Best Enterprise A/B Testing Tools - Page 2

Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay enables small and growing businesses to attract, engage, and retain customers — without the high cost or complexity of enterprise tools. Built for simplicity and performance, EngageBay combines advanced marketing automation, sales CRM, and customer support software with cutting-edge AI intelligence that enhances productivity and decision-making across teams. With EngageBay AI, businesses can create content faster, predict outcomes smarter, and deliver personalized experiences at scale. - Why Choose EngageBay EngageBay empowers growing businesses to compete with larger enterprises by offering enterprise-grade automation and intelligence at an affordable price. The platform’s AI-driven capabilities help you boost conversions, reduce manual work, and make smarter data-backed decisions — all while keeping your customer journey seamless and connected. - Key Features - - AI Capabilities AI Email & Content Generator – Write engaging emails, subject lines, and campaigns in seconds. AI Lead & Deal Scoring – Identify and prioritize the leads most likely to convert. AI Insights & Recommendations – Get actionable suggestions to improve engagement and productivity. AI-Powered Support Tools – Generate ticket summaries and smart reply suggestions for faster service. - - Marketing Automation Email marketing and automation workflows Landing page and form builder Email sequences and drip campaigns Social media integration and tracking - - Sales CRM Contact and deal management Visual sales pipelines and forecasting Appointment scheduling and reminders Task management and team collaboration tools - - Customer Support Helpdesk and ticketing system Live chat and shared inbox Service automation and knowledge base Unified 360° customer view across all interactions - Who Uses EngageBay EngageBay is designed for small to mid-sized businesses, startups, and growing teams looking for an affordable yet powerful alternative to fragmented tools. It’s ideal for businesses that want to automate customer interactions, align marketing and sales efforts, and improve support efficiency using AI.

Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years, more than 1000 ecommerce brands in North America, Europe and Asia-Pacific have generated over $2.5 billion in extra revenue with Yieldify’s full-service team and platform. With Yieldify, you can give every visitor the right website experience, at the right time, no matter where they are in your funnel.

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leading brands demand. With a visual, composable CMS at its core, Webflow unites marketers, designers, and developers on a single platform built for performance and precision. Built for the intelligent web era, Webflow combines AI-powered creation, automation, and optimization to help companies drive measurable growth and deliver high-performing digital experiences, anywhere their brand lives. Today, more than 300,000 of the world’s leading companies and over 2,000 Certified Webflow Partners trust Webflow to power exceptional, enterprise-grade web experiences at scale.

Monetate helps organizations make ecommerce personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that influence over $230 billion in revenue annually. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies like Dunkin Donuts and Adidas deliver shopper-centric search results, content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning.

Instapage is the only complete landing page and CRO platform for marketers. Create, optimize, and personalize high-converting landing pages without coding skills, and accelerate your campaigns and ROI all in one place.

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.

Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Product Details Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences. Interactive content increases brand awareness by encouraging users to actively engage with the content. Marketers can create engaging personalized content experiences that address specific pain points. Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless. Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations. Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey. PRIMARY USE CASES: * Demand Generation * Sales Enablement * Account-Based Marketing * Brand Awareness CONTENT FORMATS: * Assessments * Calculators * Interactive White Papers * Landing Pages & Microsites * Lookbooks & Tours * Interactive eBooks * Interactive Infographics * Solution Finders * Resource Libraries * Configurators * Quizzes * Fully Responsive Quick Start Templates

SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run tests that help you make smarter data-driven decisions, increase engagement, improve site performance, and grow faster. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. Our solution is PCI compliant and fully redundant and can be deployed via private cloud, public cloud or on-premise behind your firewall.