--- title: Behavio Reviews meta_title: 'Behavio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Behavio works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 15 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Behavio Reviews **Vendor:** Behavio **Category:** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) **Average Rating:** 5.0/5.0 **Total Reviews:** 15 ## About Behavio Supercharge your ads and brand with behavioral science. 🚀 Because what people say is not what people do. Behavio is a SaaS brand marketing platform. It provides users with behavioral insights on maximizing advertising performance and comprehensive tracking tools for monitoring brand health. AD TESTING Behavio’s ad testing feature is designed to streamline how clients and ad agencies test their campaign effectiveness. It allows users to test their creatives at any stage of the development – from concepts and storyboards to final videos. The results are available within days. BRAND TRACKING Behavio's brand tracking feature offers clients invaluable insights into their marketing effectiveness. Benchmarking their brand against competitors provides a comprehensive view of performance within the market, providing clients with actionable data-driven perspectives. MARKET TRACKING The market tracking feature allows customers to track unmet consumer needs, see how they evolve over time, and ultimately find the best brand proposition. As part of the integral dashboard, it delivers results in the same easy-to-understand dashboard with actionable insights. Results available within two weeks. ## Behavio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Behavio, finding it an invaluable tool for effective brand management. (4 reviews) - Users value the **user-friendly reports** from Behavio, benefiting from clear insights and evidence-based marketing tools. (3 reviews) - Users highly value the **excellent customer support** of Behavio, which enhances their overall experience and satisfaction. (3 reviews) - Users appreciate the **excellent support** from Behavio, enhancing their experience and effectiveness in marketing strategies. (3 reviews) - Users appreciate the **user-friendly reports** of Behavio, which simplify complex insights and enhance decision-making capabilities. (3 reviews) - Users value the **innovative analytics** of Behavio, as it blends traditional and modern methods for deep behavioral insights. (2 reviews) - Users find that Behavio offers **excellent decision-making support** by providing quick and insightful data for marketing strategies. (2 reviews) - Collaboration (1 reviews) - Communication (1 reviews) - Data Analysis (1 reviews) **What users dislike:** - Users experience a **lack of information** about tool availability in other countries and languages, limiting its usability. (1 reviews) - Users note the **limited customization** options in Behavio, which may not meet all specific needs or preferences. (1 reviews) - Users find the **limited geographic coverage** of Behavio a drawback, lacking availability in more countries and languages. (1 reviews) - Users are disappointed by the **limited language support** , which restricts accessibility in various regions. (1 reviews) ## Behavio Reviews ### 1. Essential Tool for Data-Driven Brand Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Karel A. | Head of E-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Behavio?** Behavio has been a game-changer for Oveckarna, Oveckaren and Woolville. I'm glad we finally know exactly how customers perceive us—you can't guess that, you need data. Their user-friendly reports, rooted in behavioral science, make even complex insights easy to grasp. From tracking brand growth to optimizing CEPs and ad testing, it’s a powerful, budget-friendly tool that keeps us ahead. Highly recommended! **What do you dislike about Behavio?** There is not much to dislike. It would be great if Behavio included more competitors in the brand tracking subscription, offering even deeper benchmarking insights over the long run. **What problems is Behavio solving and how is that benefiting you?** Behavio helps us understand how customers truly perceive our brand, solving the guesswork with clear, data-driven insights. Its reports make complex data actionable, helping us track brand growth, refine investments, and optimize strategies in a budget-friendly way. ### 2. Perfect Brand tracking tool **Rating:** 5.0/5.0 stars **Reviewed by:** Pavlína P. | Campaign and planning manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Behavio?** Great value for money. With this tool from Behavio, even small companies can monitor the basic parameters of the brand and find out what impact their communication has. With a bigger budget, you will of course get even more detailed statistics and information. **What do you dislike about Behavio?** So far, I haven't come across anything that I'm dissatisfied with **What problems is Behavio solving and how is that benefiting you?** We need to regularly monitor how our brand stands in the market compared to the competition. We also need to know what impact our communication has on the brand and where we have reserves that we should focus on. Behavio helps us with all this. ### 3. Behavio helps me to transform data into actionable strategies. **Rating:** 5.0/5.0 stars **Reviewed by:** Michal B. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Behavio?** What I like best about Behavio is their innovative approach to behavioral research and analytics. They seamlessly integrate traditional methods with cutting-edge techniques from behavioral economics, psychology, and data science, which allows them to uncover deep insights into human behavior. This blend of methodologies not only provides a comprehensive understanding of behavioral patterns but also ensures that their findings are highly applicable to real-world marketing scenarios. **What do you dislike about Behavio?** The accuracy and effectiveness of Behavio’s insights heavily depend on the quality of the data collected but that is obvious for any kind of tools like that. **What problems is Behavio solving and how is that benefiting you?** Behavio has been instrumental in helping us pre-test and post-test our campaigns, ensuring that we optimize our strategies based on real behavioral insights. By leveraging their advanced analytical tools, we can accurately gauge the effectiveness of our campaigns before launching and refine them afterward based on concrete data. ### 4. Superb platform for Ad testing and Brand tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Miroslav K. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Behavio?** It is easy to use, offers good value for money, and has excellent support. This makes it a useful tool for brand managers and agencies. Furthermore, the creators of this platform applied to video spots and commercials analysis evidence-based marketing principles, which makes it even more valuable for experienced marketers. **What do you dislike about Behavio?** Anything yet. You should consider, that as it is an easy and affordable tool, not highly customizable software. **What problems is Behavio solving and how is that benefiting you?** We have been using the Behavio platform in our agency for several years, especially for pre-testing and post-testing our marketing campaigns, brand tracking, and other surveys. ### 5. Straightforward insights, great expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Dan U. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Behavio?** The platform is very easy to use, insights go straight to the point, and the tool doesn’t drown its users with unnecessary clutter. Love the “Export to slides” feature. Since Behavio generates a full-size presentation of all the findings, it’s very convenient when you want to share the results with someone else ASAP. Also, the customer support is excellent, all folks in Behavio are 100 % professionals and able to help not only with process but also with methodology. **What do you dislike about Behavio?** I’d appreciate a dark mode in the future. I still have little trouble navigating through the app as the UX is little different than what I am used to. **What problems is Behavio solving and how is that benefiting you?** Since we’re an agency, we use Behavio to track our clients’ brands and test our clients’ ad campaigns. It provides us great insights about the potential impact of the creative concepts we developed and about the effectivity of the campaigns we executed ### 6. A no-brainer tool for every brand manager. Great value for money. **Rating:** 5.0/5.0 stars **Reviewed by:** Peter H. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Behavio?** When starting to take brand communication seriously, there is always a need for research and data. Behavio is a fantastic tool, to begin with. Affordable prices, professional support, great UI, and strong expertise make the tool outstanding. It made a difference by getting the whole team on the same page and following the same goals. **What do you dislike about Behavio?** When we started using the tool, we were missing the availability of a tool in more countries and languages. **What problems is Behavio solving and how is that benefiting you?** The tool is a primary place of truth when evaluating our long-term brand activities. ### 7. Affordable ad testing and brand tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Tomáš M. | Brand strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Behavio?** I follow Behavio from they beginning when they started as a regular market reserach agency. I considered their first "product" - ad testing - as a small revolution and recommended it to most of my clients. For the fraction of the cost of Kantar LINK you got almost the same ammount of information necessary for strategic decision making. Recently they did the similar thing for brand tracking. Overall: Behavio democratizes research tools for every brand while keeping quality of methodology and data high. **What do you dislike about Behavio?** Behavio's ad testing and brand tracking offer limited customization. This is understandable given the product's affordability. However this limitation might be sometimes too restrictive. **What problems is Behavio solving and how is that benefiting you?** Behavio is very useful for me and my clients for developing effective data based communication strategies. ### 8. Finally, the essential tool for every marketer. **Rating:** 5.0/5.0 stars **Reviewed by:** Milan F. | Marketing Lecturer and Consultant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2024 **What do you like best about Behavio?** For over 20 years in marketing, I knew tracking brand and competition performance is crucial not only for discussions in board rooms and relevant budget allocation. Facebook or Google data are not enough for that. It used to be expensive, but not anymore. This is the first tool any marketer should pay for. Oh, wait. It's so affordable I don't even need an approval. :) Using Behavio has been a game-changer for teams I work with. It’s inexpensive, while still providing high-quality data. The simplicity of the outputs is another major plus. They turn complex data into clear, actionable insights on improving ads or brand health. User interface is intuitive and very easy to navigate, even for team members who aren't deeply technical. Plus, you can always export all the findings into concise slides. **What do you dislike about Behavio?** If I had to point one thing out, I’d love the dashboard to be even more customizable, although what is currently offered is quite comprehensive. **What problems is Behavio solving and how is that benefiting you?** I've deployed Behavio across marketing teams to monitor brand health and track the effectiveness of advertising campaigns. It has become instrumental in helping understand consumer perceptions and the overall impact of our brand messaging. It has also helped keep the costs to a minimum – one of the standout features for me has been the platform’s affordability for smaller clients. Those who have never used similar tools due to high costs, but Behavio offers great value for money even for them. It fits any budget and delivers high-quality insights that rival the most expensive solutions out there. ### 9. Amazing data for great price **Rating:** 5.0/5.0 stars **Reviewed by:** Broňa S. | Lecturer of online courses, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Behavio?** I need to get data to decide about my markting stratedy and Behavio not only provided super useful data really quick but they also helpled me to understand them on deeper level. I am simply amazed on how goood the guys are! **What do you dislike about Behavio?** Nothing at all :) I was simly super happy with their work. **What problems is Behavio solving and how is that benefiting you?** I needed to know how many people (potencila customers) know about my products and if they know them what they think of them. ### 10. From consumer analysis, testing advertising campaigns to regular brand tracking. **Rating:** 5.0/5.0 stars **Reviewed by:** Marek S. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Behavio?** Behavio has been helping us with major strategic decisions for several years. From consumer analysis, testing advertising campaigns to regular brand tracking. With ease to use brand tracking you get an understanding of several important factors about your brand, but also about your competitors' brands in the market. Additionally, you can see the data at a time resolution, which is very important. I can definitely recommend it. **What do you dislike about Behavio?** I don't have any negative insights to mention. **What problems is Behavio solving and how is that benefiting you?** Consumer analysis, brand audit and continuous measurement of brand awareness. It helps us in setting a strategy for the entire organization. ### 11. Progressive marketing research company **Rating:** 5.0/5.0 stars **Reviewed by:** Marek D. | Marketingový konzultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Behavio?** They follow marketing science. If you want to make decisions based on science, not feelings, Behavio will give you bullets. **What do you dislike about Behavio?** Nothing. I had only very good experience. **What problems is Behavio solving and how is that benefiting you?** If you need to create brand marketing strategy based on the power of your symbols, associations and data, you need partner like Behavio. ### 12. Easy to use, quick and insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Behavio?** We test concepts for commercials and full campaigns quite often. I really like the ease of use, customer support and the presentation of the results. Working with Behavio was always seamless and I would recommend their services/platform to anybody working in the marketing/advertising industry. **What do you dislike about Behavio?** I personally have not run/experience anything that I would dislike. **What problems is Behavio solving and how is that benefiting you?** Behavio helped us to review/validate and tweak concepts for TV commercials and full campaigns. ### 13. Amazing Behavio **Rating:** 5.0/5.0 stars **Reviewed by:** Josef H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2024 **What do you like best about Behavio?** Behavio finally managed what many research companies are still looking for. Firstly, they devloped a very unique way of questioning respondents, which allows them to access respondents System 1 (spontanous / fast response) rather than letting them think too much over their response and secondly, through their tech driven platform they've managed to get to a price level, other research companies can only dream about. Personally, I have used Behavio at numerous occasions and I still have to wait for their F...ups. :-) **What do you dislike about Behavio?** Sometimes a bit too "oversimplyfied" comments on the research outomes. **What problems is Behavio solving and how is that benefiting you?** general, marketing issues from pre testing a concept to measuring effectivness of the campaign ### 14. Great marketing research services for more than great prices **Rating:** 5.0/5.0 stars **Reviewed by:** Tomáš P. | Head of Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Behavio?** They stay at the top of progress in the category Their products are built on principles of behavioral economics The UX of their products Very competitive prices, flexibility and quick delivery Their knowledge sharing **What do you dislike about Behavio?** For very extensive marketing researches, I would probably choose a different company (IPSOS / Kantar /...) **What problems is Behavio solving and how is that benefiting you?** Sometimes we, or our clients need validation of the communication concepts Getting insights to make correct marketing strategies and recommendations Getting a brand tracking study for our clients for a very competitive price ### 15. Behavior as a support for quality marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Michael K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Behavio?** When I'm creating a marketing campaign, you want to make decisions based on data. There are many agencies that offer such services, but Behavio also understands what the data should be used for. **What do you dislike about Behavio?** Despite my praise and absolute recommendation, as a marketer, I would appreciate more direct recommendations. Behavio doesn't want to give those recommendations because they perceive professionalism in that. **What problems is Behavio solving and how is that benefiting you?** One of the biggest projects involved the merger of two large brands that had been operating independently until then. Behavio gave me the perfect data basis for better decision making. How to communicate which brand? How do I decide? - [View Behavio pricing details and edition comparison](https://www.g2.com/products/behavio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+09%3A05%3A20+-0500&secure%5Bsession_id%5D=f0ce63ac-de5c-45a9-b3b9-9c90729381eb&secure%5Btoken%5D=bf2b6510b92fb1cd37176c1ef08a46d547bbc3d7ad6eeba19b3306f313ec25a8&format=llm_user) ## Behavio Features **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Brand Signals** - Comparison - AI - Brand Health **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Segment Trending** - Web - Social - Benchmarks - Finance **Brand Analytics** - Trend Analysis - Tracking **Analysis** - Custom Dashboards - Reports - Integrations **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance ## Top Behavio Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,867 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,912 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)