MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels.
At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale.
Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row!
MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.
Average Rating: 4.5/5.0
Total Reviews: 510
How Do G2 Users Rate MoEngage?
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Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
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Reporting and Analytics: 8.9/10 (Category avg: 8.5/10)
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Multivariate testing capacities: 8.5/10 (Category avg: 8.6/10)
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AI/Machine Learning: 8.4/10 (Category avg: 7.5/10)
Who Is the Company Behind MoEngage?
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Seller: MoEngage
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Company Website:
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Year Founded: 2014
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HQ Location: San Francisco, California
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Twitter: @moengage
2,530 Twitter followers
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LinkedIn® Page: www.linkedin.com
956 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Product Manager, Digital Marketing Manager
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Top Industries: Financial Services, Online Media
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Company Size: 56% Medium, 24% Small
What Do G2 Reviewers Say About MoEngage?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the easy funnel building and real-time segments, enhancing insight and decision-making capabilities.
- Users value the real-time analytics and easy funnel building in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage extremely helpful for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the easy campaign management of MoEngage, enhancing lead generation and simplifying data complexities effectively.
Cons
- Users find the missing session-related attributes frustrating, needing tech help for profile updates and notification issues.
- Users find the steep learning curve challenging, requiring significant time to understand MoEngage's full potential.
- Users note the limitations in live features and AI performance of MoEngage, impacting overall satisfaction and functionality.
- Users find complexity in managing segments and AI features, leading to confusion in the overall experience.
- Users find the difficult learning curve with MoEngage challenging, especially for new users exploring its features.
What Are G2 Users Discussing About MoEngage?
