Best Marketing Analytics Tools - Page 14
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Strique.io is a cutting-edge SaaS platform designed to revolutionize performance marketing. By integrating advanced AI-driven insights, customizable dashboards, and cross-channel reporting, Strique.io
- 17% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Weberlo.com is an online platform that offers advanced marketing and advertising tools, primarily focusing on real-time marketing and Pay-Per-Click (PPC) attribution. The service is designed to provid
- 83% Small-Business
- 17% Enterprise
15 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customer
- 67% Small-Business
- 22% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the late
- 42% Mid-Market
- 42% Small-Business
573 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Start driving more direct revenue & guest loyalty through enriched, unified guest data, precise segmentation and intuitive automation. With Ascent360, the best-in-class Customer Data Platform (CDP
- 60% Mid-Market
- 30% Small-Business
198 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Supercharge your ads and brand with behavioral science. 🚀 Because what people say is not what people do. Behavio is a SaaS brand marketing platform. It provides users with behavioral insights on ma
- Marketing and Advertising
- 80% Mid-Market
- 20% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the po
- Marketing and Advertising
- 77% Small-Business
- 23% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Improvely is a marketing analytic platform that tracks, tests, and optimizes its users online marketing campaigns.
- 80% Mid-Market
- 20% Small-Business
1,664 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Intempt is a visitor journeys/predictive notifications platform, designed to help generate engagement and revenue for sites and apps.
- 50% Mid-Market
- 50% Small-Business
123 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Launched is the all-in-one marketing and sales technology platform powered by Nova, the most advanced AI Salesperson on the market. Nova transforms how businesses approach sales by automating time-con
- Marketing and Advertising
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
All your marketing data at your fingertips in a fully automated insights platform MarketingTracker is specifically developed to make decisions making better, faster and easier. MarketingTracker enabl
- 60% Mid-Market
- 40% Small-Business
38 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The #1 Tracking & Analytics platform tailored to DTC brands and agencies. Accurate server-side tracking lowers your CAC and tracks 37-42% more orders in Google Ads, Meta Ads, Klaviyo, TikTok A
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Surefire Local provides business intelligence marketing software for small businesses helping them attract customers, grow profits, and maximize efficiency.
- Owner
- Construction
- 91% Small-Business
- 9% Mid-Market
2,039 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Analytics Platform for Brand Advertising We know your short-term metrics aren’t proving the value of your brand investment. Upwave gives you a unified, cross-media solution to measure top-of-funn
- 71% Small-Business
- 29% Mid-Market
747 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Grounded by the philosophy that all three key revenue teams—sales, marketing, and customer success—should be aligned by process and technology, Vertify provides business automation software that easil
- 60% Small-Business
- 40% Mid-Market
122 Twitter followers
