Best Attribution Software in 2025 - Page 5

Adtriba is a SaaS solution with an integrative approach for future-proof, holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies like MTA, MMM and UMM Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and increase ROI.

Lebesgue exists to make sophisticated analytics easy and effective for every Shopify/WooCommerce brand. Our platform unifies all your data (store, ad accounts & marketing tools and even your competitor's activities) into one easy-to-use dashboard. Lebesgue connects with 30+ e-commerce tools including Amazon, Google Ads, Meta Ads, TikTok Ads, Pinterest, Klaviyo, Google Analytics, Microsoft Ads, Shopify and WooCommerce. Our goal is to move you from complex data to confident decisions. Lebesgue's proprietary AI, trained on real e-Commerce data gives you simple, written suggestions on what to do to grow more efficiently and boost your profit. You'll get clear guidance on how to improve your return on ad spend (ROI), cut wasted budget, and increase overall profit. With our own first-party pixel, Le Pixel, you can finally get accurate attribution data you can trust, even with all the recent privacy changes. Dive deep into your most important growth levers. Our tools make it easy to understand true customer LTV (Lifetime Value) so you can improve retention, and our competitor intelligence gives you a strategic edge by showing you what other brands are doing. Automated ad audits and our AI assistant, Henri, provide steps to improve your marketing efficiency. Delta business breakdowns helps you compare any two time periods to understand what changed in your business and why. This helps you spot trends and find the drivers behind your performance. This is powerful AI marketing analytics, made simple and accessible. What truly sets us apart is that we combine this technology with real, hands-on expert support. We're a team of e-commerce veterans who are passionate about helping you succeed. Lebesgue is a great fit for: - Data-driven Shopify and WooCommerce store owners who want to increase profitability. - E-commerce marketing managers looking for a unified view of their multi-channel performance. - Digital advertising specialists aiming to optimize ad spend and improve ROI. - Marketing agencies that need an efficient, powerful tool to deliver better results for their e-commerce clients.

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, leading brands like Kraft Heinz, Anheuser-Busch, and P&G can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, actionable intent, transaction, and location data. Its success in driving real-world outcomes resulted in recognition from Deloitte as one of the fastest-growing North American technology companies for three consecutive years. InMarket holds 25+ location, attribution, and digital marketing patents. InMarket serves thousands of brands across retail, grocery, dining, CPG, pharma, and travel/entertainment.

Future-proof tracking, AI-powered Click & View Attribution, and all necessary integrations to restore trust in data for e-commerce shops. Enable your marketing team to optimize the entire funnel for customer acquisition cost (CAC), customer lifetime value (CLTV), or profitability on ad spend. Leading eCommerce companies like AG1, Ankerkraut and Lucardi use Kickbite on a daily basis

Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

The Mevo Decision Engine transforms structured marketing data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data enriched with attribution and incrementality, then unlocks recommendations through a conversational interface. Unlike static dashboards, the Decision Engine delivers always-on, real-time insights continuously refreshed as new data flows in. Every recommendation is tailored to your brand’s unique goals and performance history, not generic benchmarks. Supporting full-funnel KPIs, the Decision Engine guides smarter media, creative, and audience strategies. Specialized AI agents analyze performance, recommend optimizations, and simulate plans—helping teams make faster, ROI-driven decisions. Key Features -Always-on, real-time recommendations that update as new data flows in -Conversational interface for plain-language access to insights -AI agents for performance analysis, optimization, and planning -Full-funnel support across brand and performance KPIs -Built on unified journey data enriched with attribution and incrementality Unlike static dashboards or generic benchmarks, Mevo Decision Engine adapts continuously to each brand’s unique objectives and performance history. This makes it more actionable than traditional BI tools and more brand-specific than one-size-fits-all optimization platforms—helping marketing teams gain an edge with decisions grounded in their own data, not industry averages. Mevo Decision Engine has optimized over $10B in marketing spend, driving a 35% lift in ROAS, 29% lower cost per conversion, and 23% greater efficiency—outperforming static dashboards and replacing labor-intensive MMM and MTA analyses.

PixelMe is a multi-touch customer attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth.

Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified data, the platform can simulate various business scenarios, for example, estimating the budget required to generate $200,000 in revenue. Every week, Nexoya provides tailored optimization proposals to help you maximize performance across all channels. If you are satisfied with a proposal, you can simply click a button and Nexoya will automatically adjust all your campaign budgets across the connected platforms. Key features include: - Cross-channel campaign optimization tailored to your needs/goals (ROAS, Revenue, Margins) - Holistic view across channels (all in one) - Attribution capabilities using regression-based modelling - Automated cross-channel budget allocation with one click - 40+ integrations with leading ad platforms - In-depth campaign performance insights - Scenario Simulations for strategic budget planning - Expert insights & proactive guidance

Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Designed for privacy-first marketing, it enables brands to understand which channels and campaigns drive ROI, even without cookies or user-level tracking. Who uses Objective Platform? Used by enterprise and mid-sized companies in telecommunications, automotive, utilities, energy, FMCG, beauty and health, retail and insurance, the platform provides a unified, data-driven view of marketing performance to guide strategic and tactical budget decisions. Key features include: 1. Advanced Econometric Modelling – Configurable Bayesian-style models that transparently evaluate channel and campaign ROI. 2. Scenario Planning & Optimisation – Forecast media scenarios, compare campaigns and plan budgets to drive up to 20% sales uplift. 3. Omnichannel Data Management – Seamlessly integrate data from 200+ sources with automated ingestion, mapping, validation and dashboard-ready reporting. 4. Privacy-Compliant Measurement – Measures media effectiveness without personal identifiers, suited for the cookieless ecosystem. 5. Brand Attribution Dashboards – Link brand equity and perception with sales impact. Understand how brand strength influences outcomes and how media spend affects brand over time. 6. Dynamic Marketing Insights – Drill into campaign, channel, advertised products and customer-level analytics. Distinguish between new vs. returning customers, online vs. in-store performance, and long-term vs. short-term effects With Objective Platform, organisations can: - Identify the highest-performing channels, campaigns and advertised products - Reallocate spend for up to 20% sales uplift - Plan, test and optimise campaign budgets before execution - Comply with data privacy regulations while maintaining measurement accuracy - Empower marketing and finance teams with a shared source of truth Leading brands such as Unilever, Deutsche Telekom Group, Vattenfall and PostNL use Objective Platform to gain complete control over their media investments and plan for growth.

SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, deliver contextual interactions, understand mobile and web audience behavior, and achieve conversion attribution at scale. SmartDX requires minimal setup, which includes embedding Resulticks’ one-line SDK in the organization’s website and mobile app. The solution allows marketers to: • Identify unknown digital visitors • Understand online audience journeys • Trigger contextual web and mobile app interactions • Personalize landing pages and mobile app screens • Access detailed metrics on audiences, journeys, conversion, and more • Retarget precisely using social media data • Automate web form data capturing • Create push notifications using a drag-and-drop builder What is the Smart Duo? The Smart Duo is a proprietary technology enabler of Resulticks that comprises: • Smart Link: a deferred deep link that can be used across owned, earned, and paid media channels • One-line SDK: a proprietary short code that can be easily embedded in webpages, mobile apps, and chatbots The impact of SmartDX Don’t settle for URL shorteners SmartDX offers a more efficient alternative to URL shorteners and pixels, leaving less footprint and executing interactions with no maintenance needed. Identify and attribute—at the individual level Can you separate unknown from known visitors? Do you know each individual’s identity? What about their journey to conversion and ROI impact? Unlock it all with SmartDx. Tailor customer engagement at scale Personalize customer journeys across mobile app and webpages. Accelerate growth with precisely triggered offers and communications—always delivered at just the right time. Access real-time insights Explore detailed reporting on audiences, customer journeys, attribution, campaign performances, and much more. Create effective web and mobile app notifications SmartDX’s user-friendly drag-and-drop builder makes it easy for you to craft, import, and manage diverse notifications. Seamlessly retarget on social media By connecting social media pixels and the one-line SDK, you can trigger retargeting based on data from different social platforms. Streamline form-based data gathering Integrate the one-line SDK with your own brand forms to avoid manually collecting gathering valuable customer data. Supercharge performance with add-on features Meet more dynamic content creation needs for web and mobile app through additional capabilities such as the smart form generator and the all-in-one template editor.

Spectacle is a multi-touch attribution platform purpose-built for subscription/SaaS teams. It plugs into your ad platforms, CRM and billing tools in minutes (no dev required), then shows exactly which campaigns, keywords and channels drive high-LTV revenue — not just clicks. Spectacle Digital Marke… Unlike generic analytics, Spectacle attributes at the company/account level and maps every touchpoint from first click to closed-won, giving you full-funnel clarity to prove ROI, cut wasted ad spend and scale what works. Spectacle Digital Marke… Out of the box you get Attribution Reporting, Customer Journeys & Funnels, and an Audience Hub for smart segmentation and conversion sync (e.g., building lookalikes or suppressing churned users). It all connects with your stack — Google & LinkedIn Ads, HubSpot/Salesforce, Stripe, Segment, CallRail and more — with plug-and-play setup. Who it’s for: performance marketers, CMOs/growth leaders and agencies who want to optimise budget for revenue and give marketing a clear seat at the revenue table.

Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.

Align.ly is a tool that works with Salesforce Campaigns, with the objetive to make campaings work better.

Attributer detects what marketing channel or campaign a visitor arrived at your website from and passes that data into your chosen CRM. It allows you to run reports that answer questions like 'How many leads do I get from my Google Ads campaigns?' or 'How many customers have I got from my Facebook ads?' or 'How much revenue have I generated from my SEO efforts?'