Tapestry Segmentation Reviews & Product Details

We like the census block level granularity. Review collected by and hosted on G2.com.

Needs more consistency of information across narrative descriptions Review collected by and hosted on G2.com.

I love how many categories of products and services it contains! Review collected by and hosted on G2.com.

We just have 2013 and 2014 and it's not useful for longitudinal work because you didn't re-survey you just adjusted to current levels of income in 2014, which isn't that useful for change over time. I also wish it was easier to compare geographies to one another. Rich areas spend more in all categories, and poor areas spend less in general. I also think much of this data is interpolated, and it would be great to have a detailed methodology and MOE category. Review collected by and hosted on G2.com.

I like that it offers demographic insights in to zip codes. When using customer data we were able to aggregate profiles to understand our customer base. Review collected by and hosted on G2.com.

I wish we could get more targeted, down to the street Review collected by and hosted on G2.com.