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Activation Studio Reviews & Product Details

Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) >Improved workflow and time to market >Drag & drop segmentation >Segment customer data without writing SQL Effective lead management (Score Designer) >Lead scoring solution for SFMC >Identify the interests, needs and intent of your leads >Inbound lead qualification Realtime engagement tracking (Interaction Designer) >Include website tracking in SFMC >Leverage digital activity customer or lead >Quick and easy setup lightweight CDP

Seller

Harvest Tech Labs

Languages Supported

English

Product Description

Activation Studio is a lightweight CDP for Salesforce Marketing Cloud. We created a SFMC solution for marketers that offers a more efficient workflow. Including drag-and-drop segmentation, real time engagement tracking and effective lead scoring. SEGMENT DESIGNER - Save valuable time creating segments The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft or easily automate them. View segment benchmark data vs your Journey data. INTERACTION DESIGNER (CDP) - Use web behavior to create segments Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export. SCORE DESIGNER - Score leads (B2B) or intent (B2C) Lead scoring has never been part of Marketing Cloud. With Score Designer you can create scoring rules and scoring tags based on any data in Marketing Cloud. Scores are integrated with Segment Designer

Overview by

Sander Hof

Pricing

Pricing provided by Activation Studio.

Lead scoring

Starting at €200.00

1 SFMC Business Unit Per Month

Audience Segmentation

Starting at €350.00

1 SFMC Business Unit Per Month

View More Pricing Information

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Activation Studio Media

Activation Studio Demo - Activation Studio for Salesforce Marketing Cloud

Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application.

Activation Studio Demo - Segment Designer - Save valuable time creating segments

The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft or easily automate them. View segment benchmark data vs your Journey data.

Activation Studio Demo - Segment Designer - Drag and drop interface

Use all data available in your Data Designer and create segment without using SQL.

Activation Studio Demo - Score Designer - Score leads (B2B) or intent (B2C)

Lead scoring has never been part of Marketing Cloud. With Score Designer you can create scoring rules and scoring tags based on any data in Marketing Cloud. Scores are integrated with Segment Designer

Activation Studio Demo - Interaction Designer - Use web behavior to create segments

Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export.

Activation Studio Reviews (3)

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VN

Viresh N.

Entrepreneur

Mid-Market (51-1000 emp.)

11/14/2022

"Saving so much time and making my work life easier!"

5/5

What do you like best about Activation Studio?

Activation Studio has an easy interface, compared to SFMC a refreshing approach. The amount of time I'm saving to create segments is amazing, went from days to minutes. Lead scoring & ranking is a brilliant feature that activation studio brings. Sounds like an easy capability, but SFMC does not have lead scoring out of the box. Review collected by and hosted on G2.com.

What do you dislike about Activation Studio?

I still need to know what data attributes the Data Extensions in SFMC hold in them to use the power of Activation Studio truly. Review collected by and hosted on G2.com.

JV

Jacobien v.

Brand Manager

Small-Business (50 or fewer emp.)

1/6/2023

"It saves so much time!"

5/5

What do you like best about Activation Studio?

The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde. Review collected by and hosted on G2.com.

What do you dislike about Activation Studio?

In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick. Review collected by and hosted on G2.com.

ML

Manon L.

Marketing Cloud Developer // Digital Designer // Freelance

Small-Business (50 or fewer emp.)

12/20/2022

"Activation Studio makes my productivity go up"

4.5/5

What do you like best about Activation Studio?

Because of Activation studio, I can focus on the fun stuff. Activation Studio helps me make my campaigns more effective and makes it super easy for me to create segments. Review collected by and hosted on G2.com.

What do you dislike about Activation Studio?

For now I have not found anything that holds me back. Sinds using Activation Studio my campaigns got more effective and saved me a lot of time. Review collected by and hosted on G2.com.