SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
Average Rating: 4.2/5.0
Total Reviews: 626
How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
- Customization : 7.6/10 (Category avg: 8.4/10)
- Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
- Workflow Capability: 8.1/10 (Category avg: 8.5/10)
Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?
- Seller: SAP
- Company Website:
- Year Founded: 1972
- HQ Location: Walldorf
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Twitter: @SAP
297,052 Twitter followers -
LinkedIn® Page: www.linkedin.com
141,955 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, CRM Manager
- Top Industries: Retail, Apparel & Fashion
- Company Size: 49% Medium, 22% Small
What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
- Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
- Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
- Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
- Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
- Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
- Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
- Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
- Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
- Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.
What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?
"Centralize Actions and Offer Efficient Campaign Control"
Rating: 5.0/5.0 stars
— Verified User in Food & Beverages
"User-Friendly with Efficient Automation"
Rating: 4.5/5.0 stars
— Michael K.

