Vertify Reviews & Product Details

Vertify Overview

What is Vertify?

The Vertify Revenue Operations Intelligence (ROI) platform turns disparate data into intelligent answers for every revenue team. With Vertify, take control of your future with next best action knowledge to better shape your strategy, allowing for improved execution, revenue and plan predictability, and next-level revenue growth. That’s ROI. Answer questions like: Marketing: - Which campaigns, by product are working and which are not working? - Am I targeting the right prospect? - Can I fill my funnel with AI based ICP prospects with the click of a button? - Can I know where sales is engaging in success and where they are not? - Can I report with more accuracy and confidence to senior leaders? - Can I measure every aspect of my integrated marketing program? - Can I eliminate the need for spreadsheets? Sales: - What opportunities should I be focused on? - How can I address pipeline gaps and what actions must I take to solve them? - Can I improve forecasting accuracy with better information? - How do inbound follow-ups effect reps current workflow? Customer Success: - Can I better predict churn risks? - Can I automatically identify upsell opportunities? Need more information, let's dive deeper: Useful, intelligent answers are a necessity for today’s marketing and revenue professionals. But, more data means more problems. Or, at least is used to. Put yourself in the revenue teams shoes for a moment. The current answer is to rely on the time-consuming task of building and maintaining spreadsheets with subjective information from multiple people across the revenue team in order to plan, forecast, predict, and try to drive revenue growth for the entire organization. This is futile. Let's face it, the communication between marketing and salespeople is historically one of the most dysfunctional relationships within mid-market and enterprise businesses. It leads to unpredictable revenue growth, finger pointing, loss of jobs, and in the worst cases, loss of companies. Vertify solves these problems by automating your customer data journey, which ultimately turns disparate data into intelligent answers for every revenue team. We allow you to focus on the next best action answers while Vertify, automatically handles the background tasks of connecting, moving data in realtime, cleaning and analyzing the data, and delivering the data to people across the revenue team. With Vertify grow your client base by over 85% in less than six months while closing deals 65% faster by driving predictable revenue. This is ROI.

Vertify Details
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Languages Supported
English
Product Description

Vertify is an integration platform for the business user: providing pre-built integrations between Marketing Automation and any other system that houses customer data.


Seller Details
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Vertify
Company Website
Twitter
@VertifyData
113 Twitter followers

Overview Provided by:
CEO | Vertify
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Vertify Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Vertify connects the tools in our MarTech stack together. The best part of Vertify is flexibility. There is so much data moving back and forth and we're often trying to manipulate it to keep our database well organized and Vertify's flexibility lets us build the ideal workflow for our business practices.

The support from Vertify is exceptional and a huge part of our success. Their interface is very user friendly but whenever there is a disconnect, they are incredibly helpful, quick to respond, and won't rest until it's fixed. Review collected by and hosted on G2.com.

What do you dislike?

There really hasn't been anything that stands out that I would complain about. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have used Vertify to connect parts of our business environment we didn't think were possible.

We are now able to fully integrate a sales enablement tool and we would have never been able to do that without Vertify. It's really opened up a lot of doors and allowed us to automate manual processes in multiple departments. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The people. Vertify has made it a point to up their game and provide knowledgeable and creative account managers to assist with integrations. These projects are HAIRY, with a lot of ins-and-outs that will bamboozle small Marketing teams. Think about it - you're already resource strapped so you purchase a contract with a major automation platform to "lighten the load" internally through automating outreach while also diversifying/improving how you attain data for your distribution team. Sounds great... until you realize you practically have to be either a business analyst or, even better, an engineer, to get the connection accomplished if you're using anything other than SalesForce. (I said "resource strapped," remember?)

Anyhow, Vertify's expertise has proven invaluable again and again - and that's the people who provide it. Anyone could probably create a solid data-mapping tool and bring it to market, but Vertify has both a solid technical offering - the software itself is excellent - as well as an incredible team of articulate, thoughtful and even enthusiastic contributors who want to see you cross the finish line.

Another nice feature of having such an integration tool on hand - you're not as liable to fall victim to the data retention policies of your automation platform. In our case, a 90-day retention policy played havoc with our lead scoring initiative, but Vertify helped us overcome the issue because our activity data (used as the base for much of our lead scoring) was held in the system for much, much longer than the automation platform's 90 days. Review collected by and hosted on G2.com.

What do you dislike?

We got off to a rough start with Vertify in early 2018 due to some staffing changes that occurred behind the scenes, and they hadn't yet recovered and gotten their A-game on. So the fact that it's small and thus potentially vulnerable to personnel shake-ups can lead one to pause. That said, their size has proven to be a benefit overall. They are scrappy, competent and willing to go the extra mile to maintain solid relationships with their clients. And that's invaluable. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to successfully integrated a nice CRM to our marketing automation platform and extend the data retention policies of the automation platform. Additionally, we have been able to automate several data hygiene pieces through Vertify. Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I liked having contact with such a personable technician. Amanda is super helpful in the fact she knows her stuff, and doesnt mind me asking a million questions, even some repeat questions. Review collected by and hosted on G2.com.

What do you dislike?

Nothing crazy, sometimes i think communicate gets lost in some issues, but usually its resolved very quickly without hassle. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its a great tool to use to help create a handshake across multiple tools and departments Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Im working with Vertify to ensure the connection through Marketo to Netsuite is what we are after. We currently solved an issue regarding the flames from the activities to show on the Netsuite dashboard Review collected by and hosted on G2.com.

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