V12 Data Reviews & Product Details

Data matching of email and postal records. It makes it easy to follow and email blast with a direct mail piece to people that show some interest. Review collected by and hosted on G2.com.

Not as easy to use as I would like. Seems like I am forced to repeat design steps often because I click on a wrong button. Review collected by and hosted on G2.com.

Launchpad makes it easy to track your simple banner ads and email marketing in one place. Having access to email markets by demographics is key to helping get your message out to untouched addresses. This really helped us with expanding from our organic list. Support is friendly and ready to help. Review collected by and hosted on G2.com.

Platform has a few glitches and inconsistencies throughout. Sometimes upload don't work. Banner ads drop images. Suppression lists fail to upload. Support is always ready to help. Review collected by and hosted on G2.com.

The fact that you get data, emailing, and reporting in one place for both B2B and B2C is great for our marketing clients. It's easy for them to understand, moreso than talking about lists, email solutions, and results tracking separately. That can be overwhelming to a client who is new to this. Review collected by and hosted on G2.com.

We haven't seen quite the level of success we'd like to from our Launchpad campaigns yet, but we are still learning the best ways to structure our campaigns and target our data. For the low cost, we feel that a small amount of experimentation and trial and error is worth it. Review collected by and hosted on G2.com.

The fact that it's a self service portal is a huge customer benefit. Sometimes I work weird hours so it's great to be able to log in to the system in the evening and still make progress on a job or campaign. Review collected by and hosted on G2.com.

Some of the features are still pretty limited and the pricing I've seen thus far is geared towards end user mailers and not the trade. I tried to perform a match and append with emails to a file and it was a bit cumbersome, and then it automatically appended all emails at that postal address on my file. I wasn't given the option to append 1/per, period. I ended up paying for a file that we could not and never did use. It was not a good first impression. V12 could be a powerful platform for pro users, much like what other providers have including Alvion/Acxiom, AccuData, Anchor, CAS, CIS, etc etc. The match and append on emails was something I thought could be handy for sure. Anyways, I'm guessing it wasn't made with someone like me in mind, and for that reason I've been using other sites. Not to mention the pricing was higher for sure, but I figured if I could run it myself in the middle of the night I'd pay more, especially in a pinch.

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The platform is easy to use and I like having both email and postal data in one place. Review collected by and hosted on G2.com.

There are times I need additional data selections that are not available. Review collected by and hosted on G2.com.

*I like that it auto calculates as you are selecting items.

*Suppression is MUCH easier than other vendor's systems.

*I love that I can define the age I'm looking for instead of their being brackets I have to keep to. Review collected by and hosted on G2.com.

*Some of the flow that other vendors have in their systems just aren't there in Launchpad. I'd say that Acxiom's, Mailinglistsxpress', and Experian's are MUCH more user friendly.

*A huge annoyance is that in many cases you have to run multiple counts because you don't have an "or" selection. For example, "children's age". If I want to run households with children that are aged 0-9. I have to do a 0-3 count, a 4-6 count, and a 7-9 count.

*Ordering screen needs a place to put a PO number

*Maybe it's just me, but the copying from count to count doesn't work properly. When I copy from a count, I'm intending on changing it a bit to get a different count. When I hit copy, it just duplicates the count and doesn't give me the option to change it. Review collected by and hosted on G2.com.

V12 was willing to work with our company to create a customized solution that was specific to our unique needs. They listened and delivered. The onboarding training was very in depth and helped to show what our capabilities are. They have a great support center that is helpful and quick. Everyone one we have come into contact with has been impressive and provided outstanding service! Review collected by and hosted on G2.com.

At times, the system is slow or unresponsive due to a glitch -- however, by the time we have reported it, they are already in the process of getting it corrected, and our down time is minimal. Review collected by and hosted on G2.com.

New UI has vastly improved the ease of use for our seasonal staff. It has cut down on the training time that I will have to conduct personally. The addition of a detailed FAQ/Whitepaper section has made it so I won't have to design internal platform training material myself. Review collected by and hosted on G2.com.

Administrator function is not very powerful. I've had to contact their tech support for very minor issues that I, as the administrator, should be able to do through the platform. Review collected by and hosted on G2.com.

Clean, accurate prospect data. Easy to use platform. Review collected by and hosted on G2.com.

Count reports are always produced at the zip code level. Which makes large nationwide counts clumsy and difficult to use. I don't like your survey grading system.

I have told you what I don't like about the platform, in a very accurate and succinct sentence. And you want more words, just to have more words? Review collected by and hosted on G2.com.

Our main use is the advanced audience profile, which allows you to take a CRM list and find other high-indexing segments across the internet, similar to a look-a-like model but more detailed. Review collected by and hosted on G2.com.

We don't utilize display campaigns here, as the interface isn't built to be a true DSP with decisioning power. V12's data is solid but the buying portion isn't there. Review collected by and hosted on G2.com.