--- title: Ada Reviews meta_title: 'Ada Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 174 reviews by the users' company size, role or industry to find out how Ada works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 174 scale: '5' date_modified: '2026-10-05' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents ---

Ada Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Verified User in Biotechnology
AB
Verified User in Biotechnology
Mid-Market (51-1000 emp.)
"AI-Driven MCP and Helpful Support, But Pricing and Release Communication Need Work"
3/5
What do you like best about Ada?

They are AI-driven and offers an MCP to easily connect to your local Claude sessions. This makes it easy to troubleshoot and make improvements without navigating their UI.

The team at Ada is very open to feedback and generally have a great support system. They'll walk you through onboarding and offer resources on how to connect any existing CRMs to their system. They try to make any connections straightforward and as simple as possible. Review collected by and hosted on G2.com.

What do you dislike about Ada?

Pricing could be more competitive for the services provided. Our team has provided lots of feedback on existing features and the lack of communication for upcoming product releases. Review collected by and hosted on G2.com.

Danielle G.
DG
Danielle G.
Director Customer Support
Information Technology and Services
Small-Business (50 or fewer emp.)
"Ada’s Seamless Onboarding, Powerful Playbooks, and Rock-Solid Reliability"
5/5
What do you like best about Ada?

Their team has been great. They have a dedicated onboarding team, the process was very clear, and the drag-and-drop interface saved me hours of setup. They walk you through every step, so you stay in control while still having their support.

My favourite feature is the playbooks. You can write out what you want, and the Ada system takes your thoughts and turns them into an effective protocol for your chatbot to use. The Ada software also integrates seamlessly with our support ticketing platform. The UI is clean and simple.

I look forward to interacting with the Ada system daily, and the reporting helps me objectively review our processes and see what’s working. The Ada system has never failed us, and in the two years I’ve been using it, we’ve never had any noticeable downtime.

Our support team has seen an decrease in overall volume year over year despite our business increasing dramatically. This system is worth the cost as it has improved our support teams output. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I can’t find a single issue with Ada. I really like all of its features, and they’re constantly rolling out new ones—many that I didn’t even realize were missing or that were possible options for AI software. Overall, I feel like they’re at the top of the game. They dramatically stand out as the first choice for AI chatbot support.

Anytime I have come across an issue their dedicated accelerate team were able to resolve it instantly. Review collected by and hosted on G2.com.

Afdal Samad .
A
Afdal Samad .
AirAsia Customer Strategy Assistant Manager
Mid-Market (51-1000 emp.)
"Easy Agent setup"
5/5
What do you like best about Ada?

human language prompt on the playbook make it easy to create a process flow Review collected by and hosted on G2.com.

What do you dislike about Ada?

Would be great if ADA can give access to create a custom reporting in the admin portal. Review collected by and hosted on G2.com.

Victor W.
VW
Victor W.
Enterprise (> 1000 emp.)
"Enhancing Customer Support with Powerful Integrations"
4.5/5
What do you like best about Ada?

I like Ada for its ease of use and the out of the box integrations. The robust API/HTTP capabilities are a standout for me, along with the amazing customer support. The robust metrics and data gathering are beneficial, and the customizability of Ada is a big plus. I also appreciate how often Ada updates their product with new and innovative features. The API error logging, tracking, and testing within Ada's platform is easy to use, adding to the user-friendly experience. The initial setup was very easy, and it only took roughly three weeks to set everything up for phase 1. Review collected by and hosted on G2.com.

What do you dislike about Ada?

Pricing is a big one, and due to the nature of our product, security updates from Ada would be nice. For things like Playbooks, I've found that once a user is engaged in a playbook process they're sometimes 'stuck' in it. It would be nice if users were less stuck when engaging in a playbook process. Review collected by and hosted on G2.com.

Richard H.
RH
Richard H.
Customer Service Rep
Mid-Market (51-1000 emp.)
"Seamless Support, Needs More Sales Features"
5/5
What do you like best about Ada?

I find Ada very well made and easy to use and administer. What I appreciate the most is the support I get from the staff. The initial setup was easy, especially since we had so much support from the Ada team to get us up and running. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I would appreciate more options geared towards sales and lead qualifications. We are using the AI bots more and more for our sales qualifications, lead qualifications, however, it has been a bit of a challenge getting the needed functionality needed to engage prospects. Review collected by and hosted on G2.com.

Silvia H.
SH
Silvia H.
customer experience manager
Mid-Market (51-1000 emp.)
"Powerful Platform and Outstanding Support"
4/5
What do you like best about Ada?

What I like most about Ada is how much we’ve accomplished together through our partnership. Their platform is powerful, reliable, and easy to use, and the collaboration with their team has been excellent. Their team is super reactive, when we needed help or anything we wanted to achieve. They’ve helped us scale automation efficiently, improve our customer experience, and continuously find ways to optimize processes. The product evolves quickly, and their support makes a real difference. Review collected by and hosted on G2.com.

What do you dislike about Ada?

While Ada’s platform is powerful and user-friendly, it can feel a bit limited when it comes to building more dynamic workflows or adapting the conversation logic automatically based on user intent. The setup process for flows sometimes requires more manual work and testing than expected, especially when compared to platforms that offer stronger built-in discovery features or self-optimizing flows.

I’d love to see more automation in how the system learns from customer interactions and streamlines conversation building over time , this would make scaling and optimizing use cases even easier. Review collected by and hosted on G2.com.

Tiago N.
TN
Tiago N.
WFM Analyst
Consumer Goods
Mid-Market (51-1000 emp.)
"Easy to Use and Train, with Excellent Support"
5/5
What do you like best about Ada?

I like how easy it is to use, train, analyze, and improve Ada. Without any need for code, we can train an AI bot easily. I also appreciate the ease of analyzing conversations with customers, especially with the connection to Claude. The initial setup was very easy, always with support from Ada. Review collected by and hosted on G2.com.

What do you dislike about Ada?

the unification of emails so that multiple bots are not necessary, something they are developing Review collected by and hosted on G2.com.

David G.
DG
David G.
Director, Customer Experience
"Revolutionized Customer Support Efficiency"
5/5
What do you like best about Ada?

I really like Ada's ability to train and improve, and to quickly see the results of updates. The integration of knowledge from support platforms like Zendesk and Freshdesk syncs quickly into Ada, and I find the coaching feature incredibly malleable. It allows us to create very specific guidance with surgical precision and then test and verify the outcomes. Additionally, the initial setup of Ada was pretty smooth. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I think there's probably opportunity for improvement on reporting on the categorization of the volume. I think the ability to import a set of topics or tags or issue types from a variety of other platforms into Ada, and have the Ada experience try and mirror those preexisting categories, would be a good place to start rather than kind of doing it from scratch. Review collected by and hosted on G2.com.

Toby M.
TM
Toby M.
Senior Customer Experience Automation Specialist
Mid-Market (51-1000 emp.)
"Effortless Customer Support with Fast Results"
4.5/5
What do you like best about Ada?

I find Ada incredibly valuable as it serves as our first line of customer support, which allows us to manage an increasing sales volume without the need to scale up our support team. This efficiency is crucial for meeting demand seamlessly. I love how Ada efficiently handles all our simple tickets, which significantly reduces the workload on our CS team, enabling them to focus on resolving more complex issues. The product is easy to use and delivers rapid results, enhancing our operational efficiency. The onboarding academy is fantastic and has provided me with the opportunity to upskill myself as an AI agent builder, a task I hadn't previously undertaken. I greatly appreciate Ada's playbooks feature, which allows for the easy implementation of existing SOPs into successful flows without having to build complex ones from scratch. Furthermore, the initial setup of Ada was remarkably easy and smooth, and the support from their team, including hyper-care support and assistance from the solutions team and our Customer Success Manager, has been amazing. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I find the UI for customers powered by Ada's playbooks feature could be improved. Currently, there's a limitation where we're unable to show images or videos in our customer flows, which is integral for product demonstrations and enhancing customer interaction. Although it seems there's ongoing work to address this, the current restriction significantly affects how effectively we can utilize the playbook module. Review collected by and hosted on G2.com.

Adrian K.
AK
Adrian K.
Customer Engagement Manager
"Revolutionized Our Customer Interaction with Ada"
5/5
What do you like best about Ada?

I love Ada's natural language processing capabilities that draw from our knowledge base to communicate effectively with our customer base, enabling customers to resolve certain issues quickly without needing human intervention. The ease of access as an Ada customer to modify our system is remarkable, and their amazing team is always eager and ready to assist us. Their support is not only extremely helpful but also willing to go the extra mile to solve our issues. It's also noteworthy how Ada enables transformation of articles into normal conversation, making interactions seamless and natural. The process of initial setup was smooth thanks to Ada's team and learning center, which were super helpful every step of the way. I'm especially impressed with Ada's proactive roadmap, where everything I’m looking for is either active or in the pipeline, including more advanced features like image processing. Furthermore, Ada's integration with tools such as Zendesk enhances its value, making it an indispensable tool for our team. Given these benefits, I'm highly inclined to recommend Ada to others. Review collected by and hosted on G2.com.

What do you dislike about Ada?

Everything I have an issue with currently is all being worked on! Certain aspects like image processing is on my wish-list, and it should be available next year, so nothing to dislike! Review collected by and hosted on G2.com.

Questions about Ada? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Reemas11 A.
RA
Reemas11 Almnsry
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Last activity over 4 years ago

Remas

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GU
Guest User
•
Last activity over 4 years ago

What is Ada used for?

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1
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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

16%

Perceived Cost

$$$$$
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