--- title: Behavio Reviews meta\_title: 'Behavio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 15 reviews by the users' company size, role or industry to find out how Behavio works for a business like yours. aggregate\_rating: rating\_value: 5.0 review\_count: 15 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Behavio Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Behavio but has limited features. Are you part of the Behavio team? [Upgrade your plan](https://my.g2.com/behavio/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! What people say is not what people do. Behavio measures what actually drives buyers. Behavio is a marketing research platform that measures how consumers actually decide, using implicit, behavioral testing on representative samples of real people. Growing B2C brands use it for ad testing, brand tracking, and market mapping across 25+ countries, and every report ends with clear next steps, not just charts. Behavio has worked with 500+ consumer brands including Notino, Kiwi.com, and Heineken, backed by a benchmark database of 5,000+ brands. AD TESTING Test any creative at any stage, from concept and storyboard to final video, with 500+ real respondents per test. You get second-by-second emotion and brand recall curves, AI attention heatmaps, and scene-level fixes ("move the brand cue to the first 2.5 seconds") in 5–7 days. BRAND TRACKING See how your brand is known, felt, and chosen over time, and against competitors. Because Behavio measures fast, intuitive memory associations rather than considered survey answers, shifts show up before they hit sales. Every wave includes a human-validated Key Insight that translates metric movement into business outcomes. First results in 14 days after kickoff. MARKET MAPPING Map which consumer needs drive purchase in your category, which are already owned by competitors, and which are free to take. You get a ranked shortlist of the highest-opportunity needs in the same dashboard, with results in two weeks. * * * Seller [Behavio](https://www.g2.com/sellers/behavio) Discussions [Behavio Community](https://www.g2.com/products/behavio/discuss) Languages Supported English Overview by Libor Uhlík Show More ## Top-Rated Alternatives [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/behavio/competitors/alternatives) ## User Insights Average based on 15 real user reviews. [Log in to unlock pricing and user insights](/login) KA Karel A. Head of E-commerce Mid-Market (51-1000 emp.) 12/2/2024 "Essential Tool for Data-Driven Brand Growth" 5/5 What do you like best about Behavio? Behavio has been a game-changer for Oveckarna, Oveckaren and Woolville. I'm glad we finally know exactly how customers perceive us—you can't guess that, you need data. Their user-friendly reports, rooted in behavioral science, make even complex insights easy to grasp. From tracking brand growth to optimizing CEPs and ad testing, it’s a powerful, budget-friendly tool that keeps us ahead. Highly recommended! Review collected by and hosted on G2.com. What do you dislike about Behavio? There is not much to dislike. It would be great if Behavio included more competitors in the brand tracking subscription, offering even deeper benchmarking insights over the long run. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? Behavio helps us understand how customers truly perceive our brand, solving the guesswork with clear, data-driven insights. Its reports make complex data actionable, helping us track brand growth, refine investments, and optimize strategies in a budget-friendly way. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Pavlína P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavlína P.") PP Pavlína P. Campaign and planning manager Mid-Market (51-1000 emp.) 9/25/2024 "Perfect Brand tracking tool" 5/5 What do you like best about Behavio? Great value for money. With this tool from Behavio, even small companies can monitor the basic parameters of the brand and find out what impact their communication has. With a bigger budget, you will of course get even more detailed statistics and information. Review collected by and hosted on G2.com. What do you dislike about Behavio? So far, I haven't come across anything that I'm dissatisfied with Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? We need to regularly monitor how our brand stands in the market compared to the competition. We also need to know what impact our communication has on the brand and where we have reserves that we should focus on. Behavio helps us with all this. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michal B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michal B.") MB Michal B. CEO Mid-Market (51-1000 emp.) 6/25/2024 "Behavio helps me to transform data into actionable strategies." 5/5 What do you like best about Behavio? What I like best about Behavio is their innovative approach to behavioral research and analytics. They seamlessly integrate traditional methods with cutting-edge techniques from behavioral economics, psychology, and data science, which allows them to uncover deep insights into human behavior. This blend of methodologies not only provides a comprehensive understanding of behavioral patterns but also ensures that their findings are highly applicable to real-world marketing scenarios. Review collected by and hosted on G2.com. What do you dislike about Behavio? The accuracy and effectiveness of Behavio’s insights heavily depend on the quality of the data collected but that is obvious for any kind of tools like that. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? Behavio has been instrumental in helping us pre-test and post-test our campaigns, ensuring that we optimize our strategies based on real behavioral insights. By leveraging their advanced analytical tools, we can accurately gauge the effectiveness of our campaigns before launching and refine them afterward based on concrete data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Miroslav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miroslav K.") MK Miroslav K. Founder & CEO Mid-Market (51-1000 emp.) 11/27/2024 "Superb platform for Ad testing and Brand tracking" 5/5 What do you like best about Behavio? It is easy to use, offers good value for money, and has excellent support. This makes it a useful tool for brand managers and agencies. Furthermore, the creators of this platform applied to video spots and commercials analysis evidence-based marketing principles, which makes it even more valuable for experienced marketers. Review collected by and hosted on G2.com. What do you dislike about Behavio? Anything yet. You should consider, that as it is an easy and affordable tool, not highly customizable software. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? We have been using the Behavio platform in our agency for several years, especially for pre-testing and post-testing our marketing campaigns, brand tracking, and other surveys. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Dan U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan U.") DU Dan U. Mid-Market (51-1000 emp.) 5/7/2024 "Straightforward insights, great expertise" 5/5 What do you like best about Behavio? The platform is very easy to use, insights go straight to the point, and the tool doesn’t drown its users with unnecessary clutter. Love the “Export to slides” feature. Since Behavio generates a full-size presentation of all the findings, it’s very convenient when you want to share the results with someone else ASAP. Also, the customer support is excellent, all folks in Behavio are 100 % professionals and able to help not only with process but also with methodology. Review collected by and hosted on G2.com. What do you dislike about Behavio? I’d appreciate a dark mode in the future. I still have little trouble navigating through the app as the UX is little different than what I am used to. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? Since we’re an agency, we use Behavio to track our clients’ brands and test our clients’ ad campaigns. It provides us great insights about the potential impact of the creative concepts we developed and about the effectivity of the campaigns we executed Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Peter H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter H.") PH Peter H. CEO Mid-Market (51-1000 emp.) 11/1/2024 "A no-brainer tool for every brand manager. Great value for money." 5/5 What do you like best about Behavio? When starting to take brand communication seriously, there is always a need for research and data. Behavio is a fantastic tool, to begin with. Affordable prices, professional support, great UI, and strong expertise make the tool outstanding. It made a difference by getting the whole team on the same page and following the same goals. Review collected by and hosted on G2.com. What do you dislike about Behavio? When we started using the tool, we were missing the availability of a tool in more countries and languages. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? The tool is a primary place of truth when evaluating our long-term brand activities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tomáš M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomáš M.") TM Tomáš M. Brand strategist Small-Business (50 or fewer emp.) 8/6/2024 "Affordable ad testing and brand tracking" 5/5 What do you like best about Behavio? I follow Behavio from they beginning when they started as a regular market reserach agency. I considered their first "product" - ad testing - as a small revolution and recommended it to most of my clients. For the fraction of the cost of Kantar LINK you got almost the same ammount of information necessary for strategic decision making. Recently they did the similar thing for brand tracking. Overall: Behavio democratizes research tools for every brand while keeping quality of methodology and data high. Review collected by and hosted on G2.com. What do you dislike about Behavio? Behavio's ad testing and brand tracking offer limited customization. This is understandable given the product's affordability. However this limitation might be sometimes too restrictive. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? Behavio is very useful for me and my clients for developing effective data based communication strategies. Review collected by and hosted on G2.com. Show More 8/12/2024 Validated ReviewerSource: Organic ![Milan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milan F.") MF Milan F. Marketing Lecturer and Consultant Marketing and Advertising Mid-Market (51-1000 emp.) 4/27/2024 "Finally, the essential tool for every marketer." 5/5 What do you like best about Behavio? For over 20 years in marketing, I knew tracking brand and competition performance is crucial not only for discussions in board rooms and relevant budget allocation. Facebook or Google data are not enough for that. It used to be expensive, but not anymore. This is the first tool any marketer should pay for. Oh, wait. It's so affordable I don't even need an approval. :) Using Behavio has been a game-changer for teams I work with. It’s inexpensive, while still providing high-quality data. The simplicity of the outputs is another major plus. They turn complex data into clear, actionable insights on improving ads or brand health. User interface is intuitive and very easy to navigate, even for team members who aren't deeply technical. Plus, you can always export all the findings into concise slides. Review collected by and hosted on G2.com. What do you dislike about Behavio? If I had to point one thing out, I’d love the dashboard to be even more customizable, although what is currently offered is quite comprehensive. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? I've deployed Behavio across marketing teams to monitor brand health and track the effectiveness of advertising campaigns. It has become instrumental in helping understand consumer perceptions and the overall impact of our brand messaging. It has also helped keep the costs to a minimum – one of the standout features for me has been the platform’s affordability for smaller clients. Those who have never used similar tools due to high costs, but Behavio offers great value for money even for them. It fits any budget and delivers high-quality insights that rival the most expensive solutions out there. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Broňa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Broňa S.") BS Broňa S. Lecturer of online courses Small-Business (50 or fewer emp.) 9/16/2024 "Amazing data for great price" 5/5 What do you like best about Behavio? I need to get data to decide about my markting stratedy and Behavio not only provided super useful data really quick but they also helpled me to understand them on deeper level. I am simply amazed on how goood the guys are! Review collected by and hosted on G2.com. What do you dislike about Behavio? Nothing at all :) I was simly super happy with their work. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? I needed to know how many people (potencila customers) know about my products and if they know them what they think of them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Marek S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marek S.") MS Marek S. Brand Manager Mid-Market (51-1000 emp.) 5/24/2024 "From consumer analysis, testing advertising campaigns to regular brand tracking." 5/5 What do you like best about Behavio? Behavio has been helping us with major strategic decisions for several years. From consumer analysis, testing advertising campaigns to regular brand tracking. With ease to use brand tracking you get an understanding of several important factors about your brand, but also about your competitors' brands in the market. Additionally, you can see the data at a time resolution, which is very important. I can definitely recommend it. Review collected by and hosted on G2.com. What do you dislike about Behavio? I don't have any negative insights to mention. Review collected by and hosted on G2.com. What problems is Behavio solving and how is that benefiting you? Consumer analysis, brand audit and continuous measurement of brand awareness. It helps us in setting a strategy for the entire organization. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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