---
title: Easyence Reviews
meta_title: 'Easyence Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Easyence works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 2
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Easyence Reviews
**Vendor:** Easyence  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 2
## About Easyence
Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence&amp;nbsp;collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Empower your team and accelerate your business. Build data-driven decision making team.&amp;nbsp;Easyence enables data-driven decision making and high productive teams.&amp;nbsp;Personalize every interaction.&amp;nbsp;Easyence enables personalization and consistent customer experiences. Know more about our Saas products • Easyence Data Platform : collect and unify your customers&#39; events across every platform, online and off line channels including store&#39;s interactions, combine customer knowledge &amp; product appeal in order to&amp;nbsp;maximise&amp;nbsp;customer value and level up your organization • Easyence Audience App :&amp;nbsp;build audiences and create campaigns, measure your uplift without relying on other teams. • Easyence E-Merchandising App : expose the right product to the right customer at the right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. Understand your customer journey and design a valuable&amp;nbsp;media plan • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors.



## Easyence Pros & Cons
**What users like:**

- Users praise Easyence for its **effective customer data integration** , streamlining data management and enhancing customer classification. (1 reviews)
- Users praise Easyence&#39;s **data segmentation** for simplifying data management and enhancing customer classification from various sources. (1 reviews)
- Users value the **easy integration** of Easyence, which streamlines data management and enhances customer classification efficiency. (1 reviews)
- Users benefit from **easy integrations** of customer data, enhancing data management and improving classification for marketing efforts. (1 reviews)
- Users appreciate the **data integration capabilities** of Easyence, simplifying management and enhancing customer classification. (1 reviews)

**What users dislike:**

- Users find the **customization options limited** , making it challenging to create tailored reports in Easyence. (1 reviews)
- Users find **design limitations** in Easyence, particularly regarding customization of report formats and data representation styles. (1 reviews)
- Users find the **difficulty in customizing reports** with Easyence limits their ability to create tailored data representations. (1 reviews)
- Users find that Easyence has **limited customization options** , restricting decisions on report formats and data representation styles. (1 reviews)
- Users find Easyence has **limited features** , restricting customization options for report formats and data representation. (1 reviews)

## Easyence Reviews
  ### 1. Get an invaluable peek at the customer journey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nataliya P. | IT Project Manager, Airlines/Aviation, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2024

**What do you like best about Easyence?**

I have some good things to say about Easyence’s CDP for the marketing team. Its data gathering and integration of customer data from multiple sources make data management easier and improves our customer classification.

**What do you dislike about Easyence?**

It is still somewhat restricted in its ability to decide report formats and styles of data representation. The problem with using Easyence is that it is largely generic and does not afford the user very much flexibility to customize their reports.

**What problems is Easyence solving and how is that benefiting you?**

Easyence saves the customers’ data from being scattered across various different systems which needs to be managed from separate interfaces.  It helps to consolidate data, facilitate segmentation and offers important information on the customer behaviour.

  ### 2. Good customer service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Heather P. | Human Resources Business Partner, Hospital & Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 02, 2018

**What do you like best about Easyence?**

I really enjoy the way that the customer service representatives had tried to build close relationships with their customers. They tried to help solve whatever problems they were given and tried to troubleshoot the issues. usually the problems were resolved very quickly and were able to make any changes to the system. They were very helpful in trying to pinpoint the issue right away. Sometimes, it did take additional people to try and determine what the problem was. 

**What do you dislike about Easyence?**

Although the customer service was great, it did sometimes take a while for the reps to figure out exactly what the problem was. Once the problem was pinpointed, it was solved relatively quickly. However, getting to the problem sometimes could take a while. The customer call service was otherwise very friendly. 

**Recommendations to others considering Easyence:**

I would do your research before purchasing this product. It can help in a lot of different ways. 

**What problems is Easyence solving and how is that benefiting you?**

I previously used Ysance as a problem solving tool for applicants and to help use for the company all around. I came in to the product as a user and had no problem using the dashboard and all of its components. There are a lot of things that can be achieved by Ysance and we were only using a small portion of the available tools. I think as the business grew, it could have been utilized more often, but I only used it for a small piece of information that I was needing. As an HR person, it is nice to have additional tools to work with.


## Easyence Discussions
  - [What is Easyence used for?](https://www.g2.com/discussions/what-is-easyence-used-for)

- [View Easyence pricing details and edition comparison](https://www.g2.com/products/easyence/reviews?qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A37%3A49+-0500&secure%5Bsession_id%5D=04575f17-48e7-48bc-8814-b8a6619aa4d6&secure%5Btoken%5D=1b20d61d24117796c4099a4ac370c6798362d3dd5d9c2de5681c9cbce17609b0&format=llm_user)

## Easyence Features
**Data Sourcing**
- Data Enrichment
- Expandability
- Multiple Devices

**Merchandising**
- Product Recommendations
- Product Search
- Product Display
- Media File Storage
- Web Content Management

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Analytics**
- Reports & Analytics
- Customer Data

**Administration**
- Integrations
- Dashboard

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