 out of 5
Entry Level Price:Starting at $500/month

Impact is the global leader in Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships. Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United St

(54)4.9 out of 5

LeadMethod is a PRM focused on channel partner engagement and sales enablement, two factors that drive the most ROI and channel partner loyalty. LeadMethod works with more than 23,000 suppliers, reps, and distributors to better align their businesses for growth. LeadMethod clients see between a 10-20% increase in revenue and have tighter communication and collaboration with their channel partners. LeadMethod can be used as a stand alone PRM or there are integration with more than 65 CRM, marketi

(102)4.3 out of 5

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Zift boosts channel program productivity and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates with established systems to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

(24)4.8 out of 5

Partner ecosystems & revenue, together at last. Crossbeam is a Partner Ecosystem Platform that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.

(65)4.6 out of 5

With a consistent 5-star rating, Magentrix is Salesforce AppExchange's top-rated partner management portal provider. Take control of your channel sales, support channel partners with the tools they need for success and boost partner engagement - all with a Magentrix portal for partner relationship management (PRM). Key Features: - Fully brand-able and configurable to on-board partners faster - Share, register, track and re-assign leads - Lead distribution and management - Deal registration and

(17)4.9 out of 5

Affise is a partnership marketing platform for brands, advertisers and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks and agencies. The synergy of technology and the long standing experience allows Affise’s clients to make partnerships manageable and revenue predictable marketing channel.

(103)4.2 out of 5
Optimized for quick response

The TUNE Partner Marketing Platform (formerly HasOffers) is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by the most innovative affiliate marketers, iconic brands, and the largest global performance advertising networks, including Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, The Penny Hoarder, Fluent, Applift, and Tapjoy.

Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners so you collaborate better and drive more deals features that increase partner engagement.

(37)4.6 out of 5

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform dramatically simplifies partner management and has proprietary AI and machine learning to help you optimize performance for the best possible results. The Partnerize platform has won more than two dozen awards including Best Technology from the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 9 of the largest te

(16)4.9 out of 5

Build and grow your partner ecosystem fast with Kiflo, a modern PRM software designed to suit your business needs. You can enhance your brand awareness, extend your sales footprint, and grow your customer base by creating affiliate, referral, sales or reseller partner programs with our intuitive, easy-to-use software. Kiflo allows you to manage and optimize all your partnerships in one place, giving you the all-in-one solution you need to get the most out of your partners.

(21)4.4 out of 5
Optimized for quick response
Entry Level Price:$1,399 per month

Channeltivity is the leading Partner Relationship Management (PRM) software platform built for tech companies. Channeltivity is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. 40,000+ channel professionals rely on Channeltivity because it delivers the robust tools required to make it easy to do business with your channel and drive sales through partner-enablement and enriched relationship building. The Channeltivity all-in-one solution delive

(16)4.9 out of 5

The simplest way to manage & measure sales partnerships. Partnered.io helps you make more revenue from your existing partnerships. - Easy Setup - Instant Mapping - Simple Workflows - Real Reporting - Quick Integrations **Currently only supporting Salesforce & Slack.**

(11)4.9 out of 5
Entry Level Price:$0 5 Staff & 5 Partners

PartnerPortal.io is a SaaS application that provides your partner team with the necessary resources enabling them to scale your existing partner ecosystem. PartnerPortal.io allows your team to keep track of who is bringing you new business, how much they are getting paid, and what value they provide your company. We automatically track close-rates, revenue, and commission payments; all in one central platform. We’ve made it easy by integrating with top payment, accounting, and customer manageme

(10)4.9 out of 5
Entry Level Price:$0.00

Scale valuable revenue with trusted partner sales collaboration. CoSell is a secure partnership collaboration network that reveals your most strategic partners with account overlaps for revenue growth.

(24)4.7 out of 5
Entry Level Price:$30 user/month

Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines PRM, Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

(7)3.7 out of 5

Oracle's Partner Management solution enables companies to extend their business processes to work collaboratively with distribution channel partners. Oracle Partner Management efficiently manages the entire partner lifecycle from recruiting and managing partners through marketing.

(5)4.1 out of 5

WorkSpan is the #1 ecosystem business management platform. We help partnering teams fulfill their promise to drive additional revenue from partners at higher win rates and lower cost of sales. By managing your partner ecosystem pipeline efficiently and driving deeper engagement with partners, WorkSpan frees partner teams to focus on strategies to exceed goals. Today, your partner managers spend 20+ hours a week searching for partner data when information is scattered or lost in silos. Work

IBM Sterling Partner Engagement Manager (PEM) reduces the time and resources required to onboard new partners while managing and maintaining existing partners. By automating the onboarding process, PEM limits costly manual errors and increases efficiency as partners can maintain their own records.

(3)4.7 out of 5

Computer Market Research, Ltd. was founded in 1984 and is based in San Diego, California; CMR develops trade promotion management, point of sale, and inventory reporting solutions for manufacturers, distributors, and their sales channels. CMR offers a suite of channel management solutions that enable administration of various channel processes; Channel POS™, Channel Inventory™, Co-op/MDF™ Administration and Reseller Profiling reporting with its advance web-based POS module for collecting, proc

(3)5.0 out of 5

We (Em)Power B2B ecosystems. Sharework is a SaaS platform enabling partner companies to securely share CRM data and identify business synergies. Key use-cases include Account mapping automation, CRM enrichment, co-selling with partners and much more....

(1)3.5 out of 5

BLUEROADS to help drive revenue more effectively through the indirect sales channels of all organizations: from Fortune 500 Vendors to SMB Organizations new to channel sales. BLUEROADS Standard and BLUEROADS Enterprise provide the tools and resources needed to identify more sales opportunities, access insight in channel opportunities and gain visibility into the performance of the channel. Both editions help vendors identify bottlenecks in the channel sales process and better empower partners wi

(1)5.0 out of 5

Gorilla Corporation helps technology vendors measure, grow, enable, and manage their IT channel.

(1)5.0 out of 5

Scalable through-channel marketing programs, amplifying growth for brands & partners. Servicing more than 3,000 channel partners globally, OneAffiniti offers a service-enabled technology platform to create customized, scalable through-channel marketing programs, amplifying growth for brands and partners. Our unique combination of technology, people, data and services drive more than 80% monthly partner participation and 22:1 ROI on attributable sales. This also enables us to provide va

(1)3.5 out of 5

AI-powered Intelligent Sales Automation for today’s changing world

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Leaders
High Performers
Contenders
Niche
Impartner PRM
Magentrix PRM
Channeltivity
Zift Solutions
TUNE
Allbound PRM
Impact
ZINFI
Affise
PartnerTap
LeadMethod PRM
Salesforce Partner Relationship Management
PartnerStack
Everflow
Crossbeam
Partnerize
PartnerPortal.io
Kiflo PRM
Partnered.io
Market Presence
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Learn More About Partner Management Software

What is Partner Management Software?

No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network.

Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users.

Key Benefits of Partner Management Software

  • Organize channel partners in a secure directory
  • Track partner agreements and assist with onboarding and renewals
  • Monitor deals, marketing, and overall performance related to each partner
  • Provide tools for assisting partners in customer support

Why Use Partner Management Software?

Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation.

In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before.

Who Uses Partner Management Software?

The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists.

Partner manager — A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it.

Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area.

Sales manager — In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other sales software, these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network.

In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department.

Partner Management Software Features

PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category.

Lead management — Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring.

Recruiting and onboarding — There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement.

Activity tracking — Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands.

Partner portal — A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise.