--- title: folk Reviews meta\_title: 'folk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 337 reviews by the users' company size, role or industry to find out how folk works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 337 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # folk Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by folk but has limited features. Are you part of the folk team? [Upgrade your plan](https://my.g2.com/folk-folk/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 3000+ award-winning service businesses around the world. folk does the busy work for you, so you can focus on building real relationship - Sync all your inboxes and centralize your history of interactions - Import contacts from anywhere on the web with our folkX extension - Find emails and contact details with 1-click Enrichment - Customize pipeline views and collaborate on deals as a team - Automate workflows with over 6,000+ integrations - Send messages, schedule multi-step sequences, and personalize faster with templates Client management is complicated enough, your CRM doesn’t have to be… * * * Seller [folk](https://www.g2.com/sellers/folk) Discussions [folk Community](https://www.g2.com/products/folk-folk/discuss) Languages Supported English Solution Type All-in-One Overview by Simo LEMHANDEZ Show More ## Pricing Pricing provided by folk. ### Standard Starting at $30.00 1 Users Per Year ### Premium Starting at $60.00 1 Users Per Year [ View More Pricing Information ](https://www.g2.com/products/folk-folk/pricing) ## Top-Rated Alternatives [ ![Pipedrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pipedrive") Pipedrive 4.3/5(3,106) ](https://www.g2.com/products/pipedrive/reviews) [ ![Attio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Attio") Attio 4.3/5(583) ](https://www.g2.com/products/attio/reviews) [ ![Copper](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Copper") Copper 4.5/5(1,158) ](https://www.g2.com/products/copper/reviews) [ View All Alternatives ](https://www.g2.com/products/folk-folk/competitors/alternatives) ## User Insights Average based on 337 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## folk Integrations (19) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GPT for Work ](https://www.g2.com/products/gpt-for-work/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Granola ](https://www.g2.com/products/granola/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kit ](https://www.g2.com/products/convertkit-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Linked Helper ](https://www.g2.com/products/linked-helper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Premium ](https://www.g2.com/products/linkedin-premium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") OpenAI SDK ](https://www.g2.com/products/openai-sdk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SavvyCal ](https://www.g2.com/products/savvycal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SlackNotify ](https://www.g2.com/products/slacknotify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Stripe Payments ](https://www.g2.com/products/stripe-stripe-payments/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Mark J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark J.") MJ Mark J. Director - Data, Analytics, AI and Technology Recruitment Specialist Small-Business (50 or fewer emp.) 8/8/2026 "Fast, Customisable CRM with Seamless LinkedIn Sync and Helpful Onboarding" 4.5/5 What do you like best about folk? It's very customisable, you can change and update things really easily. I have also been able to connect it to Linkedin and update my connections with ease. I also has enrichment built it and the AI functions make it easy to to understand insights about prospective clients. It's fast and updates instantly with no lag time. All the features included make it a good well worth the price per month. The team was there to help me when I started making it easy to move from my previous database. Overall it's been a smooth switch that has alllowed me to focus on my business. Review collected by and hosted on G2.com. What do you dislike about folk? I don't like how it there is no time stamp for the last time I updated something. Sometimes I update a few profiles and forget who it was and can't just click to see my recent updates. Seems like an easy update to bring. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? AI updates, customise different groups, also I can connect with Chatgpt and it allows me to read and write ( chatgpt business account) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alli M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alli M.") AM Alli M. Founder Small-Business (50 or fewer emp.) 7/10/2026 "folk Makes Contact Management Easy, with Powerful Enrichment and Responsive Support" 5/5 What do you like best about folk? There are quite a few features I find really valuable in the folk system. First, you can “add to folk” contacts from sites like LinkedIn, websites, and more, which makes it simple to bring new contacts into the CRM. Second, you can “enhance” contacts—folk fills in missing contact data—which I’ve found especially helpful for business development. Third, it’s easy to set up multiple views, groups, and boards, so I can organize my contacts the way I want. Finally, customer service is very responsive and genuinely helpful whenever I have questions. I could go on. I switched from Hubspot and have found folk \*much\* easier to use for my small business. Review collected by and hosted on G2.com. What do you dislike about folk? I don’t think there are many downsides. I do wish I could set my notifications to go to Slack or to my email, although those options might already exist and I just haven’t found them yet. I also haven’t figured out the best way to track multiple deals with a single client. I’m fortunate to have repeat clients, and I’m not sure how to capture multiple projects and proposals under one client in a clear, organized way. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? folk helps me manage my business development pipeline and outreach. I really like the enhancement function—I save a lot of time hunting down up-to-date contact info, and folk does that for me. It’s also set up in a more intuitive way, which makes me more likely to actually use it day to day. Overall, it’s helped me get organized and stay more consistent with my outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris O.") CO Chris O. European Pink Ribbon Post Rehab InstructorTraining Provider Small-Business (50 or fewer emp.) 4/7/2026 "Simple Yet Powerful CRM That Fits Modern Relationship Management" 5/5 What do you like best about folk? What I value most is the balance between simplicity and capability. Having used ACT for over 30 years, I was concerned about losing functionality when moving to a lighter system, but that has not been the case. Folk does everything I need without the complexity or cost of a traditional CRM, and in some areas it goes further. The ability to capture and organise data directly from email and WhatsApp interactions is particularly impressive and fits far better with how I now work. It feels like a modern, practical tool designed around real relationship management rather than rigid database structures. Review collected by and hosted on G2.com. What do you dislike about folk? There are a couple of areas where improvement would make a meaningful difference. Firstly, the ability to link more than one WhatsApp account, for example business and personal, would be very valuable and better reflect how many of us manage client communication. Secondly, I have experienced delays with support. I raised two requests relating to Folk not picking up multiple Outlook email accounts, and despite these being escalated following a call with a Folk consultant, I have not received a resolution or update for over a month. More responsive follow up on support queries would improve confidence. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? Folk solves the problem of managing a large number of relationships without the complexity and rigidity of a traditional CRM. In my work, contacts come from multiple sources, email, WhatsApp, website enquiries, and keeping track of conversations, follow ups, and context can quickly become fragmented. Folk brings this together in a simple, coherent way, allowing me to see the full picture of each relationship without needing to manually log everything. The benefit is both time saving and clarity. I spend less time managing the system and more time engaging with clients, while still maintaining a structured overview of my network. It supports a more natural way of working, which is particularly important in a consultancy business where relationships are central. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Willem G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Willem G.") WG Willem G. Owner Internet Small-Business (50 or fewer emp.) 12/18/2025 "Effortless Setup and Integration, a Game-Changer for Sales Momentum" 5/5 What do you like best about folk? I loved the simple setup and easy integration. You install, connect your email and WhatsApp and install the Chrome plugin for LinkedIn, and you are running. The learning curve is easy, and the value it brings to my business is huge. I used to miss conversations on LinkedIn, finding it difficult to build momentum. Still, Folk has helped me never to miss a conversation again while easily building momentum in my sales efforts. Because of the Chrome plugin, it saves me a load of time and labour capturing and enriching contacts because it draws all the information from LinkedIn, and it also enriches the contact's details. Their help files and help videos cover almost everything you might ask. That said, their customer support is quick and puts a lot of effort into helping you. I use this product every day, 7 days a week, and it has helped me to create a consistent rhythm in my sales activities. Review collected by and hosted on G2.com. What do you dislike about folk? I wish their help files had a section that showed workflows for people in different markets and different ways of use. Once you find your workflow then you get a lot done very quickly. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? Starting, following up, and pushing sales conversations forward can get complex and overwhelming very quickly, and the result is lost conversations and opportunities. Folk has solved that problem for me completely. Review collected by and hosted on G2.com. Show More 3/25/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 6/5/2026 "A Modern, Flexible CRM with an Intuitive UI and Strong Email Campaigns" 4.5/5 What do you like best about folk? After evaluating several CRM options, we chose Folk because it offered the right balance of flexibility, usability, and cost. What stood out right away was Folk’s open architecture. It’s highly extensible and adapts to how our team actually works, rather than forcing us into a rigid, predefined workflow. As our processes continue to evolve, we feel confident that Folk can evolve alongside us. The user experience is another clear strength. The interface is clean, intuitive, and easy to navigate, which helps new team members get up to speed quickly without the steep learning curve that often comes with more complex CRM platforms. We were also impressed by Folk’s email campaign capabilities. Managing outreach, tracking engagement, and running campaigns feels straightforward and well integrated into the overall workflow, which reduces the need to rely on multiple disconnected tools. Finally, the economics made sense. Folk delivered the functionality we needed at a competitive price point compared with many of the alternatives we considered. Overall, Folk has given us a modern, flexible CRM that supports both relationship management and outbound engagement, without adding unnecessary complexity. Review collected by and hosted on G2.com. What do you dislike about folk? At times, data entry can feel a bit convoluted because moving around within fields and labels doesn’t work the way you'd expect, which can be confusing. Another issue is that the field layout is cumbersome and not easy to modify. The paradigm of groups containing contacts and accounts is slightly different from other CRMs that we've used, and it takes a little getting used to. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? As a startup, Folk has enabled us to adopt a sophisticated, powerful CRM system that feels built for the AI age. Other platforms we know well, such as Salesforce and HubSpot, now seem a bit long in the tooth by comparison. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael H.") MH Michael H. Senior Operations & Sustainability Manager Paper & Forest Products Mid-Market (51-1000 emp.) 5/19/2026 "Efficient Contact Management with Room for Improvement" 3.5/5 What do you like best about folk? As someone managing hundreds of forestry suppliers, logistics partners, and sustainability regulators, I rely heavily on Folk’s contact grouping and timeline features. Being able to categorize contacts by supply chain segment, sustainability project, or regulatory body keeps everything organized, and the built-in interaction log makes team handovers seamless—no more digging through shared emails to find past discussions. The clean, no-fuss interface meant my team was up and running in hours, and the GDPR-aligned data controls give us peace of mind when handling sensitive partner information. Review collected by and hosted on G2.com. What do you dislike about folk? Folk falls short in a few key areas for our industry. The tagging system isn’t flexible enough to handle our custom forestry and ESG-focused categories, so we end up using workarounds to label suppliers by certification type or sustainability program. Bulk imports from our old spreadsheets were buggy, and we had to manually clean up duplicate contacts afterward. Integration with our SCM and ESG tracking tools is limited, which means we’re constantly copying data back and forth instead of syncing automatically. The reporting tools are also too rigid—we can’t easily pull tailored partner activity reports for our quarterly sustainability reviews. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? Before Folk, our team was juggling spreadsheets, generic contact tools, and scattered email threads, leading to missed follow-ups and inconsistent partner records. Folk brought everything into one centralized place, cutting down on the time we spend searching for contact details or communication history. The GDPR-compliant setup also simplified our data governance checks, which is critical for our EU-based operations. That said, the lack of industry-specific features and integrations keeps it from being a perfect fit. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ross A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ross A.") RA Ross A. Crypto Diligence Advisor Small-Business (50 or fewer emp.) 6/24/2026 "Folk Makes Outbound Lead Sequencing and Contact Enrichment Effortless" 5/5 What do you like best about folk? Folk helps me run lead sequencing for my outbound campaigns, and it also makes it easier to enrich my contacts’ information. Review collected by and hosted on G2.com. What do you dislike about folk? Since the company is mostly based in Western Europe, it can be difficult to reach a live person if you’re working U.S.-based hours. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? I love using Folk to run outbound messaging sequences for my leads and to automate my outreach. Their AI agents are also really helpful, especially when I need a quick summary of each lead. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") US Verified User in Staffing and Recruiting Small-Business (50 or fewer emp.) 7/29/2026 "Malleable, Notion-Like CRM With Effortless Channel Integrations" 4.5/5 What do you like best about folk? It’s a very malleable CRM with a highly intuitive, Notion-like interface. You can easily integrate it with your channels (email, WhatsApp, etc.) to automatically log interactions, which makes staying on top of conversations much simpler. You can also do free enrichment on your contacts. Review collected by and hosted on G2.com. What do you dislike about folk? Depending on the plan you choose, the number of connected accounts (email, WhatsApp, etc.) can feel a bit limited. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? It logs any contact I exchange with inside my CRM and then enriches it easily by filling in the missing fields without me having to do anything. Everything is automatic, and it’s very powerful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 3/25/2026 "Modern, Lightweight CRM with Clean UI and Great Lead Tracking" 4/5 What do you like best about folk? The best aspect of this platform is that it's a very modern and lightweight CRM to manage leads across the lifecycle. Their interface is very clean, and organising contacts in this platform is easy and detailed. I also like the tracking mechanism for this CRM platform, from tracking the lead communication to engagement and follow-ups, with chrome extension and LinkedIn integration is very effective to track the lead communication and engagement in social media channels as well. Review collected by and hosted on G2.com. What do you dislike about folk? Though this platform is simple and flexible, it do lacks some sales features such as advanced pipeline management, forecasting and detailed reporting. Their automation and workflow capabilities are a bit limited and need further fine-tuning. Their integration ecosystem is also a bit limited, needs wider options in this aspect. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? Folk solves the problem of a fragmented relationship of data across emails, office apps like spreadsheets and social media channels. It centralises all the data from different modules. Organising contacts and relationships is very intutive from tracking interactions across channels to collaborating with teams on outreach and even follow-ups. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Pekar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pekar C.") PC Pekar C. Small-Business (50 or fewer emp.) 3/13/2026 "Streamlined B2B Communication, But Needs Better Reporting" 4/5 What do you like best about folk? I appreciate how Folk balances simplicity and practicality for Hong Kong’s fast-paced B2B environment. It doesn't overload users with unnecessary features, and every part of it feels built for real-world team collaboration and client communication. I love how naturally it fits into our daily workflow without needing heavy training or complicated onboarding. The clean and intuitive interface allows even colleagues who aren’t tech-savvy to use it effectively from day one. I also really value its stability and responsiveness, especially when working across different time zones or with multiple stakeholders. It rarely has downtime or glitches, which is crucial for maintaining smooth client interactions and meeting tight deadlines. The initial setup of Folk was straightforward and hassle-free, which is a big plus for our small but busy team. Review collected by and hosted on G2.com. What do you dislike about folk? The biggest gap is around advanced reporting and customization. For client updates and internal compliance, we sometimes need more tailored dashboards or export options. Right now, the reporting is functional but basic, so we end up manually adjusting data for stakeholder presentations. Review collected by and hosted on G2.com. What problems is folk solving and how is that benefiting you? I use Folk to reduce miscommunication with clients, expedite decision-making, and fortify our B2B relationships. It keeps communication approachable and genuine, aligning with Hong Kong's business style, and avoids corporate friction for faster project approvals and consistent stakeholder interaction. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by folk. ### Standard Starting at $30.00 1 Users Per Year ### Premium Starting at $60.00 1 Users Per Year [ View More Pricing Information ](https://www.g2.com/products/folk-folk/pricing) folk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a22500b967573c02ec2b7eae88da49fc/attio.png "Product Avatar Image") Attio 4.3/5(583) [ Compare Now ](https://www.g2.com/compare/attio-vs-folk-folk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub 4.4/5(13,907) [ Compare Now ](https://www.g2.com/compare/hubspot-sales-hub-vs-folk-folk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image") Pipedrive 4.3/5(3,106) [ Compare Now ](https://www.g2.com/compare/pipedrive-vs-folk-folk) ##### ##### folk Features Platform Customization Workflow Capability User, Role, and Access Management Sales Force Automation Contact & Account Management Partner Relationship Mgmt. (PRM) Opportunity & Pipeline Mgmt. 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