# Best Marketing Automation Software - Page 3

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Marketing Automation Corp

Marketing Automation Corp. (MAC) has proudly served the global market with marketing automation and CRM services for over 15 years. We’ve served 1,250+ clients over the years across verticals, from start-ups to global enterprises. Our team consists of certified experts in all the best marketing automation & CRM platforms out there, including Marketo, HubSpot, Salesforce CRM, Salesforce Pardot, Salesforce Marketing Cloud, and Eloqua. We offer end-to-end support, marketing strategy, design, web development, CRM services, analytics, and more. MAC prides itself on client attentiveness, responsive turn-arounds, and strong commitment to client success. Our flexible billing options gives you the option to choose from set-scope projects, hourly rates, or long-term retainers. When you choose us, you get direct access to our Toronto-based team of certified experts. We’ll take the time to understand your business and integrate seamlessly with your team to take projects from strategy to execution. Ready to transform your marketing automation strategy? Let's talk!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-04T19%3A52%3A07Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102916&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D3%26source%3Dsearch&secure%5Btoken%5D=438d789428aa343748421af68538aadad59db795cb5bd40db0c6b6598c88389d&secure%5Burl%5D=https%3A%2F%2Fmarketing-automation.ca%2F&secure%5Burl_type%5D=company_website)

### [Appier AIQUA](https://www.g2.com/products/appier-aiqua/reviews)

AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios.

**Average Rating:** 4.6/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Appier AIQUA?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Appier AIQUA?

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier  
1,230 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website)  
869 employees on LinkedIn®
- **Ownership:** TYO: 4180

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 59% Medium, 36% Small

#### What Do G2 Reviewers Say About Appier AIQUA?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Appier AIQUA, making it easy to navigate and utilize effectively.
- Users appreciate the **user-friendly interface** of Appier AIQUA, which enhances their event management experience without disruptions.
- Users value the **user-friendly interface** of Appier AIQUA, appreciating its seamless design for event management.
- Users appreciate the **user-friendly interface** of Appier AIQUA, making event management seamless and efficient.

#### What Are Recent G2 Reviews of Appier AIQUA?

**["Easy to use for efficient marketing automation, and best support team ever"](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)**

**Rating:** 5.0/5.0 stars

_— Keven S._

[Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)

**["Collect users' website behavior and quickly reach out to users for contact"](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)**

**Rating:** 5.0/5.0 stars

_— Roaddy H._

[Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)

#### What Are G2 Users Discussing About Appier AIQUA?

- [How do you use Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-how-do-you-use-appier-aiqua)
- [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/discussions/what-is-the-use-of-appier-aiqua)
- [What is Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-aiqua)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 615

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

##### Cons

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)**

**Rating:** 5.0/5.0 stars

_— Ayush b._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)

**["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)**

**Rating:** 5.0/5.0 stars

_— Supraja B._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### [vcita](https://www.g2.com/products/vcita/reviews)

vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all.

**Average Rating:** 4.5/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate vcita?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind vcita?

- **Seller:** [vcita](https://www.g2.com/sellers/vcita)
- **Year Founded:** 2010
- **HQ Location:** St. Petersburg Florida
- **Twitter:** @vCita  
1,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c8add0ce36b69183c81d5250f6d26a15ecbe1fcfdedf21fcbf3ea6f4a400ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1816111%2F&secure%5Burl_type%5D=linkedin_company_website)  
150 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Alternative Medicine
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About vcita?

_AI-generated summary from verified user reviews_

##### Pros

- Users find vCita's **ease of use** exceptional, simplifying client bookings and enhancing schedule management effortlessly.
- Users appreciate the **automated reminders and confirmations** that streamline client management and enhance overall efficiency.
- Users value the **exceptional customer support** from Vcita, noting quick responses and helpful assistance for their needs.
- Users admire the **seamless integration** with websites and calendars, enhancing the booking experience for clients.
- Users appreciate the **seamless integrations** with websites and calendars, enhancing appointment booking and client interaction.

##### Cons

- Users face **integration issues** with vcita, struggling with syncing calendars and requiring additional apps for task management.
- Users express a desire for **missing features** like partial refunds and better integration with task management tools.
- Users find vcita **expensive** , needing to upgrade for basic features and facing limits on document uploads.
- Users face a **lack of integration** with other services, complicating workflow and task management on vcita.
- Users experience significant **linking issues** with vcita, causing confusion and inconsistency between platforms, affecting usability.

#### What Are Recent G2 Reviews of vcita?

**["Outstanding backend system transformed my business"](https://www.g2.com/survey_responses/vcita-review-9522081)**

**Rating:** 5.0/5.0 stars

_— Neil D._

[Read full review](https://www.g2.com/survey_responses/vcita-review-9522081)

**["A god-send for our non-profit community mental health service"](https://www.g2.com/survey_responses/vcita-review-12206525)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/vcita-review-12206525)

#### What Are G2 Users Discussing About vcita?

- [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do)
- [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app)
- [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work)
- [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote

### [Voyado](https://www.g2.com/products/voyado/reviews)

Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Voyado?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Voyado?

- **Seller:** [Voyado](https://www.g2.com/sellers/voyado)
- **Company Website:** www.voyado.com
- **Year Founded:** 2005
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44c04497939e8532917f59533adf9ee323d0c2d37ce360822f3772cdf2995585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F825768%2F&secure%5Burl_type%5D=linkedin_company_website)  
388 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 47% Medium, 30% Small

#### What Do G2 Reviewers Say About Voyado?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and user-friendly interface** of Voyado, streamlining tasks and enhancing overall usability.
- Users appreciate the **fast and professional customer support** from Voyado, enhancing their overall experience and satisfaction.
- Users love the **intuitive and user-friendly interface** of Voyado, enabling effective marketing without technical barriers.
- Users commend the **helpful support** from Voyado, enhancing their overall experience with the platform's features and integration.
- Users praise the **easy setup** of Voyado, appreciating its straightforward documentation and user-friendly design.

##### Cons

- Users find Voyado's **limited features** frustrating, particularly for advanced analysis and on-site messaging flexibility.
- Users feel the **missing features** hinder full utilization of Voyado, particularly in reporting and statistics capabilities.
- Users find the **learning curve steep** due to insufficient documentation and slow onboarding, affecting overall ease of use.
- Users face **integration issues** with Voyado, requiring significant setup effort and custom coding to align with existing systems.
- Users find the **complex features** of Voyado frustrating, requiring developers for setups and a steep learning curve.

#### What Are Recent G2 Reviews of Voyado?

**["Streamlined GDPR Compliance with Powerful Segmentation"](https://www.g2.com/survey_responses/voyado-review-12975624)**

**Rating:** 4.0/5.0 stars

_— Giuliana S._

[Read full review](https://www.g2.com/survey_responses/voyado-review-12975624)

**["Efficient Automation and GDPR Compliance for HR"](https://www.g2.com/survey_responses/voyado-review-12955776)**

**Rating:** 4.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/voyado-review-12955776)

#### What Are G2 Users Discussing About Voyado?

- [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for)

### [edrone](https://www.g2.com/products/edrone/reviews)

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 237

#### How Do G2 Users Rate edrone?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind edrone?

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone\_me  
1,508 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8c37378e2843434ca5ee5ea1c589d66121060e349e336f54a757c2794f56072&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5185135%2F&secure%5Burl_type%5D=linkedin_company_website)  
215 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 73% Small, 26% Medium

#### What Do G2 Reviewers Say About edrone?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend edrone for its **quick and helpful customer support** , enhancing overall user experience and satisfaction.
- Users praise edrone for its **ease of use** , highlighting the user-friendly interface and effective customer support.
- Users find edrone to be an **easy-to-use and helpful app** , complemented by excellent customer support and clear communication.
- Users praise the **intuitive design** of edrone, enhancing ease of use and facilitating smooth onboarding experiences.
- Users are impressed by the **comprehensive automation** features of edrone, enhancing engagement and saving valuable time.

##### Cons

- Users face a **steep learning curve** with edrone, citing initial challenges and basic data absorption issues.
- Users face a **learning difficulty** with edrone, requiring time and resources to overcome initial challenges.
- Users find **missing features** frustrating, especially limited customization and non-functional mobile chat options.
- Users find the **complex setup** challenging, requiring time to learn and adapt to advanced workflows.
- Users experience a **difficult setup** , facing initial complexities and challenges with installation and advanced features.

#### What Are Recent G2 Reviews of edrone?

**["Exceptional Marketing Automation Tool for E-commerce"](https://www.g2.com/survey_responses/edrone-review-10655834)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/survey_responses/edrone-review-10655834)

**["Smart Marketing Automation Platform"](https://www.g2.com/survey_responses/edrone-review-12209118)**

**Rating:** 4.0/5.0 stars

_— Saurabh B._

[Read full review](https://www.g2.com/survey_responses/edrone-review-12209118)

#### What Are G2 Users Discussing About edrone?

- [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for)

### [ProFundCom](https://www.g2.com/products/profundcom/reviews)

ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate ProFundCom?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ProFundCom?

- **Seller:** [ProFundCom](https://www.g2.com/sellers/profundcom)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **Twitter:** @ProFundCom  
793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b22f7b9f21a1dcee70027a63a749ca1ec8fb4b1338778ed87a454bed5dd8715&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprofundcom---email-marketing-for-finance&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Investment Management
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About ProFundCom?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of ProFundCom, enhancing usability and satisfaction throughout their experience.
- Users value ProFundCom for its **exceptional customer engagement** , enhancing efficiency and support in fundraising initiatives.
- Users appreciate the **seamless integrations** of ProFundCom, enhancing efficiency and support for marketing and sales processes.
- Users value the **ease of use** of ProFundCom, enhancing their digital marketing efficiency and customization capabilities.
- Users appreciate the **ease of use and excellent service** offered by ProFundCom for effective email marketing.

##### Cons

- Users experience a **learning curve** due to the many features, but support helps ease the transition.
- Users find the system to be **not intuitive** , as the multitude of features complicates navigation and usability.
- Users find ProFundCom to be **expensive** compared to lower-cost alternatives, impacting accessibility for smaller firms.
- Users find the **time-consuming process** of manual updates frustrating, hindering efficiency in campaign management.
- Users note **dashboard issues** , wishing for a more modern UI and broader template selection for ease of use.

#### What Are Recent G2 Reviews of ProFundCom?

**["Exceptional Service with Cutting-Edge Analytics"](https://www.g2.com/survey_responses/profundcom-review-12555289)**

**Rating:** 5.0/5.0 stars

_— Tom S._

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12555289)

**["User-Friendly and Highly Competent"](https://www.g2.com/survey_responses/profundcom-review-12692797)**

**Rating:** 4.5/5.0 stars

_— Marco B._

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797)

#### What Are G2 Users Discussing About ProFundCom?

- [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for)

### [Marketing Star](https://www.g2.com/products/marketing-star/reviews)

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Marketing Star?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Marketing Star?

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1efcbb0a03d89df73436ec15e6408098061ed7df046777104821dc618636c3a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresulticks%2F&secure%5Burl_type%5D=linkedin_company_website)  
372 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 39% Small, 35% Medium

#### What Do G2 Reviewers Say About Marketing Star?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketing Star to be **easy to use** , streamlining campaign management with its helpful features and quick setup.
- Users love the **automation efficiency** of Marketing Star, streamlining workflows and optimizing campaigns with ease.
- Users find Marketing Star's **helpful features** invaluable for managing campaigns efficiently and improving marketing strategies.
- Users find Marketing Star **incredibly intuitive** , simplifying campaign management and enhancing overall marketing efficiency.
- Users appreciate the **automation features** of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.

##### Cons

- Users express frustration with the **limited integration options** , making it challenging to connect with essential tools like HubSpot.
- Users express frustration over the **limited integration options** , particularly lacking connections with essential tools like HubSpot.
- Users note a **lack of integrations** , limiting connection with essential tools like HubSpot, which hampers workflow efficiency.
- Users find the **limited integration** with other tools restricts their workflow and overall usability of Marketing Star.
- Users are frustrated by the **limited integrations** available, which restrict connections with essential tools like HubSpot.

#### What Are Recent G2 Reviews of Marketing Star?

**["Streamlined Campaign Management with Smart Automation"](https://www.g2.com/survey_responses/marketing-star-review-12004950)**

**Rating:** 4.5/5.0 stars

_— Pradip S._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950)

**["User-Friendly Tool Saving Campaign Costs"](https://www.g2.com/survey_responses/marketing-star-review-12033758)**

**Rating:** 4.5/5.0 stars

_— Falva F._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758)

### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)

From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. Visit our Trust Center at trust.vendasta.com for security documentation, compliance certifications, and data privacy details.

**Average Rating:** 4.5/5.0

**Total Reviews:** 534

#### How Do G2 Users Rate Vendasta AI Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vendasta AI Platform?

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta  
3,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6544d4f9729fc9e50198db32a7076ab16ab3af165e6fcdb3dd871aa2845ce6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F203666%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Vendasta AI Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction.
- Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs.
- Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly.
- Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless.
- Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity.

##### Cons

- Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage.
- Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize.
- Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex.
- Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform.
- Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**["Amazing AI Assistants, Simple to Use, and Fairly Priced"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)**

**Rating:** 5.0/5.0 stars

_— Carl B._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)

**["Revolutionized Our Client AI Integration"](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)**

**Rating:** 5.0/5.0 stars

_— Chris H._

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews)

Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors.

**Average Rating:** 4.6/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Brevo Customer Data Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Brevo Customer Data Platform?

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo\_official  
16,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
898 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small, 7% Medium

#### What Do G2 Reviewers Say About Brevo Customer Data Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design.
- Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform.
- Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs.
- Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience.
- Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs.

##### Cons

- Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings.
- Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort.
- Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively.
- Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity.
- Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks.

#### What Are Recent G2 Reviews of Brevo Customer Data Platform?

**["Easy-to-use tool for Customer Communication and Marketing Automation"](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)**

**Rating:** 4.0/5.0 stars

_— Carmen B._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)

**["Brevo has been my reliable system for marketing automation for years."](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)**

**Rating:** 5.0/5.0 stars

_— Helen W._

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)

### [Vero Cloud](https://www.g2.com/products/getvero/reviews)

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

**Average Rating:** 4.4/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Vero Cloud?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Vero Cloud?

- **Seller:** [Vero](https://www.g2.com/sellers/vero)
- **Company Website:** www.getvero.com
- **Year Founded:** 2012
- **HQ Location:** Sydney, NSW
- **Twitter:** @getvero  
2,403 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c3d60cc3e3c603ece7f12a20ba5fbe9cc8fea930d0151de0f9befcf1dee69fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetvero%2F%3ForiginalSubdomain%3Dau&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 46% Medium

#### What Do G2 Reviewers Say About Vero Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Vero Cloud's **integration with customer databases** significantly enhances personalized communication and efficiency.
- Users value the **transparent pricing** and flexible roadmap of Vero Cloud, along with the team's deep industry knowledge.
- Users praise the **easy integration** of Vero Cloud, enhancing personalized communication without data management hassles.
- Users find the **easy integrations** of Vero Cloud transformative for personalizing emails with up-to-date information.
- Users highlight the **easy setup** of Vero Cloud, streamlining customer communication and enhancing personalized email efficiency.

##### Cons

- Users faced a **learning curve** with Vero Cloud, encountering initial troubles with triggered emails during setup.
- Users note a **limitation in app functionality** , wishing for more integration with other channels.
- Users find the **limited features** restrict their ability to fully utilize Vero Cloud's capabilities.
- Users find the **limited texting features** of Vero Cloud restrictive, wishing for more in-app communication options.
- Users find the **platform limitations** restrict their ability to perform more functions within the app.

#### What Are Recent G2 Reviews of Vero Cloud?

**["The right price for the right features"](https://www.g2.com/survey_responses/vero-cloud-review-12523101)**

**Rating:** 5.0/5.0 stars

_— Elyes G._

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101)

**["Customer engagement platform that gets the job done"](https://www.g2.com/survey_responses/vero-cloud-review-12804942)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942)

#### What Are G2 Users Discussing About Vero Cloud?

- [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for)

### [Optimove](https://www.g2.com/products/optimove/reviews)

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 230

#### How Do G2 Users Rate Optimove?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Optimove?

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove  
5,475 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 51% Medium, 31% Small

#### What Do G2 Reviewers Say About Optimove?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation.
- Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove.
- Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement.
- Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly.
- Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove.

##### Cons

- Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface.
- Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads.
- Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience.
- Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility.
- Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options.

#### What Are Recent G2 Reviews of Optimove?

**["easy and user-friendly good support"](https://www.g2.com/survey_responses/optimove-review-10631324)**

**Rating:** 4.5/5.0 stars

_— minas m._

[Read full review](https://www.g2.com/survey_responses/optimove-review-10631324)

**["Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement"](https://www.g2.com/survey_responses/optimove-review-11841342)**

**Rating:** 4.0/5.0 stars

_— Tina M._

[Read full review](https://www.g2.com/survey_responses/optimove-review-11841342)

#### What Are G2 Users Discussing About Optimove?

- [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for)

### [Thryv](https://www.g2.com/products/thryv/reviews)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,893

#### How Do G2 Users Rate Thryv?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Thryv?

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv  
8,415 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website)  
5,883 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About Thryv?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration.
- Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement.
- Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns.
- Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness.
- Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging.

##### Cons

- Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv.
- Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively.
- Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options.
- Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities.
- Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity.

#### What Are Recent G2 Reviews of Thryv?

**["All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money"](https://www.g2.com/survey_responses/thryv-review-12972196)**

**Rating:** 5.0/5.0 stars

_— Alan H._

[Read full review](https://www.g2.com/survey_responses/thryv-review-12972196)

**["Keap/Thryv has helped me grow my business in ways I never thought I could"](https://www.g2.com/survey_responses/thryv-review-8053452)**

**Rating:** 5.0/5.0 stars

_— Heather W._

[Read full review](https://www.g2.com/survey_responses/thryv-review-8053452)

#### What Are G2 Users Discussing About Thryv?

- [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for)
- [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv)
- [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments
- [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software)
- [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments

### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 219

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared  
1,470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®
- **Phone:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small, 37% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **native sales and marketing unification** in Leadsquared, enabling seamless collaboration and real-time updates.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively enhancing lead management and integration with workflows.
- Users value the **seamless integration** of sales and marketing in Leadsquared, enhancing visibility and collaboration across teams.
- Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing visibility and collaboration across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, benefiting from streamlined workflows and real-time lead updates.

##### Cons

- Users face **limited regional admin permissions** that complicate campaign management and increase risks of workflow errors.
- Users find **limited customization** a challenge, affecting their ability to manage campaigns and access features effectively.
- Users report **poor customer support** , noting slow responses and lack of knowledgeable assistance during critical campaign issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and insufficient team support.
- Users find Leadsquared **inefficient** due to limited regional admin permissions, causing accidental overwrites and complex customizations.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["LeadSquared Makes Managing and Assigning Sales Leads Effortless"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)

**["Effortless Lead Management with Room for Integration Improvement"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

### [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews)

Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month.

**Average Rating:** 4.4/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Pushwoosh?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Pushwoosh?

- **Seller:** [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6)
- **Year Founded:** 2014
- **HQ Location:** Rockville, MD
- **Twitter:** @Pushwoosh  
893 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0f330dc46fd6062949c1e09c8344cebb24c510e2b9171876d106ab82709422a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3733012%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 58% Small, 32% Medium

#### What Do G2 Reviewers Say About Pushwoosh?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Pushwoosh to be **incredibly easy to use** , simplifying campaign design and customer journey tracking efficiently.
- Users highly value the **quick and responsive customer support** of Pushwoosh, enhancing their overall experience and reliability.
- Users enjoy the **personalized automation workflows** of Pushwoosh, streamlining their marketing campaigns effectively.
- Users value the **easy journey creation** tools, enabling personal and timely communication for improved engagement and retention.
- Users find the **easy integration** of Pushwoosh simple and effective for diverse campaign needs and functionalities.

##### Cons

- Users find the **reporting issues** in Pushwoosh lacking detail and lacking more analytical options for better insights.
- Users are frustrated with the **poor dashboard performance** , lacking detailed analytics and a welcoming user interface.
- Users feel that **feature improvements** are needed in analytics, tagging, and documentation for a better experience.
- Users find the **interface unintuitive** , causing difficulty in discovering features and understanding statistics effectively.
- Users experience **notification delays** in Pushwoosh, impacting timely information delivery and overall effectiveness.

#### What Are Recent G2 Reviews of Pushwoosh?

**["Fast integration, great team, and a platform that genuinely evolves"](https://www.g2.com/survey_responses/pushwoosh-review-13036148)**

**Rating:** 5.0/5.0 stars

_— Davit G._

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-13036148)

**["Smooth Implementation and Responsive Support Team"](https://www.g2.com/survey_responses/pushwoosh-review-12960182)**

**Rating:** 5.0/5.0 stars

_— Diana T._

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12960182)

#### What Are G2 Users Discussing About Pushwoosh?

- [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment
- [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service)
- [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment
- [What is Pushwoosh?](https://www.g2.com/discussions/what-is-pushwoosh) - 1 comment

### [Conversion](https://www.g2.com/products/conversion-conversion/reviews)

Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.

**Average Rating:** 5.0/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Conversion?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Conversion?

- **Seller:** [Conversion](https://www.g2.com/sellers/conversion)
- **Company Website:** conversion.ai
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00bc687c30b90bf071c612e4a998a2b36d2eaa2e1c3a4fc8a1fdb0726be2ceea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68479230&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 41% Large, 36% Medium

#### What Do G2 Reviewers Say About Conversion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible and dynamic segmentation** in Conversion, leading to faster and more effective marketing efforts.
- Users value the **automation features** of Conversion, streamlining processes and enhancing efficiency across marketing efforts.
- Users appreciate the **ease of use** of Conversion, enjoying the smooth migration and intuitive interface for quick adoption.
- Users appreciate the **time efficiency** of Conversion, reducing campaign setup from hours to mere minutes.
- Users praise the **automation efficiency** of Conversion, significantly reducing campaign setup time and enhancing workflow flexibility.

##### Cons

- Users note the **missing features** in Conversion, highlighting areas that still need development and maturation for optimal use.
- Users find that **inefficiencies** arise when inadequate marketing strategies are executed faster without proper guidance or maturity in features.
- Users find some **limited features** in Conversion, indicating areas that are still evolving and need improvement.
- Users find Conversion to be **not intuitive** , experiencing challenges due to the transition from legacy MOps systems.
- Users experience **slow performance** due to workflow builder quirks and UI responsiveness issues that hinder usability.

#### What Are Recent G2 Reviews of Conversion?

**["The Ops Team Finally found a life vest to stop from drowning."](https://www.g2.com/survey_responses/conversion-review-12697953)**

**Rating:** 5.0/5.0 stars

_— Mario A._

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697953)

**["Best Vendor Relationship We Have Had in Martech"](https://www.g2.com/survey_responses/conversion-review-12697986)**

**Rating:** 5.0/5.0 stars

_— Kate A._

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697986)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More