It's easy to use and very effective.

It has a simple, clean layout and feels approachable, especially for users who are still stuck using spreadsheets.

As a Commercial Real Estate Operations Manager based in Dallas, what I like best about Folk is how simple, clean, and people-focused it is compared to every bloated, overcomplicated CRM we’ve tried for our leasing and tenant deal work. Our small team handles office, retail, and industrial leasing all across the DFW area, and most real estate CRMs are packed with useless features that just clutter up our workflow. Folk keeps things lightweight and flexible exactly how we need it for brokerage pipelines and tenant management. The biggest win for us is how easy it is to customize every contact and deal workflow to match our actual leasing process. We don’t do generic sales deals — our work includes property tour scheduling, tenant prospect follow-ups, LOI submissions, lease negotiations, and final lease execution. With Folk, I was able to build out our exact leasing pipeline stages and add custom fields for property square footage, tenant type, lease term, and asking rate. It took me no time at all, and I didn’t need any IT support. We had a perfect example of this recently with a retail tenant prospect looking to lease a small shop in North Dallas. The prospect was shopping multiple properties, and our brokers were juggling tour times, follow-up calls, and document requests. Before Folk, this would’ve been messy — tour notes would live in texts, follow-ups would be forgotten, and deal updates would be scattered across emails. Inside Folk, we logged every tour feedback note, set personalized follow-up reminders, and attached all property flyers and site plans directly to the deal. Since the platform is so intuitive, our entire team stayed aligned on where that tenant stood in the process, and we ultimately moved forward with their lease LOI much faster than usual. I also love how clean the contact database is for tenant and broker relationship management. In commercial real estate, we reuse contacts constantly — landlords, repeat tenants, local contractors, and fellow brokers. Folk lets us tag and categorize everyone clearly, so we can instantly pull up past interactions, old lease deals, and previous tour history. On top of that, the mobile experience is fantastic. Our brokers are always out touring properties around DFW, and they can quickly update deal statuses, log quick notes, or check upcoming follow-ups right from their phones. No lag, no confusing menus. Overall, Folk stands out because it’s built for actual relationship work, not just rigid sales tracking. It keeps our leasing pipeline organized, cuts down admin time, and lets our team focus on closing deals instead of fighting with our CRM.