# Tapestry Segmentation Reviews
**Vendor:** Esri  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 3
## About Tapestry Segmentation
Tapestry Segmentation gives you insights to help you identify your best customers, optimal sites, and underserved markets.




## Tapestry Segmentation Reviews
  ### 1. We use it to develop Missional Context Reports

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ken H. | Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2019

**What do you like best about Tapestry Segmentation?**

We like the census block level granularity.

**What do you dislike about Tapestry Segmentation?**

Needs more consistency of information across narrative descriptions

**What problems is Tapestry Segmentation solving and how is that benefiting you?**

Developing Missional Context Reports for faith-based communities and organizations

  ### 2. Tapestry is fun, but not sure it's as useful as it could be.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 11, 2018

**What do you like best about Tapestry Segmentation?**

I love how many categories of products and services it  contains!

**What do you dislike about Tapestry Segmentation?**

We just have 2013 and 2014 and it's not useful for longitudinal work because you didn't re-survey you just adjusted to current levels of income in 2014, which isn't that useful for change over time. I also wish it was easier to compare geographies to one another. Rich areas spend more in all categories, and poor areas spend less in general. I also think much of this data is interpolated, and it would be great to have a detailed methodology and MOE category. 

**What problems is Tapestry Segmentation solving and how is that benefiting you?**

Educational use for labs and community engagement and research work.

  ### 3. Tapestry Segmentation Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 30, 2018

**What do you like best about Tapestry Segmentation?**

I like that it offers demographic insights in to zip codes. When using customer data we were able to aggregate profiles to understand our customer base.

**What do you dislike about Tapestry Segmentation?**

I wish we could get more targeted, down to the street

**What problems is Tapestry Segmentation solving and how is that benefiting you?**

Understander demographic profiles of customers based on their geo location




- [View Tapestry Segmentation pricing details and edition comparison](https://www.g2.com/products/tapestry-segmentation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+09%3A35%3A24+-0500&secure%5Bsession_id%5D=7ee977fc-3799-42eb-85de-2d3f7ca715d3&secure%5Btoken%5D=b4e61cd2d429137ab47e8d53f48e3b474f099d89b5361c03f9e374a79d823c29&format=llm_user)

## Tapestry Segmentation Features
**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

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