Ion Reviews & Product Details

Ion Overview

What is Ion?

Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Product Details Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences. Interactive content increases brand awareness by encouraging users to actively engage with the content. Marketers can create engaging personalized content experiences that address specific pain points. Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless. Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations. Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey. PRIMARY USE CASES: * Demand Generation * Sales Enablement * Account-Based Marketing * Brand Awareness CONTENT FORMATS: * Assessments * Calculators * Interactive White Papers * Landing Pages & Microsites * Lookbooks & Tours * Interactive eBooks * Interactive Infographics * Solution Finders * Resource Libraries * Configurators * Quizzes * Fully Responsive Quick Start Templates

Ion Details
Website
Discussions
Ion Community
Languages Supported
English, Portuguese, Spanish
Product Description

Bring your brand to life with eye-catching and memorable content that cuts through the clutter and engages your audience. With Ion, you can utilize your existing team—and existing content—to create experiences that will drive results.

How do you position yourself against your competitors?

Cut through the content marketing clutter with differentiated self assessments, report cards, calculators, configurators, quizzes, interactive white papers, eBooks, interactive infographics and more. Repurpose dull, static white papers, blog posts, webinars and videos into much more.

ion’s interactive content marketing platform is the only one that empowers marketers to create, test and measure all types of data-driven, infinitely customizable interactive experiences.

Over 1,200 combinations of code-free logic are available to dynamically affect relevance in real time. Using ion’s platform, thousands of global marketers engage, generate, qualify and deeply profile more leads.


Seller Details
Seller
Rock Content
Company Website
Year Founded
2013
HQ Location
Belo Horizonte, MG
Twitter
@rockcontent
18,936 Twitter followers
LinkedIn® Page
www.linkedin.com
1,049 employees on LinkedIn®
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Ion Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The online chat support is very well designed, because every time we have a particular question according to its functionality, or some obstacle that does not allow us to continue working, because this software has given us a quick answer, the which is one of the things that I love about Ion Interactive, as their customer service is incredible and they offer a consistent service, in every situation presented, including that the quick start templates are extremely useful, especially as a starting point, allowing you to customize them at the same time. Review collected by and hosted on G2.com.

What do you dislike?

It would be great an easier way to access the training videos, to exercise a suitable job, since they are based on how you can exercise the job term correctly, instead of the annoying and incoherent documents that it offers, which implies transfer information for a more fluid development on this platform, being a problem above all for users who do not know the subject in its entirety, and must learn its functionalities independently. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want a quick start template and complete the fields with your most outstanding content, which you have throughout your organization, we can consider that this software is the one for you, since it will offer you a content fragment for a specific orientation on your digital platform, in an incredible and fast way, including that your dynamic substitutions that this service acquires will be of great support to you, because they are excellent and totally useful, in this characteristic aspect. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our departments that are dedicated to marketing use this software to create new content, in other words, highlights, we can describe that we use Ion to measure commitment, with our themes, to make each of these texts that we have integrated , be more dynamic and specific, and thus improve this work area that we offer to users, through considerable and sophisticated tests, mentioning that switching to static PDF files to this system has been very useful in that progressive sense. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I fancy this software in unpublished quantities thanks to the preloaded templates that are easy to use and can activate the content very easily, thus making the work within the platform simpler, including in the same way your training to follow online to its own rhythm that is proposed to stand out, underlining that I love the chat support, because it is very well designed, solving the inconveniences of each of the users registered on this platform in a satisfactory way. Review collected by and hosted on G2.com.

What do you dislike?

Out of great utility, a more controversial facility when accessing the training videos, mentioning that its user interface is clumsy, it does not contain a fresh design, which conveys non-conformities when we go to visual terms, since in illustrations and dynamics this software is not on the online attributable merits, without excluding that it is a bit confusing when making pages, because sometimes it is very difficult being a complete challenge to see where the designs are. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If your team acquires a marketing management including a large number of their presences in a digital way, including that you need an alternative for the mass sending of emails or something you want to provide on your websites, highlighting that the promotions that urge perform should be in a short period of time, we can recognize that Ion Interactive offers the necessary tools which you can use as the solution to your concerns already mentioned in an effective way. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use this software in my organization to cover a large part of our needs that are fundamental for us, which is to complete our own efforts that are digitally based, from the creation of sales enablement tools which are totally useful for the growth of the company, to interactive forms for generating prospects, as this system has provided us with a large amount of information on customer behavior by constantly monitoring. Review collected by and hosted on G2.com.

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Open Discussions in Ion
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

This system packs in a lot of features for the cost, and provides excellent customer service. You have the power to set up a variety of different landing pages / infographics / interactive ebooks, and all are responsive. The real strong suit here for us is also the ability to pass data out of the platform in multiple ways, with endless amounts of integration setups and rules that are all self-service.

CSS profiles of your brand can be stored on the back end so that everyone is using the correct button colors, logos, etc. The system also auto-saves all work (browser-based access). Review collected by and hosted on G2.com.

What do you dislike?

The rules on a landing page can get a little unwieldy in building custom quizzes. Same holds true if you want to have complex rules that work for passing data in a non-standard way to an external vendor (you can copy snippets page to page, but this only works for a full set of "rules" and not partial snippets per form field).

If you like to be able to see a code view when you're building a landing page, this platform is not for you. You have to copy paste to move elements around, or drag and drop new ones. This can make things a little tricky when you first get used to the platform (the system frequently tells you "you can't paste that there" and you have to navigate up a level (row, grid, container, or so forth). Since they added an "undo" button, however, this has really avoided instant saving of critical mistakes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-Ability to quickly launch responsive landing pages by marketers quickly and cleanly

-Ability to launch custom content, such as scored quizzes and interactive eBooks

-Ability to pass data through to a variety of different CRM systems Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I love the fact that I can create my interactive experiences starting from their templates. This makes the creative process of thinking of a new tool (such as calculator, quizz etc) much easier and we can get more done in less time. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was a way to integrate the leads generated with Microsoft Dynamics instead of Salesforce, Hubspot and Marketo... Review collected by and hosted on G2.com.

Recommendations to others considering the product:

As I previously said: it's flexible and allows you to create content easily by editing pre-existing templates. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our team uses Ion to boost lead conversion. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

How easy it is to get things done in the platform. it really helps to engage and convert the leads over the funnel Review collected by and hosted on G2.com.

What do you dislike?

nothing so far, its easy to deal with, delivers good value and we are having a good experience with it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

its helping a lot in the interaction and engagement with the leads over the funnel. It delivers good, beautiful and interactive content that is helping us increase our conversion rates Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

This platform allows you to create some truly beautiful landing pages that are interactive. This means that when you've got a big campaign with a lot of content and you want to be able to get all that content into people's hands, you can create a landing page that organizes and displays that content in a really approachable way, and gives a really professional looking finish to your work. It's fantastic for a marketing or sales team. Review collected by and hosted on G2.com.

What do you dislike?

The UI is really confusing. Nothing seems to be where it should be, and it takes a while to figure out how to do things without reaching out for support. Also, these landing pages don't live at your URL, meaning any SEO isn't doing your website any favors. So if you have the TIME to custom build your own landing page, that's ideal because you'll get all that traffic to your site. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're not worried about SEO, this is a great solution. But it can get really tricky when you're creating beautiful stuff for your team to push out but it's not driving any organic traffic to your site, and when someone searches something, if it lives on your ion landing page, they won't find it. BUT, if you're looking to churn out beautiful landing pages quickly, this is a fantastic solution. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our team creates a TON of content, and don't have a big enough design team to create custom landing pages every time. This platform allowed us to create a template and generate landing pages every time we spun up a new campaign so the sales team could have access to a link that was useful DURING the campaign, not months later when design could get around to doing it. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I was given a short amount of time to learn Ion before starting a project. So from zero experience I loved the ability to easily create an interactive page. The interface was simple, organized, and easy to understand.

And there were plenty of cool components and features I could add to make a better user experience for potential customers and viewers of our page. Review collected by and hosted on G2.com.

What do you dislike?

This may just be because I didn't see it but I disliked not being able to undo a mistake or save a version to potentially revert back to. Multiple times I tried to make an adjustment and I messed something up, resulting in me republishing or copy and pasting from a test page I previously had made. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

None Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I was tasked with using Ion Interactive to build an interactive white paper for Building Information Modeling (BIM). I found that using Ion Interactive it gave me the benefit of adding animations to our page and doing so easier than writing in the code myself. Review collected by and hosted on G2.com.

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Senior Graphic Designer - Creative Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

1) The platform's flexibility is just amazing. You can build landing pages, surveys, quizzes, interactive ebooks, whitepapers, you could even build a website in theory 2) The templates are also great if you're just starting or if you want to have something up really quick 3) And the support is one of the best I've encountered so far, really friendly and fast Review collected by and hosted on G2.com.

What do you dislike?

The learning curve can be a challenge at first but the support pages and the guys are great at explaining how to really squeeze all the platform's potential. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ion is very flexible but you will need time and personnel dedicated to learning the platform. It can be difficult to learn at first. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Overall, Ion helps us generate more leads through surveys and quizzes. It also helps us with landing pages and interactive content for our website. Review collected by and hosted on G2.com.

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UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The templates for all of their interactive content/landing pages are super intuitive and easy to use once you get the hang of the CMS. They are extremely helpful when trying to figure why something is not doing it what you want it to do. Their expert support has always been absolutely incredible and they usually figure out how to solve your problem within the hour that you asked. The best Review collected by and hosted on G2.com.

What do you dislike?

At the moment there is nothing that I truly dislike about ION. I know my company would like to see better and clearer analytics reporting so if they could change that they would be even better. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely give them a try. I do not think any company would be sorry. Look at their outstanding customer list. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have realized that customers want to become more engaged with companies and their sites. ION has helped us to make exciting interactive content that in return increases customer engagement with our brand. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I love how interactive the content can be. The dashboards are also really great and so intuitive to use! Review collected by and hosted on G2.com.

What do you dislike?

Before they came out with a better integration with Marketo, I did not like how hard it was to get the data to connect. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have content you want to adapt to specific audiences to the segment in your automation or cms system, this product is for you! You can really change how your users interact and engage with your website by really listening to their habits to adapt content based on the information they actually want. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been using it for higher ed and healthcare clients! It really has increased engagements! Review collected by and hosted on G2.com.

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Senior Web Designer
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ion is an enigma but it makes so much sense to me. I love that you can create customized experiences and when we're in a pinch, the platform also offers templates to work off of. I love the customer support---they are very helpful and very quick to respond to any questions and concerns we have. I love the new chat feature. It gives us a chance to alleviate any immediate issues. Most recently I was stuck on setting up an email integration and pulled up the chat feature. Within 30 seconds, I had someone helping me and troubleshooting with me real-time. Not only are they extremely responsive via chat, but email as well. ION also offers training to all users. I have not personally attended, but the team is very eager to get started and learn more in-depth features of the platform. Review collected by and hosted on G2.com.

What do you dislike?

The ability to copy page rules from creative to creative would be beneficial to our practice. The import master feature was a feature that made the upload process faster for us, but it was removed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's an easy-to-use platform and east on the eyes. The other great part is that the ION team takes your suggestions into consideration when making any updates. They really value the needs of their customers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The benefits are that non-designers/developers are able to login to the platform an make changes. It's a much more attractive than your average CMS. Review collected by and hosted on G2.com.

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Senior Designer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

You can very quickly create online experiences. There is no programming that happens after the design of your experience, so you can avoid the hassle, time, and cost of working with a programmer. Ion is especially great for those low-budget projects that you just can't justify the additional production cost. You can also very easily provide interactive, dynamic designs through several built-in functions. For the most part, they're pretty intuitive.

Another really cool feature is you can set up "if this, then that" scenarios. You can set them up based on the the user's response to questions, to their geographic location, and more. Review collected by and hosted on G2.com.

What do you dislike?

As a designer, sometimes it's very difficult to try and match an existing design. To a certain extent, you need to let go of the details, and follow the program's lead. You can obviously make lots of design choices, but sometimes the small details (like margins, or specific fonts, etc) can add a lot of time to the project, making it less cost-effective.

Although the built-in responsiveness is great, it's by no means perfect. You'll still need to go through each page and test it on mobile and other browsers. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you allow plenty of time to train on this product. It is very robust, but can be quite tedious to master. However, the live-chat helpdesk is very helpful. When comparing similar products, I would check to see what their support is like. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our goal using Ion is to easily create interactive content without the expense of a developer. It costs a lot of money to develop content. In Ion, when we put content into an Ion experience we can quickly pull apart "snippits" and use them in additional experiences. As a result, the client saves time and money. Review collected by and hosted on G2.com.

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Owner | Creative Director
Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

When our company needs to get a landing page up for a campaign with a fast turn around we have been turning to ion to create custom designed and branded landing pages. Great tracking and sales data capabilities with everything in the platform. Aside from the platform the communication between our internal team and Ion's has been great every step of the way! They are always accommodating our needs and exceeding our expectations on every project. Review collected by and hosted on G2.com.

What do you dislike?

The design builder could use an undo button. When you make a mistake or want to go back there is no simple way to do so other then your history tab and not always will it show you the step that you are looking to go back to. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Fast turn sound times on landing pages and assessments when we need to get something up that looks great and is trackable in multiple ways.

Building our custom landing pages that our internal team designs and then Ion develops it in their platform.

Great to know that if we cannot find a template in their platform that they are happy to help us build one out from a custom design that we create. Review collected by and hosted on G2.com.

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Director Direct Response Marketing
Publishing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ion Interactive is a responsive A/B testing platform that allows marketers (not developers!) to create relevant advanced experiences using an advanced online visual editor. The platform integrates with our other marketing tools (e.g., ESP for email collection). The themed approach allows us to stay on brand while quickly creating new landing pages. Ion Interactive is a very dynamic company, which is constantly adding new features to its platform. Every month they add new features and/or templates to the platform. And don't think for a second that because it uses a visual editor, you can't fully customize your pages. You can easily write scripts, use conditional logic for a myriad of things, etc. It is extremely powerful! We currently use a top-tier ecommerce platform with a content management module and A/B testing capabilities, but it doesn't come anywhere near Ion Interactive when it comes to landing page creation and testing. Review collected by and hosted on G2.com.

What do you dislike?

Very, very little! A better system to undo actions would be a nice improvement. On-screen feedback widget capabilities (e.g., poll, survey, etc.) and heatmaps. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

get a demo! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Conversion rate optimization. Lead generation. Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's nice that you can create templates and profiles so all of the interactive content will use the same colors and have the same look and feel Review collected by and hosted on G2.com.

What do you dislike?

So far, it's been pretty time consuming to create exactly what we want. The demo made it look easier than it has been for our team. Once you get the hang of it, it gets easier Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Goal to engage prospects and clients with interesting content and quizzes Review collected by and hosted on G2.com.

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Solutions Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's easy to make beautiful, polished experiences from start to finish. They have really thought through the entire process and have a lot of options for content creation and tracking. Review collected by and hosted on G2.com.

What do you dislike?

There's no undo button! There have been times where I've had to scrap an entire project and start over because I don't know what I messed up. It would be nice to undo myself out of my own messes every once in a while. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ion offers a lot of features that other platforms don't have. The combination of lots of different types of deliverables plus reduced production time really sealed the deal for us. We also liked that we can track and control interactions and make decisions based on what our consumers like.

Start using the tool while you're going through training. It sounds kind of complicated or confusing in the videos, but it makes much more sense when you're actually in the tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need eye-catching online experiences and ion is helping us to make those come to like quickly. I like that there are so many different options both on the creative side and with the back end. It's very flexible and easy to learn, especially for anyone who has any background in web design or development. I like the quick production but it's also nice to be able to drop in a block of code when needed. Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love how everything is integrated into one, very easy to use platform. The UI itself is clean and easy to navigate for both people with and without an advanced design or coding background, which in turn makes it easier for a team made of up different individuals with different backgrounds to collaborate on the same platform. Review collected by and hosted on G2.com.

What do you dislike?

This is a bit of a stretch, but as someone with an advanced design/coding background (ie designing websites from the ground up using the Adobe suite), it's difficult at first to simplify design commands and understand the grid layouts provided by ION--however, with practice and the training videos, it was extreme Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This platform is easier to use for smaller businesses or start-ups; it becomes difficult to manage for large-scale corporations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ION allows for the user (regardless of background) to see every detail in regards to reach and usage. The UI allows for a very clean and simple break-down, which, like the design features, is easy to read for those of different backgrounds. We have also been able to test between different layouts and other design elements in a way that, again, those of other backgrounds can easily decipher and make changes on, depending on the results (personally, I am of a design background and no nothing of statistics, but being able to see statistical graphs and visual representations of what works and what doesn't allows for me to make the needed changes) Review collected by and hosted on G2.com.

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Head, Credentialing Product Marketing
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ion has allowed us to quickly and easily put in place a pilot program of delivering interactive content included in our global customer support, retention and acquisition program. While early days in our use of the platform, we've been pleased with the functionality, the DIY capabilities, and the support. Ion has also been a good partner to help with our planning and ideation around content opportunities. Review collected by and hosted on G2.com.

What do you dislike?

It is early in our use of the platform and we are yet to find any significant 'dislikes'. As with sophisticated content platforms, there is still much to learn and leverage beyond our initial pilot efforts we have underway. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The 6 month 'pilot' approach has been a good approach for us with the goal of deploying a fairly straight forward series of interactive content that includes a variety of formats/templates. This assumes you have a resource on staff that has the requisite skills and time to manage. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ion provides an effective and efficient way to deliver interactive content experiences in support of our direct digital engagement of our customers and prospects. It allows both a DIY capability that allows our in-house team to build and deliver basic experiences as well as allows agency partners (including Ion) to deliver more complex content experiences. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to track almost everything is magic. The templates and training provided by Ion are won-der-ful! Plus, someone is always available on chat to lend you a hand. Review collected by and hosted on G2.com.

What do you dislike?

The fact that some pretty extensive training is required to use Ion is a bit of a bummer. You've got to learn Ion-ese. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be prepared for awesomeness and to spend time learning how to use it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ion makes it possible to deliver content in an engaging and easily digestible way. The data we gather allows us to continually reevaluate and adjust our content. Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love how everything is integrated into one, very easy to use platform. The UI itself is clean and easy to navigate for both people with and without an advanced design or coding background, which in turn makes it easier for a team made of up different individuals with different backgrounds to collaborate on the same platform. Review collected by and hosted on G2.com.

What do you dislike?

This is a bit of a stretch, but as someone with an advanced design/coding background (ie designing websites from the ground up using the Adobe suite), it's difficult at first to simplify design commands and understand the grid layouts provided by ION--however, with practice and the training videos, it was extreme Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely use this! After coming from a background with building everything up from scratch, it makes the design and marketing process so much faster and easier for the designer and makes everything accessible for those who are not in the design field. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

ION allows for the user (regardless of background) to see every detail in regards to reach and usage. The UI allows for a very clean and simple break-down, which, like the design features, is easy to read for those of different backgrounds. We have also been able to test between different layouts and other design elements in a way that, again, those of other backgrounds can easily decipher and make changes on, depending on the results (personally, I am of a design background and no nothing of statistics, but being able to see statistical graphs and visual representations of what works and what doesn't allows for me to make the needed changes). Review collected by and hosted on G2.com.

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Sr. Account Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The templates really help our clients envision how their interactive piece might look and work in the end. We often use templates as a visual bridge before diving deep into the design of a piece. The online chat/customer service team are also top-notch. They've never let me down and I've asked quite a few questions that needed quick turnaround. Review collected by and hosted on G2.com.

What do you dislike?

I haven't found any glitches in reporting or UX issues. I am not the one deep in the weeds programming but I haven't heard complaints on that end either. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use ion interactive pieces to help our clients engage their audience online. The turnaround time is greatly reduced over other tools and the end result is always great. Review collected by and hosted on G2.com.

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Online Marketing Specialist
Education Management
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ease of use with little training and design capabilities. Integration with Salesforce and conversion tracking is very helpful. Easy organization model for multiple offerings and versions. Review collected by and hosted on G2.com.

What do you dislike?

Wish we could click and drag elements outside of the grid format. Wish copy past of copy could be more user friendly from a word doc to template - always issues with font changes. With the responsive design was better, find that we have to make adjustments to mobile and then it makes edits harder. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Easy to get started! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using for our lead gen efforts. We have multiple offerings running simultaneously with lots of traffic channels - liveball makes it easy to organize and update and launch quickly and send our data directly into the pipeline. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

ION Interactive offers a rapid route towards creating engaging interactive content. The learning curve is low but the platform is sophisticated enough to satisfy more technical users. Additionally, the documentation and online support are very helpful. Review collected by and hosted on G2.com.

What do you dislike?

The platform lacks common features like undo and "Save as". This makes it difficult to try out ideas without saving over your current progress and often solidifies unintended mistakes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've started using ION Interactive to create interesting avenues for generating new leads. Review collected by and hosted on G2.com.

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Digital Marketing Strategy Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to quickly create content that engages an audience at a different level than a simple PDF is where the real value of Ion lies. Review collected by and hosted on G2.com.

What do you dislike?

We chose to create our own templates as opposed to using the Quick Start templates...we wanted our content to look more on-brand beyond just our color palette. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure your technical team is on board from the beginning. They will be invaluable in making sure you're getting the most out of the platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

In the B2B world, it can be hard to break through the noise in terms of content. Ion gives us a new way to compete in that perspective. Giving our prospects new ways to connect with our message will create more long-term value for us. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like how easy it is to preview on multiple devices easily. I also really appreciate the online support when issues arise. I like that we can turn projects quickly and efficiently. The training tutorials are great. I reference them often when I need a refresher on things. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that there is not an "undo" button. Working on a MAC primarily I really miss that feature. I think adding this feature will really enhance the user experience and allow for a more positive experience. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its great! A nice solution that is easy and effective to use for client needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving our clients needs for quick turnaround, effective, engaging digital solutions. The benefits are that we do not have to farm out this work now, after training we can now offer this as a solution to our clients. Review collected by and hosted on G2.com.

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