Square Marketing Reviews & Product Details

Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders. - Customizable Templates: Utilize a variety of pre-designed templates tailored to different business goals, allowing for quick creation of professional marketing materials. - Customer Segmentation: Leverage Square's Customer Directory to segment customers based on purchasing habits, visit frequency, and other behaviors, enabling more targeted and effective campaigns. - Integrated CRM Tools: Access a built-in Customer Relationship Management (CRM) system that provides a comprehensive view of customer interactions and sales data. - Performance Analytics: Monitor the success of each campaign through detailed analytics, including open rates, click-through rates, and direct impact on sales, all accessible from the Square Dashboard. - Google Reviews Integration: Automatically request Google Reviews post-purchase to enhance online presence and build brand credibility. Primary Value and Solutions Provided: Square Marketing simplifies the marketing process for businesses by automating customer engagement through email and text campaigns. Its integration with Square's POS system ensures that marketing efforts are informed by real-time sales data, leading to more personalized and effective outreach. By automating routine marketing tasks, businesses can save time, foster stronger customer relationships, drive repeat business, and ultimately increase revenue.

Seller

Block

Discussions

Square Marketing Community

Overview by

Paul Rees (Growth Marketing & Content Strategy at Square)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

Top-Rated Alternatives

Intuit Mailchimp Email Marketing

View All Alternatives

G2 reviews are authentic and verified.

Here's how.

Vishwanath J.

QA consultant

Small-Business (50 or fewer emp.)

1/27/2026

"Easy, Handy, and Convenient—Backed by Great Customer Service"

4.5/5

What do you like best about Square Marketing?

Its easy, handy and very convenient for any space and customer service.

Automatic List Building: Every time a customer taps their card and asks for a digital receipt, they are added to your directory. You don't have to "ask" for sign-ups as aggressively; it happens during the natural flow of a sale.

Smart Groups: Square automatically categorizes customers into groups like "Top Spenders," "Regulars," and "Lapsed." You can target people who haven't visited in 30 days without ever manually looking at a spreadsheet. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

While the SMS feature is effective, it comes with strict operational guardrails:

Character Limits: The SMS character count is notoriously tight, making it difficult to convey complex offers without multiple (expensive) messages.

Sending Hours: There are restricted time windows for when you can blast SMS messages, which can be annoying if your specific business peak falls outside those hours. Review collected by and hosted on G2.com.

Dana G.

Senior Digital Marketing Specialist

Small-Business (50 or fewer emp.)

1/28/2026

"Efficient Email Marketing with Room for Improvement"

5/5

What do you like best about Square Marketing?

I like the customizable templates and audience segmentation features in Square Marketing. They allow us to categorize our customers into specific groups effectively. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

Since we are a CBD company, the texting option is not available for us. We have limitations on what we can send due to being CBD. We aren’t able to send out MMS messages. Review collected by and hosted on G2.com.

Libby S.

1/29/2026

"Simplified Marketing with Square"

4/5

What do you like best about Square Marketing?

I really like that Square Marketing is so simple to use, which makes it easier for me to market my clients. The platform is very attractive and streamlined, adding to its appeal. It allows us to effectively reach our exact clientele, which has also helped in increasing our sales. The setup was very easy and user-friendly, making it perfect for a small business like ours. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

There are no specific things that I dislike Review collected by and hosted on G2.com.

Destiny S.

Training Coordinator

Mid-Market (51-1000 emp.)

9/30/2025

"Positive Communication Experience"

5/5

What do you like best about Square Marketing?

I have been using Square Marketing as a client and a customer for the past few years. When I first was introduced to this application, I found it was easily accessible as a consumer. The customer support team was always available to helpw ith any conflicts and made the implementation an easy process. I use this application frequently and it is a game changer for businesses. The automation is simple and adds value to many companies. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I don't have any complaints about Square Marketing. However, I do think the application's customization options could be less restricted. Overall, it works well for many businesses, so I remain satisfied. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Square Marketing makes it much easier for companies of all sizes to target their marketing efforts. The platform offers a user-friendly experience, especially for those who prefer to receive communications via text or email. As a consumer, I appreciate the personalized offers it provides, and I find this method of communication to be my preferred choice. Review collected by and hosted on G2.com.

Michael M.

Small Business Owner

Small-Business (50 or fewer emp.)

10/19/2025

"Square Marketing: Reliable and Convenient Payment Solutions"

5/5

What do you like best about Square Marketing?

{"I appreciate that Square Marketing makes the process of receiving and sending payments incredibly easy, simplifying my entire life.","I like that Square Marketing allows me to accept payments from almost everything, which greatly expands the potential customer base I can serve.","I find it valuable that Square Marketing can be used across any type of payment apps or options, offering great flexibility.","I enjoy that any integration I have used, particularly with PayPal, has been smooth, facilitating easier payment acceptance.","I am satisfied with Square Marketing's reliability and accessibility through any payment process, making it extremely convenient to use."} Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

there is nothing I dislike. Review collected by and hosted on G2.com.

Natalie S.

Writer | Director | Editor | Producer

Small-Business (50 or fewer emp.)

1/27/2026

"Easy Updates and Multi-Device Access That Works Well with Customers"

4.5/5

What do you like best about Square Marketing?

It's compatibility with my customers and the ease of updating information. I also appreciate being able to access from multiple devices. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

The fees for certain features as growth happens. Such is a non issue overall right now though. Review collected by and hosted on G2.com.

Rajat G.

Senior Inside sales executive

Mid-Market (51-1000 emp.)

10/13/2025

"Boosted Engagement"

4/5

What do you like best about Square Marketing?

It helped us expand our potential customer base by targeting ads to a more relevant audience. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

At the moment, I don't have any specific issues, but I believe there is always potential for improvement. Review collected by and hosted on G2.com.

Tammy S.

Licensed Massage Therapist

Small-Business (50 or fewer emp.)

9/30/2025

"CRM"

3/5

What do you like best about Square Marketing?

Campaigns easy to run. Used on phone not desktop Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

Interface not necessarily user friendly for use. Review collected by and hosted on G2.com.

Beau C.

Chief Executive Officer

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/21/2023

"Amazing for my business, absolutely loved it!"

5/5

What do you like best about Square Marketing?

The SMS Marketing system is great, it integrates with your square POS System to collect more contacts to market to. And creating beautiful emails is easy! There are a ton of features that we loved such as scedhuling messages and emails. We used it all the time to promote specials for our business! Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

The character limit on SMS texting was annoying, along with the limited hours you could send an SMS Blast. Review collected by and hosted on G2.com.