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Dynata

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72 reviews
  • 4 profiles
  • 8 categories
Average star rating
4.2
Serving customers since
1977
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Dynata Product Suite

35 reviews

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

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MarketSight

25 reviews

MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers.

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Dynata Services

11 reviews

Powered by the worlds largest first-party permissioned dataset, Dynata Insights Platform is a single end-to-end solution to address all your insights and advertising needs. It provides seamless access to a wide range of solutions and services to simplify the research process and increase efficiencies. The platform enables researchers and marketers to build actionable insights, drive marketing campaigns at scale, and measure campaign effectiveness with Dynata's connected data solutions.

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Sharpr

1 review

Sharpr is an AI-Powered, SaaS based knowledge sharing system that enables the world's leading brands to more easily and efficiently store, search, and share their most critical research and insights.

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40
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Dynata Reviews

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Profile Name
Star Rating
40
24
7
1
0
Cristine Grace T.
CT
Cristine Grace T.
Accountant @ GRUNDFOS
12/13/2025
Validated Reviewer
Review source: Organic

Intuitive and User-Friendly with Targeted Insights

I really like how user friendly Dynata Product Suite is. Even complex surveys are simple to set up and analyze. The targeted survey options work well when I need insights from specific client groups or stakeholders. Getting started was easy because the interface is intuitive and user friendly.
Ketevan B.
KB
Ketevan B.
09/16/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

data access with room for a smoother performance

What I value most is the quality and breadth of Dynata’s panel. The platform gives access to a wide range of respondents across different demographics and geographies, which makes running research projects more accurate and representative. The survey setup interface is fairly intuitive, and customer support has been responsive whenever I needed help troubleshooting or adjusting survey logic. Having built-in reporting tools and segmentation options saves time and helps turn responses into actionable insights.
Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
09/16/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Dynata Review

Most helpful: Dynata gives access to high-quality, large-scale first-party data, making it easy to reach the right audiences and get reliable insights. Upsides: Wide global reach, strong targeting capabilities, and an integrated suite that supports the full research process (survey design, sampling, and analytics) in one place.

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HQ Location:
Dallas, Texas

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@DynataGlobal

What is Dynata?

Dynata is a global first-party data and insights platform, enabling organizations to obtain the most comprehensive understanding of people by leveraging its network of over 70 million consumers and business professionals. With a vision centered around the power of first-party data, Dynata provides precise, trustworthy data that supports a wide range of business needs, including advertising effectiveness, consumer and brand tracking, and product development. Its platform is designed to deliver real-time insights to industries such as market research, advertising, marketing, consultancy, and more, helping businesses make informed, data-driven decisions. Dynata's suite of offerings includes a range of data collection methods, including advanced analytics and proven market research methodologies.

Details

Year Founded
1977