# V12 Data Reviews **Vendor:** V12 Data **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.1/5.0 **Total Reviews:** 43 ## About V12 Data As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. ## V12 Data Reviews ### 1. I am somewhat satisfied with V12. I especially like the way they data match email and postal records **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Plastics | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about V12 Data?** Data matching of email and postal records. It makes it easy to follow and email blast with a direct mail piece to people that show some interest. **What do you dislike about V12 Data?** Not as easy to use as I would like. Seems like I am forced to repeat design steps often because I click on a wrong button. **Recommendations to others considering V12 Data:** Give it a try. Have a designer on hand for email design. **What problems is V12 Data solving and how is that benefiting you?** Marketing to existing and new prospects. Sales leads have come in from these efforts. ### 2. Gives you access to expanded email markets **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathan H. | Freelance Web Developer / Backend Developer Programmer / PC Technician, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** Launchpad makes it easy to track your simple banner ads and email marketing in one place. Having access to email markets by demographics is key to helping get your message out to untouched addresses. This really helped us with expanding from our organic list. Support is friendly and ready to help. **What do you dislike about V12 Data?** Platform has a few glitches and inconsistencies throughout. Sometimes upload don't work. Banner ads drop images. Suppression lists fail to upload. Support is always ready to help. **Recommendations to others considering V12 Data:** Spend time getting your templates ready - reuse them. Spend time defining what markets you will target and use the reports to send physical mailers. **What problems is V12 Data solving and how is that benefiting you?** Trying to increase our meetings with potential clients. Few appointments but have realized increased web traffic and few seminar attendees. ### 3. Good end-to-end email marketing solution **Rating:** 3.5/5.0 stars **Reviewed by:** Julie C. | Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2015 **What do you like best about V12 Data?** The fact that you get data, emailing, and reporting in one place for both B2B and B2C is great for our marketing clients. It's easy for them to understand, moreso than talking about lists, email solutions, and results tracking separately. That can be overwhelming to a client who is new to this. **What do you dislike about V12 Data?** We haven't seen quite the level of success we'd like to from our Launchpad campaigns yet, but we are still learning the best ways to structure our campaigns and target our data. For the low cost, we feel that a small amount of experimentation and trial and error is worth it. **Recommendations to others considering V12 Data:** Focus some extra time and effort on the strategy around your campaign. Really narrow down your target demographics/firmographics. Make sure you have strong creative that focuses on a single action. Then be sure that your landing page is optimized to convert quickly and cleanly. **What problems is V12 Data solving and how is that benefiting you?** Lead generation and customer acquisition are top issues for us and for our clients. It's great to have a complete solution to be able to recommend and put into action. ### 4. LaunchPad - A Great Start with room to grow **Rating:** 3.0/5.0 stars **Reviewed by:** Ruben L. | Partner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** The fact that it's a self service portal is a huge customer benefit. Sometimes I work weird hours so it's great to be able to log in to the system in the evening and still make progress on a job or campaign. **What do you dislike about V12 Data?** Some of the features are still pretty limited and the pricing I've seen thus far is geared towards end user mailers and not the trade. I tried to perform a match and append with emails to a file and it was a bit cumbersome, and then it automatically appended all emails at that postal address on my file. I wasn't given the option to append 1/per, period. I ended up paying for a file that we could not and never did use. It was not a good first impression. V12 could be a powerful platform for pro users, much like what other providers have including Alvion/Acxiom, AccuData, Anchor, CAS, CIS, etc etc. The match and append on emails was something I thought could be handy for sure. Anyways, I'm guessing it wasn't made with someone like me in mind, and for that reason I've been using other sites. Not to mention the pricing was higher for sure, but I figured if I could run it myself in the middle of the night I'd pay more, especially in a pinch. **What problems is V12 Data solving and how is that benefiting you?** I was trying to match and append emails, 1/per address to a clients consumer file. Never really benefited, I actually lost money trying to use the system. ### 5. We were early adopters of V12 and have appreciated the service they provided along the way. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** The platform is easy to use and I like having both email and postal data in one place. **What do you dislike about V12 Data?** There are times I need additional data selections that are not available. **Recommendations to others considering V12 Data:** I would recommend they consider the platform for prospect emails. It has everything you need to get started. With the email templates you can easily build your own emails and have them appear exactly like you want. You can upload HTML if you do not want to build it within the system. This works well for us when we are deploying an email on someone's behave. Once you have deployed the email you can see who has opened and clicked and follow up with a mail piece to those who have shown some interest in your message. Being able to target your audience is very easy within the platform. We use the platform to run counts in order to give our clients estimates and set proper expectations. **What problems is V12 Data solving and how is that benefiting you?** The ability to send prospect emails and follow up with postal. ### 6. Has it's ups and downs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2015 **What do you like best about V12 Data?** *I like that it auto calculates as you are selecting items. *Suppression is MUCH easier than other vendor's systems. *I love that I can define the age I'm looking for instead of their being brackets I have to keep to. **What do you dislike about V12 Data?** *Some of the flow that other vendors have in their systems just aren't there in Launchpad. I'd say that Acxiom's, Mailinglistsxpress', and Experian's are MUCH more user friendly. *A huge annoyance is that in many cases you have to run multiple counts because you don't have an "or" selection. For example, "children's age". If I want to run households with children that are aged 0-9. I have to do a 0-3 count, a 4-6 count, and a 7-9 count. *Ordering screen needs a place to put a PO number *Maybe it's just me, but the copying from count to count doesn't work properly. When I copy from a count, I'm intending on changing it a bit to get a different count. When I hit copy, it just duplicates the count and doesn't give me the option to change it. **What problems is V12 Data solving and how is that benefiting you?** So far, we've only ordered a handful of lists from V12 for our clients. We haven't received any complaints, which is obviously great, but we also haven't had anyone coming back asking for us to use v12 again either. ### 7. Launchpad was the answer to our unique needs **Rating:** 5.0/5.0 stars **Reviewed by:** Kelley B. | Director of Marketing Solutions, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2014 **What do you like best about V12 Data?** V12 was willing to work with our company to create a customized solution that was specific to our unique needs. They listened and delivered. The onboarding training was very in depth and helped to show what our capabilities are. They have a great support center that is helpful and quick. Everyone one we have come into contact with has been impressive and provided outstanding service! **What do you dislike about V12 Data?** At times, the system is slow or unresponsive due to a glitch -- however, by the time we have reported it, they are already in the process of getting it corrected, and our down time is minimal. **What problems is V12 Data solving and how is that benefiting you?** Our goal is to market in a multi-channel environment to emphasize our message. We have dipped our toe into the world of email and will be taking bigger steps in the coming year. The main benefit we have realized so far is full control over our mailing lists. We are able to manipulate them as needed, and it saves time to be able to handle this aspect on our own, in-house. ### 8. This tool has greatly improved the way our company does business **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen R. | Director of Targeting and Analytics, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** New UI has vastly improved the ease of use for our seasonal staff. It has cut down on the training time that I will have to conduct personally. The addition of a detailed FAQ/Whitepaper section has made it so I won't have to design internal platform training material myself. **What do you dislike about V12 Data?** Administrator function is not very powerful. I've had to contact their tech support for very minor issues that I, as the administrator, should be able to do through the platform. **What problems is V12 Data solving and how is that benefiting you?** Knowing how people spend their money is a better way to model behavior at a lower cost than conducting millions of opinion robo-calls. ### 9. Our company has been using v12 Lanuchpad for over 2 years. **Rating:** 4.0/5.0 stars **Reviewed by:** Bj G. | Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2015 **What do you like best about V12 Data?** Clean, accurate prospect data. Easy to use platform. **What do you dislike about V12 Data?** Count reports are always produced at the zip code level. Which makes large nationwide counts clumsy and difficult to use. I don't like your survey grading system. I have told you what I don't like about the platform, in a very accurate and succinct sentence. And you want more words, just to have more words? **Recommendations to others considering V12 Data:** For consumer data, both postal and email, it's a good fit. **What problems is V12 Data solving and how is that benefiting you?** Quick reliable source of prospect emails. ### 10. Solid Platform for Email Prospecting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** Our main use is the advanced audience profile, which allows you to take a CRM list and find other high-indexing segments across the internet, similar to a look-a-like model but more detailed. **What do you dislike about V12 Data?** We don't utilize display campaigns here, as the interface isn't built to be a true DSP with decisioning power. V12's data is solid but the buying portion isn't there. **What problems is V12 Data solving and how is that benefiting you?** My agency works to automate digital media buying for national, regional and local companies. Launchpad allows us to improve reach by identifying targeted audience segments to better prospect new users for very niche campaigns, like franchise development. Some of these segments turn out to be top performers for these campagins. ### 11. Email and Lead Management Perfection! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** Launchpad's support specialists are really helpful! They (Deirdre!) took the time to explain and work with me on my campaign. The site is really pretty and easy to use. I love all the demographic options as well. Overall its a great product and they have a great team. **What do you dislike about V12 Data?** I wish I could select the amount of leads within the zip codes instead of just deleting the zip code itself. It would also be great to know the percentage of leads I received within each zip code. **Recommendations to others considering V12 Data:** Use it! **What problems is V12 Data solving and how is that benefiting you?** The business problem of not having a place to source leads for our campaigns! So many options for our clients to better target their market. ### 12. Intuitive, smart, clear, helpful, insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Layla I. | Director of Communications, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2015 **What do you like best about V12 Data?** Our v12 partners and the Launchpad platform have truly been a pleasure to work with. I know our campaigns are in great hands when I work with v12. The expertise, insight, and dedication of Kym Vance and Amie Berta are second to none. I know have the support from our v12 Account and Operations Team needed to build strategy and execute an email campaign. I have received great assistance and knowledge from everyone at v12 in learning this amazing and easy-to-use email application. Excited to see what's next! **What do you dislike about V12 Data?** There are a couple error messages I get occasionally, but nothing that the LP Team can't handle. I always receive prompt and educated responses from everyone on the team. **What problems is V12 Data solving and how is that benefiting you?** Email management and reporting all in one place! I have learned a lot through this program, and I am managing all email campaigns for my company's clients. ### 13. V12 Launchpad **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2015 **What do you like best about V12 Data?** They system is very user friendly. It's organized and simple to understand. I also like the variety of demographic options. It really gives us an edge for serving our customers. The customer service has always been above and beyond. I appreciate their friendly and knowledgeable staff and quick turnaround time. **What do you dislike about V12 Data?** I would love to be able to pull carrier route counts myself. Currently I have to request them. However they have a very fast turnaround so it hasn't really been an issue. **Recommendations to others considering V12 Data:** I would definitely recommend Launchpad. **What problems is V12 Data solving and how is that benefiting you?** The biggest benefit I have found is there are so many different reports we can pull to meet the needs of our customers. For example I recently used a list under hobbies/lifestyles for wine drinkers. The customer used the list to invite people to an informational insurance seminar. They served wine and hors devours. ### 14. An easy way to target specific demographics outside of your current contacts and leads **Rating:** 3.5/5.0 stars **Reviewed by:** Matt A. | Digital Campaign Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2015 **What do you like best about V12 Data?** Easy to choose your demographics and targeting based on customer analysis and send targeted emails to those people. **What do you dislike about V12 Data?** Most of the results and returns are based on the matchback analysis. We did not see these same results in Google Analytics on a monthly basis to include in reporting in the way we typically track ROI and performance metrics. **What problems is V12 Data solving and how is that benefiting you?** Educating customers about the products being offered based on their interests and demographics. We had a good idea of our customer profile and wanted to grow awareness among those demographics. ### 15. Email Marketing Partners **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2013 **What do you like best about V12 Data?** The Launchpad system is user friendly, cross browser and OS compatible. **What do you dislike about V12 Data?** I would like to see more tools to incorporate custom email launches. Such as custom URL upload, more detailed reporting. **Recommendations to others considering V12 Data:** The Launchpad team is there to help you. They have done a great job working with me as they continue to advance Launchpad. **What problems is V12 Data solving and how is that benefiting you?** My clients problems are my problems. There are some strong benefits to a quick and easy to use email platform, that makes it easy to use and launch. ### 16. Not recommended **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** Insight into improving campaigns and willingness to brainstorm. **What do you dislike about V12 Data?** We no longer work with them. In a nutshell, we had found the response results using Launchpad were lower than the two other providers we had been testing. That point, plus the system issues we continuously communicated are the main reasons for no longer working with them. **Recommendations to others considering V12 Data:** Test before committing - system improvements needed. **What problems is V12 Data solving and how is that benefiting you?** None. Need to proceed with other vendor. ### 17. V12 Launchpad **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle F. | Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** The customer service was knowledgeable and fast to respond. Most of the applications for which I needed it were very user friendly. **What do you dislike about V12 Data?** There were some features not yet available which made the process slow. For example, when appending email records, there is no option to Nth the records to receive the exact amount that you needed. **What problems is V12 Data solving and how is that benefiting you?** Email append and blasts. Cost effective methods, faster turnaround. ### 18. Simple yet powerful user interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2015 **What do you like best about V12 Data?** The site is very easy to use. It allows us to order the exact lists we need in a very timely manner. The online support has also been wonderful. **What do you dislike about V12 Data?** Would be nice to upload multiple key-coded polygons at one time and have the purchased data include the keycodes. **What problems is V12 Data solving and how is that benefiting you?** Ability to quickly provide our customers with exact information they need ### 19. We have been using it for enewsletters **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** The staff seems really eager to help us and tailor Launchpad to our needs. **What do you dislike about V12 Data?** I haven't used the program enough to have something I don't like **What problems is V12 Data solving and how is that benefiting you?** E-newsletters, sending out notifications to our members. It has helped us be more organized and efficient. ### 20. Launchpad use by Database Marketing Company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2015 **What do you like best about V12 Data?** The depth of variables available for selecting prospects is tremendous. **What do you dislike about V12 Data?** The learning curve on navigating the system is a little steep, but mostly because it has so many features (which is a good thing). **What problems is V12 Data solving and how is that benefiting you?** Finding good leads for our clients. ### 21. Needs a re-worked UI. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2015 **What do you like best about V12 Data?** Having a database to sort through and send to was a nice feature. **What do you dislike about V12 Data?** The user interface for LaunchPad is very clumsy. It is unlike any user interface I have seen and not the least bit intuitive. It seems it was designed by someone who was completely isolated from the real world. **What problems is V12 Data solving and how is that benefiting you?** I was trying to reach potential customers. The results were not good so I did not switch to become a paying customer and we are currently using another service provider. ### 22. Review **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** I like the price. I guess I can't expect very much considering how cheap it is to use **What do you dislike about V12 Data?** The lists are not very good. We got only 3 opens for an email that went out to thousands of people. The menu is not intuitive either - its really hard to find "my stuff" **What problems is V12 Data solving and how is that benefiting you?** I'm trying to send emails to lists- but I think its kind of shady. I'm trying to udnerstand if its even legal ### 23. Launchpad is an excellent business solution for direct marketers. **Rating:** 5.0/5.0 stars **Reviewed by:** JoAnn A. | Director List Brokerage, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2014 **What do you like best about V12 Data?** This is a totally user-friendly program. There was hardly any training required by our staff. It is a perfect solution for testing by small clients because of no minimum requirements. The flexibility in making selections (and the variety of very targeted selections) add great value to what we can offer our clients. Another important point is how we can switch back and forth between email and postal lists at the same time with great ease. The professionalism and expertise of the people with whom I work make Launchpad my go-to source for our postal and email needs for this type of data. **What do you dislike about V12 Data?** There is nothing that I dislike but it would be good if we have an API for analytics, which would be an advantage to our clients. **Recommendations to others considering V12 Data:** Test, test, test! You will be happy you did. **What problems is V12 Data solving and how is that benefiting you?** I especially needed a source for email and postal records with very targeted selections for regional mailers. Before Launchpad I wasn't able to find enough quality names for this group of marketers. Now I have been able to solve this problem with good quality postal and email names. ### 24. Great tool!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** Pretty easy to use. I like how in depth you can get when running counts. **What do you dislike about V12 Data?** Sometimes the display of the demographics, etc. isn't too intuitive. **What problems is V12 Data solving and how is that benefiting you?** Great for quick counts to give to clients. ### 25. Launchpad Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2015 **What do you like best about V12 Data?** Affordable for email marketing.................... **What do you dislike about V12 Data?** Sometimes counts seem like they don't match up **What problems is V12 Data solving and how is that benefiting you?** Easy to append email addresses, and like the ease of uploading HTML for a client's email campaign ### 26. Great People. Fantastic Product. Excellent Customer Service. **Rating:** 5.0/5.0 stars **Reviewed by:** iMark S. | Director of Marketing Acquisition Services, Renewables & Environment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2014 **What do you like best about V12 Data?** The turnkey LaunchPad platform has been a dream service. It makes my life easier and makes me look good every single day. Unlike many other technologies, the learning curve was relatively easy. And the customer support is unsurpassed. The people I work with at Launchpad (Chris Demartine, Allen Mangel) are always there to provide deep industry expertise and advice. In many ways, the LaunchPad experience has spoiled me. It would be great if all technology solutions were as good as LaunchPad, but I know that's only a pipe dream. **What do you dislike about V12 Data?** Right now, I simply cannot list anything negative **Recommendations to others considering V12 Data:** If you want a turnkey, multi-channel lead generation service—from purchasing lists to delivering mail, email, display and more, take a LaunchPad test drive today. **What problems is V12 Data solving and how is that benefiting you?** Multi-Channel Lead Generation. Their turnkey solution is, by far the best that I've experienced. ### 27. Email Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2015 **What do you like best about V12 Data?** List segmentation criteria Suppression list feature **What do you dislike about V12 Data?** Deliverability to the inbox Sender's domain name **What problems is V12 Data solving and how is that benefiting you?** Expanding the email list to a broader target than just the customer's ### 28. Great product & support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2013 **What do you like best about V12 Data?** The ease of use the platform provides. I can definitely see a time where I hope to have all of my marketing run through Launchpad. The time and cost savings would be huge. The support staff is incredibly dedicated and often goes above and beyond in their efforts to make the experience as smooth as possible. As far as the data: it delivers on quality AND quantity. **What do you dislike about V12 Data?** The Launchpad products seems to be improving on a regular basis. Most of the features I sought after are either already implemented, or on their way. Some of the methods I require for list building are currently offline solutions - I would love to see some of these become available to me. **What problems is V12 Data solving and how is that benefiting you?** There was no significant issue before I started using Launchpad. The value of this product becomes obvious once you see it. V12 Group and Launchpad provide ease of use, without compromising powerful tools that every marketer should have. ### 29. Amazing Results with Launchpad **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2014 **What do you like best about V12 Data?** Launchpad is an intuitive easy to use marketing automation platform that has enabled my company’s auto sales to increase indefinitely. The automotive and consumer databases are essential to finding new prospects. We use the clones application to find customers across the state that look just like our current best customers. From there, we use those prospects to solicit to via the email and direct mail applications. The platform is really simple to navigate, and the time it takes to download lists/schedule campaigns is minuscule compared to our older manual methods we used. If we do run into issues, the help and support team (which is located in the US) reports back to us instantaneously to assist with our needs. **What do you dislike about V12 Data?** There is nothing to really complain about.. The only thing that would be awesome would be if the company could utilize CRM data more freely within the platform. **Recommendations to others considering V12 Data:** utilize CRM data more freely within the platform **What problems is V12 Data solving and how is that benefiting you?** Streamline marketing processes for better prospecting of consumers. We've seen an increase in customer response via email marketing that we haven't had before. ### 30. A great tool for list generating **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan V. | Dental Direct Mail Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2013 **What do you like best about V12 Data?** I've found Launchpad extremely useful in generating direct mail lists. The interface is very easy to use and the lists are generated almost instantly. **What do you dislike about V12 Data?** The nice thing about V12 is that they are very receptive to feedback. If I ever think something is missing, I can talk to my rep about it and chances are, they already have a solution in the works. I do not have any glaring issues with Launchpad that are not being addressed. **What problems is V12 Data solving and how is that benefiting you?** In my line of work , I need an easy to use and fast method for getting mailing lists. I've noticed that no matter what my clients asks for, Launchpad has a way to generate that list. ### 31. Awesome product, awesome company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2013 **What do you like best about V12 Data?** The support staff is very down to earth, and they seem to take pride in ensuring that you are left with a clear direction. The tools they provide have not only help me accomplish a great deal, but they huge are time savers. I can find new prospects by location that share many characteristics of my current customers – in fifteen minutes! Launchpad even has the ability to append up to around 300 data segments to the lists they provide. I have not done so, but you can even add this data to your own customer list **What do you dislike about V12 Data?** So far so good! The setup process had a couple of hiccups, but the support team for Launchpad was very quick and responsive in getting us past them. **What problems is V12 Data solving and how is that benefiting you?** I am new to marketing automation, and V12 Group’s offering is unique to everything else I have seen. The data they provide is the differentiator here. The need is simple: acquire new customers. I never thought that the solution would be this easy ### 32. Acquisition made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew L K. | Vice President Sales and Marketing - Olson 1to1 & The Future Customer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2014 **What do you like best about V12 Data?** There are so many ways to slice and dice your lists and the super intuitive UI makes it easy to use, save and download your lists/campaigns. **What do you dislike about V12 Data?** So far, I don't have any complaints. The support group is only an email away and they are very responsive. **What problems is V12 Data solving and how is that benefiting you?** We use Launchpad specifically for customer acquisition across several verticals for our clients. We've seen great results in our prospecting email campaigns and direct mail programs, and our clients are very pleased. We'll be expanding our clients' reach across display very soon, and I'm eager to get started. ### 33. Launchpad Review from a user perspective **Rating:** 4.5/5.0 stars **Reviewed by:** Scott B. | Financial Services Auditor - Senior 1, Accounting, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2013 **What do you like best about V12 Data?** An innovative product that takes a bunch of complex marketing process and makes them all see simple. The is the best way to sum up this product. The customer service is a huge value add and should definitely be considered as part of the overall experience **What do you dislike about V12 Data?** Nothing up to this point. Will update in the future if something major comes up. **What problems is V12 Data solving and how is that benefiting you?** Growing your customer base cannot get any easier than this. Email in Launchpad is user friendly and packed with features. The B2B database is impressive and allows me to deliver targeted emails based on segments like company size and specific titles. The guys at V12 even provide input on my email content to help deliverability. Features reporting are also valuable. ### 34. Powerful! **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn D. | Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2013 **What do you like best about V12 Data?** I love being able to login, and complete my project from start to finish in minutes. I also really like the live update feature when adding/manipulating criteria. **What do you dislike about V12 Data?** The only thing I can think of, is how quickly the system logs you out. While I'm multi-tasking, it would be nice NOT to have to re-input login credentials each time. **What problems is V12 Data solving and how is that benefiting you?** Email, postal, and e-postal campaigns. ### 35. Easiest tool I've ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2013 **What do you like best about V12 Data?** As a small business owner, I wear many hats. Marketing is a priority, but time is not abundant, so being able to choose and get a mailing list in just a few minutes is valuable to me. The support team is tremendous in making recommendations and even helping us get started with trying email. **What do you dislike about V12 Data?** There really isn't anything I dislike about the system. It's continually improving and some of the features I'd had on my wish list have been added. **What problems is V12 Data solving and how is that benefiting you?** I'm able to reach new customers and build my brand without breaking the bank. Being able to try new channels with guidance is ideal for someone like me. ### 36. LaunchPad is an intuitive and revolution piece of Direct Marketing Software. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel C. | Digital Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2013 **What do you like best about V12 Data?** I like the ability to manage a campaign in a non-linear way as I am always changing creative and lists after the fact. **What do you dislike about V12 Data?** I wish we would be able to more easily manage the accounts that reside under ours without logging out and then back in. **What problems is V12 Data solving and how is that benefiting you?** We are solving the issue of merging the automotive print and digital distribution industries. LaunchPad has been pivotal in allow us to do so. ### 37. Excellent innovation in marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2013 **What do you like best about V12 Data?** V12 Group knows customer service. They just “get it.” They are quick to provide support whether it be a simple question, or a troubleshooting matter. I am never given the feeling that I am inconveniencing their support team. It also doesn’t hurt that their Launchpad platform is very easy to use, as well as powerful!  **What do you dislike about V12 Data?** Nothing but a good experience so far. There seems to always be enhancements to the platform. **What problems is V12 Data solving and how is that benefiting you?** The strength of the acquisition data. The ability to acquire new customers in a variety of ways (in one platform) has been eye opening, and I have yet to even tap into a full cross-channel strategy. I am looking forward to further success with Launchpad! ### 38. Ideal Partners For All of My List Needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Kirby W. | Direct Mail Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2013 **What do you like best about V12 Data?** I like the fact that I can send over a confusing request for a list, and they will know exactly what I am looking for. They are industry leaders and definately know their business. **What do you dislike about V12 Data?** Havent experienced anything I "Disliked" **Recommendations to others considering V12 Data:** Use it! **What problems is V12 Data solving and how is that benefiting you?** I support divisions of reps who provide leads for small & medium business owners. Without the V12 Group I would be missing a huge piece of the pie when discussing advertising needs. ### 39. Exceptional Service and Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2013 **What do you like best about V12 Data?** V12 has the best customer service and support staff. We have been working with them for almost 2 years now and no matter how crazy of an idea or request that we can come up with they always deliver! The expertise they have in any business vertical has been invaluable for us and our clients! **What do you dislike about V12 Data?** There is nothing that I dislike about V12. **What problems is V12 Data solving and how is that benefiting you?** We are a traditional marketing and advertising agency and as we begin to integrate more technology into our portfolio V12 knowledge and developmental expertise has helped up expand our product line and do what we do best, Create! ### 40. Buying Mailing Lists **Rating:** 5.0/5.0 stars **Reviewed by:** Tom F. | Direct Mail Manager, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2013 **What do you like best about V12 Data?** they (V12 Group) are so responsive. Whenever I call them for a count request it gets done the SAME day! **What do you dislike about V12 Data?** nothing. Never had a bad experience with them. **What problems is V12 Data solving and how is that benefiting you?** how precise and targetted their mailing lists are. Any market Im selling, they have appropriate lists. ### 41. Best cloud based email service within Direct Marketing space **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | COO and Strategic Decision Scientist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2013 **What do you like best about V12 Data?** Easy to use. Superior product support through Kym Vance **What do you dislike about V12 Data?** No product flaws. V12 has been very open allowing us access to the Alpha version. **What problems is V12 Data solving and how is that benefiting you?** Tune in audience development; event patrons; Direct Response product buyers ### 42. Project Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2013 **What do you like best about V12 Data?** The platform has been great for managing all our email campaigns from small business to large corporations. This is a very powerfull tool and a great advantage for our clients. **What do you dislike about V12 Data?** I ccan't keep up the pace with all my orders ::) **What problems is V12 Data solving and how is that benefiting you?** Sucess in email aqusiiton as a whole product, industry trends, and great results. ### 43. Provides an excellent product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2013 **What do you like best about V12 Data?** Without much experience in marketing i was able to create a campaign fairly quickly. I also enjoyed the simplicity of the software. The support team was exceptional when creating more complicated campaigns. **What do you dislike about V12 Data?** There isn't much to dislike about Launchpad **What problems is V12 Data solving and how is that benefiting you?** Search Marketing and Marketing Automation ## V12 Data Discussions - [Most commonly used feature(s)?](https://www.g2.com/discussions/most-commonly-used-feature-s) - 1 comment, 1 upvote - [View V12 Data pricing details and edition comparison](https://www.g2.com/products/v12-data/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+14%3A52%3A07+-0500&secure%5Bsession_id%5D=226c02a1-2f4c-41cb-ab03-7312277198ac&secure%5Btoken%5D=b25668740df32a8286a4cbcc339a6a881668c4dc7b0e92d4591fb8e376ac1b7a&format=llm_user) ## V12 Data Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Platform** - Data Permissions - User, Role, and Access Management - Internationalization ## Top V12 Data Alternatives - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - 4.3/5.0 (113 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews)