# OnAudience.com - Data Management Platform Reviews **Vendor:** OnAudience **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.8/5.0 **Total Reviews:** 31 ## About OnAudience.com - Data Management Platform OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles. Created segments allow you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business. ## OnAudience.com - Data Management Platform Reviews ### 1. A useful and effective platform for companies who run programmatic campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Marek C. | Partner, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Access to their audience data - the company says it provides over 27 billion profiles. A huge database where I can find new clients. **What do you dislike about OnAudience.com - Data Management Platform?** Some details in the user interface could be more clear. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Finding new clients from new markets. I looked for users with similar attributes to my current clients and targeted them in campaigns. I’ve achieved a CTR 72% higher than in campaigns where I didn’t use similar audience data. ### 2. On :) **Rating:** 4.5/5.0 stars **Reviewed by:** Jakub M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about OnAudience.com - Data Management Platform?** I like big scope of the audience reports that DMP offers. It shows main tendencies of my audience from the whole world. **What do you dislike about OnAudience.com - Data Management Platform?** It took my some time to understand all the details on an audience report that I received for the first time. I understand now and see all the benefits that this DMP functionality offers. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you want to stay up-to-date with your campaign results, take into account this DMP. It is very useful in terms of online reports. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** I see possible solutions to adjust my campaign just after I saw it doesn't work as was intended. I can analyze what is wrong and take respective actions immediately. ### 3. Easy to use SaaS platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kacper W. | Marketing Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about OnAudience.com - Data Management Platform?** In the agency where I work, we need to manage huge sets of data for various clients. And OnAudience DMP is a great technology to deal with this. For me, really useful is the ability to use various data sets from many clients and divide them into markets, products or users’ behaviour. It gives me the opportunity to deliver the right message to accurate users. **What do you dislike about OnAudience.com - Data Management Platform?** Setting up the DMP. But, fortunately, the team was helpful which was a great support at the beginning. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you’re dealing with big data sets from many clients, you need a DMP. OnAudience product has a reasonable price and, what’s more, offers free audience reports, which is not common in the data market. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** I think the main problem is to get true control over data. Find users who will probably convert and discover the best way to reach them with the right ad or message. The DMP helped me with those issues so we could conduct more effective campaigns. ### 4. Useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment. **What do you dislike about OnAudience.com - Data Management Platform?** Lack of FAQ. You know, online help with basic issues that you have always on your fingertips. But the team said that they are working on it and should be live soon. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you’re hunting for specific audiences - DMP will meet your needs. If you want to analyze your current audience, technology is also pretty helpful. And if you’re looking for external data sets, OnAudience.com can give you access to their 3rd party data sets, which - as they say - is one of the largest in the world. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Our problem was to find new B2B clients or identify them from visitors of our digital properties. The analysis available on DMP helped us to find them, and what’s more - we made use of their 3rd party data sets to display ads to new potential customers. ### 5. VERY INTERESTING TOOL **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2019 **What do you like best about OnAudience.com - Data Management Platform?** I like their new service, called Data Stream. My data scientists team receive a daily portion of raw data from their DMP and use to build our own algorithms. **What do you dislike about OnAudience.com - Data Management Platform?** Data Stream is pretty new service, served by OnAudience, so we didn’t know much about it. We had to talk with their support team to understand what possible benefits we can get from buying this service. Anyway, their support team was very useful - they helped us to organize the data delivery and the further integration with our systems. **Recommendations to others considering OnAudience.com - Data Management Platform:** For us, as a company that works with Big Data, OnAudience DMP helped to build AI solutions. If you have a business similar to ours, you can be sure that using DMP you will improve your performance. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Besides the AI algorithms we used raw materials for BI analysis and predictive research. This helped us to receive precise results and make a campaign even more cost-effective. ### 6. Easy to implement DMP for clients **Rating:** 4.5/5.0 stars **Reviewed by:** Krzysztof G. | Business Development Manager, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about OnAudience.com - Data Management Platform?** It may sound obvious but, for me the best is the possibility to analyse audience data. In product design it’s extremely important to know final users because it has a direct impact on sales. **What do you dislike about OnAudience.com - Data Management Platform?** Features are useful, so for me it’s hard to point out the thing I really dislike. I would say that time for learning how to use this platform could be an irritating period, but it’s typical for almost all kinds of software. **Recommendations to others considering OnAudience.com - Data Management Platform:** DMP help us improve customer experience and gave us insights about clients. So for every company who care about clients and are going to launch a new product, it is a valuable platform. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** We needed to improve online experience and increase sales of several products. The more data and insights we could analyse, the better experience we could design. On DMP we could analyse data sets collected from our services and what’s more, by cooperating with OnAudience team, we could analyse audiences available in their 3rd party data sets, which is one of the world’s largest. A gold mine for audience insights. ### 7. i make better decision based on data from DMP **Rating:** 4.5/5.0 stars **Reviewed by:** Sylwia P. | Agency Sales Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OnAudience.com - Data Management Platform?** I have all the information about my visitors in one place, which makes the data easy to manage. Next, I can simply use segmented data in my online campaigns. **What do you dislike about OnAudience.com - Data Management Platform?** It’s definitely time, I needed to get used to the system. I had tried to figure it out on my own, but it turned out that they have a professional and helpful support team. **Recommendations to others considering OnAudience.com - Data Management Platform:** DMP helps you manage big sets of data and has many features. If you want to save your time during learning how does the DMP work, just reach support team. They are very responsive and helpful. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** I increased the amount of customers for my products by using look-alike segments. As I was told, they are based on finding similarity with the customers, I already have. My campaign is pretty new on the market, so enhancement of my business network is exactly what I need. ### 8. easy to implement platofrm **Rating:** 4.5/5.0 stars **Reviewed by:** Tomas P. | Commercial Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2019 **What do you like best about OnAudience.com - Data Management Platform?** All data management features are important, but what’s more - the DMP also helps to comply with GDPR regulations. **What do you dislike about OnAudience.com - Data Management Platform?** Sometimes I need specific segments or need more audience data (B2B or detailed demographic), but I couldn’t find it in huge 3rd party data set. Although there is a possibility to build a custom segment, created by OnAudience.com team on demand. I’ve tried it a few times and it performed quite well. **Recommendations to others considering OnAudience.com - Data Management Platform:** You can try DMP to keep all data on one platform and comply with GDPR. They offer a free demo, so anyone can check if the DMP fits to their business. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** As most the digital companies, we need to comply with GDPR and DMP help us to meet the requirements. And the really strong benefit is to have 1st, 2nd, 3rd party data from offline and online sources on one platform. ### 9. I use this tool every day, really useful **Rating:** 5.0/5.0 stars **Reviewed by:** Bartosz B. | Programmatic Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Possibility to tidy the data and get growing data set over control. It’s always surprising if you see how much valuable data you already have. **What do you dislike about OnAudience.com - Data Management Platform?** The time that is needed to collect data about users. I know that it works the same in other technologies, but waiting for data is always irritating for me. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you are a middle-size or bigger company, you definitely need a platform to manage your data. If you are a publisher, is a must. DMP just gives you a chance to make use of data that you have. In simple words - to sell it and increase revenues. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** In my company, there was always a problem with data. DMP helped us to store data from all our websites in one place and divide it into groups, and smaller categories. Making data tidy is always useful for advertising purposes - we could offer more accurate targeting than our competitors could. ### 10. No 1st party data limitation **Rating:** 5.0/5.0 stars **Reviewed by:** Paulina D. | Key Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about OnAudience.com - Data Management Platform?** The most I think it's flexibility. I was not sure how to integrate data from all my digital assets but the supporting team was very helpful during my first steps. They showed me know to use it properly and set it up to my activity. The lookalike modeling is very simple na free and they don't limit impressions on 1st party data. **What do you dislike about OnAudience.com - Data Management Platform?** Generally speaking I like this DMP. After setting up all features it works well. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Now I am reaching out to my audience via various channels from many markets. When I collect data on my own I am sure about their quality. The DMP is a integrated with many leading DSPs so I target my users and reach to new ones thanks to huge 3rd party data warehouse. ### 11. Simple is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Erinç Evrim . | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about OnAudience.com - Data Management Platform?** OnAudience is a great tool to collect and segment data with user friendly interface. Normally, implementation is a hard step for DMP setup but OnAudience has really easy implementation process to go live and see results. OnAudience's rich 3rd Party data segments helped us on many campaigns and also support team of OnAudience has always been near with us as our team. **What do you dislike about OnAudience.com - Data Management Platform?** At first, implementation seems not flexible but after you go deep, it is better than other DMPs. It is very simple to ad on website with minimum changing on backend **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Data has a key value in our campaigns. OnAudience is a great tool to collect and segment data with user friendly interface. ### 12. Good source of inisghts **Rating:** 4.5/5.0 stars **Reviewed by:** Claudia W. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2019 **What do you like best about OnAudience.com - Data Management Platform?** That I have full access to data and can manage it across markets, clients and various products. I can easily collect, search, manage and control it. It’s a powerful tool in digital marketing today. **What do you dislike about OnAudience.com - Data Management Platform?** There are more pros than cons, so generally saying, I like it. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** I needed to manage data connected to many campaigns on various markets, so I had to keep the data clear and precisely segment and DMP helped me with those issues. And the benefits? They have great support - the team tries to understand my business needs and then propose the best solution. Really helpful. ### 13. I've learnt a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Jacek D. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about OnAudience.com - Data Management Platform?** One of the most interesting features of their DMP is a possibility to generate automated Audience Reports. They give deep insights into your audience. The second thing I really like is access to 3rd party data segments, especially - Brands Segments. Thanks to this audience data that is very rare on the market, I can target ads to users interested in a specific industry and brand. **What do you dislike about OnAudience.com - Data Management Platform?** Firstly I thought that it would be difficult to use, but it turned out that the interface is friendly and I had no problems in using the DMP. **Recommendations to others considering OnAudience.com - Data Management Platform:** The DMP has access to Data Exchange with over 27 billion user profiles, which easily gives your campaigns global coverage. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Thanks to DMP I can integrate all data in one place and I have the possibility to create very precise custom segments. This leads directly to more effective ad campaigns and higher ROI. ### 14. DMP I was looking for which I was looking for **Rating:** 5.0/5.0 stars **Reviewed by:** Sergiusz L. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2019 **What do you like best about OnAudience.com - Data Management Platform?** This DMP has all data features which such software should have. But the most important thing for me is the possibility to generate automated audience reports, which give me really valuable insights about my target group. **What do you dislike about OnAudience.com - Data Management Platform?** In the beginning, it was a little bit hard to catch all functionalities, but later on, it turned out that the interface it's quite intuitive. The team is very responsive and supported me. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** As I mentioned Audience Reports are a key benefit for me. Not every DMP has got such a possibility. ### 15. Source of insights and new audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Dominik B. | Agency Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Getting insights about users. In my business it’s really important to know who my visitors are - what are their interests, demography etc. **What do you dislike about OnAudience.com - Data Management Platform?** Analysing my target audiences was quite difficult at the beginning. Many tables, tones of data, that’s a lot of information about users. Fortunately, interface is friendly, so I needed only some time to learn how to read the data properly. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you have many digital assets, DMP is a good idea to try, because you can collect data from all sources and it is stored on one platform. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** My problem was to manage data gathered from many website and apps on one platform. For sure, storing and managing data on one platform saved my time, and the analytical tools made it possible to know my audience better. ### 16. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Katarzyna C. | Customer Success Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2019 **What do you like best about OnAudience.com - Data Management Platform?** It’s a useful platform to build the segments and reach the users from the target audience. **What do you dislike about OnAudience.com - Data Management Platform?** When I just used to the platform, which took me quite a lot of time, they deployed a new release. I thought that I should learn everything all over again, but it turned out that they simplified the platform and made few functions easier to understand. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** We found target audience and reached to them with our ads. That’s actually what we were looking for during our campaign. A purchase of OnAudience DMP’s services paid off almost instantly. ### 17. Useful Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2019 **What do you like best about OnAudience.com - Data Management Platform?** I like their minimalistic and stylish interface. In fact, it has all functions that I need! **What do you dislike about OnAudience.com - Data Management Platform?** A bit too expensive, but comparing with my past experiences with data providers, this one worth that money. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you need to get to know your users better and and found much more like them, use can choose this DMP. It has built a function to create segments which are looking for similar users’ characteristics that your users have. Pretty logical, but I haven’t heard of something like this before. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** We used these lookalike segments and found more potentials buyers for our products. Very useful option. ### 18. DMP review **Rating:** 5.0/5.0 stars **Reviewed by:** Wiktoria S. | SEM/Data Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Clear brand division of the segments. I can easily find the users, who could be interested in my brand. Moreover, I can check detailed info like age, gender or set of interests. **What do you dislike about OnAudience.com - Data Management Platform?** First days were tough - I learned a new system from scratch. In the end, I feel comfortable with not just OnAudience DMP, but with other data management systems. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Due to the creative and very specific scope of my brand, I used an option to build my own custom segments and finally found new customers. The ROI in a content marketing campaign in which I used custom segment increased significantly (around 25%). ### 19. A user friendly DMP **Rating:** 4.0/5.0 stars **Reviewed by:** Milena R. | Chief Strategy Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2019 **What do you like best about OnAudience.com - Data Management Platform?** The On Audience DMP is user friendly, it is fast to begin to use it and understand how it works. It is integrated with most of the biggest DSP, which is perfect for us in order to use our data in our programmatic campaigns. **What do you dislike about OnAudience.com - Data Management Platform?** Nothing for now! The customer support is fast and efficient, so in case I have doubts, I get fast solutions. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** We use it to segment our audience and target better the users in programmatic. ### 20. They have great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Marcin P. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Creating look-alikes which is pretty simple. In a few clicks, I can find users with profiles, e.g. similar to clients who buys the most. It’s an effective way to find new customers. **What do you dislike about OnAudience.com - Data Management Platform?** I needed to learn how to use a new platform. It is always a challenge to learn new software, but after a few tests, creating audience segments and building look-alikes became fast and easy. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** For sure it’s important to have clear goals. To promote a new product or increase selling the old one. When you know what you need to achieve by using audience data, DMP is the right technology to help you. ### 21. Really good **Rating:** 4.5/5.0 stars **Reviewed by:** Joanna D. | Co-founder, CEO, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Their business and support teams are really good. They focus on developing the business by using data, and they gave me a lot of advices how to use the DMP to improve my campaigns. **What do you dislike about OnAudience.com - Data Management Platform?** First few days of using DMP was not so easy. It took me some time how the platform works but their support team is very helpful. Now I am improving my marketing campaigns. It’s like with other new tools - I had to spend time for learning how to use it effectively. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Increase brand awareness in my few target groups. By using their DMP I could find new audience and engage people from my target groups. ### 22. OnAudience.com: easy to use DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Kamil C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Their DMP is really useful because it’s multifunctional. On one platform I have all my data under control. I can collect it, integrate information about customers from various sources, activate data in ad campaigns and analyze it. And after few hours of training, it’s quite easy to use the platform. **What do you dislike about OnAudience.com - Data Management Platform?** Generally speaking, I like the DMP. Maybe the old version of the interface was not friendly, but OnAudience has improved it recently. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** The DMP really helps in organizing all processed data. If you collect data from many sources and want to monetize it, but you don’t know how to start, the DMP is a huge help. ### 23. Powerful DMP that lets you understand customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Managing and profiling users are of course the things I really like, but the other interesting feature of their DMP is a possibility to deeply know current customers. I’ve used their 3rd party data to enrich my clients’ profiles. And, for me, it was a game changer. I could check my customers’ interests, purchase intentions, websites they visited. They became real people with real needs. It really helped me to create highly personalized ads. **What do you dislike about OnAudience.com - Data Management Platform?** Time spent on learning how to use the platform and how to benefit from using DMP. Fortunately, their support team is helpful and experienced, so they often give valuable advice about using the DMP. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** By precise targeting and creating personalized ads, I increase sales of specific products. The big advantage of using the DMP for me is also deep knowledge about my current customers. ### 24. Excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about OnAudience.com - Data Management Platform?** Some things are really good in this DMP, but for me the most satisfying thing was that finally I’ve got one platform for storing all data about my audience. Managing information on one platform becomes much easier then. **What do you dislike about OnAudience.com - Data Management Platform?** It’s a kind of technology that you need to learn and set up first. After that, it’s working as machinery brought to life. Of course, it needs optimization, but a great part of the work you have to do at the beginning. **Recommendations to others considering OnAudience.com - Data Management Platform:** If you use a few analytical tools and several for collecting data, replace it by one. It saves your time and nerves, really. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** The problem of managing data on various platforms, difficulties with the integration of different platforms. When I started to gather it on one DMP, data management became much easier. ### 25. Normal price for DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Adam K. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2019 **What do you like best about OnAudience.com - Data Management Platform?** All the data is unified and placed on one platform. Deep analysis of audience segments and the possibility to display and download detailed report per segment. **What do you dislike about OnAudience.com - Data Management Platform?** Hard to point out now. For me it’s a user-friendly system with a pretty intuitive interface. **Recommendations to others considering OnAudience.com - Data Management Platform:** Store and manage your data on one DMP platform to easily monetize digital information about your users. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** I am able to tailor the right message to the right group and encourage them to choose my product among the others on the market. ### 26. My company resells and implement onaudience DMP products for 1 year **Rating:** 4.0/5.0 stars **Reviewed by:** Mumtaz S. | Co-Founder-Business Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about OnAudience.com - Data Management Platform?** Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers. **What do you dislike about OnAudience.com - Data Management Platform?** It took me some time to learn how to use the platform. You know, many functionalities and possibilities, so it’s hard at the beginning. But later, when you already know how to use DMP, it’s quite intuitive and fast to e.g. create a custom segment or find look-alikes. **Recommendations to others considering OnAudience.com - Data Management Platform:** The DMP has access to one of the world’s biggest data warehouses with over 12 B profiles. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Finding new customers, definitely. By targeting current clients we’ve increased sales of products that some customers were looking for. We also found a lot of new clients, access to the 3rd party data that OnAudience.com provides. ### 27. Efficient and user friendly DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2018 **What do you like best about OnAudience.com - Data Management Platform?** It is a easy to use DMP, a really simple tool to collect all data in one place. Must have in today’s digital marketing. Good support team. **What do you dislike about OnAudience.com - Data Management Platform?** In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** It is a very helpful tool to conduct ad campaigns for large and medium sized clients. OnAudience.com’s DMP collects as much data as you need to achieve your business goals. ### 28. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Grzegorz K. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2018 **What do you like best about OnAudience.com - Data Management Platform?** Managing data. It’s simple as it should be. For me, organizing and managing data on DMP is the key to successful ad campaigns and on OnAudience.com’s platform it’s easy. **What do you dislike about OnAudience.com - Data Management Platform?** Previous interface. Not user-friendly, made DMP hard to use. Fortunately, they’ve redesigned platform and the new navigation is much more intuitive. **Recommendations to others considering OnAudience.com - Data Management Platform:** Don't hesitate to ask OnAudience.com if you have troubles using DMP - with their support implementation goes much faster **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** Finding the right audiences and targeting them in personalized ad campaigns. It helped me to run more effective campaigns and gain more leads (30-50% on average). ### 29. Great, cheap and flexible DMP platform **Rating:** 5.0/5.0 stars **Reviewed by:** Antoni L. | Wiceprezes, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about OnAudience.com - Data Management Platform?** Easy to use Cheap Flexible Reliable and good quality data Universal Product is constantly growing, with customer's help Easy and fast to first run Easy to integrate with other tools **What do you dislike about OnAudience.com - Data Management Platform?** There is nothing to dislike ;) Everything is working fine. All reported bugs are fixed now. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** We are using it for gathering behavioral profiles of our users, segmenting our users into groups and using it for RTB and other campaigns for our customers. ### 30. Onaudience is worth using! **Rating:** 5.0/5.0 stars **Reviewed by:** Jakub F. | Project Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2018 **What do you like best about OnAudience.com - Data Management Platform?** Very supportive team. They helped us with the whole implementation process. At the beginning, we had a lot of questions, the team was always very helpful and react really fast. Good tool if you want to have a deep insight into your customer. **What do you dislike about OnAudience.com - Data Management Platform?** Generally, DMPs are not easy to use tools. You have to learn how to gain the benefits of it’s extensive functionalities. But it’s really worth using. **Recommendations to others considering OnAudience.com - Data Management Platform:** Very helpful support team, which is truly important when you are going to start using DMP. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** The most important benefit is data collection and integration. It integrates all data including on-line advertising and CRM platforms and unveils their full potential. ### 31. Good DMP! **Rating:** 5.0/5.0 stars **Reviewed by:** Rafal S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2018 **What do you like best about OnAudience.com - Data Management Platform?** What do you like best? It is a very good software, which helps to target and segment audiences based on behavior, interests etc. DMP offers an unlimited number of events / attributes enabling to collect as much data as needed. **What do you dislike about OnAudience.com - Data Management Platform?** First days of using it were little confusing, but now its simple and clear. **What problems is OnAudience.com - Data Management Platform solving and how is that benefiting you?** The most important benefit is data collection and integration with DSPs. Thanks to OnAudience.com DMP I can not only have a knowledge about my customers but I can also discover new ones by using lookalike modeling. ## OnAudience.com - Data Management Platform Discussions - [What is OnAudience.com - Data Management Platform used for?](https://www.g2.com/discussions/what-is-onaudience-com-data-management-platform-used-for) - [View OnAudience.com - Data Management Platform pricing details and edition comparison](https://www.g2.com/products/onaudience-com-data-management-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+07%3A04%3A34+-0500&secure%5Bsession_id%5D=1bc415c1-a19d-491a-b789-2108ac6c1678&secure%5Btoken%5D=0f7a19cda89bbc70024e19ce40e542d4c67a0cc29585eaf2d2c6ab6b020cb96b&format=llm_user) ## OnAudience.com - Data Management Platform Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability ## Top OnAudience.com - Data Management Platform Alternatives - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - 4.3/5.0 (113 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - 4.3/5.0 (240 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) - 4.5/5.0 (82 reviews)