OnAudience is a great tool to collect and segment data with user friendly interface.
Normally, implementation is a hard step for DMP setup but OnAudience has really easy implementation process to go live and see results.
OnAudience's rich 3rd Party data segments helped us on many campaigns and also support team of OnAudience has always been near with us as our team.
At first, implementation seems not flexible but after you go deep, it is better than other DMPs. It is very simple to ad on website with minimum changing on backend
Data has a key value in our campaigns. OnAudience is a great tool to collect and segment data with user friendly interface.