# Best Marketing Analytics Tools - Page 4 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. These solutions simplify and optimize a business’s marketing strategies and activities. With the use of marketing analytics software, businesses can improve their return-on-investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales. Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution. These products source campaign data through integrations with a company’s marketing technology stack, including [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features. Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use [analytics platforms](https://www.g2.com/categories/analytics-platforms) or [embedded business intelligence software](https://www.g2.com/categories/embedded-business-intelligence) instead, which can also provide insights into company data from a variety of other sources in addition to marketing data. To qualify for inclusion in the Marketing Analytics category, a product must: - Collect data on marketing campaigns distributed across a variety of media channels - Monitor marketing campaigns and targeted audiences to identify the results - Analyze the results and compile data of marketing campaigns - Integrate with sales, marketing, and other analytics software through which users can source marketing data - Visualize marketing campaign performance via an analytics dashboard or similar visualization features, including data such as key performance indicators, clicks, ROI, or other marketing engagement statistics ## Top Marketing Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,196 reviews) | CRM-native full-funnel campaign attribution | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,911 reviews) | Keyword research and competitor SEO intelligence | "[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)" | | 3 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | Shopify-native behavioral segmentation and retention analytics | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 4 | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5.0 (1,628 reviews) | Phone call attribution for paid campaign optimization | "[Intuitive, Reliable Call Tracking with Time-Saving AI Summaries](https://www.g2.com/survey_responses/callrail-review-13096278)" | | 5 | [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5.0 (2,317 reviews) | Multi-touch affiliate attribution with dynamic commissioning | "[One of the best Affiliate Management platforms](https://www.g2.com/survey_responses/impact-com-review-11870492)" | | 6 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,199 reviews) | Campaign performance tracking with audience segmentation analytics | "[Easy Email Campaigns with Powerful Segmentation, Automation, and Reporting](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13041533)" | | 7 | [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5.0 (448 reviews) | Multi-channel client reporting for marketing agencies | "[Centralized Analytics and Stunning Branded Reports That Save Time](https://www.g2.com/survey_responses/agencyanalytics-review-13061053)" | | 8 | [Singular](https://www.g2.com/products/singular/reviews) | 4.5/5.0 (501 reviews) | Mobile attribution with unified cost aggregation | "[Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy](https://www.g2.com/survey_responses/singular-review-12624145)" | | 9 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | — | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 10 | [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | 4.5/5.0 (1,145 reviews) | GA4 and Google Ads data warehousing | "[Easy-to-Use Cloud Tool with Shareable, Saved Queries](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)" | ## G2 Grid® for Marketing Analytics Software ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=22329&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=16446&focus%5B%5D=121648&focus%5B%5D=66642) Highlighted products: HubSpot Marketing Hub, Semrush, Klaviyo, CallRail, impact.com, AgencyAnalytics, Intuit Mailchimp All-in-One Marketing Platform, and Singular. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=klaviyo&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=agencyanalytics&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=singular) ## How Many Marketing Analytics Software Products Does G2 Track? **Total Products under this Category:** 552 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Uplifter all-in-one campaign analytics (+1.75%) - Among all products in this category, Uplifter all-in-one campaign analytics recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Marketing Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 67,400+ Authentic Reviews - 552+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Analytics Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Trackdesk](https://www.g2.com/products/trackdesk/reviews) - **Easiest to Use:** [Evam](https://www.g2.com/products/evam/reviews) - **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Scrunch AI Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms. • Mission: To build the first AI customer experience platform. • Founded: 2023 • Funding: $15M Series A (2025), led by Decibel with participation from Mayfield, Homebrew, and others. $4M Seed round led by Mayfield and notable entrepreneurs such as TJ Parker (PillPack), Bryant Chou (WebFlow), Clara Shih (Meta AI, previously Salesforce, Hearsay), Scott Cannon (IO/OpenAI, Mailbox). Core Platform Features Scrunch AI is an enterprise-grade platform that delivers the control, security, and extensibility that modern teams need. 1. Monitoring. Scrunch provides real-time visibility into how AI platforms interpret and represent your brand. The monitoring layer gives marketers insight into: • Which content LLMs are pulling from • How brands are featured in generative answers • Competitive visibility and share of voice across platforms • Prompt-level reporting and performance trends 2. Insights. Scrunch helps marketers understand not just what AI sees, but why. The insights layer reveals how AI agents interpret your brand’s digital footprint and provides guidance on actions to take to improve visibility and relevance. Key insights include: • Factors influencing AI rankings and answer inclusion • Recommendations for optimizing content structure, clarity, and authority • Trends in AI perception of your brand versus competitors 3. AXP (Agent Experience Platform). AXP is a new infrastructure layer that sits between your website and AI crawlers. It delivers compressed, structured content that’s optimized for LLM consumption without disrupting the human-facing experience. AXP helps marketers: • Serve AI-readable content in real time • Improve prompt placement and generative visibility • Avoid costly redesigns while optimizing for AI • Maintain control of messaging across LLMs Pricing: Scrunch offers flexible pricing based on brand size and needs, starting at $300 per month for basic functionality, and ranging up to custom enterprise solutions and pricing. Agency Partner Program: Scrunch offers a unique Agency Partner Program that provides tailored access, insights, and tools built specifically for multi-brand management and scaled implementation. Use Cases: Adopted by 500+ brands, we partner with: • In-house marketing teams optimizing for AI search • CMOs navigating performance declines in traditional channels • Agencies and Consultancies guiding clients through the shift to generative discovery • SEO and content teams expanding their stack to include LLM visibility Real results, real impact: Scrunch customers are seeing on average a 40% boost in referral traffic and up to 4x improvement in visibility. To learn more or request a demo, visit Scrunch at scrunch.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-07-14T03%3A31%3A19Z&secure%5Bdisplayable_resource_id%5D=1010585&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1459043&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1459043&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%3Fpage%3D14&secure%5Btoken%5D=50f10e44bfccb79316a506bafcfa41d042c5b1cbbaeda9e17d2180350fb46787&secure%5Burl%5D=https%3A%2F%2Fwww.scrunch.com&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Marketing Analytics Software Products in 2026? ### 1. [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews) ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard. **Average Rating:** 4.8/5.0 **Total Reviews:** 59 **How Do G2 Users Rate ASK BOSCO®?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind ASK BOSCO®?** - **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco) - **Company Website:** https://askbosco.io - **Year Founded:** 2019 - **HQ Location:** Leeds, GB - **LinkedIn® Page:** https://www.linkedin.com/company/askbosco/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 64% Small-Business, 27% Mid-Market #### What Are ASK BOSCO®'s Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Reporting (10 reviews) - Analytics (7 reviews) - Dashboard Customization (7 reviews) - Dashboard Usability (7 reviews) **Cons:** - Learning Curve (2 reviews) - Campaign Management (1 reviews) - Connector Issues (1 reviews) - Difficult Onboarding (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About ASK BOSCO®? *AI-generated summary from verified user reviews* **Pros:** - Users find Ask BOSCO® to be incredibly **easy to use** , streamlining data integration and enhancing marketing efficiency. - Users value the **integrated reporting features** of ASK BOSCO®, streamlining multi-channel performance analysis for better decision-making. - Users value the **integrated analytics dashboard** of ASK BOSCO®, simplifying multi-channel performance monitoring and decision-making. - Users appreciate the **dashboard customization** of ASK BOSCO®, enhancing efficiency and enabling quick, informed decisions on marketing spend. - Users value the **intuitive and customizable dashboards** of ASK BOSCO®, enhancing clarity and efficiency in performance analysis. **Cons:** - Users experience a **steep learning curve** initially, but support from ASK BOSCO® mitigates frustrations effectively. - Users find the **limited control over campaign management** hinders effective budget planning in ASK BOSCO®. - Users find the **connector setup process cumbersome** , requiring extra outreach to the team despite long-term benefits. - Users find the onboarding process **difficult** due to the need to contact support for data connector setup. - Users find the **difficult setup** process frustrating, needing assistance for data connectors despite long-term benefits post-setup. #### What Are Recent G2 Reviews of ASK BOSCO®? **"[A Game-Changer for Ecommerce Teams](https://www.g2.com/survey_responses/ask-bosco-review-12432335)"** **Rating:** 5.0/5.0 stars *— Thomas G.* [Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335) --- **"[ASK BOSCO® Saved Hours with AI-Driven Insights](https://www.g2.com/survey_responses/ask-bosco-review-12492716)"** **Rating:** 4.5/5.0 stars *— Joshua M.* [Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716) --- #### What Are G2 Users Discussing About ASK BOSCO®? - [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for) ### 2. [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 **How Do G2 Users Rate ROI Hunter?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind ROI Hunter?** - **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter) - **Year Founded:** 2014 - **HQ Location:** Brno, Morava - **Twitter:** @roihuntercom (560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/roi-hunter/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Analyst - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 36% Mid-Market, 35% Enterprise #### What Are Recent G2 Reviews of ROI Hunter? **"[Practicality](https://www.g2.com/survey_responses/roi-hunter-review-9049839)"** **Rating:** 4.5/5.0 stars *— Robson S.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839) --- **"[The best service and insights!](https://www.g2.com/survey_responses/roi-hunter-review-9044344)"** **Rating:** 5.0/5.0 stars *— Camila H.* [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344) --- #### What Are G2 Users Discussing About ROI Hunter? - [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for) ### 3. [SegmentStream](https://www.g2.com/products/segmentstream/reviews) SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Reporting: - Centralize cross-channel marketing data analysis - Automatically track key metrics like ROAS and CPA across all sources. 2. Incremental AI-driven Attribution: - Identify the true ROAS of your marketing campaigns using unique AI-driven technology. - Overcomes the limits of traditional cookie-based analytics tools. 3. AI-Driven Optimization: - Maximise your advertising ROI through intelligent, AI-powered budget reallocation across all your digital channels and campaigns. 4. GEO Incrementality Tests - Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests. - Get trustworthy insights about your digital media performance and gain confidence in your future budget allocation decisions **Average Rating:** 4.7/5.0 **Total Reviews:** 26 **How Do G2 Users Rate SegmentStream?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind SegmentStream?** - **Seller:** [SegmentStream](https://www.g2.com/sellers/segmentstream) - **Year Founded:** 2018 - **HQ Location:** London, England - **Twitter:** @SegmentStream (502 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18603659 (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 58% Mid-Market, 27% Enterprise #### What Are SegmentStream's Pros and Cons? **Pros:** - Helpful (2 reviews) - Integrations (2 reviews) - Analytics (1 reviews) - Attribution Accuracy (1 reviews) - Attribution Tracking (1 reviews) **Cons:** - Connection Issues (1 reviews) - Learning Curve (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About SegmentStream? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from SegmentStream, swiftly addressing inquiries and ensuring a smooth experience. - Users appreciate the **seamless integrations** of SegmentStream, enhancing their marketing strategies with consolidated data across channels. - Users value the **real-time analytics** from SegmentStream, enabling informed decisions and efficient budget allocation in marketing. - Users appreciate the **attribution accuracy** of SegmentStream, providing clear insights for effective budget allocation in marketing. - Users value the **clear attribution tracking** in SegmentStream, enabling informed budget allocation and efficient marketing efforts. **Cons:** - Users experience occasional **connection issues** , but these are typically resolved quickly by the support team. - Users find SegmentStream has a **challenging learning curve** , though support is available for assistance during onboarding. - Users mention that the **interface can sometimes be a little slow to load** , though it's generally not a significant issue. - Users note that the interface can be **slow to load** , which may affect their overall experience slightly. - Users find the **implementation of manual data time-consuming** , yet acknowledge its benefits for achieving specific results. #### What Are Recent G2 Reviews of SegmentStream? **"[Backbone for performance marketing](https://www.g2.com/survey_responses/segmentstream-review-10223117)"** **Rating:** 5.0/5.0 stars *— Matthew L.* [Read full review](https://www.g2.com/survey_responses/segmentstream-review-10223117) --- **"[A one of a kind attribution, optimisation and budget allocation tool.](https://www.g2.com/survey_responses/segmentstream-review-10720609)"** **Rating:** 5.0/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/segmentstream-review-10720609) --- #### What Are G2 Users Discussing About SegmentStream? - [What is SegmentStream used for?](https://www.g2.com/discussions/what-is-segmentstream-used-for) - 1 comment ### 4. [RESUL](https://www.g2.com/products/resul/reviews) RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant **Average Rating:** 4.5/5.0 **Total Reviews:** 29 **How Do G2 Users Rate RESUL?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.4/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.6/10 (Category avg: 8.8/10) **Who Is the Company Behind RESUL?** - **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks) - **Year Founded:** 2014 - **HQ Location:** Seattle, WA - **Twitter:** @Resulticks (2,106 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/resulticks/ (372 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Banking - **Company Size:** 33% Small-Business, 27% Enterprise #### What Are RESUL's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Intuitive (5 reviews) - Time-Saving (5 reviews) - Customer Support (4 reviews) - Easy Setup (4 reviews) **Cons:** - Learning Curve (4 reviews) - Slow Performance (3 reviews) - Inefficient (2 reviews) - Integration Issues (2 reviews) - Slow Loading (2 reviews) ### What Do G2 Reviewers Say About RESUL? *AI-generated summary from verified user reviews* **Pros:** - Users find RESUL's **user-friendly platform** simplifies managing marketing campaigns and enhances overall efficiency. - Users appreciate the **intuitive interface** of RESUL, facilitating easy navigation and quick engagement tracking. - Users value RESUL for its **time-saving capabilities** , simplifying campaign management and enhancing workflow efficiency significantly. - Users rave about RESUL’s **exceptional customer support** , highlighting its responsiveness and expertise that ensures seamless setup and operations. - Users commend RESUL for its **easy setup** , ensuring a smooth onboarding experience and enhancing operational efficiency. **Cons:** - Users find the **initial learning curve challenging** , requiring extra time and support to master RESUL's advanced features. - Users experience **slow performance** , particularly with loading times and refresh issues, impacting workflow and efficiency. - Users report **inefficient access** to advanced features in RESUL, with slow loading times disrupting their workflows and decisions. - Users face **integration issues** with RESUL, requiring extra setup and posing challenges during usage. - Users experience **slow loading times** for reports, disrupting workflows and hindering timely decision-making. #### What Are Recent G2 Reviews of RESUL? **"[RESUL: Reliable Platform for Customer Engagement & Automation](https://www.g2.com/survey_responses/resul-review-12785862)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/resul-review-12785862) --- **"[Easy-to-Use Platform for WhatsApp and SMS Campaigns](https://www.g2.com/survey_responses/resul-review-13088911)"** **Rating:** 5.0/5.0 stars *— Roland R.* [Read full review](https://www.g2.com/survey_responses/resul-review-13088911) --- ### 5. [Funnel](https://www.g2.com/products/funnel/reviews) Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. **Average Rating:** 4.5/5.0 **Total Reviews:** 163 **How Do G2 Users Rate Funnel?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 9.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Funnel?** - **Seller:** [Funnel](https://www.g2.com/sellers/funnel) - **Company Website:** https://funnel.io/ - **Year Founded:** 2014 - **HQ Location:** Stockholm, Sweden - **Twitter:** @funnel_io (21 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9397630/ (402 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Small-Business, 44% Mid-Market #### What Are Funnel's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Integrations (5 reviews) - Data Integration (3 reviews) - Data Management (3 reviews) - Connectors Quantity (2 reviews) **Cons:** - Learning Curve (3 reviews) - Expensive (2 reviews) - Limited Connectors (2 reviews) - Missing Features (2 reviews) - Slow Performance (2 reviews) ### What Do G2 Reviewers Say About Funnel? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Funnel, facilitating seamless connections and streamlined reporting across platforms. - Users highlight the **seamless integration** of Funnel with various platforms, enhancing data centralization and efficiency. - Users appreciate the **seamless data integration** of Funnel, enabling easy connection and syncing of all marketing platforms. - Users commend the **easy data management** capabilities of Funnel, allowing seamless integration from multiple platforms. - Users love the **extensive connectors available** , allowing seamless integration with various major platforms for enhanced data handling. **Cons:** - Users find the **learning curve** steep initially, especially when configuring data sources and field mappings. - Users find Funnel **expensive** , especially with integration costs and additional fees for basic connectors. - Users are frustrated by the **limited connectors** and support issues, hindering the software's overall effectiveness and scalability. - Users highlight the **missing features** of Funnel, noting limitations in scalability and platform integration options. - Users experience **slow performance** with data processing and complex setups, leading to frustration and delays in value realization. #### What Are Recent G2 Reviews of Funnel? **"[Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis](https://www.g2.com/survey_responses/funnel-review-11977140)"** **Rating:** 5.0/5.0 stars *— Munavvar M.* [Read full review](https://www.g2.com/survey_responses/funnel-review-11977140) --- **"[Great for connecting data sources and visualising with consistent fields](https://www.g2.com/survey_responses/funnel-review-11973065)"** **Rating:** 4.5/5.0 stars *— Muhammad Abdullah S.* [Read full review](https://www.g2.com/survey_responses/funnel-review-11973065) --- #### What Are G2 Users Discussing About Funnel? - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [What is Funnel used for?](https://www.g2.com/discussions/what-is-funnel-used-for) - [What is the best funnel builder?](https://www.g2.com/discussions/what-is-the-best-funnel-builder) - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [What is the best sales funnel software?](https://www.g2.com/discussions/what-is-the-best-sales-funnel-software) ### 6. [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews) BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 27 **How Do G2 Users Rate BuyerGenomics?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Data Collection:** 9.7/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.7/10 (Category avg: 8.8/10) **Who Is the Company Behind BuyerGenomics?** - **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics) - **HQ Location:** New York, New York - **Twitter:** @BuyerGenomics (22 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27236578/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are BuyerGenomics's Pros and Cons? **Pros:** - Business Growth (1 reviews) - Business Support (1 reviews) - Customer Engagement (1 reviews) - Customer Support (1 reviews) **Cons:** - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About BuyerGenomics? *AI-generated summary from verified user reviews* **Pros:** - Users commend BuyerGenomics for its **central role in business growth** , effectively aligning with customer preferences and budgets. - Users praise BuyerGenomics for its **excellent business support** while respecting budget constraints and customer preferences. - Users rave about the **exceptional customer service** of BuyerGenomics, enhancing their overall experience significantly. - Users praise the **excellent customer support** of BuyerGenomics, highlighting its responsiveness and effectiveness. **Cons:** - Users initially face a **steep learning curve** with BuyerGenomics, but it proves to be ultimately helpful. #### What Are Recent G2 Reviews of BuyerGenomics? **"[Obsessed with BG on every level as it pertains to email marketing!](https://www.g2.com/survey_responses/buyergenomics-review-8524475)"** **Rating:** 5.0/5.0 stars *— Kristy W.* [Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475) --- **"[On of the best software for marketing](https://www.g2.com/survey_responses/buyergenomics-review-10626304)"** **Rating:** 5.0/5.0 stars *— priyanshu r.* [Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304) --- #### What Are G2 Users Discussing About BuyerGenomics? - [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for) ### 7. [Channel99](https://www.g2.com/products/channel99/reviews) Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Channel99?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Channel99?** - **Seller:** [Channel99](https://www.g2.com/sellers/channel99) - **Company Website:** https://channel99.com - **Year Founded:** 2022 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/channel-99-inc (15 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Mid-Market, 22% Small-Business #### What Are Channel99's Pros and Cons? **Pros:** - Insights (15 reviews) - Analytics (13 reviews) - Attribution Accuracy (11 reviews) - Helpful (10 reviews) - Analytics Expertise (8 reviews) **Cons:** - Learning Curve (5 reviews) - Difficult Learning (4 reviews) - Missing Features (3 reviews) - Feature Development (2 reviews) - Lack of Information (2 reviews) ### What Do G2 Reviewers Say About Channel99? *AI-generated summary from verified user reviews* **Pros:** - Users value the **clear visualizations and actionable insights** of Channel99, optimizing B2B engagement and spend effectiveness. - Users appreciate the **effective analytics** of Channel99, enabling clear insights into marketing channel performance and revenue impact. - Users highlight the **attribution accuracy** of Channel99, enhancing insights into marketing impact and multi-channel ROI. - Users find Channel99's **clear visualizations** vital for optimizing marketing spend and demonstrating channel effectiveness. - Users value the **analytics expertise** of Channel99, praising its clear insights that optimize B2B marketing efforts effectively. **Cons:** - Users experience a **steep learning curve** with the initial setup, though support helps ease the process. - Users find the **difficult learning curve** of Channel99 challenging, though support helps ease the process over time. - Users note that some **missing features** are still in development, impacting immediate usability and functionality. - Users note that some **advanced features are still in development** , which can be frustrating during initial use. - Users struggle with a **lack of information** on using and interpreting Channel99’s dashboards effectively. #### What Are Recent G2 Reviews of Channel99? **"[Way beyond just attribution](https://www.g2.com/survey_responses/channel99-review-11073202)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/channel99-review-11073202) --- **"[Intuitive Platform with Fantastic Marketing Insights](https://www.g2.com/survey_responses/channel99-review-12084287)"** **Rating:** 5.0/5.0 stars *— Liam A.* [Read full review](https://www.g2.com/survey_responses/channel99-review-12084287) --- ### 8. [Exatom](https://www.g2.com/products/exatom/reviews) Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers **Average Rating:** 4.7/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Exatom?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Exatom?** - **Seller:** [Exatom](https://www.g2.com/sellers/exatom) - **Year Founded:** 2021 - **HQ Location:** Leuven, BE - **Twitter:** @Exatom_io (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exatom/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Automotive, Marketing and Advertising - **Company Size:** 48% Mid-Market, 30% Small-Business #### What Are Exatom's Pros and Cons? **Pros:** - Helpful (14 reviews) - Insights (13 reviews) - Ease of Use (10 reviews) - Analytics (9 reviews) - Conversion Optimization (8 reviews) **Cons:** - Complexity (6 reviews) - Learning Curve (6 reviews) - Steep Learning Curve (6 reviews) - Complex Usability (3 reviews) - Lack of Information (3 reviews) ### What Do G2 Reviewers Say About Exatom? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate Exatom for its **insightful analytics** that enhance checkout processes and user engagement on websites. - Users praise Exatom for its **insightful metrics** that enhance checkout processes and improve user engagement effectively. - Users value the **ease of use** of Exatom, appreciating its user-friendly design and quick integration into workflows. - Users value the **powerful analytics** of Exatom, enabling data-driven decisions and improved operational efficiency. - Users highlight **Exatom's effectiveness in optimizing lead form conversions** , leading to improved user experience and valuable insights. **Cons:** - Users find the **complexity of the dashboard** challenging, especially for those unfamiliar with data analysis. - Users find the **learning curve steep** with Exatom, requiring time to effectively navigate its extensive dashboard and data. - Users find the **steep learning curve** frustrating, especially when navigating the complex client-side dashboard for the first time. - Users find the **complex usability** of Exatom challenging, particularly with intricate forms and extensive data interpretation. - Users find the **lack of information clarity** in Exatom's dashboard challenging, requiring time to effectively navigate. #### What Are Recent G2 Reviews of Exatom? **"[Exatom Delivers Data-Driven Insights That Boost Conversions](https://www.g2.com/survey_responses/exatom-review-12432654)"** **Rating:** 5.0/5.0 stars *— Oliver P.* [Read full review](https://www.g2.com/survey_responses/exatom-review-12432654) --- **"[Exatom: Reactivity and Friendliness to Optimize Engagement](https://www.g2.com/survey_responses/exatom-review-12437168)"** **Rating:** 5.0/5.0 stars *— Othman R.* [Read full review](https://www.g2.com/survey_responses/exatom-review-12437168) --- ### 9. [Mouseflow](https://www.g2.com/products/mouseflow/reviews) Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience? **Average Rating:** 4.6/5.0 **Total Reviews:** 688 **How Do G2 Users Rate Mouseflow?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Mouseflow?** - **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow) - **Company Website:** https://mouseflow.com - **Year Founded:** 2010 - **HQ Location:** Copenhagen, Denmark - **Twitter:** @mouseflow (1,736 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (56 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 68% Small-Business, 23% Mid-Market #### What Are Mouseflow's Pros and Cons? **Pros:** - Ease of Use (44 reviews) - Insights (31 reviews) - Heatmaps (26 reviews) - Session Replay (23 reviews) - Easy Setup (22 reviews) **Cons:** - Missing Features (13 reviews) - Limitations (12 reviews) - Expensive (10 reviews) - Data Inaccuracy (9 reviews) - Filtering Issues (7 reviews) ### What Do G2 Reviewers Say About Mouseflow? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** with Mouseflow, enabling quick insights and seamless adjustments for effective marketing strategies. - Users value the **easy qualitative insights** from Mouseflow, which significantly enhance marketing analytics and user engagement. - Users appreciate the **insightful heatmaps** of Mouseflow, enhancing their understanding of user behavior and improving site engagement. - Users love the **session replay feature** of Mouseflow for its role in enhancing marketing analytics and user behavior insights. - Users praise the **easy setup** of Mouseflow, allowing for quick integration and effective data tracking right away. **Cons:** - Users note the **missing features** in Mouseflow, including outdated plugins and limited heat map options. - Users find the **plugin outdated** , and have issues with heat maps, segmentation, and lack of Turkish survey options. - Users find Mouseflow to be **expensive** , particularly challenging for small businesses with tighter budgets and lower traffic. - Users report **data inaccuracy** with Mouseflow, noting errors and issues that hinder usability and analysis. - Users face **filtering issues** with session recordings, causing difficulty in accessing important data effectively. #### What Are Recent G2 Reviews of Mouseflow? **"[Unmatched User Insights and Effortless Integration](https://www.g2.com/survey_responses/mouseflow-review-11920780)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780) --- **"[Actionable Behavioral Insights That Drive Better User Experiences](https://www.g2.com/survey_responses/mouseflow-review-11983608)"** **Rating:** 4.5/5.0 stars *— Devaraj P.* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608) --- #### What Are G2 Users Discussing About Mouseflow? - [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment - [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote ### 10. [Mode](https://www.g2.com/products/mode-mode/reviews) Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages. **Average Rating:** 4.5/5.0 **Total Reviews:** 319 **How Do G2 Users Rate Mode?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 8.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.7/10 (Category avg: 8.8/10) **Who Is the Company Behind Mode?** - **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @ModeAnalytics (6,658 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3307518/ (683 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Data Scientist, Data Analyst - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Mid-Market, 29% Enterprise #### What Are Mode's Pros and Cons? **Pros:** - Capabilities (1 reviews) - Customization (1 reviews) - Ease of Implementation (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) **Cons:** - Complex Setup (1 reviews) - Complex Usage (1 reviews) - Data Integration (1 reviews) - Difficult Learning (1 reviews) - Initial Difficulty (1 reviews) ### What Do G2 Reviewers Say About Mode? *AI-generated summary from verified user reviews* **Pros:** - Users value the **clean UI and comprehensive visibility** of Mode, enhancing collaboration between analysts and business users. - Users value the **customization options** in Mode, enhancing data exploration while meeting diverse user needs effectively. - Users appreciate the **ease of implementation** with Mode, benefiting from seamless organization-wide access and SSO functionality. - Users appreciate the **ease of use** in Mode, facilitating seamless access and functionality for both analysts and business users. - Users value the **efficiency of Mode** for tracking feature usage, enhancing analysis for both analysts and business users. **Cons:** - Users find **complex setup** challenging, especially for less technical users needing admin support for integration. - Users find **onboarding complex** , especially for non-technical users, requiring significant admin support for effective integration. - Users find **onboarding less technical users challenging** , requiring admin support for effective data source integration. - Users find **difficult learning** curves for non-technical users, requiring admin support for seamless integration and onboarding. - Users find the **initial difficulty** challenging when onboarding less technical users, requiring admin support for authentication. #### What Are Recent G2 Reviews of Mode? **"[Powerful and Flexible platform for data driven decision making](https://www.g2.com/survey_responses/mode-review-11476277)"** **Rating:** 4.5/5.0 stars *— Gopi k.* [Read full review](https://www.g2.com/survey_responses/mode-review-11476277) --- **"[Outstanding!](https://www.g2.com/survey_responses/mode-review-7980594)"** **Rating:** 5.0/5.0 stars *— Stephan R.* [Read full review](https://www.g2.com/survey_responses/mode-review-7980594) --- ### 11. [Cervinodata](https://www.g2.com/products/cervinodata/reviews) With Cervinodata online agencies and online teams save up to one day per week on data preparation and reporting. Cervinodata brings all your advertising performance data + Google Analytics together in one central database and keeps it up-to-date. Cervinodata promises: 1. No more unexpected interruptions of data delivery. No more incomplete data 2.Fastest response time & problem solving in the market 3. Very easy to use advanced features Teams move to Cervinodata for3 reasons: 1. Move from Google Sheets to a Central database \>\> For bigger volumes, \>\> For more data control \>\> To get more insights across clients, ad platform and country/brand \>\> To get more insights of cross-platform campaign performance versus budget & targets 2. Pay less \>\> Teams move from a fee based on a percentage of ad spent to a fee based on number of synced accounts 3. Get better service & quality \>\> Teams demand great customer support. We offer outstanding customer support and super fast response times. \>\> Teams need accurate, complete data. Our Cervinodata Engine is built for this. **Average Rating:** 4.9/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Cervinodata?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 8.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Cervinodata?** - **Seller:** [Cervinodata](https://www.g2.com/sellers/cervinodata) - **Year Founded:** 2009 - **HQ Location:** Rotterdam, Zuid-Holland - **LinkedIn® Page:** https://www.linkedin.com/company/cervino-marketing/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Small-Business, 36% Mid-Market #### What Are Recent G2 Reviews of Cervinodata? **"[It allows to improve the marketing and sales of the company !!!](https://www.g2.com/survey_responses/cervinodata-review-4551840)"** **Rating:** 4.5/5.0 stars *— Chris R.* [Read full review](https://www.g2.com/survey_responses/cervinodata-review-4551840) --- **"[Perfect service with a human touch](https://www.g2.com/survey_responses/cervinodata-review-4203374)"** **Rating:** 5.0/5.0 stars *— Noah Smits f.* [Read full review](https://www.g2.com/survey_responses/cervinodata-review-4203374) --- #### What Are G2 Users Discussing About Cervinodata? - [What is Cervinodata used for?](https://www.g2.com/discussions/what-is-cervinodata-used-for) ### 12. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Data Collection:** 8.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.7/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (17 reviews) - Email Marketing (16 reviews) - Automation (14 reviews) - Email Management (14 reviews) **Cons:** - Missing Features (12 reviews) - Learning Curve (8 reviews) - Email Issues (7 reviews) - Not Intuitive (7 reviews) - Limited Features (6 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Act-On, enjoying its intuitive design and smooth functionality for marketing automation. - Users highly value the **responsive customer support** from Act-On, ensuring their concerns are addressed swiftly and effectively. - Users commend the **user-friendly email design tools** and effective support that enhance their marketing efforts. - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. - Users find the **easy-to-use and customizable email builder** extremely beneficial for managing high volumes of email effortlessly. **Cons:** - Users report **missing features** affecting analytics and CRM integration, hindering effective content management and reporting. - Users experience a challenging **learning curve** with Act-On due to implementation struggles and slower performance. - Users struggle with **email issues** , including cumbersome scheduling and limited functionality in the visual interface. - Users find Act-On **not intuitive** , often struggling with implementation and a less modern user interface. - Users note the **limited features** in Act-On, wishing for quicker development of standard functionalities and enhancements. #### What Are Recent G2 Reviews of Act-On? **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- ### 13. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Data Collection:** 8.4/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, making campaign building efficient and enjoyable. - Users value the **responsive customer support** of Zeta Marketing Platform, enhancing collaboration and facilitating quick turnaround times. - Users value the **intuitive interface and comprehensive features** of Zeta Marketing Platform, enhancing campaign efficiency and brand consistency. - Users praise the **intuitive interface** of Zeta Marketing Platform, enhancing efficiency and ease during campaign setup. - Users highlight the **rapid campaign deployment** with Zeta Marketing Platform, significantly improving their time to market. **Cons:** - Users find that the **learning curve is steep** , making dynamic personalization overly complicated and overwhelming for beginners. - Users experience **campaign issues** like slow loading speeds, poor search functions, and lack of organization in campaigns. - Users find the **missing features** in Zeta Marketing Platform impact their overall experience and functionality negatively. - Users find Zeta Marketing Platform's interface to be **overly complex and challenging** , especially for newcomers navigating its features. - Users find Zeta Marketing Platform's **poor usability** due to its complex interface, overwhelming information, and navigation challenges. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 14. [Growth Nirvana](https://www.g2.com/products/growth-nirvana/reviews) Growth Nirvana is a no code marketing analytics platform that gets you analytics in minutes, not months. Stop waiting on other departments to get you the data you need to make critical business decisions. Take control of the insights that will grow your business. **Average Rating:** 4.9/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Growth Nirvana?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.8/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Growth Nirvana?** - **Seller:** [Growth Nirvana](https://www.g2.com/sellers/growth-nirvana) - **HQ Location:** California, US - **LinkedIn® Page:** https://www.linkedin.com/company/growth-nirvana/about/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Small-Business, 31% Mid-Market #### What Are Recent G2 Reviews of Growth Nirvana? **"[As a marketing consultant this tool really streamlines and levels up my game!](https://www.g2.com/survey_responses/growth-nirvana-review-9756177)"** **Rating:** 5.0/5.0 stars *— Jon H.* [Read full review](https://www.g2.com/survey_responses/growth-nirvana-review-9756177) --- **"[Go-to tool for performance marketers](https://www.g2.com/survey_responses/growth-nirvana-review-9496435)"** **Rating:** 5.0/5.0 stars *— Jeevan B.* [Read full review](https://www.g2.com/survey_responses/growth-nirvana-review-9496435) --- ### 15. [Jepto](https://www.g2.com/products/jepto/reviews) Jepto is a Digital Marketing Intelligence and Automation platform. Get the most from your Marketing data with Machine Learning predictive forecasts of your KPIs and run automated Anomaly detection across your data. Create a range of automation jobs that constantly monitors your data and send alerts via Slack/Email/Zapier when your trigger is met. Track your Local Listings, monitor Advertising spending with smart notifications, budget rollover, and spend predictions. Connect to: Facebook Ads, Google Analytics, Google Ads, Google Search Console, Google My Business, Google Sheets, Microsoft Ads, Bing Places, Apple Business Connect and more. **Average Rating:** 4.4/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Jepto?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) **Who Is the Company Behind Jepto?** - **Seller:** [Jepto](https://www.g2.com/sellers/jepto) - **Year Founded:** 2018 - **HQ Location:** Sydney, New South Wales - **Twitter:** @JeptoApp (132 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13648523/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 85% Small-Business, 11% Mid-Market #### What Are Jepto's Pros and Cons? **Pros:** - Data Accuracy (1 reviews) - Data Management (1 reviews) - Time Saving (1 reviews) - User-Friendly (1 reviews) - Valuable Insights (1 reviews) ### What Do G2 Reviewers Say About Jepto? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **data accuracy** of Jepto, easily accessing valuable insights from their Google Maps profiles. - Users find it **super easy to aggregate data** from multiple Google Business Profiles with excellent support from Jepto. - Users find Jepto's **time-saving capabilities** impressive, simplifying data aggregation from multiple Google Business Profiles. - Users appreciate the **user-friendly data insights** from Jepto, enhancing their experience and accessibility to information. - Users value the **valuable insights** from Jepto, enjoying quick access to essential data and responsive support. #### What Are Recent G2 Reviews of Jepto? **"[Amazing for managing hundreds of google business profiles](https://www.g2.com/survey_responses/jepto-review-11663810)"** **Rating:** 5.0/5.0 stars *— vincent s.* [Read full review](https://www.g2.com/survey_responses/jepto-review-11663810) --- **"[Jepto Google Business Profile Connector is great](https://www.g2.com/survey_responses/jepto-review-10467971)"** **Rating:** 5.0/5.0 stars *— Verified User in Accounting* [Read full review](https://www.g2.com/survey_responses/jepto-review-10467971) --- #### What Are G2 Users Discussing About Jepto? - [What is Jepto used for?](https://www.g2.com/discussions/what-is-jepto-used-for) ### 16. [Leadinfo](https://www.g2.com/products/leadinfo/reviews) Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! **Average Rating:** 4.3/5.0 **Total Reviews:** 808 **How Do G2 Users Rate Leadinfo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.9/10 (Category avg: 8.8/10) **Who Is the Company Behind Leadinfo?** - **Seller:** [Leadinfo](https://www.g2.com/sellers/leadinfo) - **Company Website:** https://www.leadinfo.com/ - **Year Founded:** 2017 - **HQ Location:** Capelle aan den IJssel, South Holland - **LinkedIn® Page:** https://www.linkedin.com/company/18068538/ (113 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 77% Small-Business, 20% Mid-Market #### What Are Leadinfo's Pros and Cons? **Pros:** - Ease of Use (48 reviews) - Lead Generation (33 reviews) - Analytics (27 reviews) - Helpful (23 reviews) - Insights Value (20 reviews) **Cons:** - Lack of Information (13 reviews) - Lead Quality (12 reviews) - Filtering Issues (11 reviews) - Expensive (10 reviews) - Poor Filtering (10 reviews) ### What Do G2 Reviewers Say About Leadinfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** , finding the setup and navigation straightforward and intuitive. - Users value the **lead generation capabilities** of Leadinfo, enhancing insights and boosting sales with timely information. - Users appreciate the **detailed analytics** of Leadinfo, valuing its ease of use and comprehensive visitor insights. - Users value the **easy integration and user-friendly UI** of Leadinfo, enhancing their experience in lead management. - Users value the **insights into leads and visitor behavior** , enhancing their understanding of customer interests and sales opportunities. **Cons:** - Users express concern over the **lack of detailed information** on potential leads, limiting their ability to identify key businesses. - Users report **low lead quality** due to irrelevant organizations and insufficient details on potential leads, affecting effectiveness. - Users express frustration with **filtering issues** that lead to irrelevant prospects, complicating their lead management efforts. - Users find Leadinfo **too expensive** and express concerns over auto-renewal practices without prior notification. - Users are frustrated with **poor filtering** , receiving many irrelevant prospects that clutter their visitor queues. #### What Are Recent G2 Reviews of Leadinfo? **"[Boosts Lead Tracking with Impressive Features](https://www.g2.com/survey_responses/leadinfo-review-12472573)"** **Rating:** 5.0/5.0 stars *— Justin P.* [Read full review](https://www.g2.com/survey_responses/leadinfo-review-12472573) --- **"[Leadinfo Makes Identifying Website Visitors and Converting Them Into Leads Effortless](https://www.g2.com/survey_responses/leadinfo-review-12662039)"** **Rating:** 4.5/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/leadinfo-review-12662039) --- #### What Are G2 Users Discussing About Leadinfo? - [What is Leadinfo used for?](https://www.g2.com/discussions/what-is-leadinfo-used-for) - [What is Visitor Queue used for?](https://www.g2.com/discussions/what-is-visitor-queue-used-for) ### 17. [GoSquared](https://www.g2.com/products/gosquared/reviews) Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info **Average Rating:** 4.5/5.0 **Total Reviews:** 74 **How Do G2 Users Rate GoSquared?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) **Who Is the Company Behind GoSquared?** - **Seller:** [GoSquared](https://www.g2.com/sellers/gosquared) - **Year Founded:** 2006 - **HQ Location:** London, United Kingdom - **Twitter:** @GoSquared (5,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1498461/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Recent G2 Reviews of GoSquared? **"[GoSquared helps in Real-Time Analytics and Engaging Customer Insights](https://www.g2.com/survey_responses/gosquared-review-8186696)"** **Rating:** 4.5/5.0 stars *— AJAY S.* [Read full review](https://www.g2.com/survey_responses/gosquared-review-8186696) --- **"[I really love GoSquared, it's the best!](https://www.g2.com/survey_responses/gosquared-review-6521608)"** **Rating:** 5.0/5.0 stars *— Melissa H.* [Read full review](https://www.g2.com/survey_responses/gosquared-review-6521608) --- #### What Are G2 Users Discussing About GoSquared? - [What is GoSquared used for?](https://www.g2.com/discussions/what-is-gosquared-used-for) ### 18. [Solitics](https://www.g2.com/products/solitics/reviews) Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day. **Average Rating:** 4.6/5.0 **Total Reviews:** 29 **How Do G2 Users Rate Solitics?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Data Collection:** 8.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.4/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Solitics?** - **Seller:** [Solitics](https://www.g2.com/sellers/solitics) - **Company Website:** https://www.solitics.com - **Year Founded:** 2013 - **HQ Location:** Tel Aviv - **Twitter:** @solitics (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/solitics/ (37 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Gambling & Casinos - **Company Size:** 66% Mid-Market, 31% Small-Business #### What Are Solitics's Pros and Cons? **Pros:** - Customer Engagement (4 reviews) - Data Segmentation (3 reviews) - Journey Creation (3 reviews) - Personalization (3 reviews) - Personalization Services (3 reviews) **Cons:** - Learning Curve (4 reviews) - Complex Reporting (1 reviews) - High Complexity (1 reviews) - Insufficient Guidance (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Solitics? *AI-generated summary from verified user reviews* **Pros:** - Users love the **real-time customer engagement** capabilities of Solitics, making campaigns more relevant and personalized effortlessly. - Users love the **data segmentation capabilities** of Solitics, enabling precise and personalized customer engagement strategies. - Users love the **easy creation of dynamic customer journeys** with Solitics, enhancing engagement and relevancy in campaigns. - Users appreciate the **personalization capabilities** of Solitics, enhancing engagement and relevance in customer interactions. - Users value the **personalization services** of Solitics, enhancing relevance in campaigns through real-time, behavior-based messaging. **Cons:** - Users find the **steep learning curve** challenging initially, complicating the setup and configuration of advanced features. - Users find **complex reporting** to be a challenge, requiring time to adapt to the interface and reporting tools. - Users find the **initial setup complex** and often require technical assistance to navigate the process effectively. - Users find the **insufficient guidance** during setup challenging, highlighting the need for better tutorials and assistance. - Users face a **learning curve during initial setup** , with a need for better onboarding and technical support. #### What Are Recent G2 Reviews of Solitics? **"[A powerful and flexible customer engagement platform.](https://www.g2.com/survey_responses/solitics-review-11418360)"** **Rating:** 4.0/5.0 stars *— ✪ KHaled S.* [Read full review](https://www.g2.com/survey_responses/solitics-review-11418360) --- **"[Solitics gives us a clear, real-time view of how customers move through our site and apps](https://www.g2.com/survey_responses/solitics-review-11438733)"** **Rating:** 5.0/5.0 stars *— Nour E.* [Read full review](https://www.g2.com/survey_responses/solitics-review-11438733) --- #### What Are G2 Users Discussing About Solitics? - [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for) ### 19. [TapClicks](https://www.g2.com/products/tapclicks/reviews) TapClicks is a comprehensive marketing operations platform designed to streamline and automate various manual tasks associated with marketing management, such as data integration and reporting. This solution allows users to focus on high-impact activities, including campaign optimization and enhancing customer satisfaction. By offering a suite of tools that encompass reporting, analytics, insights, campaign order management, and marketing workflow tracking, TapClicks empowers organizations to make informed decisions based on real-time data. The platform is particularly beneficial for marketing agencies and organizations that manage multiple clients. TapClicks provides a unified dashboard through its flagship product, TapAnalytics, which consolidates marketing campaign data and performance metrics. This feature enables users to easily manage thousands of clients from a single interface, offering both high-level agency views and customizable client-specific views. Such transparency is essential for maintaining strong client relationships and ensuring that clients are informed about their campaign performance. One of the standout features of TapAnalytics is its ability to deliver real-time analytics and scoring across all campaigns. Utilizing sophisticated algorithms, the platform optimizes campaign performance and uncovers actionable insights that can drive better results. Additionally, the data visualization capabilities of TapClicks bring data to life through interactive timelines, pie charts, geo-mapping, and text widgets, making it easier for users to interpret and present their findings. TapClicks also prioritizes efficiency with its auto-scheduled reporting feature, allowing users to send automated reports in various formats, including HTML, PDF, and Excel. This functionality saves time and ensures that stakeholders receive timely updates without the need for manual intervention. Furthermore, the platform supports over 200 integrations tailored to the needs of agencies of all sizes, enhancing its versatility and making it a valuable tool for marketing professionals. In summary, TapClicks is designed to optimize marketing operations by automating routine tasks and providing a holistic view of marketing activities. With its user-friendly interface, robust analytics capabilities, and extensive integration options, TapClicks stands out as a powerful solution for organizations looking to enhance their marketing efforts and drive meaningful results. **Average Rating:** 4.3/5.0 **Total Reviews:** 315 **How Do G2 Users Rate TapClicks?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind TapClicks?** - **Seller:** [TapClicks](https://www.g2.com/sellers/tapclicks) - **Company Website:** https://www.TapClicks.com - **Year Founded:** 2015 - **HQ Location:** San Jose, CA - **Twitter:** @TapClicks (773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2810260/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 62% Small-Business, 30% Mid-Market #### What Are TapClicks's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Analytics (3 reviews) - Automation (2 reviews) - Comprehensive (2 reviews) - Data Management (2 reviews) **Cons:** - Connection Issues (1 reviews) - Data Inconsistency (1 reviews) - Data Management Issues (1 reviews) - Difficult Setup (1 reviews) - Lack of Information (1 reviews) ### What Do G2 Reviewers Say About TapClicks? *AI-generated summary from verified user reviews* **Pros:** - Users find TapClicks **exceptionally easy to use** , streamlining data consolidation and enhancing marketing performance efficiently. - Users value the **deeper insights** provided by TapClicks, enabling streamlined marketing operations and enhanced decision-making. - Users value the **automation capabilities** of TapClicks, enabling streamlined data integration and insightful decision-making. - Users value the **comprehensive capabilities** of TapClicks for transforming data into actionable insights and enhancing decision-making. - Users value the **streamlined data management** of TapClicks, enhancing insights and optimizing marketing operations efficiently. **Cons:** - Users often experience **connection issues** that lead to data discrepancies and inadequate customer service responses. - Users often face **data inconsistency issues** with TapClicks, finding customer service responses unhelpful in resolving problems. - Users find the **data management issues** in TapClicks frustrating, citing overwhelming setup and syncing challenges. - Users find the **difficult setup** of TapClicks overwhelming, and data syncing can be less smooth than expected. - Users experience **lack of information** from TapClicks' customer service, leading to unresolved data connection issues. #### What Are Recent G2 Reviews of TapClicks? **"[Great Client Dashboards with Flexible Metrics](https://www.g2.com/survey_responses/tapclicks-review-12676293)"** **Rating:** 5.0/5.0 stars *— Juli L.* [Read full review](https://www.g2.com/survey_responses/tapclicks-review-12676293) --- **"[Exceptionally Useful and Incredibly Easy to Use](https://www.g2.com/survey_responses/tapclicks-review-12113045)"** **Rating:** 4.5/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/tapclicks-review-12113045) --- #### What Are G2 Users Discussing About TapClicks? - [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) - 1 comment ### 20. [Squid](https://www.g2.com/products/squid-squid/reviews) Squid is a visitor intelligence and engagement platform that helps you turn website traffic into qualified leads - without the guesswork. Built for marketers, founders, and growth teams, Squid gives you person-level visitor identification, clean behavioral analytics, and conversion insights all in one place. See exactly who’s on your site, what they’re doing, and how to reach them - whether they’ve filled out a form or not. With Squid, you get: • Real visitor identities (name, email, role, company, LinkedIn) • Click-based behavioral heatmaps and user journeys (Hotjar-like) • Real-time traffic and event analytics (GA4-like) • Slack, CRM, and webhook integrations • Form enrichment and input verification • Cookieless, privacy-friendly deployment • Lightening fast and lightweight No complex setup. No vague dashboards. Just actionable insights tied to real people - so you can market smarter and close faster. **Average Rating:** 4.8/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Squid?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 7.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Squid?** - **Seller:** [Squid](https://www.g2.com/sellers/squid-e4e45275-7878-4c8f-af01-da318a27e1f6) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business #### What Are Squid's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Ease of Use (5 reviews) - Helpful (5 reviews) - Insights (5 reviews) - Analytics (4 reviews) **Cons:** - Missing Information (2 reviews) - Cost Management (1 reviews) - Lack of Information (1 reviews) - Plan Limitations (1 reviews) - Poor Documentation (1 reviews) ### What Do G2 Reviewers Say About Squid? *AI-generated summary from verified user reviews* **Pros:** - Users highly appreciate the **fantastic and responsive customer support** from Squid, enriching their overall experience and efficiency. - Users praise Squid for its **ease of use** , benefiting from a simple onboarding and intuitive interface. - Users appreciate Squid for its **user-friendly onboarding and responsive support** , enhancing their overall experience and satisfaction. - Users value the **ease of setup and quick support** from Squid, maximizing efficiency and insights for their workflows. - Users love the **advanced analytics** of Squid, providing essential insights for optimizing website performance and visitor engagement. **Cons:** - Users find the **support documentation lacking** , which hinders effective troubleshooting and impedes user insights. - Users are frustrated by the **cost management limitations** , especially regarding tracking deleted users upon their return. - Users find the **support documentation lacking** , hindering troubleshooting and limiting insights into Squid's rapid innovations. - Users experience **plan limitations** that may cause unwanted tracking of previously deleted users, affecting overall usability. - Users find the **support documentation lacking** , hindering troubleshooting and limiting their ability to fully utilize Squid. #### What Are Recent G2 Reviews of Squid? **"[Outstanding Service Backed by Nonstop Innovation](https://www.g2.com/survey_responses/squid-review-11992524)"** **Rating:** 5.0/5.0 stars *— Amanda H.* [Read full review](https://www.g2.com/survey_responses/squid-review-11992524) --- **"[Effortless User Insights, Game-Changer for Small Teams](https://www.g2.com/survey_responses/squid-review-12887179)"** **Rating:** 5.0/5.0 stars *— Brianna B.* [Read full review](https://www.g2.com/survey_responses/squid-review-12887179) --- ### 21. [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews) Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ **Average Rating:** 4.2/5.0 **Total Reviews:** 61 **How Do G2 Users Rate VWO Insights - Web?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind VWO Insights - Web?** - **Seller:** [Wingify](https://www.g2.com/sellers/wingify) - **Year Founded:** 2010 - **HQ Location:** New Delhi - **Twitter:** @wingify (7,336 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1775796/ (478 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 53% Mid-Market, 32% Small-Business #### What Are VWO Insights - Web's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Features (2 reviews) - AI Integration (1 reviews) - Analytics (1 reviews) - Automation (1 reviews) **Cons:** - Limited Features (2 reviews) - Complexity Issues (1 reviews) - Customization Difficulty (1 reviews) - Expensive (1 reviews) - Filtering Issues (1 reviews) ### What Do G2 Reviewers Say About VWO Insights - Web? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of VWO Insights, enjoying seamless integration and a user-friendly interface. - Users appreciate the **ease of use and advanced features** of VWO Insights, enhancing their data analysis capabilities. - Users value the **AI summarization feature** in VWO Insights, enhancing the convenience of analyzing recordings and data. - Users value the **AI-driven summaries and convenient funnels and heatmaps** offered by VWO Insights for enhanced analysis. - Users love the **automation features** of VWO Insights, including AI summaries and useful analytics like funnels and heatmaps. **Cons:** - Users express frustration over **limited features** , particularly with survey templates and lack of recording options. - Users find the **complexity of customization** in VWO Insights challenging, especially when using the core editor tool. - Users find the **customization difficulty** frustrating, as multiple changes can make the editor cumbersome and confusing. - Users find the **pricing tiering excessive** and desire more flexibility instead of mandatory upgrades for features. - Users dislike the **limited filtering options** , making it difficult to view recordings and select survey templates. #### What Are Recent G2 Reviews of VWO Insights - Web? **"[Easy to Use, Simple to Integrate, and Packed with Relevant Insights](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452)"** **Rating:** 4.0/5.0 stars *— aman g.* [Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452) --- **"[Easy to use](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047)"** **Rating:** 4.5/5.0 stars *— Marcella v.* [Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047) --- #### What Are G2 Users Discussing About VWO Insights - Web? - [What is VWO Insights used for?](https://www.g2.com/discussions/what-is-vwo-insights-used-for) ### 22. [Plurio](https://www.g2.com/products/plurio/reviews) Plurio is the AI agent that runs performance marketing for you. Built on top of Elly Analytics’ accurate revenue data foundation, Plurio analyzes campaigns, predicts outcomes, optimizes ad sets, and relocates budgets autonomously - under full human control. Performance teams use Plurio to reduce wasted spend, stabilize CAC, uncover insights instantly, and scale what works without spending hours on manual analysis. One AI agent. Clear insights. Continuous optimization. Smarter growth. **Average Rating:** 5.0/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Plurio?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Plurio?** - **Seller:** [Plurio](https://www.g2.com/sellers/plurio) - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/elly-analytics/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 85% Mid-Market, 15% Small-Business #### What Are Plurio's Pros and Cons? **Pros:** - Analytics (5 reviews) - Customization (2 reviews) - Flexibility (2 reviews) - Attribution Tracking (1 reviews) - Customer Support (1 reviews) **Cons:** - Dashboard Issues (1 reviews) - Data Management (1 reviews) - Expensive Pricing (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Plurio? *AI-generated summary from verified user reviews* **Pros:** - Users value the **full visibility into marketing funnels** , enabling smarter decisions and optimized cost control. - Users value the **customization options** of Elly Analytics, enhancing their ability to tailor reports and insights. - Users value the **flexibility** of Plurio, enabling personalized report formats and easy model switching for better insights. - Users value the **attribution tracking** feature of Plurio, providing insights into effective customer-generating campaigns. - Users value the **responsive customer support** from Elly Analytics, enhancing their experience with regular weekly calls and updates. **Cons:** - Users find the **advanced dashboards overwhelming** for non-analytical team members, requiring disciplined data input for accuracy. - Users find the **advanced dashboards overwhelming** for non-analytical team members, impacting usability and effectiveness. - Users find the **expensive pricing** of Plurio a barrier for smaller teams, limiting accessibility and affordability. - Users note a **learning curve** during implementation, but find it worthwhile for the subsequent time-saving benefits. - Users find the **limited customization options** in Plurio frustrating, despite the team's responsive support. #### What Are Recent G2 Reviews of Plurio? **"[A must-have tool for understanding ROI and customer lifetime value](https://www.g2.com/survey_responses/plurio-review-11564223)"** **Rating:** 5.0/5.0 stars *— Cazac V.* [Read full review](https://www.g2.com/survey_responses/plurio-review-11564223) --- **"[Great tool for sales and attribution analytics](https://www.g2.com/survey_responses/plurio-review-11240837)"** **Rating:** 5.0/5.0 stars *— Vera Z.* [Read full review](https://www.g2.com/survey_responses/plurio-review-11240837) --- ### 23. [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. **Average Rating:** 4.3/5.0 **Total Reviews:** 319 **How Do G2 Users Rate Pathmatics by Sensor Tower?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Data Collection:** 8.4/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.2/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Pathmatics by Sensor Tower?** - **Seller:** [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) - **Year Founded:** 2011 - **HQ Location:** Santa Monica, CA - **Twitter:** @Pathmatics (3,395 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1910806/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Assistant Strategist - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 48% Mid-Market, 40% Enterprise #### What Are Recent G2 Reviews of Pathmatics by Sensor Tower? **"[The best source for digital competitive intelligence](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621)"** **Rating:** 5.0/5.0 stars *— Charlie v.* [Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-3703621) --- **"[Best of the Bunch for quick and easy media planning data and visual pulls](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/pathmatics-by-sensor-tower-review-4727286) --- ### 24. [CorralData](https://www.g2.com/products/corraldata/reviews) CorralData is an AI-powered analytics platform that transforms how organizations interact with their data, offering businesses instant, actionable insights without requiring technical expertise. Designed with ease of use and speed in mind, CorralData helps businesses quickly centralize and analyze data from over 500 built-in integrations. This vast connectivity allows organizations to unify their data seamlessly, making it accessible and actionable from one central platform. Key Features and Functionality: CorralData is built for non-technical users, enabling them to explore data through natural language queries and generate AI-driven reports effortlessly. The platform includes features like real-time dashboards, customizable reporting, and secure collaboration tools that empower teams to work with data collaboratively and make informed decisions faster. With CorralData, users can simply ask questions in plain English, and the platform instantly translates these queries into data insights, democratizing data access across the organization. Primary Value and Solution: CorralData solves a core challenge for many businesses: transforming complex, siloed data into accessible insights quickly, without the need for lengthy onboarding or engineering support. Traditional BI tools often require specialized teams and long lead times to implement, but CorralData’s intuitive design and instant integration capabilities eliminate these barriers. The platform’s HIPAA-compliant security measures also ensure that data is protected, making it a trusted choice for industries like healthcare and finance. CorralData’s primary value lies in its ability to make data-driven decision-making fast, accessible, and impactful. By equipping business users with immediate insights and robust analytical tools, CorralData enables companies to respond to market changes in real time, optimize operations, and drive growth, all while reducing dependency on technical resources. For businesses aiming to become data-driven overnight, CorralData is an ideal solution. **Average Rating:** 4.9/5.0 **Total Reviews:** 19 **How Do G2 Users Rate CorralData?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Data Collection:** 10.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind CorralData?** - **Seller:** [Corraldata](https://www.g2.com/sellers/corraldata) - **Year Founded:** 2021 - **HQ Location:** New York, NY - **Twitter:** @CorralData (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/43342864 (29 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 47% Small-Business, 47% Mid-Market #### What Are CorralData's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (5 reviews) - Implementation Ease (3 reviews) - Integrations (3 reviews) - Time-Saving (3 reviews) **Cons:** - Complexity (2 reviews) - Data Inaccuracy (1 reviews) - Expensive (1 reviews) - Filtering Problems (1 reviews) - Implementation Challenges (1 reviews) ### What Do G2 Reviewers Say About CorralData? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of CorralData, appreciating the seamless integration and user-friendly dashboard for metrics tracking. - Users commend the **outstanding customer support** of CorralData, highlighting responsiveness and ease throughout the onboarding process. - Users highlight the **implementation ease** of CorralData, appreciating quick setup and exceptional support throughout the process. - Users value the **exceptional integrations** of CorralData, noting seamless connection of multiple systems and rapid setup. - Users find that CorralData significantly enhances productivity by providing a **time-saving, unified platform** for all data needs. **Cons:** - Users find the **complexity of data validation** in CorralData to be time-consuming and difficult, impacting accuracy. - Users face challenges with **data inaccuracy** , finding it time-consuming to validate and check their data post-creation. - Users note the **high cost** of CorralData, which can be a significant barrier for some adopters. - Users find **filtering problems** frustrating, making it hard to validate data accuracy after creating widgets. - Users report that the **integration time was long** due to complexities associated with Zenoti, affecting their overall experience. #### What Are Recent G2 Reviews of CorralData? **"[Exceptional Support and Effortless Onboarding Experience](https://www.g2.com/survey_responses/corraldata-review-11982093)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/corraldata-review-11982093) --- **"[Great BI Tool for integrating with Zenoti](https://www.g2.com/survey_responses/corraldata-review-12263612)"** **Rating:** 5.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/corraldata-review-12263612) --- ### 25. [Two Minute Reports](https://www.g2.com/products/two-minute-reports/reviews) Two Minute Reports is a reliable, no-code automated reporting tool that lets you streamline actionable insights instantly. You can connect 30+ data sources, manage client accounts, extract KPIs, and create unlimited reports directly into Google Sheets and Looker Studio, no manual mapping required. Having been trusted by 4000+ users, Two Minute Reports is best suited for marketers, agencies, freelancers, and data teams who want to centralize reporting, optimize campaign growth, and scale ROI effectively. Key functionalities include: Custom marketing dashboards: Access 100+ custom Google Sheets and Looker Studio templates to send branded, professional client reports. Unified marketing insights: Blend data from PPC advertising channels into a single view for measuring cross-channel ROI. Speedboost: Load complex dashboards 10x faster with our exclusive Speedboost technology. Works with 500+ metrics. Automated reporting: Set custom schedules (daily, hourly, weekly, or monthly) to keep clients informed with real-time updates. Centralized client management: Add, organize, and scale clients in one workspace. No need to struggle with mismatched reports. From instant data visualization to deep analytics, get the clarity and control you need to make faster and smarter decisions. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Two Minute Reports?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Two Minute Reports?** - **Seller:** [gox.ai](https://www.g2.com/sellers/gox-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 6% Mid-Market #### What Are Two Minute Reports's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Setup Ease (8 reviews) - Easy Integrations (7 reviews) - Easy Setup (6 reviews) - Integrations (6 reviews) **Cons:** - Difficult Setup (3 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Setup Difficulty (2 reviews) - Time Delays (2 reviews) ### What Do G2 Reviewers Say About Two Minute Reports? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Two Minute Reports, finding it effortless to create automated dashboards and reports. - Users find the **initial setup straightforward** , enabling quick integration of various advertising accounts and data sources. - Users value the **easy integrations** of Two Minute Reports, facilitating seamless data aggregation across multiple advertising platforms. - Users find the **initial setup easy** , allowing for seamless integration and quick access to advertising data. - Users value the **variety of integrations** in Two Minute Reports, enhancing data collection and simplifying their reporting processes. **Cons:** - Users find the **difficult setup** of Two Minute Reports challenging, especially for those less familiar with technical tools. - Users feel the **integration issues** with platforms like GA4 and Zapier make the setup process cumbersome for newcomers. - Users find the **steep learning curve** for newcomers challenging, especially with complex setups and technical integrations. - Users find the **setup difficulty** challenging, especially for newcomers, and suggest improvements for better accessibility. - Users experience **long wait times** for call scheduling and data syncing, which can hinder overall efficiency. #### What Are Recent G2 Reviews of Two Minute Reports? **"[Easy, Convenient Integrations with Simple Flat Pricing](https://www.g2.com/survey_responses/two-minute-reports-review-12898942)"** **Rating:** 4.5/5.0 stars *— Tim T.* [Read full review](https://www.g2.com/survey_responses/two-minute-reports-review-12898942) --- **"[An amazing tool and an outstanding founder.](https://www.g2.com/survey_responses/two-minute-reports-review-12637598)"** **Rating:** 5.0/5.0 stars *— KIEU t.* [Read full review](https://www.g2.com/survey_responses/two-minute-reports-review-12637598) --- ## What Is Marketing Analytics Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Analytics Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Attribution Software](https://www.g2.com/categories/attribution) --- ## How Do You Choose the Right Marketing Analytics Software? ### What You Should Know About Marketing Analytics Software ### What is Marketing Analytics Software? Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue. As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them. #### What Types of Marketing Analytics Software Exist? While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack. [**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone) Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns. [**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite) All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms. ### Which software is best for marketing metrics analysis? Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas: - [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels. - [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands. ### What are the Common Features of Marketing Analytics Software? To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results. **Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history. **Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make. **Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies. **Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited. Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average. **Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience. ### What are the Benefits of Marketing Analytics Software? Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation. **Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as: - What is the marketing channel that should be focused on? - What content is resonating well with the target audience? - How should a business prioritize their marketing budget next year? **Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time. Based on G2 reviews, the ability to see ROI and campaign performance without writing SQL or relying on a data analyst is a meaningful draw for marketing teams, particularly smaller or leaner ones. Reviewers frequently describe this as the difference between a tool that just works for non-technical marketers and one that requires engineering support to get real value out of, with several specifically calling out being able to build reports or pull live data without any coding involved. ### Who Uses Marketing Analytics Software? Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification. For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency. ### What are some popular marketing analytics platforms for businesses? Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses: - [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes. - [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale. - [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies. ### What are the Alternatives to Marketing Analytics Software? Alternatives to marketing analytics software can replace this type of software, either partially or completely: [Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns. #### Software Related to Marketing Analytics Software Related solutions that can be used together with marketing analytics software include: [Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey. [Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares. [SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking. [Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors. [Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools. ### Challenges with Marketing Analytics Software Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them. **Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few. Based on G2 reviews, the most reliable marketing analytics software gets described by growth marketing teams in concrete terms: data they don't have to second-guess, numbers that hold up the same way every time they pull a report. For teams running constant experiments and fast iteration cycles, that consistency is what lets them act on the data instead of stopping to verify it first. **Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics. ### How to Buy Marketing Analytics Software #### Requirements Gathering (RFI/RFP) for Marketing Analytics Software Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process. First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example: - What are their business’ goals in purchasing a marketing analytics product? - What are the marketing channels they want to track now and in the future? - Does the product need to integrate with any other software? - What analytics features, if any, are already available in their current marketing technology stack? - What is their budget? #### Compare Marketing Analytics Software Products **Create a long list** Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers. **Create a short list** After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability. **Conduct demos** Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Marketing Analytics Software **Choose a selection team** When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### Marketing Analytics Software Trends **AI-powered optimization** As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI. ### Marketing Analytics Tools FAQs ### Most Popular FAQs #### Which Marketing Analytics Tools have the best reviews? Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords. - [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed. - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support. #### What are marketing analytics tools? Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue.  Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future. #### Which software is best for marketing metrics analysis? Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2: - [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency. #### What are the best tools for analyzing marketing performance? Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products. - [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages. #### Leading marketing analytics software solutions The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes. - [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth. - [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights. ### Small Business FAQs #### What is the most affordable Marketing Analytics Tool for SMBs? Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool. #### What is the best Marketing Analytics Tool for startups? Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use. - [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization. #### Which Marketing Analytics Tool is the most user-friendly for startups? Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2: - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn. #### What is the best marketing analytics tool for eCommerce businesses? eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms. - [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level. - [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention. - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions. #### What marketing analytics tools are best for marketing agencies? Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account. - [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget. ### Enterprise FAQs #### What is the best-rated Marketing Analytics Tool for tech enterprises? Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust. #### What is the most reliable Marketing Analytics Tool for enterprises? Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require. - [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments. - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale. #### What is the best-reviewed Marketing Analytics Tool for enterprise app integration? Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities: - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness. - [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint. - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack. #### What is the best marketing analytics tool for enterprise B2B revenue attribution? B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures. #### How do enterprise marketing teams use analytics to prove ROI to the C-suite? Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors.  Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth. Last updated on April 23, 2026 --- ## What Are the Most Common Questions About Marketing Analytics Software? *AI-generated · Last updated: April 27, 2026* ### Top analytics tools for marketing strategy Based on G2 reviews, several products stand out for centralizing marketing data and turning it into actionable reporting. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — all-in-one campaigns and reporting. - [Hurree](https://www.g2.com/products/hurree/reviews) — unified dashboards with AI insights. - [CallRail](https://www.g2.com/products/callrail/reviews) — call attribution and channel tracking. - [Semrush](https://www.g2.com/products/semrush/reviews) — keyword research and visibility analysis. ### Popular marketing analytics platforms for businesses Based on G2 reviews, businesses often favor platforms that unify reporting, automate recurring analysis, and surface clearer performance trends. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — centralized marketing and CRM visibility. - [CallRail](https://www.g2.com/products/callrail/reviews) — inbound call and lead attribution. - [Hurree](https://www.g2.com/products/hurree/reviews) — dashboard-driven KPI monitoring. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — partner and conversion reporting. ### What are the best tools for analyzing marketing performance Based on G2 reviews, the strongest options are the ones that make performance easier to track across campaigns, channels, and customer touchpoints. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — campaign analytics and lead tracking. - [CallRail](https://www.g2.com/products/callrail/reviews) — source-level call performance visibility. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — lead attribution with call and form tracking. - [Hurree](https://www.g2.com/products/hurree/reviews) — centralized reports and KPI views. ### What are the most important features in marketing analytics tools According to verified users, the most valued features are centralized dashboards, automated reporting, attribution tracking, audience or lead visibility, and integrations that pull data from multiple systems into one place. Reviewers repeatedly mention the need to connect ad platforms, CRM data, website activity, and campaign results without relying on manual exports. Buyers also care about easy setup, clear visual reporting, and the ability to spot which channels, campaigns, or touchpoints are actually driving engagement or revenue. Across recent reviews, tools that help teams monitor performance in real time, segment data cleanly, and share consistent insights across marketing and sales are seen as the most useful. ### How do teams use marketing analytics for attribution G2 reviewers mention using marketing analytics to connect channels, campaigns, calls, forms, and web activity back to leads, pipeline, or revenue outcomes. In recent reviews, teams describe using attribution views to see which ads, keywords, content, or touchpoints influenced conversions instead of relying on last-click reporting alone. Many also use these tools to compare paid and organic performance, identify underperforming campaigns, and improve budget allocation. Another common use case is aligning marketing and sales with a shared view of customer journeys, so handoffs and reporting are based on the same data. For many users, attribution is most helpful when it reduces guesswork and makes performance decisions faster.