
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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SkyPoint is a leading provider of innovative data integration, analytics, and AI solutions that enable organizations to unleash the full potential of their data. Our mission is to bring people and data together, empowering teams across healthcare (value-based care, senior living and home care) to succeed through a stronger data culture. We recognize that the future belongs to those who can leverage data and AI effectively. That's why we have created the only SaaS platform that delivers the modern data stack in a box. Our platform is designed for the new era of data integration, AI, analytics, data privacy, data quality, open architecture, and security. With SkyPoint, your team has all the necessary tools to achieve their maximum potential and create a lasting impact on your business. At SkyPoint, we believe that your team should have full ownership of your data. That's why our solution resides within your organization's four walls, providing complete data privacy and security.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Tapestry Segmentation gives you insights to help you identify your best customers, optimal sites, and underserved markets.
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This description is provided by the seller.
Acoustic Connect is a B2C customer engagement platform designed with journey orchestration and multichannel capabilities at its core. It empowers marketers to create and send personalized messaging across email, mobile and dedicated messaging platforms. What sets Acoustic Connect apart is its adeptness at capturing and decoding customer signals, offering actionable insights from cues like intent or a propensity to purchase or churn. These signals then turn into strategies to optimize journeys, unlock unprecedented segmentation possibilities, and personalize messages so marketers can connect with their customers in ways previously unimagined. For brands prioritizing deeper customer relationships and driving growth, Acoustic Connect is the definitive choice.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) >Improved workflow and time to market >Drag & drop segmentation >Segment customer data without writing SQL Effective lead management (Score Designer) >Lead scoring solution for SFMC >Identify the interests, needs and intent of your leads >Inbound lead qualification Realtime engagement tracking (Interaction Designer) >Include website tracking in SFMC >Leverage digital activity customer or lead >Quick and easy setup lightweight CDP
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This description is provided by the seller.
Apache Unomi is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences.
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This description is provided by the seller.
Arena is developing the next generation of live engagement tools powered by first party data, to build trusted, live audiences everywhere. Our solutions - Live Chat, Live Blog, CommerceAI) leverage the most popular features from social media to quickly create deep engagement on any platform you manage. Top industry leaders in news publishing and media trust Arena to bring their audiences together on the web, in apps, or at live events (or all three) to engage with content, community and commerce.
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This description is provided by the seller.
BlueOceanAI is the Agentic AI platform purpose-built for marketing. We empower marketers to unlock creativity, accelerate go-to-market, and deliver measurable impact by putting AI agents to work across brand, product marketing, content, analyst, and partner ecosystems. Unlike generic copilots and GPTs, BlueOceanAI is built to act, adapt, and orchestrate with the precision and creativity that marketing demands.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Empower your team and accelerate your business. Build data-driven decision making team. Easyence enables data-driven decision making and high productive teams. Personalize every interaction. Easyence enables personalization and consistent customer experiences. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform, online and off line channels including store's interactions, combine customer knowledge & product appeal in order to maximise customer value and level up your organization • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams. • Easyence E-Merchandising App : expose the right product to the right customer at the right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. Understand your customer journey and design a valuable media plan • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
HelloGuru is the easiest way to sync product and customer data from any source to your preferred destinations, such as CRMs and marketing tools. Eliminating the need to write SQL or custom scripts, Revenue Operations teams can use HelloGuru to create data syncs that keep their GTM teams up to date with the most recent product and customer data.
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This description is provided by the seller.
imagino is a revenue-first, Composable Experience Platform. We are disrupting the status quo. As a Composable Experience Platform, we give brands and marketers the agility and flexibility to weave the tools and services they need into one powerful hub to deliver marketing excellence. imagino is the thread that ties together the whole marketing infrastructure. Our products integrate seamlessly with each other, of course! But they also integrate with the rest of your marketing stack, to maximise the value of your existing investment. We offer a host of market-leading products, including a Customer Data Platform and Campaign Management tool – all uniquely designed to provide equal value and benefit to both Marketing and IT teams.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Leal 360: Simple, Smart, and Powerful Retail Marketing powered by AI decisioning Leal 360 makes it easy for marketing teams to build better relationships with customers. From one platform, you can capture data, segment your audience, send personalized messages (SMS, Email, WhatsApp), and create loyalty programs—all powered by AI. No need for complex setups or third-party tools. Leal 360 is built for retail teams that want to move fast, drive results, and focus on the customer. Whether you're a marketer or operator, Leal 360 helps you do more with less—and grow smarter.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: * Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. * Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. * Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Data privacy and consent management platform done right. Your business operating system for data privacy. One platform to automate data privacy compliance with no monthly fees. Manage customer Preferences, Consent and Permissions omniTrust is Omnibasis's consent management platform that enables businesses and professionals, large and small, to protect customer personal data. Using omniTrust, we enable businesses with the technology and tools to deploy cloud-based permission, consent and preferences management, without the costs and challenges associated with building and maintaining their own infrastructure and compliance management. omniTrust is the largest data privacy management technology platform used by customers around the world to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law), California Consumer Privacy Act (CCPA) and doing a right thing for the customer. Unleash the power and capabilities of a data privacy and consent management platform with Omnibasis. omniTrust data privacy and consent management platform is a tool that helps organizations comply with privacy regulations and manage user consent preferences with key features and capabilities. Consent collection and management omniTrust platform provides a way for organizations to collect and manage user consent preferences for data processing activities. Privacy policy management omniTrust platform allows organizations to create, manage, and update their privacy policies to comply with privacy regulations. Data subject access requests omniTrust platform provides a mechanism for individuals to exercise their rights under privacy regulations, including the right to access, correct, and delete their personal data. Data inventory and mapping omniTrust platform provides a way for organizations to identify and track the personal data they collect, process, and store. Risk assessments and DPIAs omniTrust platform provides tools for conducting data protection impact assessments (DPIAs) and risk assessments to identify and mitigate privacy risks. Data breach management omniTrust platform provides tools for detecting, reporting, and managing data breaches in compliance with regulatory requirements. Audit trails and reporting omniTrust platform provides an audit trail of consent activities and other data processing activities to support compliance and reporting requirements. Integration omniTrust platform is integrated with other Omnibasis products, such as omniCustomers customer relationship management (CRM) and omniMarketer marketing automation tools, to ensure that consent preferences are respected across all systems. Multilingual support omniTrust platform supports multiple languages to ensure that users can read and understand privacy policies and consent requests in their preferred language. User-friendly interface omniTrust platform comes with a user-friendly interface that makes it easy for organizations to manage privacy and consent activities, and for users to understand and manage their consent preferences. omniTrust is full featured Data Privacy and Consent Management Platform to build and grow your business with no monthly fees. Start with omniTrust FREE today.
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This description is provided by the seller.
Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in artificial intelligence (AI) and machine learning, Oracle Unity derives and delivers timely intelligence about your customers so you can optimize their brand experience across marketing, sales, and service.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort, Peliqan enables both business users and technical teams to connect, manage, and activate their data in one collaborative environment - without requiring a dedicated data engineer. With 250+ built-in connectors, Peliqan connects to databases, SaaS business applications (ERP, CRM, Accounting, HRM/ATS etc.), cloud storage, files and APIs as well as on-prem data sources. New connectors are available on demand within 5 business days. Peliqan offers one-click ELT pipelines to the built-in data warehouse, or you can bring your own data warehouse. Peliqan supports all major data warehouses. Thanks to Peliqan’s Excel add-in, business users and consultants can work with real-time data in Excel. Analysts and power users can use Peliqan’s advanced SQL editor with the support of an AI assistant to transform data and prepare business-ready data sets, which can be used in any BI tool such as Microsoft Power BI, Metabase, Tableau, Qlik, Looker etc. Users can also set up Reverse ETL flows. Developers can go even further with Peliqan’s low-code environment, with a built-in virtual AI Data Engineer, where they can: - Build & Publish interactive data apps - Automate writebacks into source systems - Publish API endpoints for data sharing - Implement custom pipelines - Build out internal AI Agents By empowering business users, analysts, consultants and developers, Peliqan dramatically reduces reliance on IT support and speeds up decision-making. Peliqan is not just an ELT data pipeline tool, it’s a complete solution for data orchestration, automation, and activation. Peliqan also acts as the data foundation for Agentic AI, ensuring that AI agents work with trusted, up-to-date 360° views of customers, products, orders, and more - at the speed of a cloud data warehouse. Peliqan’s data warehouse provides an AI-ready data layer out-of-the-box including: - Automatic vectorizing of structured and non-structured data for RAG (Retrieval-Augmented Generation) - Text-to-SQL - MCP Gateway In today’s landscape, a data warehouse is no longer just for BI - it’s the foundation for both BI and AI. With Peliqan.io, organizations can integrate, analyze, and activate their data seamlessly, empowering both humans and AI agents to make smarter, faster decisions.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.














