# Square Marketing Reviews **Vendor:** Block **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 39 ## About Square Marketing Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders. - Customizable Templates: Utilize a variety of pre-designed templates tailored to different business goals, allowing for quick creation of professional marketing materials. - Customer Segmentation: Leverage Square's Customer Directory to segment customers based on purchasing habits, visit frequency, and other behaviors, enabling more targeted and effective campaigns. - Integrated CRM Tools: Access a built-in Customer Relationship Management (CRM) system that provides a comprehensive view of customer interactions and sales data. - Performance Analytics: Monitor the success of each campaign through detailed analytics, including open rates, click-through rates, and direct impact on sales, all accessible from the Square Dashboard. - Google Reviews Integration: Automatically request Google Reviews post-purchase to enhance online presence and build brand credibility. Primary Value and Solutions Provided: Square Marketing simplifies the marketing process for businesses by automating customer engagement through email and text campaigns. Its integration with Square's POS system ensures that marketing efforts are informed by real-time sales data, leading to more personalized and effective outreach. By automating routine marketing tasks, businesses can save time, foster stronger customer relationships, drive repeat business, and ultimately increase revenue. ## Square Marketing Pros & Cons **What users like:** - Users value the **ease of use** of Square Marketing, appreciating its accessibility and smooth payment integrations. (6 reviews) - Users praise the **quick setup** of Square Marketing, allowing easy implementation for effective client marketing. (3 reviews) - Users value the **automation features** of Square Marketing, making customer management easy and efficient. (2 reviews) - Users find the **automation features** of Square Marketing invaluable, simplifying customer engagement and directory management effortlessly. (2 reviews) - Users value the **responsive customer support** of Square Marketing, enhancing their experience and easing implementation challenges. (2 reviews) - Customization (2 reviews) - Users appreciate the **easy integration** of Square Marketing, enhancing payment flexibility and simplifying transactions across platforms. (2 reviews) - Easy Setup (2 reviews) - Users find Square Marketing's **email campaigns easy to run** , especially appreciating the mobile functionality over desktop use. (2 reviews) - Flexibility (2 reviews) **What users dislike:** - Users find the **costly nature** of Square Marketing's advanced features makes it less accessible for growing businesses. (2 reviews) - Users find the **SMS limitations** frustrating due to character limits and strict sending hours affecting communication effectiveness. (2 reviews) - Users face **SMS issues** due to character limits and restricted sending hours, impacting their marketing effectiveness. (2 reviews) - Users find the **interface not necessarily user friendly** , which can hinder effective use of Square Marketing. (1 reviews) - Users face **limitations on messaging options** with Square Marketing, particularly regarding CBD-related restrictions on texts and MMS. (1 reviews) - Users feel the **limited customization** options in Square Marketing restrict their ability to tailor the application to their needs. (1 reviews) - Users find the **interface not necessarily user friendly** , leading to challenges in navigating Square Marketing effectively. (1 reviews) ## Square Marketing Reviews ### 1. Effortless Marketing Tool with Immediate Impact **Rating:** 4.5/5.0 stars **Reviewed by:** Rosario Luigie B. | Education EdTech, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Square Marketing?** I appreciate Square Marketing for its ease of setup. It took very little effort to get it going, and once it was set up, it just ran in the background. It allowed me to focus more on my business without having to spend extra time or complexity managing it. I also like that it is directly connected with my existing customer list, which made setting up quick and seamless. Even though it's not a super advanced marketing system, it did exactly what I needed, driving repeat visits from customers without any extra work. Also, the automated emails and offers were effective in bringing people back. **What do you dislike about Square Marketing?** One area for improvement in Square Marketing is the level of customization and flexibility in campaign design. Although the platform is easy to use, the templates can feel somewhat restrictive, which makes it difficult to create more tailored or visually distinctive emails that match specific brand identities. As a result, it can be harder to stand out—especially for businesses that depend heavily on unique branding. Another challenge is segmentation and targeting. The customer segmentation tools available are fairly basic compared to other marketing platforms, which can make it tougher to build truly personalized campaigns. This can affect engagement, since messages may not feel as relevant to different customer groups. Reporting and analytics could also be stronger. While the basics are covered, deeper insights—such as more detailed customer behavior tracking or clearer attribution—would help businesses understand campaign performance more clearly and make better decisions for future efforts. Overall, Square Marketing could improve by expanding design customization options, strengthening segmentation with more advanced filters or automation, and offering more comprehensive analytics that provide actionable insights. **What problems is Square Marketing solving and how is that benefiting you?** I use Square Marketing to easily send promotions without learning complex marketing tools. It's helped me retain customers by driving repeat visits through automated emails and offers, all with minimal effort once set up. ### 2. Convenient, Easy to Use, Needs Smarter Grouping **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah L. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Square Marketing?** I use Square Marketing for email and text. I find it convenient and appreciate how well it ties in with technology. It's easy for a beginner like me. I love the 'schedule ahead' feature because it means I don't have to be at my computer to send emails and texts. The initial setup was awesome with nothing to improve. **What do you dislike about Square Marketing?** I would like to see smart groups expanded further, like groups by product color, purchase frequency, and demographics. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing is convenient and integrates well with technology, making it easy for beginners. The schedule ahead feature lets me send emails and texts without being at my computer. ### 3. Easy, Handy, and Convenient—Backed by Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Vishwanath J. | QA consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Square Marketing?** Its easy, handy and very convenient for any space and customer service. Automatic List Building: Every time a customer taps their card and asks for a digital receipt, they are added to your directory. You don't have to "ask" for sign-ups as aggressively; it happens during the natural flow of a sale. Smart Groups: Square automatically categorizes customers into groups like "Top Spenders," "Regulars," and "Lapsed." You can target people who haven't visited in 30 days without ever manually looking at a spreadsheet. **What do you dislike about Square Marketing?** While the SMS feature is effective, it comes with strict operational guardrails: Character Limits: The SMS character count is notoriously tight, making it difficult to convey complex offers without multiple (expensive) messages. Sending Hours: There are restricted time windows for when you can blast SMS messages, which can be annoying if your specific business peak falls outside those hours. **What problems is Square Marketing solving and how is that benefiting you?** This is the most popular use case. Square identifies customers who haven't made a purchase in a specific window (e.g., 60 days) and automatically sends a "We Miss You" email or text. ### 4. Square Marketing Makes Email Promotions Easy and Seamlessly Integrated **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle T. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Square Marketing?** I like how easy Square Marketing is to use. It makes it simple to send out emails and promotions to our customers without needing a lot of extra tools or technical skills. It also integrates well with Square, which helps keep everything in one place. **What do you dislike about Square Marketing?** One downside is that the customization options can be a little limited compared to other marketing platforms. Sometimes it would be helpful to have more flexibility when designing emails or targeting specific customer groups. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing helps us stay in touch with our customers by making it easy to send out promotions, reminders, and updates. It benefits us because we can quickly reach people who have already done business with us and encourage repeat business without spending a lot of time on marketing. ### 5. Effortless and Cost-Effective Marketing Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Dutana D. | Marketing and Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Square Marketing?** I use Square Marketing to send deals, reminders, and new shop drops for our online store. I like having our communications integrated on one platform instead of using outside competitors, and it's cost-effective as it's part of our monthly Square plan. I really appreciate how well it's integrated with our customer base and the ease of building a communication plan. The interface is super user-friendly and easy to use. The initial setup was very easy and quick. **What do you dislike about Square Marketing?** Nothing. Great platform! **What problems is Square Marketing solving and how is that benefiting you?** I use Square Marketing to centralize shop communications, save money with integrated services, and enjoy easy-to-use, cost-effective solutions while building communication plans. ### 6. Effortless Customer Engagement, Perfect Fit for Small Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Kristen W. | Marketing and Communications Specialist, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Square Marketing?** I like that Square Marketing makes it very easy for customers to select the items they want and to pay easily. It helps us stay in contact all year long with our customers, so they don't forget about us. I really value the texts I can have sent to my customers when new items are added to the store. The initial setup was very easy, I did it myself. **What do you dislike about Square Marketing?** Nothing at all. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing makes it easy for customers to select items and pay, and helps us stay in contact with them all year long so they don't forget about us. ### 7. Easy Setup and User-Friendly Campaigns with Square Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Allyson R. | Ecosystem Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Square Marketing?** I like that Square Marketing is easy to set up and very user friendly, the learning curve compared to other products is much smaller. It makes it very easy to set up new campaigns without it taking lots of time. **What do you dislike about Square Marketing?** I do find the product a tad expensive compared to some competitors in the same space. The SMS features are also somewhat limited. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing is help us save time when it comes to manual marketing. It is allowing us to send targeted emails much quicker than before. ### 8. Efficient Email Marketing with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Dana G. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Square Marketing?** I like the customizable templates and audience segmentation features in Square Marketing. They allow us to categorize our customers into specific groups effectively. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great. **What do you dislike about Square Marketing?** Since we are a CBD company, the texting option is not available for us. We have limitations on what we can send due to being CBD. We aren’t able to send out MMS messages. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing keeps me in constant contact with clients, allows creating specific segments for different clientele, offers customizable templates, audience segmentation, and integrates coupons with Google reviews. ### 9. Simplified Marketing with Square **Rating:** 4.0/5.0 stars **Reviewed by:** Libby S. **Reviewed Date:** January 29, 2026 **What do you like best about Square Marketing?** I really like that Square Marketing is so simple to use, which makes it easier for me to market my clients. The platform is very attractive and streamlined, adding to its appeal. It allows us to effectively reach our exact clientele, which has also helped in increasing our sales. The setup was very easy and user-friendly, making it perfect for a small business like ours. **What do you dislike about Square Marketing?** There are no specific things that I dislike **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing provides a simpler platform strategy to market my clients effectively, helping to target our exact clientele and increase sales. ### 10. Positive Communication Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Destiny S. | Training Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Square Marketing?** I have been using Square Marketing as a client and a customer for the past few years. When I first was introduced to this application, I found it was easily accessible as a consumer. The customer support team was always available to helpw ith any conflicts and made the implementation an easy process. I use this application frequently and it is a game changer for businesses. The automation is simple and adds value to many companies. **What do you dislike about Square Marketing?** I don't have any complaints about Square Marketing. However, I do think the application's customization options could be less restricted. Overall, it works well for many businesses, so I remain satisfied. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing makes it much easier for companies of all sizes to target their marketing efforts. The platform offers a user-friendly experience, especially for those who prefer to receive communications via text or email. As a consumer, I appreciate the personalized offers it provides, and I find this method of communication to be my preferred choice. ### 11. Easy-to-Use Retail POS System That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** James S. | Budtender, Consumer Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Square Marketing?** Easy software for retail point of sale service system! **What do you dislike about Square Marketing?** It is a little glitchy in the sense it often create duplicate accounts, but that can be expected. **What problems is Square Marketing solving and how is that benefiting you?** Easy, user friendly point of sale tracking. ### 12. Square Marketing: Reliable and Convenient Payment Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Small Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Square Marketing?** {"I appreciate that Square Marketing makes the process of receiving and sending payments incredibly easy, simplifying my entire life.","I like that Square Marketing allows me to accept payments from almost everything, which greatly expands the potential customer base I can serve.","I find it valuable that Square Marketing can be used across any type of payment apps or options, offering great flexibility.","I enjoy that any integration I have used, particularly with PayPal, has been smooth, facilitating easier payment acceptance.","I am satisfied with Square Marketing's reliability and accessibility through any payment process, making it extremely convenient to use."} **What do you dislike about Square Marketing?** there is nothing I dislike. **What problems is Square Marketing solving and how is that benefiting you?** I find Square Marketing makes receiving and sending payments very easy, broadening my customer base and streamlining transactions. Its integration with PayPal and accessibility across payment options enhance convenience and reliability. ### 13. Square Marketing Makes Promoting My Business Easy **Rating:** 5.0/5.0 stars **Reviewed by:** jessica g. | Production, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Square Marketing?** I enjoying using square marketing to pay for get my stuff out there **What do you dislike about Square Marketing?** The pricing with everything seems to be a little much **What problems is Square Marketing solving and how is that benefiting you?** Telling me what is needed ### 14. Easy Updates and Multi-Device Access That Works Well with Customers **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie S. | Writer | Director | Editor | Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Square Marketing?** It's compatibility with my customers and the ease of updating information. I also appreciate being able to access from multiple devices. **What do you dislike about Square Marketing?** The fees for certain features as growth happens. Such is a non issue overall right now though. **What problems is Square Marketing solving and how is that benefiting you?** Making features for tracking more accessible. ### 15. Boosted Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Rajat G. | Senior Inside sales executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Square Marketing?** It helped us expand our potential customer base by targeting ads to a more relevant audience. **What do you dislike about Square Marketing?** At the moment, I don't have any specific issues, but I believe there is always potential for improvement. **What problems is Square Marketing solving and how is that benefiting you?** Helping to target relevant ICP and increase website approaches. ### 16. CRM **Rating:** 3.0/5.0 stars **Reviewed by:** Tammy S. | Licensed Massage Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Square Marketing?** Campaigns easy to run. Used on phone not desktop **What do you dislike about Square Marketing?** Interface not necessarily user friendly for use. **What problems is Square Marketing solving and how is that benefiting you?** I discontinued my subscription. ### 17. Amazing for my business, absolutely loved it! **Rating:** 5.0/5.0 stars **Reviewed by:** Beau C. | Chief Executive Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Square Marketing?** The SMS Marketing system is great, it integrates with your square POS System to collect more contacts to market to. And creating beautiful emails is easy! There are a ton of features that we loved such as scedhuling messages and emails. We used it all the time to promote specials for our business! **What do you dislike about Square Marketing?** The character limit on SMS texting was annoying, along with the limited hours you could send an SMS Blast. **What problems is Square Marketing solving and how is that benefiting you?** Not being able to ensure that all of our members and guest were aware of our specials and events. We used to use social media, which some of our members did not use, making it difficult to make them aware of what is going on. ### 18. Good for Newsletter but it could improve a lot. **Rating:** 3.5/5.0 stars **Reviewed by:** Vivian G. | Founder & Owner, CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Square Marketing?** I like the opportunity to build a newsletter for free attached to my customers' total list **What do you dislike about Square Marketing?** I dislike the limited function and interface **What problems is Square Marketing solving and how is that benefiting you?** It makes it easier for my team to create and share marketing content. ### 19. Not as customizable as other marketing solutions **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Square Marketing?** It's pretty quick to setup a campaign. I like the integration of their data from point of sale. Email delivery is pretty accurate as well and I like the recipept marketing options too. **What do you dislike about Square Marketing?** I feel like the platform is more limited in design compared to its competitors and the placement of where you change the subject line of an email makes it easy to miss if you happen to be copying a previous email for a new campaign. I also don't like how they hold data hostage so it's hard to move all customer info to other platforms. I also wish that it was easier to send test emails to others on my team through the system. **What problems is Square Marketing solving and how is that benefiting you?** I mainly use the marketing feature to reach brick and mortar customers via email and receipt marketing. They've made us able to reach more customers than before due to the data in the checkout process. ### 20. So far so good **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Square Marketing?** It has helped achieve more informed decisions. **What do you dislike about Square Marketing?** It could more industry relevant in some cases. **What problems is Square Marketing solving and how is that benefiting you?** Business case to invest in certain types of digital media. ### 21. Following customers or prospects has never been easier with Square Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Fabian G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2020 **What do you like best about Square Marketing?** Square Marketing offers me great variety to be the best in marketing. It is successful in monitoring prospects and providing analysis with a very important insight to make the best decision. The support is excellent and of great quality. It works very well and many processes can be automated. **What do you dislike about Square Marketing?** I wish I had more templates when selecting campaigns, in fact I don't do the campaigns because I find very little variety in the templates. **Recommendations to others considering Square Marketing:** It facilitates very well the marketing process in any company, whether large, medium or small. It is definitely approved by my team that has done a remarkable job with the effort of the employees. If you have a market idea for your organization, use Square Marketing and start building it. **What problems is Square Marketing solving and how is that benefiting you?** We definitely liked the program, it has many easy procedures to do them to develop a comprehensive monitoring project in social networks for example. You will have a lot of features that will help you create a solid line of strategy. ### 22. Very easy to navigate and use. We set up a nice marketing campaign in a matter of minutes. **Rating:** 5.0/5.0 stars **Reviewed by:** Tammy F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2021 **What do you like best about Square Marketing?** Easy to use and navigate. We like all the options too. **What do you dislike about Square Marketing?** Not much of anything to dislike. We have had good luck with it. **Recommendations to others considering Square Marketing:** Go through the help section and tutorials online to save time. It's easy to figure out though **What problems is Square Marketing solving and how is that benefiting you?** We are now able to reach customers 24/7 with good success. ### 23. With square marketing sell it all. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Square Marketing?** Its intuitive speed, the added value of its presentations, the impeccable work order that develops its programming, the brilliance of its content, the native effectiveness of its tools, the informative relevance, the codes, buttons and options that contain its central page of operations, establish clean and fresh parameters to begin to carry out an infallible marketing management in its totality, which adds great achievements to my company, for having the tools of text placement for the process of adaptation of the illustrative references, technically designed for this work. **What do you dislike about Square Marketing?** An erroneous preparation of landing plans in your page, affects the entry of the client when providing the corresponding data for the login, action that causes delays when starting to perform the necessary tasks for the user, error that subtracts properties of agility in the way of providing the corresponding solutions according to their requirements. **Recommendations to others considering Square Marketing:** A software that defines the sales of your organization, marking a plan of extraordinary results, deserves to be used by everyone, being the case of square marketing, a program that greatly improves the techniques of implementation of commercial activation resources, which generate a quality of opening sources of performance enriched by professional methods of high range, producing great opportunities to increase a complete management sales **What problems is Square Marketing solving and how is that benefiting you?** The tools of square marketing give origin to the campaigns of my company, where the quality of their information verification, internal communication of data, intelligent tracking of appreciation of working behaviors, the proper size of their panels of adjustment of product representations, the interface of their programming lies in the performance that is obtained by managing the marketing executed in my organization with this system of digital sales customization. ### 24. Integration with social networks, marketing effectiveness for companies. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2020 **What do you like best about Square Marketing?** Square marketing is a robust platform for expanding marketing campaigns through high quality and fully customized emails, the service is excellent for setting up automated campaigns, to increase the reach to customers, has a variety of templates that are excellent for customization, the software has the advantage of integrating very well with multiple social networks, is very easy to use and its level of innovation is one aspect by which square is a very comfortable platform. The software provides analysis with very broad information on the progress obtained in each implemented campaign, has very explicit graphics, its interface is very innovative and high definition. Square is a quite complete service to work firmly and with high efficiency. **What do you dislike about Square Marketing?** Square is a service of which there is very little negative to talk about, the biggest drawback I see of this service is that it has a very slow support team to work on providing support to users, I would really like to have a support team that works faster to provide security to users, there are also some sessions in the interface in which the software slows down a little, but to be honest this is something that has not caused me concern, as it has happened to me on very few occasions. **Recommendations to others considering Square Marketing:** The reasons why I can recommend the service of square marketing are, is a very broad tool, its operation is phenomenal, ease of use and handling, opportunity price and its service is potential to exceed the expectations of its users, really square is the best alternative among many email marketing software that exist today. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing is a service that I can honestly say has helped us a lot in handling large email campaigns, square favors us enough to work in a relevant, unique and quality in each campaign. The service is of high productivity for our team and its low cost makes it a very profitable software for our whole company. ### 25. Simple marketing tool for beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2020 **What do you like best about Square Marketing?** I like that it is very difficult to make a mistake with Square Marketing. It is all very streamlined and it kind of "guides" you through every step. I also love that you can insert products or discounts in newsletters so that your customers has all the information at their fingertips and you don't have to do so much work to add something new. If you are new to digital marketing, then Square is a great place to start! It also saves all your visitor's emails and these you can only use if you have Square Marketing - that means no need to collect emails so you have someone to send newsletters to - its all done for you. **What do you dislike about Square Marketing?** I don't personally like that it is so streamlined. I prefer to have the ability to design, customize, and make it my own. That is lacking in Square and it shows. All emails will look the same, and to share to FB/Social Media is a waste because it comes out looking so "corporate" which is not what most brands want to signal today. **Recommendations to others considering Square Marketing:** The most important question to ask yourself is this: do you enjoy designing? do you enjoy customization? Or do you prefer a program that will make it easy for you to "plug and play"? If it is the latter, you will love Square. They even tell you what you should write where in your message which can simplify the process. However, if you live for designing and writing copy, then this is not for you. **What problems is Square Marketing solving and how is that benefiting you?** One problem we were having was in our start-up fase for one of our newer brands. We didn't have any emails and we had to close for renovations very suddenly - a quick sign up with Square later and we sent an email to 400 customers about our sudden closure. We would never have been able to do the same with a traditional newsletter company (like mailchimp), because we would never have had the opportunity to collect emails like this. ### 26. Great for in-store purchases and regular customers, not ideal for bigger picture conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Syeda F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Square Marketing?** Square marketing is best for those who have an in-store operation that is combined with an online store and regular customers who come once or twice a week. Square marketing connects to the data your POS has collected and allows you to send emails to all your previous customers who have used their credit card when purchasing or has entered their email for a receipt. **What do you dislike about Square Marketing?** I wish Square Marketing used more of the features you get when using Weebly (now Square E-commerce) so that you had more options for customizing your marketing program and your emails. **What problems is Square Marketing solving and how is that benefiting you?** Manually collecting emails by asking customers to sign up is never going to be as effective as a program that collects this information from someone's credit card. That is the strength of Square. ### 27. Great and easy tool, but missing some advance features **Rating:** 3.5/5.0 stars **Reviewed by:** Neil L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Square Marketing?** I like that this tool is easy to use, is 100% compatible with your Square POS and uses the emails your clients or customers have left at check out (it automatically collects these). **What do you dislike about Square Marketing?** I want more options to edit and customize. I want to be able to use the emails that Square has collected for me in MY way. I want to use them for MY purpose. I dislike the way they monopolize the emails. **What problems is Square Marketing solving and how is that benefiting you?** Collecting your customer's emails can be difficult if it is not automatic on the side of your POS. Square automatically collects emails and with the click of a few buttons you can reach anyone who has visited your store and paid with card. ### 28. Powerful Email Marketing Tool to Generate Business Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Amrik S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Square Marketing?** Set up automated Email campaigns with Simple dashboard option. Create Multi user email subscribe campaign and Track sent emails. Custom template design option to create beautiful email campaign. Advance marketing feature for lead generation. Low budget software for bulk email Email Marketing. **What do you dislike about Square Marketing?** We are using Square Marketing for our business from a long time at it is perfect email marketing software for our business. We have no issue with Square Marketing software for their services. **Recommendations to others considering Square Marketing:** We recommend Square Marketing software who are looking cheapest email marketing software for their business. It is good email marketing software for lead generation. **What problems is Square Marketing solving and how is that benefiting you?** Square Marketing is powerful email marketing software. It provides free trail for one month with advance custom feature. We can easily Customize our email campaign with beautiful email templates, It gives customize feature for users who do not know about development coding. We can automated set campaigns for birthday email, incentive email and many more. It delivers automated emails to customers. It is best email marketing software to grow business customers. ### 29. Great for my Business! **Rating:** 5.0/5.0 stars **Reviewed by:** Misty T. | Content Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2019 **What do you like best about Square Marketing?** I love how easy Square Marketing is to use. I am not the best with computers and technology and this has really helped my business and it doesn't make me feel dumb! **What do you dislike about Square Marketing?** It moved a little slow for me at first, but now that I have fully gotten the hang of it, I love it! There is nothing that I really don't like now. **Recommendations to others considering Square Marketing:** If you need an app for marketing, this one does work great! There are some things that I am still trying to check out, so I am taking my time with it. I feel that any business can be more successful with this app. It just takes a little patience to make it all work out for your company. I have no doubt in my mind that it will become the one that I use constantly! **What problems is Square Marketing solving and how is that benefiting you?** I wanted to boost my sales. It's been hard for a small business, but this app makes it all better! The benefits are making more money and getting my name out there. ### 30. How do others collect emails though? **Rating:** 4.0/5.0 stars **Reviewed by:** Gerta B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Square Marketing?** My favorite part is their template, it is super easy to use and for common topics or themes they even suggest text (as in "here you should put your best product and description")! That seems like a guarantee your email will be good. **What do you dislike about Square Marketing?** I dislike that Square has 100% control. What if I wanted to have a different logo? **What problems is Square Marketing solving and how is that benefiting you?** Being able to collect emails, and then actually send emails. ### 31. Pricey, but easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Liza S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Square Marketing?** Square Marketing makes it really easy to reach customers if your business also uses the Square POS system. Their emails will be stored from when they use their cards and you will have a large database of customers. We had over 1500 when we started and that was after 6 months of collecting data! **What do you dislike about Square Marketing?** It can be pretty pricey if you are a small business. I am not sure if different companies get different pricing depending on their agreement with Square or what POS/other services they use. But for us, it was pretty pricey. The letters also lack in personalization which is always a difficult thing to work around. **Recommendations to others considering Square Marketing:** If you are looking to use Square Marketing, wait until you have a few emails stored in your database from using the POS. Even if you are not signed up for marketing, square saves the emails so that when you are ready to launch - you already have emails from customers! That will save you some money. **What problems is Square Marketing solving and how is that benefiting you?** How to reach our customers. This is what we had the biggest issue with and the marketing from Square really helps with that. Asking customers for their emails results in no more often than yes, but the way this is done is automatic so it really makes it so much simpler! ### 32. Simple to use / Helpful analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Pat N. | Co Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2020 **What do you like best about Square Marketing?** Square has made it very easy to send off regular emails to customers. Their easily digestible analytics reports are helpful to see how customers are responding and only takes 2 minutes to study. **What do you dislike about Square Marketing?** It is template based - which is what makes it quick and easy for people. There are inherent limitations due to the templates however. **What problems is Square Marketing solving and how is that benefiting you?** Solving the issue of being present to customers on a regular basis. ### 33. Great software for any small buisness interested in improving their online presence **Rating:** 4.0/5.0 stars **Reviewed by:** Chance N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Square Marketing?** They’ve introduced a lot of new and amazing software to help market my small buisness online like Sumall and It’s made managing my buisness and integrating my online booking process a lot smoother **What do you dislike about Square Marketing?** It’d be nice if everything was streamlined into a single app or set of apps for IOS and Mac **Recommendations to others considering Square Marketing:** Definitely worth the time investment for those who run a small buisness on their own **What problems is Square Marketing solving and how is that benefiting you?** I’m scheduling social media content posts Now and making my buisness appear a lot more professional then simply trying to manage a bunch of separate social media accounts ### 34. Could not be easier, but could be cheaper! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Square Marketing?** All of your customers who pay with cards and who have an email associated with their card provider will automatically leave their email in your databank when paying on your Square POS, therefore it’s just a click and approval away from being used for targeted marketing from Square! Newsletters, coupons and more takes 2 minutes to send out and can reach all your customers! **What do you dislike about Square Marketing?** The price is pretty cheap if you’re a large business, but if you’re small like us, the price can be steep and even though it’s easy to use, the ROI wasn’t what we expected. **Recommendations to others considering Square Marketing:** Make sure the price is worth it for you. Research how you want and what you want to send to your customers, and be prepared so that you don’t waste money after starting! **What problems is Square Marketing solving and how is that benefiting you?** Needed to send out newsletters and didn’t want to start taking down emails so we used the ones Square had already taken down for us! That was a great part of our experience. Making beautiful newsletters and coupons was a breeze. ### 35. Easy to Use, Good Price **Rating:** 5.0/5.0 stars **Reviewed by:** Nick R. | Search Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Square Marketing?** Square marketing makes it easy for users to market their business and do it in a way that doesn't take an extraordinary amount of time either. **What do you dislike about Square Marketing?** It can be a bit buggy from time to time but that is very rare. To be honest, there isn't anything I don't like about it. **What problems is Square Marketing solving and how is that benefiting you?** Marketing our business to new and current customers. Realized that we're able to reach a larger audience using this tool rather than using Facebook alone. ### 36. We use square for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Square Marketing?** It was very easy to set up and I can easily adjust it as I add or delete items. It works well on ipads and smart phones. I have used tech support on occasion and they were very helpful! **What do you dislike about Square Marketing?** We used to get the square reader free - now they cost $10 each. **Recommendations to others considering Square Marketing:** It is easy and safe to use. It can be used on multiple devices. It is easy to set up and adjust. **What problems is Square Marketing solving and how is that benefiting you?** Small business can easily take debit/credit cards - very beneficial. ### 37. Square Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2019 **What do you like best about Square Marketing?** One of the most helpful features is the variety of email campaigns I can compose for my clients. **What do you dislike about Square Marketing?** I dislike that the marketing itself doesn’t have its own app. **What problems is Square Marketing solving and how is that benefiting you?** I am solving emailing clients at a large base. ### 38. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2019 **What do you like best about Square Marketing?** I love that you can literally have you're own personal card reader **What do you dislike about Square Marketing?** Have nothing negative to say the item works great **Recommendations to others considering Square Marketing:** I highly recommend if you have a business or company to use Square **What problems is Square Marketing solving and how is that benefiting you?** Having a Square Marketing works great because you don't have to charge with cash you can accept card payments . ### 39. Useful tool for small businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2019 **What do you like best about Square Marketing?** I like how efficient and fast the card reader takes payment. I also like how you can get deposits the same day or the day after **What do you dislike about Square Marketing?** I dislike how high the card fees are for every swipe. **What problems is Square Marketing solving and how is that benefiting you?** As a small business It solves the problem of being able to take payment on card and not just cash ## Square Marketing Discussions - [Can you send a mass text through square?](https://www.g2.com/discussions/can-you-send-a-mass-text-through-square) - [How do I collect emails in square?](https://www.g2.com/discussions/how-do-i-collect-emails-in-square) - [Does Square provide email?](https://www.g2.com/discussions/does-square-provide-email) - [View Square Marketing pricing details and edition comparison](https://www.g2.com/products/square-marketing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+09%3A30%3A47+-0500&secure%5Bsession_id%5D=45c1756c-d35b-4754-9642-8bcf66d29878&secure%5Btoken%5D=9de16df56231fc51fe79fb55e0dd760c1cf698842b74595edd13ec49c0ca26cc&format=llm_user) ## Square Marketing Integrations - [Azure OpenAI Service](https://www.g2.com/products/azure-openai-service/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Square Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Edit** - Pre-Made - Build - HTML **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Square Marketing Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,648 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,200 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,091 reviews)