Dynata

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84 reviews
  • 4 profiles
  • 9 categories
Average star rating
4.1
Serving customers since
1977
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Dynata+ Platform

46 reviews

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

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MarketSight

26 reviews

MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers.

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Dynata Services

11 reviews

Powered by the worlds largest first-party permissioned dataset, Dynata Insights Platform is a single end-to-end solution to address all your insights and advertising needs. It provides seamless access to a wide range of solutions and services to simplify the research process and increase efficiencies. The platform enables researchers and marketers to build actionable insights, drive marketing campaigns at scale, and measure campaign effectiveness with Dynata's connected data solutions.

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Sharpr

1 review

Sharpr is an AI-Powered, SaaS based knowledge sharing system that enables the world's leading brands to more easily and efficiently store, search, and share their most critical research and insights.

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Dynata Reviews

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Profile Name
Star Rating
42
31
10
1
0
Verified User
U
Laboratory Manager
Enterprise (> 1000 emp.)
3.5/5

The Dynata+ Platform offers a user-friendly interface and a diverse selection of surveys, making it easy to participate and provide feedback. However, some surveys can be lengthy, and users may face disqualifications after answering multiple questions.

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Summarized using AI
Verified User in Retail
IR
Verified User in Retail
Mid-Market (51-1000 emp.)
11/04/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

A reliable and efficient solution for market research

My major preference about the Dynata+ platform is basically the user-friendly interface, access to a diverse audience and the survey management tools.
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
10/06/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Streamlined Workflow and Strong Integrations, but Reporting Needs More Flexibility

Easy to use, provides useful insights, and helps streamline our workflow. Strong integrations, reliable performance, good ROI, and responsive support. The onboarding process was smooth, and the AI capabilities add useful insights and efficiency to the overall workflow.

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HQ Location:
Westport, CT

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What is Dynata?

Dynata is a global first-party data and insights platform, enabling organizations to obtain the most comprehensive understanding of people by leveraging its network of over 70 million consumers and business professionals. With a vision centered around the power of first-party data, Dynata provides precise, trustworthy data that supports a wide range of business needs, including advertising effectiveness, consumer and brand tracking, and product development. Its platform is designed to deliver real-time insights to industries such as market research, advertising, marketing, consultancy, and more, helping businesses make informed, data-driven decisions. Dynata's suite of offerings includes a range of data collection methods, including advanced analytics and proven market research methodologies.

Details

Year Founded
1977
Website
www.dynata.com