# Best Consumer Insights Platforms for Small Business *By [Ayushi Mahato](https://research.g2.com/insights/author/ayushi-mahato)* Products classified in the overall Consumer Insights Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Consumer Insights Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Consumer Insights Platforms category. In addition to qualifying for inclusion in the Consumer Insights Platforms category, to qualify for inclusion in the Small Business Consumer Insights Platforms category, a product must have at least 10 reviews left by a reviewer from a small business. --- **Sponsored** ### quantilope quantilope is a technology company obsessed with helping customers grow their brand. Our end-to-end, AI-driven Consumer Intelligence Platform transforms the research process, equipping marketers and insights professionals with 15 fully automated advanced methodologies and real-time tracking. By turning complex data into clear, actionable recommendations, we empower over 1000 global brands - including Pepsi, Kenvue, and Nestlé - to make confident decisions at the speed of the market. Recognized as Greenbook's #1 Market Research Technology for two consecutive years, quantilope is the definitive solution for high-impact strategy, innovation, and performance monitoring. Company Details: quantilope was founded in 2014 and is headquartered in Hamburg, Germany with additional offices in New York, London, and Vilnius. global-sales@quantilope.com [Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1012139&secure%5Bdisplayable_resource_id%5D=1012139&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1012139&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=114810&secure%5Bresource_id%5D=1012139&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconsumer-insights-platforms%2Fsmall-business&secure%5Btoken%5D=ba18582faece1f23a6cb4754e2069afdfbf086ed5278120800f11f13c0b9bea8&secure%5Burl%5D=https%3A%2F%2Fwww.quantilope.com%3Futm_source%3Dg2%26utm_medium%3Dreferral%26utm_campaign%3Dg2-ppc-clicks&secure%5Burl_type%5D=custom_url) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/ **Average Rating:** 4.4/5.0 **Total Reviews:** 2,902 **Seller Details:** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,143 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Student, Research Assistant - **Top Industries:** Higher Education, Education Management - **Company Size:** 45% Enterprise, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (296 reviews) - Survey Creation (246 reviews) - Features (109 reviews) - Intuitive (99 reviews) - Ease of Creation (82 reviews) **Cons:** - Survey Issues (79 reviews) - Survey Limitations (62 reviews) - Learning Curve (53 reviews) - Limited Customization (47 reviews) - Pricing Issues (47 reviews) ### 2. [Discuss](https://www.g2.com/products/discuss/reviews) Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both worlds : Blend human-led and AI-led market insights in one platform For teams who want the best of both worlds, easily move from an AI-led approach for quick-turn insights to a human-led approach for deeper, more nuanced understanding, or a blend of both—all within a single platform. Our all-in-one market insights platform, complete with advanced AI Agents and coupled with key services, enables organizations to collect, analyze, and share in-depth feedback from audiences around the globe. Trusted by the leading Market Insights, CX, and UX professionals worldwide, Discuss delivers in-depth insights in real time and brings human connection back to the heart of every decision. As a pioneering leader in the qualitative market research space, our platform is the choice of global brands and agencies, including 3M, Jägermeister, Mastercard, HelloFresh, Imperial Brands, Ipsos, and Buzzback,, enabling them to make more informed decisions faster than ever before. Our unique capabilities drive value across a variety of product development, marketing and advertising, and customer closeness programs, creating a new, better way for any team to hear the real voices, see the real emotions, and create real connections with their audiences around the globe. - Do in-depth research: Via our human-led, self-paced, uploaded, or AI-led research capabilities. - Analyze findings: Surface themes, quotes, sentiment charts, and create highlight reels. - AI Agents across the research lifecyle: From finding the right audiences to conducting interviews to delivering insights. - Unlimited insight model for more insights, your way: Get unlimited access to have in-depth conversations alongside comprehensive tools and services that help you ask the right questions and get the right answers, every time. At Discuss, we believe trust is your compass on the path to growth and great decisions. We help organizations shatter assumptions—so they can build deeper understanding and loyalty. Because when you truly listen, you don’t just build better products, campaigns, and solutions, you build stronger relationships that lead to lasting impact and growth. See what true human understanding can do for your business at www.discuss.io. **Average Rating:** 4.7/5.0 **Total Reviews:** 253 **Seller Details:** - **Seller:** [Discuss.io](https://www.g2.com/sellers/discuss-io) - **Company Website:** https://www.discuss.io/ - **Year Founded:** 2012 - **HQ Location:** Seattle, Washington - **Twitter:** @discuss_io (3,423 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/discuss-io (296 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Project Manager, Owner - **Top Industries:** Market Research, Consumer Goods - **Company Size:** 43% Small-Business, 27% Enterprise #### Pros & Cons **Pros:** - Ease of Use (63 reviews) - Customer Support (46 reviews) - Features (24 reviews) - User Interface (22 reviews) - Setup Ease (19 reviews) **Cons:** - Technical Issues (10 reviews) - Navigation Difficulty (9 reviews) - Not User-Friendly (8 reviews) - UX Improvement (8 reviews) - Poor Usability (7 reviews) ### 3. [PickFu](https://www.g2.com/products/pickfu/reviews) PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content (text, URLs, images, video, or audio), choose your target audience, and launch your poll or survey. Within hours, you'll have in-depth feedback. With flexible testing options and a built-in global consumer panel you can segment with 100+ demographic traits, PickFu delivers powerful results – but is easy enough for anyone on your team to use. Brands across industries (e-commerce, app & game developers, publishers, marketing agencies, and more) use PickFu to confidently shape their products, campaigns, and experiences. Here are just a few ways you can use PickFu: - Validate product ideas and designs before investing in production - Optimize copy, creative, and images to boost clicks and conversions - Test brand names and logos to ensure they resonate with your audience - Get real-time feedback to guide product launches or market expansion PickFu helps you reduce risk, increase impact, and move faster than your competitors – all with actionable insights from the people who matter most. **Average Rating:** 4.8/5.0 **Total Reviews:** 104 **Seller Details:** - **Seller:** [Pickfu](https://www.g2.com/sellers/pickfu-4af1f041-0296-4072-8545-1f0272e4a07d) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @PickFu (2,807 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pickfu/ (21 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Director - **Top Industries:** Retail, Consumer Goods - **Company Size:** 94% Small-Business, 6% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (15 reviews) - Helpful (12 reviews) - Feedback Management (11 reviews) - Feedback Quality (9 reviews) - Survey Management (6 reviews) **Cons:** - Expensive (10 reviews) - Pricing Issues (5 reviews) - Survey Issues (4 reviews) - Demographic Limitations (1 reviews) - Difficult Setup (1 reviews) ### 4. [Forsta](https://www.g2.com/products/forsta/reviews) Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com. **Average Rating:** 4.2/5.0 **Total Reviews:** 296 **Seller Details:** - **Seller:** [Forsta](https://www.g2.com/sellers/forsta) - **Year Founded:** 1990 - **HQ Location:** London, United Kingdom - **Twitter:** @Forstaglobal (845 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Project Manager, Manager - **Top Industries:** Market Research, Management Consulting - **Company Size:** 43% Mid-Market, 29% Enterprise #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Insights (4 reviews) - Customization (3 reviews) - Data Analysis (3 reviews) - Efficiency Improvement (3 reviews) **Cons:** - Limited Options (3 reviews) - Poor Performance (3 reviews) - Time-Consuming (3 reviews) - Delay Issues (2 reviews) - Expensive (2 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Survey Software](https://www.g2.com/categories/survey) - [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management) - [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) - [User Research Tools](https://www.g2.com/categories/user-research) - [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback) - [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)