Kit
Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online.
Average Rating: 4.4/5.0
Total Reviews: 230
How Do G2 Users Rate Kit?
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.8/10)
- Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
- Sending Outbound Emails: 8.8/10 (Category avg: 8.9/10)
- Building and Personalizing Emails: 8.4/10 (Category avg: 8.8/10)
Who Is the Company Behind Kit?
- Seller: Kit
- Year Founded: 2013
- HQ Location: Boise, ID
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Twitter: @kit
30,181 Twitter followers -
LinkedIn® Page: www.linkedin.com
201 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Founder
- Top Industries: Marketing and Advertising, Health, Wellness and Fitness
- Company Size: 92% Small, 6% Medium
What Do G2 Reviewers Say About Kit?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of ConvertKit, enabling effortless audience connection and seamless integration with tools.
- Users appreciate the user-friendly automation features of ConvertKit, which streamline their email marketing and enhance productivity.
- Users commend the excellent customer support of Kit, enhancing their overall experience and satisfaction.
- Users appreciate the easy integration with other systems, making setup and workflow seamless and efficient.
- Users highlight the ease of use in connecting with their audience, benefiting from ConvertKit's intuitive design and features.
Cons
- Users find the pricing for smaller creators to be high, making scaling challenging compared to other tools.
- Users feel the pricing for smaller creators is high, and lead magnet options in the starter plan are limited.
- Users find the limited customization of Kit frustrating, wishing for deeper design options and more flexible integrations.
- Users find the limited features frustrating, as advanced tools are only available at the highest pricing tiers.
- Users feel the introductory version has limited lead magnet options, restricting creativity beyond just newsletters.
What Are Recent G2 Reviews of Kit?
"Clean, Time-Saving Newsletter Workflows with Powerful Automations"
Rating: 4.0/5.0 stars
— Marc J.
"Reliable Email Automation for Growing Businesses"
Rating: 4.5/5.0 stars
— Danny D.
What Are G2 Users Discussing About Kit?
- What is Convertkit used for?
- Does ConvertKit have an app?
- Does ConvertKit have a free plan? - 1 comment
- Is ConvertKit better than MailChimp? - 4 comments
- What is ConvertKit used for? - 2 comments

