Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue. Conversion uploads + audience syncs let us act on insights immediately (optimise to SQL/Won, suppress recent converters).

Easy to capture screenshots. Easy to install with MAC OS. Free to use. Captures the the entire desktop and active window with ease. Keyboard shortcuts for taking screenshots. Easy to move windows around.