Ada Reviews & Product Details

What I like most about Ada is how much we’ve accomplished together through our partnership. Their platform is powerful, reliable, and easy to use, and the collaboration with their team has been excellent. Their team is super reactive, when we needed help or anything we wanted to achieve. They’ve helped us scale automation efficiently, improve our customer experience, and continuously find ways to optimize processes. The product evolves quickly, and their support makes a real difference. Review collected by and hosted on G2.com.

While Ada’s platform is powerful and user-friendly, it can feel a bit limited when it comes to building more dynamic workflows or adapting the conversation logic automatically based on user intent. The setup process for flows sometimes requires more manual work and testing than expected, especially when compared to platforms that offer stronger built-in discovery features or self-optimizing flows.

I’d love to see more automation in how the system learns from customer interactions and streamlines conversation building over time , this would make scaling and optimizing use cases even easier. Review collected by and hosted on G2.com.

I really like Ada's ability to train and improve, and to quickly see the results of updates. The integration of knowledge from support platforms like Zendesk and Freshdesk syncs quickly into Ada, and I find the coaching feature incredibly malleable. It allows us to create very specific guidance with surgical precision and then test and verify the outcomes. Additionally, the initial setup of Ada was pretty smooth. Review collected by and hosted on G2.com.

I think there's probably opportunity for improvement on reporting on the categorization of the volume. I think the ability to import a set of topics or tags or issue types from a variety of other platforms into Ada, and have the Ada experience try and mirror those preexisting categories, would be a good place to start rather than kind of doing it from scratch. Review collected by and hosted on G2.com.

I really appreciate how Ada significantly reduces repetitive and simple questions, easing the workload on our customer service team by handling inquiries like 'Where is my voucher?' or 'How do I activate it?' instantly in multiple languages. I love how incredibly easy it is to train and update the bot without requiring any coding skills, which allows us to create flows, adjust responses, and enhance the user experience in just minutes. This feature is a game-changer for our customer service operations, enabling us to quickly iterate, test new ideas, adapt to various markets, and maintain alignment with our evolving processes without waiting for technical resources. It truly makes us more agile, creative, and independent. I also found the initial setup of Ada very straightforward, with excellent support provided even for technical aspects that needed attention on our side. The smooth integration with Salesforce enhances our workflow further. Review collected by and hosted on G2.com.

I find the process of training multiple bots individually quite cumbersome. Synchronizing training across different bots would significantly streamline our operations and save time. Review collected by and hosted on G2.com.

I find Ada incredibly valuable as it serves as our first line of customer support, which allows us to manage an increasing sales volume without the need to scale up our support team. This efficiency is crucial for meeting demand seamlessly. I love how Ada efficiently handles all our simple tickets, which significantly reduces the workload on our CS team, enabling them to focus on resolving more complex issues. The product is easy to use and delivers rapid results, enhancing our operational efficiency. The onboarding academy is fantastic and has provided me with the opportunity to upskill myself as an AI agent builder, a task I hadn't previously undertaken. I greatly appreciate Ada's playbooks feature, which allows for the easy implementation of existing SOPs into successful flows without having to build complex ones from scratch. Furthermore, the initial setup of Ada was remarkably easy and smooth, and the support from their team, including hyper-care support and assistance from the solutions team and our Customer Success Manager, has been amazing. Review collected by and hosted on G2.com.

I find the UI for customers powered by Ada's playbooks feature could be improved. Currently, there's a limitation where we're unable to show images or videos in our customer flows, which is integral for product demonstrations and enhancing customer interaction. Although it seems there's ongoing work to address this, the current restriction significantly affects how effectively we can utilize the playbook module. Review collected by and hosted on G2.com.

I love Ada's natural language processing capabilities that draw from our knowledge base to communicate effectively with our customer base, enabling customers to resolve certain issues quickly without needing human intervention. The ease of access as an Ada customer to modify our system is remarkable, and their amazing team is always eager and ready to assist us. Their support is not only extremely helpful but also willing to go the extra mile to solve our issues. It's also noteworthy how Ada enables transformation of articles into normal conversation, making interactions seamless and natural. The process of initial setup was smooth thanks to Ada's team and learning center, which were super helpful every step of the way. I'm especially impressed with Ada's proactive roadmap, where everything I’m looking for is either active or in the pipeline, including more advanced features like image processing. Furthermore, Ada's integration with tools such as Zendesk enhances its value, making it an indispensable tool for our team. Given these benefits, I'm highly inclined to recommend Ada to others. Review collected by and hosted on G2.com.

Everything I have an issue with currently is all being worked on! Certain aspects like image processing is on my wish-list, and it should be available next year, so nothing to dislike! Review collected by and hosted on G2.com.

Ada has been an incredible support tool for our team. It helps reduce workload by handling a large volume of customer inquiries quickly and efficiently, while still providing thoughtful, situation-specific responses rather than just sending generic templates. It’s reliable, adaptive, and ensures our customers receive accurate answers any time of day — overall, a really impressive addition to our support experience. Review collected by and hosted on G2.com.

At times, Ada has provided responses or commitments that weren’t part of its original training — such as offering actions it isn’t actually able to perform (for example, canceling orders). Fortunately, these issues have been easy to correct with additional coaching and updates, and its accuracy has continued to improve over time. Review collected by and hosted on G2.com.

What I like best about Ada is the way it provides coaching and actionable insights directly from customer conversations. It breaks down high-volume interactions into manageable segments, making it easier to identify patterns and areas for improvement. This helps our team continuously refine our support strategy and deliver better experiences. Every Solutions Consultant we've worked with has been fantastic and have been pivotal for our success. Review collected by and hosted on G2.com.

The process for deleting conversations in response to Data Privacy Requests feels cumbersome. Review collected by and hosted on G2.com.

The support we receive from Ada truly stands out compared to other tools we use for customer experience. From the start, the tool seemed to immediately grasp how our business operates and integrated smoothly with our existing suite of tools. It is extremely user-friendly, and whenever we encounter any issues or confusion, the team responds quickly to our questions and provides excellent support. Overall, our experience has been very positive. Review collected by and hosted on G2.com.

Our business operates differently from many other companies or customers who use Ada. Instead of having Ada handle automations through its API, we typically perform automations only after a ticket is created. Because this approach doesn't align with how the tool is generally intended to be used, we've encountered some obstacles in how Ada interacts with customers and closes conversations. At times, the experience doesn't feel as natural as we would like. For example, the bot may repeat answers to the same question after a ticket has already been created, without taking the previous conversation into account. This seems to be more of an issue with how we are using the tool, rather than a flaw in the tool itself. Review collected by and hosted on G2.com.

It's very easy to use, and whenever we need assistance with creating something, we always receive excellent support from the Ada team. The implementation process is straightforward, and when we suggest improvements to features, Ada consistently takes our feedback into account and keeps us informed about the roadmap for these updates. Reporting is also excellent and provides a way to further refine our Ai agent. Review collected by and hosted on G2.com.

There isn’t anything I dislike at the moment; I’m simply looking forward to seeing new features and improvements become a reality, specifically around playbooks. Review collected by and hosted on G2.com.

I like the ease of use and the way the product is built. Review collected by and hosted on G2.com.

Integrating it with our Zendesk instance has been a challenge. There are a lot of workaround solutions we've had to implement in order to make it work. I'm also not a huge fan of the way Proactive Conversations are set up in the generative bot (compared with the declarative bot). Review collected by and hosted on G2.com.