Compare Ada Software and Drift 
Featured Products
At a Glance
Market Segments
Mid-Market (63.8% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,500.00 Per Month
Ada
Star Rating
(169)4.6 out of 5
Market Segments
Mid-Market (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdaDrift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansAda vs Drift
When assessing the two solutions, reviewers found Ada easier to use, set up, and administer. Reviewers also preferred doing business with Ada overall.
- Ada and Drift both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Ada is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ada over Drift.
Pricing
Entry-Level Pricing
Ada
No pricing availableDrift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Ada
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
8.7
130
8.7
1,018
Ease of Use
8.9
133
8.7
1,031
Ease of Setup
8.6
117
8.4
508
Ease of Admin
8.8
121
8.5
473
Quality of Support
9.4
130
8.8
939
Has the product been a good partner in doing business?
9.4
120
8.9
472
Product Direction (% positive)
9.3
127
8.9
996
Features by Category
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
7.7
5
Not enough data
8.0
5
Not enough data
Interaction
7.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
7.3
5
Not enough data
6.3
5
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
7.7
5
Not enough data
7.7
5
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
7.7
5
Not enough data
7.7
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Agentic AI - AI Chatbots
6.7
5
Not enough data
7.0
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
9.0
5
Not enough data
6.3
5
Not enough data
7.7
5
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
Not enough data
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Channels
Not enough data
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Organization
Not enough data
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Performance Analysis
Not enough data
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Sales Analysis
Not enough data
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Generative AI
Not enough data
7.5
87
Not enough data
7.6
85
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
12
Not enough data
8.5
13
Not enough data
8.1
12
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
10
Not enough data
8.1
12
Not enough data
8.7
10
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.6
69
8.2
280
8.7
63
8.3
268
9.1
68
8.4
303
8.6
66
8.1
273
8.0
56
8.0
228
Platform
8.9
60
8.9
309
8.4
62
8.4
291
8.6
63
8.4
275
7.7
68
8.1
281
7.7
49
7.9
240
8.7
59
8.4
261
8.6
66
8.2
286
Generative AI
8.3
9
7.7
84
7.6
9
7.7
82
Conversational Platform
9.1
18
8.6
167
8.3
12
8.4
117
9.0
14
8.7
128
8.3
11
8.6
92
Support Automation
8.6
15
Feature Not Available
8.7
18
8.4
147
8.8
17
8.7
138
9.0
18
8.4
92
Generative AI
Not enough data
7.9
31
Not enough data
7.7
31
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.4
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
9.4
6
Not enough data
Channel
9.2
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
Generative AI
8.9
6
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Customer Support
9.5
7
7.8
12
6.9
7
7.8
12
9.0
8
8.1
12
Automation
8.3
8
8.2
11
8.3
8
8.3
13
7.5
8
8.3
12
Artificial Intelligence
7.7
8
7.7
13
8.8
8
8.2
13
9.2
8
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
7.5
8
7.4
20
Self-Service Experience
8.5
75
8.1
57
8.3
72
8.2
53
8.1
50
Feature Not Available
7.8
26
8.2
51
8.3
31
8.5
57
Self-Service Platform
8.7
30
8.6
57
8.5
33
8.7
60
8.3
34
8.2
59
8.0
35
8.6
59
Agentic AI - Customer Self-Service
7.2
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.6
6
Not enough data
5.3
6
Not enough data
7.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.3
9
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Customer Interaction Automation - AI Customer Support Agents
5.2
8
Not enough data
7.3
8
Not enough data
8.5
9
Not enough data
8.2
10
Not enough data
Automation
8.3
10
Not enough data
8.0
9
Not enough data
5.0
8
Not enough data
Autonomy
6.9
8
Not enough data
7.7
8
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ada and Drift are categorized as Customer Service Automation, Conversational Support, Customer Self-Service, Chatbots, and Conversational Marketing
Unique Categories
Reviews
Reviewers' Company Size
Ada
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
15.3%
Telecommunications
8.6%
Information Technology and Services
6.1%
Consumer Services
6.1%
Retail
5.5%
Other
58.3%
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Alternatives
Discussions
What is Ada used for?
1 Comment
A
Customer Service. Answering Basic FAQ and performing self service automation.Read more
Ada has no more discussions with answers
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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