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Dynata

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4.1 out of 5 stars
80 reviews
  • 4 profiles
  • 8 categories
Average star rating
4.1
Serving customers since
1977
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Dynata Product Suite

42 reviews

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

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MarketSight

26 reviews

MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers.

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Dynata Services

11 reviews

Powered by the worlds largest first-party permissioned dataset, Dynata Insights Platform is a single end-to-end solution to address all your insights and advertising needs. It provides seamless access to a wide range of solutions and services to simplify the research process and increase efficiencies. The platform enables researchers and marketers to build actionable insights, drive marketing campaigns at scale, and measure campaign effectiveness with Dynata's connected data solutions.

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Sharpr

1 review

Sharpr is an AI-Powered, SaaS based knowledge sharing system that enables the world's leading brands to more easily and efficiently store, search, and share their most critical research and insights.

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Dynata Reviews

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42
27
10
1
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Verified User in Market Research
UM
Verified User in Market Research
05/07/2026
Validated Reviewer
Review source: Organic
Incentivized Review

Custom Banners and Tables, But Setup Is Too Manual and Time-Consuming

|MarketSight
MarketSight allowed me to create the custom banners and tables needed for my survey analysis. It was easier to work with than the analytical tools provided by software vendors. I also liked that I could append data to a data set and then update my analysis with a click of a button. It was a great starter tool for me and it helped me do the analysis I needed but that my survey vendor couldn't provide. Specifically creation of custom banners and statistical testing. The price was also reasonable.
Sina A.
SA
Sina A.
Inside Sales - HVAC @ National Energy Equipment | EIT | OSPE Member
05/06/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Efficient Survey Tool But Needs Cost and UI Improvement

|Dynata Product Suite
I really like how the Dynata Product Suites lets us design and orchestrate surveys quickly, gathering large volumes of customer feedback in a short time. Responses are consolidated into easily accessible files that we can review rapidly to understand opinions on our equipment maintenance services. It’s an excellent tool for capturing insights from a broad audience efficiently. The setup process was straightforward and fast, and I especially value the robust survey and data collection tools along with the platform’s built-in features.
Om D.
OD
Om D.
student at Symbiosis College of Arts & Commerce | Bcom (costing) | affiliate marketing (Fiverr) | Amazon associate member (AWS)
05/01/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Reliable Data, Efficient Workflow, Room for Improvement

|Dynata Product Suite
I like the Dynata Product Suite for several reasons. It provides access to high-quality and reliable data, which is essential for financial analysis and forecasting. The end-to-end integration allows me to manage everything from service setup to data collection and reporting in one platform, improving efficiency and reducing turnaround time. The real-time visibility and control features, such as live dashboards and feasibility tools, enable me to monitor progress, adjust assumptions, and make quicker, data-backed decisions. I also find the quality of data impressive, offering access to large-scale, well-profiled respondent data, which enhances reliability. Overall, the suite helps me move from raw data to financial insights quickly and with confidence. Additionally, the setup is quite easy due to the intuitive interface, which doesn't require extensive technical expertise, allowing even complex surveys to be set up quickly, saving time and improving efficiency.

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HQ Location:
Dallas, Texas

Social

@DynataGlobal

What is Dynata?

Dynata is a global first-party data and insights platform, enabling organizations to obtain the most comprehensive understanding of people by leveraging its network of over 70 million consumers and business professionals. With a vision centered around the power of first-party data, Dynata provides precise, trustworthy data that supports a wide range of business needs, including advertising effectiveness, consumer and brand tracking, and product development. Its platform is designed to deliver real-time insights to industries such as market research, advertising, marketing, consultancy, and more, helping businesses make informed, data-driven decisions. Dynata's suite of offerings includes a range of data collection methods, including advanced analytics and proven market research methodologies.

Details

Year Founded
1977