Ada Features
Self-Service Experience (5)
Knowledge Base
As reported in 75 Ada reviews. Provides a repository of information that can be used by those seeking support.
Searchable Articles
Based on 72 Ada reviews. Makes articles in the knowledge base searchable on the web.
Community Forums
As reported in 50 Ada reviews. Enables users to engage with other users to solve common issues.
Mobile Optimization
Optimizes the customer self-service experience on mobile devices 26 reviewers of Ada have provided feedback on this feature.
Personalization
Based on 31 Ada reviews. Gives the user targeted, personalized results based on their activity or preferences
Self-Service Platform (4)
Branding
As reported in 30 Ada reviews. Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.
Automation
As reported in 33 Ada reviews. Automates some or all operation related tasks
Artificial Intelligence
Based on 34 Ada reviews. Utilizes artificial intelligence to improve workflows or customer experiences
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools This feature was mentioned in 35 Ada reviews.
Process (3)
Mentions
Scours various channels for brand mentions to proactively seek reparative communications.
Tickets
Creates and assigns support tickets, scheduling them in a timely manner.
Macros
Allows administrators to create templated responses to frequently asked questions.
Channels (13)
Email
Ability to connect agents with customers through Live Chat.
Social
Connects employees with customers through a social media solution.
Live Chat
Ability to connect agents with customers through email.
Phone
Connects employees with customers through a calling solution.
Text
Ability to connect agents with customers through text message solution.
Social Media
Conversations enacted over social media.
Website
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Conversations enacted through text message (SMS).
Voice Assistants
Conversations enacted through voice assistants.
Other
Conversations enacted through other channels.
Multi-Channel Coverage
Software incorporates multiple digital communications channels.
Open Listening
Allows incorporation of inbound contacts from non-marketing channels.
Physical Media
Includes physical media (mail, flyers, billboards, etc.) in the channels mix.
Insight (4)
Surveys
Provides opportunity for customers to give feedback through a survey.
Reporting
Enables administrators to create customized reports reflecting customer satisfaction.
Visitor Activity
Allows administrators to track visitor activity to understand the research that was done before turning to customer service.
Help Desk
Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions.
Core Conversational Capabilities - AI Chatbots (3)
Controlled LLM Response Generation
Uses LLMs to generate dynamic responses within defined boundaries and business-safe content rules.
Context Maintenance Within Sessions
Maintains context across user turns in a single session to provide coherent, relevant responses.
Natural Language Understanding & Intent Inference
Understands varied user phrasing and infers intent without relying solely on keywords or scripts.
Task & Flow Management - AI Chatbots (2)
Scripted Dialogue & Decision Tree Support
Supports building conversational flows using predefined paths, rules, and decision trees.
Fallback Responses for Unknown Queries
Provides fallback messages or guidance when the bot cannot understand or fulfill a query.
Messenger (4)
Sequencing
Mapped-out responses for conversations.
AI
Artificial intelligence (AI) and chatbot involvement.
Live Chat
Live human component of conversations.
Customization Interface
Quality of interface for designing and customizing conversation maps.
Customers (5)
Targeting
Overall quality of customer targeting based on needs or situations.
Profiles
Creation and modification of customer profiles based on conversations.
Analytics
Reporting based around specific and overall conversation results.
Lead Gathering
Capture and organization of leads from conversations.
Sales Conversion
Success rate of conversations leading to customer purchases.
Design (5)
Communications Strategy Development
Allows planning and deployment of an overall communications strategy.
Create Content
Includes or integrates with content creation apps.
Personalization
Outbound communications are segmented and personalized.
Inbound Identification
Inbound contacts are identified and handled based on history.
Regulatory Compliance
Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.
Deployment & Embedding - AI Chatbots (2)
API Access for Business System Integration
Provides API access to connect with proprietary business systems or internal data sources.
Web Widget & SDK Embedding
Offers embeddable widgets or SDKs for integration into websites, apps, or third-party tools.
Admin & Configuration - AI Chatbots (1)
No-Code Conversation Design
Allows non-developers to configure and design chatbot flows via visual or no-code interfaces.
Responses (8)
Personalization
Provides personalized responses to interlocator based on segmentation or past responses. 12 reviewers of Ada have provided feedback on this feature.
Route To Human
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had. This feature was mentioned in 13 Ada reviews.
Natural Language Understanding (NLU)
Based on 12 Ada reviews. Can have a natural, human-like conversation with an interlocator.
Customization
Customize your chat workflows with rules and automations. 69 reviewers of Ada have provided feedback on this feature.
Control
Based on 63 Ada reviews. Control who the chatbot converses with (and when).
Route To Human
Has the ability to connect interlocator with a human agent when the need arises. 68 reviewers of Ada have provided feedback on this feature.
Menu bars
Can provide interlocators with menus, through which they can choose a relevant response. This feature was mentioned in 66 Ada reviews.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. 56 reviewers of Ada have provided feedback on this feature.
Platform (16)
Conversation Editor
Based on 10 Ada reviews. Allows business to edit conversations to meet the unique needs of one's business.
Integration
Gives users the ability to update systems, like CRM, based on conversations. This feature was mentioned in 12 Ada reviews.
Human-In-The-Loop
As reported in 10 Ada reviews. Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Live chat
Provide tools for live chat on one's website. This feature was mentioned in 60 Ada reviews.
Integrations
As reported in 62 Ada reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding. 63 reviewers of Ada have provided feedback on this feature.
Analytics
As reported in 68 Ada reviews. Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
Based on 49 Ada reviews. Allows users to test the efficacy of various responses through A/B testing.
Role-based access
Based on 59 Ada reviews. Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc. This feature was mentioned in 66 Ada reviews.
Multilingualism
Can support effective translation for a wide variety of languages, even uncommon ones.
Quality
Quality control is performed by post-editing or by using a glossary.
Real-Time
Translation support is provided with near real-time responses during customer engagement.
Artificial Intelligence
Uses machine translation technologies to provide translation support.
Self-Improving
Continuously refines and improves translation support methods.
Volume
The translation engine is able to provide translation support to a large volume of translation requests.
Conversational Platform (4)
Personalization
As reported in 18 Ada reviews. Identifies the customer and personalizes interaction at every touchpoint.
Omnichannel
Allows multiple related channels to interact at once to reduce transfers. 12 reviewers of Ada have provided feedback on this feature.
Contextual Engagement
As reported in 14 Ada reviews. Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
Proactive Engagement
Provides features for sending outbound messages to engage customers through proactive support. 11 reviewers of Ada have provided feedback on this feature.
Support Automation (4)
Intelligent Routing
Can route contacts to agents the customer has worked with before. 15 reviewers of Ada have provided feedback on this feature.
Seamless Escalation
As reported in 18 Ada reviews. Provides features for escalating conversations to the appropriate agent.
Transcripts
Based on 17 Ada reviews. Maintains a transcript of conversations from all channels.
Self-Serve Support
Enables customers to resolve queries or issues without the assistance of an agent. 18 reviewers of Ada have provided feedback on this feature.
Channel (4)
Security
All messages are either immediately deleted, or held in a secure location following regulations.
Omnichannel
Provides translation across all support channels like chat, ticketing, email, etc.
Privacy
Communication security meets HIPAA, GDPR, and CCPA regulatory standards.
Anonymity
Customer's anonymity is maintained.
Customer Support (3)
Text
Is able to process inquiries submitted by text data from live chat, email, or SMS
Speech
Comprehends human speech and can transcribe it to text for processing
Knowledge Base
The AI is able to access the company's internal knowledge to inform and guide responses to customer inquiries
Automation (6)
Ticket Resolution
The platform is able to automatically determine how to resolve help tickets without assistance by human agents
Customization
The platform's responses to customers can be customized to improve comprehension, relatability, and emotional intelligence
Intelligent Routing
When the AI is unable to process a particular type of customer request, it is able to determine which is the best agent to refer the ticket to
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels. 10 reviewers of Ada have provided feedback on this feature.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Artificial Intelligence (3)
Learning
The AI platform is able to learn over time on how to interpret each type of customer inquiry and improve the quality of their responses
Language
Multilingual capabilities allow the AI to process inquiries from many languages
Conversational AI
The AI's responses to customer inquiries provide human-like organic conversations. The platform is able to understand a question no matter how it's worded and provide comprehensive answers
Data (2)
Reliability
Ensures consistent performance, delivering reliable outputs based on user prompts.
Data Security
Implements stringent measures to protect user data and ensure privacy.
Interaction (5)
Complex Query Handling
Shows adeptness in comprehending and responding to complex or multi-part queries.
Natural Conversation
Facilitates natural and human-like conversations, delivering engaging interaction experiences.
Understanding
Demonstrates a sophisticated understanding of both written and spoken user commands.
Context Management
Exhibits proficiency in maintaining and utilizing context throughout a conversation.
Customizability
Offers a high degree of customization to meet individual user or business requirements.
Learning (2)
User Interaction Learning
Features robust learning mechanisms, improving responses over time based on past user interactions.
Error Learning
Showcases the ability to recognize, correct, and learn from its own mistakes.
Content Generation (2)
Creativity
Displays creativity in generating diverse, interesting, and contextually relevant responses.
Content Accuracy
Produces content that is accurate, factually correct, and relevant to the user's query.
System (4)
API Flexibility
Evaluates the chatbot's ability to provide flexible APIs for custom integrations and functionality expansions.
Update Frequency and Utility
Regularly receives updates that contribute to continuous improvement of the product.
Cross-Platform Compatibility
Assesses the chatbot's ability to function seamlessly across various platforms and devices.
Software Integration
Seamlessly integrates with other platforms or software systems, enhancing overall utility.
Generative AI (16)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Automation - AI Agents (5)
Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels.
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Lead Generation
Allows users to automate the process of generating and qualifying sales leads.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Autonomy (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
As reported in 10 Ada reviews. Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Voice Recognition - AI Voice Assistants (1)
Voice Recognition
Helps in understanding different accents, dialects, and speech patterns.
Speech Synthesis - AI Voice Assistants (3)
Speech Synthesis
Helps to generate human-like speech responses.
Customizable speech
Provides customizable speech speed and intonation.
Multiple voice actions
Provides multiple voice options like gender, tone and style.
Security and privacy - AI Voice Assistants (1)
Encrypted communication
Allows communications to be secure and authenticated.
Compatibility - AI Voice Assistants (1)
Cross platform compatibility
Aids in syncing with multiple devices.
Conversational AI - Conversational Commerce Platforms (5)
AI chatbots
Allow Gen AI powered chatbots to provide intelligent responses and tailored product recommendations.
Messaging and Notifications
Trigger messages based on specific customer actions such as personalized messages, promotions or cart abandonment.
AI agents
Use Agentic AI to deliver superior customer engagement through human-like conversations.
Voice assistants
Allow users to use voice assistants, such as Alexa, Google Assistant, and Siri to shop using voice commands.
Communication apps
Enable users to engage in communication apps such WhatsApp, Facebook Messenger, Instagram, WeChat etc.
Platform integration - Conversational Commerce Platforms (4)
Ecommerce stores
Allow integration with e-commerce stores to import products, manage inventory and get order notifications.
Sales channels
Add conversational commerce functionality across various sales channels and customer touchpoints.
Payment Platform
Integrate with payment platform for accepting payments from the chat interface
Internal tools
Integrate with CRM, POS or any marketing marketing tools for sending discounts, offers, recommendations and personalized campaigns.
Analytics and Reporting - Conversational Commerce Platforms (2)
Conversational analytics
Provide insights into customer behavior, sales trends, and chatbot performance.
Advance reporting
Track KPIs like customer satisfaction, conversion rates, and overall sales driven by conversational channels.
Agentic AI - Customer Self-Service (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - AI Chatbots (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Monitoring & Improvement - AI Chatbots (1)
Feedback-Driven Response Optimization
Enables tuning or updating chatbot behavior based on user feedback or admin input (non-live learning).
Reliability & Safety - AI Chatbots (1)
Guardrails & Content Controls
Includes safeguards to restrict inappropriate responses and ensure compliant language use.





