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Best Video Editing Software

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Video editing software is used to digitally create, edit, and modify video files. Users can manipulate and arrange video files to create new work. They also provide tools for video correction and effects, audio editing and effects, color correction, motion tracking, and graphics. Some also offer premade assets, such as avatars, music, and sound effects, allowing users to create original video content.

Content and marketing departments use video editing tools in correlation with video effects software to produce quality promotional videos and other movie files. These programs are also standard in the film and TV industry.

Unlike AI video generators, which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output.

To qualify for inclusion in the Video Editing category, a product must:

Allow users to upload video files or capture newly recorded videos for editing
Provide tools for clipping, arranging, splitting, layering, and manipulating videos
Save and export completed files in one or more file types
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Featured Video Editing Software At A Glance

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Vyond
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Top Trending:
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Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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261 Listings in Video Editing Available
(30,680)4.4 out of 5
4th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:$9.99
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across approximately 180 countries, we're on a mission to design a more enlightened wa

    Users
    • Owner
    • Project Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dropbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,230
    File Sharing
    1,142
    Easy Access
    1,051
    Cloud Storage
    877
    Easy Sharing
    808
    Cons
    Limited Storage
    600
    Expensive
    598
    Expensive Cost
    516
    Plan Limitations
    510
    Not Free
    304
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dropbox features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Quality of Support
    Average: 8.7
    8.9
    Ease of Admin
    Average: 9.0
    7.5
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dropbox
    Company Website
    Year Founded
    2007
    HQ Location
    San Francisco, California
    Twitter
    @Dropbox
    3,306,749 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,969 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across approximately 180 countries, we're on a mission to design a more enlightened wa

Users
  • Owner
  • Project Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 23% Mid-Market
Dropbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,230
File Sharing
1,142
Easy Access
1,051
Cloud Storage
877
Easy Sharing
808
Cons
Limited Storage
600
Expensive
598
Expensive Cost
516
Plan Limitations
510
Not Free
304
Dropbox features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.7
8.9
Ease of Admin
Average: 9.0
7.5
Titles and Captions
Average: 8.3
Seller Details
Seller
Dropbox
Company Website
Year Founded
2007
HQ Location
San Francisco, California
Twitter
@Dropbox
3,306,749 Twitter followers
LinkedIn® Page
www.linkedin.com
3,969 employees on LinkedIn®
(1,662)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:$12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    VEED is the all-in-one platform for businesses that want to scale video production. Customers across 200+ countries in marketing, sales, L&D, and social media are creating video 30x faster than

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 83% Small-Business
    • 8% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • VEED is a video editing tool that offers features such as AI-generated subtitles, voiceovers, and video avatars, and is used for creating content for various platforms including YouTube, Instagram, and TikTok.
    • Reviewers appreciate VEED's user-friendly interface, its ability to accurately generate subtitles, and the time-saving aspect of its AI features, which streamline the content creation process.
    • Reviewers noted issues with VEED's AI features not always functioning as expected, occasional software bugs, and limitations in the stock media library.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • VEED Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,142
    Features
    769
    Easy Editing
    688
    Video Editing
    658
    Quality
    604
    Cons
    Limited Features
    250
    Slow Performance
    250
    Expensive
    205
    AI Limitations
    194
    Limited Customization
    170
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • VEED features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    9.2
    Ease of Admin
    Average: 9.0
    8.9
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    VEED
    Company Website
    Year Founded
    2018
    HQ Location
    London, GB
    Twitter
    @veedstudio
    16,561 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    175 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

VEED is the all-in-one platform for businesses that want to scale video production. Customers across 200+ countries in marketing, sales, L&D, and social media are creating video 30x faster than

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 83% Small-Business
  • 8% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • VEED is a video editing tool that offers features such as AI-generated subtitles, voiceovers, and video avatars, and is used for creating content for various platforms including YouTube, Instagram, and TikTok.
  • Reviewers appreciate VEED's user-friendly interface, its ability to accurately generate subtitles, and the time-saving aspect of its AI features, which streamline the content creation process.
  • Reviewers noted issues with VEED's AI features not always functioning as expected, occasional software bugs, and limitations in the stock media library.
VEED Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,142
Features
769
Easy Editing
688
Video Editing
658
Quality
604
Cons
Limited Features
250
Slow Performance
250
Expensive
205
AI Limitations
194
Limited Customization
170
VEED features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
9.2
Ease of Admin
Average: 9.0
8.9
Titles and Captions
Average: 8.3
Seller Details
Seller
VEED
Company Website
Year Founded
2018
HQ Location
London, GB
Twitter
@veedstudio
16,561 Twitter followers
LinkedIn® Page
www.linkedin.com
175 employees on LinkedIn®

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(380)4.7 out of 5
2nd Easiest To Use in Video Editing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With Movavi Video Editor, you can either enhance your video files with two or three simple steps, or turn them into something completely new.

    Users
    • Student
    • student
    Industries
    • Entertainment
    • Animation
    Market Segment
    • 86% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Movavi Video Editor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    109
    Video Editing
    88
    User-Friendly
    80
    Video Creation
    65
    Highly Recommendable
    54
    Cons
    Not Free
    33
    Feature Limitations
    20
    Expensive Cost
    15
    Slow Rendering
    14
    Watermark Issues
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Movavi Video Editor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Quality of Support
    Average: 8.7
    9.2
    Ease of Admin
    Average: 9.0
    9.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Movavi
    Year Founded
    2004
    HQ Location
    Limassol, Limassol
    Twitter
    @Movavi
    4,294 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    254 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With Movavi Video Editor, you can either enhance your video files with two or three simple steps, or turn them into something completely new.

Users
  • Student
  • student
Industries
  • Entertainment
  • Animation
Market Segment
  • 86% Small-Business
  • 7% Mid-Market
Movavi Video Editor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
109
Video Editing
88
User-Friendly
80
Video Creation
65
Highly Recommendable
54
Cons
Not Free
33
Feature Limitations
20
Expensive Cost
15
Slow Rendering
14
Watermark Issues
14
Movavi Video Editor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.7
9.2
Ease of Admin
Average: 9.0
9.1
Titles and Captions
Average: 8.3
Seller Details
Seller
Movavi
Year Founded
2004
HQ Location
Limassol, Limassol
Twitter
@Movavi
4,294 Twitter followers
LinkedIn® Page
www.linkedin.com
254 employees on LinkedIn®
(1,547)4.8 out of 5
1st Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, and businesses across

    Users
    • Founder
    • Owner
    Industries
    • Entertainment
    • Media Production
    Market Segment
    • 87% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Riverside Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    950
    Quality
    715
    High Quality
    659
    Recording
    600
    Video Quality
    599
    Cons
    Recording Issues
    231
    Feature Deficiency
    181
    Missing Features
    175
    Audio Issues
    144
    Editing Issues
    123
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Riverside features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    9.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2019
    HQ Location
    Tel Aviv, IL
    Twitter
    @RiversidedotFM
    10,151 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, and businesses across

Users
  • Founder
  • Owner
Industries
  • Entertainment
  • Media Production
Market Segment
  • 87% Small-Business
  • 11% Mid-Market
Riverside Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
950
Quality
715
High Quality
659
Recording
600
Video Quality
599
Cons
Recording Issues
231
Feature Deficiency
181
Missing Features
175
Audio Issues
144
Editing Issues
123
Riverside features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
9.1
Titles and Captions
Average: 8.3
Seller Details
Year Founded
2019
HQ Location
Tel Aviv, IL
Twitter
@RiversidedotFM
10,151 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
(1,623)4.6 out of 5
11th Easiest To Use in Video Editing software
View top Consulting Services for Camtasia
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Camtasia is a powerful yet easy-to-use video editor and screen recorder. Camtasia offers a range of plans designed to meet your video creation needs, making it easy to produce professional-looking

    Users
    • Owner
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Camtasia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    295
    Features
    167
    Easy Editing
    164
    Video Editing
    164
    Easy Creation
    136
    Cons
    Expensive
    48
    Feature Limitations
    45
    Learning Curve
    43
    Limited Features
    43
    Slow Rendering
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Camtasia features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Quality of Support
    Average: 8.7
    9.0
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TechSmith
    Company Website
    Year Founded
    1987
    HQ Location
    Okemos, MI
    Twitter
    @TechSmith
    29,678 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    350 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Camtasia is a powerful yet easy-to-use video editor and screen recorder. Camtasia offers a range of plans designed to meet your video creation needs, making it easy to produce professional-looking

Users
  • Owner
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 26% Mid-Market
Camtasia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
295
Features
167
Easy Editing
164
Video Editing
164
Easy Creation
136
Cons
Expensive
48
Feature Limitations
45
Learning Curve
43
Limited Features
43
Slow Rendering
43
Camtasia features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.8
Quality of Support
Average: 8.7
9.0
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
TechSmith
Company Website
Year Founded
1987
HQ Location
Okemos, MI
Twitter
@TechSmith
29,678 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
(1,576)4.5 out of 5
View top Consulting Services for Adobe Premiere Pro
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Video editing and production software.

    Users
    • Owner
    • Graphic Designer
    Industries
    • Media Production
    • Marketing and Advertising
    Market Segment
    • 65% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Premiere Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Video Editing
    36
    Ease of Use
    29
    High Quality
    29
    Video Creation
    21
    Speed
    8
    Cons
    Learning Curve
    20
    Slow Rendering
    12
    Update Issues
    9
    Expensive Cost
    8
    Feature Limitations
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Premiere Pro features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Quality of Support
    Average: 8.7
    8.5
    Ease of Admin
    Average: 9.0
    9.0
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Video editing and production software.

Users
  • Owner
  • Graphic Designer
Industries
  • Media Production
  • Marketing and Advertising
Market Segment
  • 65% Small-Business
  • 22% Mid-Market
Adobe Premiere Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Video Editing
36
Ease of Use
29
High Quality
29
Video Creation
21
Speed
8
Cons
Learning Curve
20
Slow Rendering
12
Update Issues
9
Expensive Cost
8
Feature Limitations
7
Adobe Premiere Pro features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.1
Quality of Support
Average: 8.7
8.5
Ease of Admin
Average: 9.0
9.0
Titles and Captions
Average: 8.3
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,798 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(725)4.5 out of 5
8th Easiest To Use in Video Editing software
View top Consulting Services for Adobe Express
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quickly and easily make standout content from thousands of beautiful templates with the all-new Adobe Express. Simply choose a template, add images and text, and quickly resize your creations to fit y

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 56% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Express Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    247
    Templates
    84
    Intuitive
    76
    Speed
    75
    Simple
    74
    Cons
    Limited Features
    83
    Feature Limitations
    81
    Limited Customization
    52
    Limited Options
    51
    Slow Performance
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Express features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    8.9
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quickly and easily make standout content from thousands of beautiful templates with the all-new Adobe Express. Simply choose a template, add images and text, and quickly resize your creations to fit y

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 56% Small-Business
  • 27% Mid-Market
Adobe Express Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
247
Templates
84
Intuitive
76
Speed
75
Simple
74
Cons
Limited Features
83
Feature Limitations
81
Limited Customization
52
Limited Options
51
Slow Performance
41
Adobe Express features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.7
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
8.9
Titles and Captions
Average: 8.3
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,798 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Synthesia is the best AI video generation platform for business. By turning text into professional AI-generated videos in minutes, Synthesia replaces static documents and slide decks with dynamic,

    Users
    • CEO
    • Founder
    Industries
    • Computer Software
    • E-Learning
    Market Segment
    • 70% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Synthesia is a video creation platform that uses AI avatars to generate interactive and realistic videos for various purposes such as training, marketing, and education.
    • Users frequently mention the ease of use, the quality of the AI avatars, the ability to create videos quickly and efficiently, and the platform's continuous innovation and frequent updates as significant advantages.
    • Users reported issues with the limited customization options for avatars, the difficulty in adjusting the speaking speed and tone of the AI voices, the platform's pricing model, and the time-consuming process of ensuring correct phrasing and pronunciation.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Synthesia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,239
    Quality
    767
    Realistic Avatars
    748
    Easy Creation
    704
    Video Creation
    620
    Cons
    Avatar Limitations
    423
    Limited Avatars
    365
    AI Limitations
    344
    Avatar Quality
    340
    Limited Customization
    288
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Synthesia features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Quality of Support
    Average: 8.7
    9.1
    Ease of Admin
    Average: 9.0
    8.6
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Synthesia
    Company Website
    Year Founded
    2017
    HQ Location
    London
    Twitter
    @synthesiaIO
    27,522 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Synthesia is the best AI video generation platform for business. By turning text into professional AI-generated videos in minutes, Synthesia replaces static documents and slide decks with dynamic,

Users
  • CEO
  • Founder
Industries
  • Computer Software
  • E-Learning
Market Segment
  • 70% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Synthesia is a video creation platform that uses AI avatars to generate interactive and realistic videos for various purposes such as training, marketing, and education.
  • Users frequently mention the ease of use, the quality of the AI avatars, the ability to create videos quickly and efficiently, and the platform's continuous innovation and frequent updates as significant advantages.
  • Users reported issues with the limited customization options for avatars, the difficulty in adjusting the speaking speed and tone of the AI voices, the platform's pricing model, and the time-consuming process of ensuring correct phrasing and pronunciation.
Synthesia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,239
Quality
767
Realistic Avatars
748
Easy Creation
704
Video Creation
620
Cons
Avatar Limitations
423
Limited Avatars
365
AI Limitations
344
Avatar Quality
340
Limited Customization
288
Synthesia features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.9
Quality of Support
Average: 8.7
9.1
Ease of Admin
Average: 9.0
8.6
Titles and Captions
Average: 8.3
Seller Details
Seller
Synthesia
Company Website
Year Founded
2017
HQ Location
London
Twitter
@synthesiaIO
27,522 Twitter followers
LinkedIn® Page
www.linkedin.com
548 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wondershare Filmora is a comprehensive video editing software solution designed to help users create, edit, and produce high-quality videos with ease. This versatile platform caters to a wide range of

    Users
    • CEO
    • Graphic Designer
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 79% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Wondershare Filmora Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    101
    User-Friendly
    74
    Video Editing
    62
    Video Creation
    43
    High Quality
    39
    Cons
    Expensive Cost
    41
    Not Free
    36
    Slow Rendering
    23
    Feature Limitations
    20
    AI Limitations
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Wondershare Filmora features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    8.9
    Ease of Admin
    Average: 9.0
    8.6
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Shenzen, CN
    Twitter
    @Wondershare
    14,104 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    635 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wondershare Filmora is a comprehensive video editing software solution designed to help users create, edit, and produce high-quality videos with ease. This versatile platform caters to a wide range of

Users
  • CEO
  • Graphic Designer
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 79% Small-Business
  • 16% Mid-Market
Wondershare Filmora Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
101
User-Friendly
74
Video Editing
62
Video Creation
43
High Quality
39
Cons
Expensive Cost
41
Not Free
36
Slow Rendering
23
Feature Limitations
20
AI Limitations
19
Wondershare Filmora features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
8.9
Ease of Admin
Average: 9.0
8.6
Titles and Captions
Average: 8.3
Seller Details
Company Website
Year Founded
2003
HQ Location
Shenzen, CN
Twitter
@Wondershare
14,104 Twitter followers
LinkedIn® Page
www.linkedin.com
635 employees on LinkedIn®
(456)4.8 out of 5
Optimized for quick response
13th Easiest To Use in Video Editing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AKOOL is a complete AI Video Generation Suite, transforming how professional video content is created. Our multimodal platform combines cutting-edge generation tools with enterprise-grade production i

    Users
    • Marketing Manager
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Akool is a video creation tool that uses AI to generate realistic faces and avatars, and offers features such as face swapping, video translation, and automatic scene setup.
    • Reviewers like the realistic avatar feature for creating safety training videos, the time-saving aspect of the tool for creating outreach videos, and the user-friendly interface that is easy to navigate even for beginners.
    • Reviewers mentioned issues such as the tool being laggy at times, especially when editing or rendering longer videos, the rendering time for 4K being noticeably slower, and the avatars appearing somewhat generic and having a westernized look.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AKOOL Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    238
    Quality
    225
    Video Creation
    188
    Features
    186
    High Quality
    133
    Cons
    Slow Performance
    68
    Expensive
    61
    Slow Rendering
    59
    Expensive Cost
    52
    Pricing Issues
    48
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AKOOL features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    9.2
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    471 Emerson St Palo Alto, CA 94301
    Twitter
    @AkoolInc
    66,593 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    103 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AKOOL is a complete AI Video Generation Suite, transforming how professional video content is created. Our multimodal platform combines cutting-edge generation tools with enterprise-grade production i

Users
  • Marketing Manager
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Akool is a video creation tool that uses AI to generate realistic faces and avatars, and offers features such as face swapping, video translation, and automatic scene setup.
  • Reviewers like the realistic avatar feature for creating safety training videos, the time-saving aspect of the tool for creating outreach videos, and the user-friendly interface that is easy to navigate even for beginners.
  • Reviewers mentioned issues such as the tool being laggy at times, especially when editing or rendering longer videos, the rendering time for 4K being noticeably slower, and the avatars appearing somewhat generic and having a westernized look.
AKOOL Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
238
Quality
225
Video Creation
188
Features
186
High Quality
133
Cons
Slow Performance
68
Expensive
61
Slow Rendering
59
Expensive Cost
52
Pricing Issues
48
AKOOL features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
9.2
Titles and Captions
Average: 8.3
Seller Details
Company Website
HQ Location
471 Emerson St Palo Alto, CA 94301
Twitter
@AkoolInc
66,593 Twitter followers
LinkedIn® Page
www.linkedin.com
103 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    iMovie for Mac lets you enjoy your videos like never before. Browse your clips easily, instantly share your favorite moments, and create Hollywood‑style trailers and beautiful movies at stunning 4K re

    Users
    • Teacher
    • Owner
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 73% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • iMovie Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Video Creation
    5
    Video Editing
    4
    Easy Creation
    3
    Highly Recommendable
    2
    Cons
    Feature Deficiency
    3
    Feature Limitations
    2
    Slow Rendering
    2
    Limited Creativity
    1
    Limited Customization
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • iMovie features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Quality of Support
    Average: 8.7
    9.1
    Ease of Admin
    Average: 9.0
    8.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Apple
    Year Founded
    1976
    HQ Location
    Cupertino, CA
    Twitter
    @Apple
    9,944,214 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165,067 employees on LinkedIn®
    Ownership
    NASDAQ:AAPL
Product Description
How are these determined?Information
This description is provided by the seller.

iMovie for Mac lets you enjoy your videos like never before. Browse your clips easily, instantly share your favorite moments, and create Hollywood‑style trailers and beautiful movies at stunning 4K re

Users
  • Teacher
  • Owner
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 73% Small-Business
  • 19% Mid-Market
iMovie Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Video Creation
5
Video Editing
4
Easy Creation
3
Highly Recommendable
2
Cons
Feature Deficiency
3
Feature Limitations
2
Slow Rendering
2
Limited Creativity
1
Limited Customization
1
iMovie features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Quality of Support
Average: 8.7
9.1
Ease of Admin
Average: 9.0
8.1
Titles and Captions
Average: 8.3
Seller Details
Seller
Apple
Year Founded
1976
HQ Location
Cupertino, CA
Twitter
@Apple
9,944,214 Twitter followers
LinkedIn® Page
www.linkedin.com
165,067 employees on LinkedIn®
Ownership
NASDAQ:AAPL
(822)4.6 out of 5
10th Easiest To Use in Video Editing software
View top Consulting Services for Descript
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    In Descript you can make any video you want, any way you want. All you need is an idea; it helps if you know how to type. With the world’s first only AI co-editor, Underlord, you can make a video j

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Media Production
    Market Segment
    • 87% Small-Business
    • 7% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Descript is a video editing and transcription tool that allows users to edit videos, generate transcripts, and remove filler words using AI technology.
    • Reviewers like the ease of use, the accurate transcription feature, the ability to edit directly in the transcript, and the time-saving AI features that remove filler words and silence gaps.
    • Reviewers experienced issues with video quality degradation after applying tools, difficulty in adding multiple videos together, occasional system lag with large projects, and challenges in navigating all the features due to the tool's extensive capabilities.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Descript Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Easy Editing
    280
    Ease of Use
    257
    Video Editing
    196
    Editing Features
    188
    Quality
    185
    Cons
    Learning Curve
    82
    Difficulty/Complexity
    72
    Slow Performance
    71
    Learning Difficulty
    70
    Editing Issues
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Descript features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    8.5
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Descript
    Company Website
    Year Founded
    2017
    HQ Location
    San Francisco, CA
    Twitter
    @DescriptApp
    30,734 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    182 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

In Descript you can make any video you want, any way you want. All you need is an idea; it helps if you know how to type. With the world’s first only AI co-editor, Underlord, you can make a video j

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Media Production
Market Segment
  • 87% Small-Business
  • 7% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Descript is a video editing and transcription tool that allows users to edit videos, generate transcripts, and remove filler words using AI technology.
  • Reviewers like the ease of use, the accurate transcription feature, the ability to edit directly in the transcript, and the time-saving AI features that remove filler words and silence gaps.
  • Reviewers experienced issues with video quality degradation after applying tools, difficulty in adding multiple videos together, occasional system lag with large projects, and challenges in navigating all the features due to the tool's extensive capabilities.
Descript Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Easy Editing
280
Ease of Use
257
Video Editing
196
Editing Features
188
Quality
185
Cons
Learning Curve
82
Difficulty/Complexity
72
Slow Performance
71
Learning Difficulty
70
Editing Issues
59
Descript features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
8.5
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
Descript
Company Website
Year Founded
2017
HQ Location
San Francisco, CA
Twitter
@DescriptApp
30,734 Twitter followers
LinkedIn® Page
www.linkedin.com
182 employees on LinkedIn®
(371)4.4 out of 5
View top Consulting Services for Final Cut Pro X
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Create stunning 3D titles in just a few clicks. Adjust the look, lighting, animation, and more with simple controls that generate studio-quality titles.

    Users
    • Owner
    • Director
    Industries
    • Media Production
    • Entertainment
    Market Segment
    • 74% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Final Cut Pro X Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Video Editing
    6
    Ease of Use
    2
    Highly Recommendable
    2
    High Quality
    2
    Intuitive Interface
    2
    Cons
    Learning Curve
    3
    Time-Consumption
    2
    Feature Limitations
    1
    Limited Templates
    1
    Navigation Difficulty
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Final Cut Pro X features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Quality of Support
    Average: 8.7
    8.6
    Ease of Admin
    Average: 9.0
    8.7
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Apple
    Year Founded
    1976
    HQ Location
    Cupertino, CA
    Twitter
    @Apple
    9,944,214 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165,067 employees on LinkedIn®
    Ownership
    NASDAQ:AAPL
Product Description
How are these determined?Information
This description is provided by the seller.

Create stunning 3D titles in just a few clicks. Adjust the look, lighting, animation, and more with simple controls that generate studio-quality titles.

Users
  • Owner
  • Director
Industries
  • Media Production
  • Entertainment
Market Segment
  • 74% Small-Business
  • 16% Mid-Market
Final Cut Pro X Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Video Editing
6
Ease of Use
2
Highly Recommendable
2
High Quality
2
Intuitive Interface
2
Cons
Learning Curve
3
Time-Consumption
2
Feature Limitations
1
Limited Templates
1
Navigation Difficulty
1
Final Cut Pro X features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.2
Quality of Support
Average: 8.7
8.6
Ease of Admin
Average: 9.0
8.7
Titles and Captions
Average: 8.3
Seller Details
Seller
Apple
Year Founded
1976
HQ Location
Cupertino, CA
Twitter
@Apple
9,944,214 Twitter followers
LinkedIn® Page
www.linkedin.com
165,067 employees on LinkedIn®
Ownership
NASDAQ:AAPL
(311)4.7 out of 5
6th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vizard is an AI video generator that turns one video into 10+ viral short clips for TikTok, YouTube Shorts, Instagram Reels and more. Automate tedious edits and start posting daily while saving time

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 92% Small-Business
    • 5% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Vizard Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    133
    Time-Saving
    64
    Video Creation
    61
    Speed
    59
    High Quality
    47
    Cons
    Expensive Cost
    26
    Plan Limitations
    19
    AI Limitations
    14
    Feature Limitations
    14
    Not Free
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Vizard features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Quality of Support
    Average: 8.7
    9.2
    Ease of Admin
    Average: 9.0
    9.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2023
    HQ Location
    Palo Alto, US
    Twitter
    @vizard_ai
    336 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    27 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vizard is an AI video generator that turns one video into 10+ viral short clips for TikTok, YouTube Shorts, Instagram Reels and more. Automate tedious edits and start posting daily while saving time

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 92% Small-Business
  • 5% Mid-Market
Vizard Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
133
Time-Saving
64
Video Creation
61
Speed
59
High Quality
47
Cons
Expensive Cost
26
Plan Limitations
19
AI Limitations
14
Feature Limitations
14
Not Free
14
Vizard features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.7
9.2
Ease of Admin
Average: 9.0
9.1
Titles and Captions
Average: 8.3
Seller Details
Year Founded
2023
HQ Location
Palo Alto, US
Twitter
@vizard_ai
336 Twitter followers
LinkedIn® Page
www.linkedin.com
27 employees on LinkedIn®
(979)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, hos

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Wistia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    271
    Features
    178
    Video Quality
    117
    Video Management
    105
    Integrations
    89
    Cons
    Limited Customization
    57
    Expensive
    49
    Missing Features
    48
    Expensive Cost
    46
    Feature Limitations
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Wistia features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Quality of Support
    Average: 8.7
    9.3
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Wistia
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @wistia
    28,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    206 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, hos

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 36% Small-Business
Wistia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
271
Features
178
Video Quality
117
Video Management
105
Integrations
89
Cons
Limited Customization
57
Expensive
49
Missing Features
48
Expensive Cost
46
Feature Limitations
43
Wistia features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.7
9.3
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
Wistia
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@wistia
28,833 Twitter followers
LinkedIn® Page
www.linkedin.com
206 employees on LinkedIn®

Learn More About Video Editing Software

What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

  • Best free professional video editor for Windows and Mac: Adobe Premiere Pro
  • Best free video editor for Windows and Mac: DaVinci Resolve
  • Best video editing software for beginners: Wondershare Filmora
  • Other options for Apple users: Final Cut Pro and iMovie
  • Best mid-range video editing software for Windows: Luxea Pro

What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

  • Video clip editing: These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
  • Audio editing tools: Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
  • Video templates: Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
  • Presets: Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
  • Color correction: Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
  • Closed captioning: Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
  • Overlays: Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

  • Cost savings: Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
  • Convenience: Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
  • Quick publishing: Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
  • Collaboration: Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
  • Organization: Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

  • Marketing professionals: Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
  • Content teams: Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
  • Video production companies: A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

  • Customer support: If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
  • Learning curve: Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
  • Exporting and rendering time: Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

How to choose the best video editing software

1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

  • User interface: Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
  • Input formats: While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
  • File outputs and distribution: Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
  • Operating systems: Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
  • Software upgrades: Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

2. Compare video editing software products

  • Create a long list: There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
  • Create a short list: Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
  • Conduct demos: Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

3. Selection of video editing software

  • Choose a selection team: Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
  • Negotiation: Negotiations typically don’t occur for video editing software purchases. The prices are set.
  • Final decision: The final decision depends on the teams or, more often, individuals who use the video editor the most.