Market Intelligece Software

Some features are challenging to understand and figure out how to use. I also feel like there are still a lot of nooks and crannies in the tool that I haven’t explored yet, or that I’m not fully utilizing. It’s also sometimes hard to tell which features are included in my subscription versus which ones are upgrades until I actually try to use them. Review collected by and hosted on G2.com.

We run a lot of niche campaigns so doing keyword research and getting recommendations on how we can expand the reach of content has been really helpful. We recently launched a new website as well so it's coming time to optimize some pages and their content to make sure it aligns with search intent. Semrush has been helpful to point out which areas need more immediate attention and provide recommendations on how we can improve website traffic and retention. Review collected by and hosted on G2.com.

Specific to the UI, I do wish I could 1) close or hide the secondary menu on the right hand side. When navigating the first menu or dock on the left hand of the screen, any menu option I select than opens a secondary menu with more detailed options or reports. I tend to work off my laptop + pull up a separate tab side by side as I navigate various reports. That secondary menu takes up valuable screen space + makes it harder to see report information as I switch between tabs.

For Integrations, I don't find it intuitive to find a list of all available integrations. I find it easier to check the product I want to integrate with and seeing if it has an established integration.

For performance, sometimes when a report is retrieving little data I would like to better understand why.

For pricing, I'd like to better understand the associated costs of the advanced features. I thought the little crown symbol next to locked features meant they were an available AI feature, not a locked item.

I love the supportive reading guides linked in every report. As someone who is often jumping in to reports others have shared, I would love a higher level "best practices" guides on using similarweb overall. Not just like in a promotional way but most common high value use cases. Or maybe by role, how does a media buyer tend to use the product vs someone in ux optimization or competitive strategy? With so many report options, I am left with a strong feeling that I am "missing" something in my usage or maybe not getting the most out of it.

For the AI, I'd want it to less personalize to me - but instead prompt me to expand upon my usage more aligned with my peers or others in my industry. Again, best practices. Review collected by and hosted on G2.com.

Before Similarweb, most of my competitive research into a paid media market would be manual. I would try to emulate the keywords or trigger the ad structure I know my company uses, to see what competitor ads or pages come up. But that also means I am missing the broader competitor landscape.

After using Similar web, I have a better starting point when wanting to review competitor strategy. I am more confident in my perspective of a competing product market before I look for more specific insights.

This saves me time - as I can seek out ad and landing page examples without attempting to emulate and trigger them on my own. It also lets me review more data when performing an analysis.

Again, the interface is straightforward enough that I can just jump into a subject rather than spending time manually creating my own reports like I would have to in other tools.

As I learn more, I think the integrations + intelligence will save me more time or just let me accomplish my tasks more efficiently + have better takeaways to share out. Review collected by and hosted on G2.com.

The main issue we've run into is data accuracy and freshness. While the enrichment is generally useful, we've occasionally pulled contact records that turned out to be outdated — job titles that had changed, or contacts who'd already left the company. A tighter refresh cycle on contact records would make the tool much more reliable for time-sensitive outreach. Review collected by and hosted on G2.com.

Before using GTM Workspace, our team spent a lot of time manually researching prospects — finding accurate contact details, verifying job titles, and trying to figure out which accounts were actually worth prioritizing. The overall benefit has been a more efficient prospecting workflow — less time spent on manual research and more time spent engaging with prospects who are actually likely to convert, even with the data freshness caveat we've run into occasionally. Review collected by and hosted on G2.com.

I often think that the quality of reviews that we get aren't as good as the quality of reviews that we get on other sites. And I believe the reason for that is maybe it has something to do with the questions where customers can give just a sentence response and yet still collect the incentive. So, ideally, I would like to see a little attention about the requirements for the reviews and making sure maybe that they have a certain word length or character length. Maybe adjusting the questions so that they are more impactful or require a deeper response. G2 is also incredibly expensive. Review collected by and hosted on G2.com.

I use G2.com to gather customer sentiment and proof. Its market presence makes customers comfortable and quick to respond, while the easy website layout helps me access tools and resources not available on other sites. Review collected by and hosted on G2.com.

The main thing I’d say is that there’s a bit of a learning curve when you first get started. With so many Actors, settings, and customization options, it can feel slightly overwhelming initially. Some of the more advanced workflows also take a little time to figure out. But once you get familiar with the platform, it becomes much easier to use. Review collected by and hosted on G2.com.

Apify helps me automate a lot of the repetitive work involved in collecting and processing web data. Instead of manually gathering information or spending time building scraping infrastructure from scratch, I can automate the process and get the data I need much faster.

For me, the biggest benefit is saving development time and being able to focus more on the actual product and analysis rather than worrying about the underlying scraping and automation setup. Review collected by and hosted on G2.com.

To be completely objective, I haven’t encountered any drawbacks so far. With the latest updates and ongoing AI improvements, the platform continues to become more accurate and increasingly easy to use. At this stage, I don’t see any notable downsides. Review collected by and hosted on G2.com.

We work in the cosmetics sector, and we are looking for partners to distribute our products. Thanks to Inven, we can better target and find the perfect companies for us. Review collected by and hosted on G2.com.

there is nothing i dislike about appmagic Review collected by and hosted on G2.com.

One of the biggest strengths of AppMagic is that the platform makes complex market data very easy to understand and access. The friendly interface saves a lot of time because I can quickly navigate between market trends, competitor analysis, revenue estimates, and advertising insights without needing multiple tools.

The mobile game tracking features are especially valuable because they allow me to monitor how competitors perform over time — including downloads, grossing rankings, monetization trends, and new game launches. This helps me benchmark my own games and better understand what strategies are working in the market.

The ability to compare trends across different countries is also extremely useful. Different regions often have different player preferences and monetization behaviors. By comparing countries, I can:

Identify emerging markets with strong growth potential

Understand where certain game genres perform best

Adjust localization and marketing strategies for specific regions

Optimize advertising spend based on market opportunities

Overall, these features help support more data-driven decisions for both game development and user acquisition, while significantly reducing the amount of manual market research required. Review collected by and hosted on G2.com.

The wording of their NDA might not work in all circumstances and could use some gentle tweaks. Review collected by and hosted on G2.com.

Dedale Intelligence connects me to opportunities where I can offer expert advice, handling professional matters with transparency and on-time payment, while facilitating prompt meetings and follow-ups. Review collected by and hosted on G2.com.

Perplexity is very useful for research, but there are a few areas where I think it could improve. During longer research sessions, the interface can start to feel a bit cluttered, which makes it harder to stay focused. I’d also like to see deeper integrations with the tools I already use as part of my workflow.

Performance is generally fast, though more complex searches can sometimes take noticeably longer. Pricing is another sticking point for me, because it’s harder to justify paying for advanced features when I only need them occasionally. Onboarding and support could also be clearer, especially when it comes to more advanced use cases.

My biggest concern is that Perplexity can sound very confident even when the sources are limited or unclear. Stronger source checking and more explicit uncertainty would make the answers feel much more trustworthy. Review collected by and hosted on G2.com.

Perplexity mainly saves me time when I need to research something. Instead of bouncing between a bunch of different websites and trying to figure out what information is reliable, I can usually get a solid starting point with the sources included right there. I use it for market research, competitor research, technical topics, and for checking out new tools or ideas. It’s especially helpful when I’m trying to understand something I’m not familiar with, because I can get up to speed much faster and make decisions without spending hours searching. Review collected by and hosted on G2.com.

There is not much to dislike. It would be great if Behavio included more competitors in the brand tracking subscription, offering even deeper benchmarking insights over the long run. Review collected by and hosted on G2.com.

Behavio helps us understand how customers truly perceive our brand, solving the guesswork with clear, data-driven insights. Its reports make complex data actionable, helping us track brand growth, refine investments, and optimize strategies in a budget-friendly way. Review collected by and hosted on G2.com.

The filtering capabilities and UI. Review collected by and hosted on G2.com.

Versium REACH helps with data appends, enrichment, and acquisition for B2B and B2C data, providing information for my company and clients, aiding in processes and analytical reports. Review collected by and hosted on G2.com.

Honestly, there's very little to dislike...

If I had to be nitpicky, I guess one could find the learning curve to be rather steep (it's easy to get overwhelmed with the platform at times).

Otherwise, the only main complaint is the "slide generation" is rather lackluster - it takes a long time for the slides to generate, and then the final output is not detailed enough and/or underwhelming... maybe I'm particular, but I find it much easier to copy/paste data from the application into my own slides. Review collected by and hosted on G2.com.

I've heard that AlphaSense is improving the Slide Generation and Organizational Branding upload features, which is great!

But again, I want to iterate that I encounter very few problems when using AlphaSense, and I use it daily! Review collected by and hosted on G2.com.

I have yet to run into anything I disliked Review collected by and hosted on G2.com.

I use Olive to automate repetitive tasks in healthcare systems, which reduces manual administrative work, freeing up staff time and reducing errors. Review collected by and hosted on G2.com.

There is nothing I dislike about working with IDC Review collected by and hosted on G2.com.

IDC helps Jenzabar turn complex, fast‑moving market noise into trusted, third‑party insight we can act on, while providing the independent validation our buyers rely on. Review collected by and hosted on G2.com.

I must say, our journey with DealSignal has been exceptionally smooth. Review collected by and hosted on G2.com.

DealSignal has been the driving force behind our transformed business development strategies. Its premium data and precision have allowed us to redefine how we approach lead generation. Review collected by and hosted on G2.com.

I don’t have any major dislikes when it comes to Databook, but there are a few aspects where the experience could be improved. Occasionally, some insights take a bit longer to load than I’d like, and having more options to customize dashboards would make it easier for teams to adapt the platform to their specific workflows. However, I see these as areas for enhancement rather than significant issues, since the core value that Databook delivers remains exceptionally strong. Review collected by and hosted on G2.com.

Databook addresses the challenge of figuring out where to direct my outreach efforts. As an SDR, I now have clear insight into a prospect’s strategic priorities, financial challenges, and main initiatives. Rather than relying on guesswork, I’m able to personalize my outreach using insights that truly resonate. This not only saves me time but also makes my messages more relevant and helps me secure higher-quality meetings. Additionally, having everyone on the team access the same information streamlines collaboration with AEs, making our teamwork much more effective. Review collected by and hosted on G2.com.

I would recommend "growth" scores so we can not only pull lists but then see who from the list is growing or showing signs of growth. Unique visitors, social media growth, those help, but a single score that says company X is a strong opportunity. Review collected by and hosted on G2.com.

PipeCandy is helping us build pipeline and set new meetings for our BDR teams. We can also use the lists for market intelligence on the marketing side of the business. Overall, saves time and makes us more efficient. Review collected by and hosted on G2.com.

There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com.

This helps me understand the differences between shopper groups and dive deeper into variant-specific shopper behaviors—for example, how Crown Royal Flavor shoppers differ from Crown Royal unflavored shoppers. With these insights, I can speak with more authority and credibility when reporting to customers, brand teams, and leadership. Review collected by and hosted on G2.com.

The subscription cost is definitely the biggest hurdle. Even though the data quality is high, the pricing tier for smaller teams or individual departments still feels quite steep. The platform would be far more accessible with more flexible pricing options for users who only need specific data sets, rather than having to pay for the entire global enterprise suite. Review collected by and hosted on G2.com.

It solves the problem of fragmented information when I’m trying to vet new clients or analyze the competition. By centralizing funding history, leadership changes, and firmographic data in one place, it lets me run thorough market analysis in a fraction of the time it would take to do manually. That time savings directly supports our strategic planning and helps us spot new revenue opportunities sooner. Review collected by and hosted on G2.com.

At times, found that a few statistics such as Total Addressable Market (TAM), outsourced R&D spend etc. weren't 100% accurate. There is a scope for improvement in this area, especially when a company acquires another company, TAM and R&D spend numbers don't get updated at the same pace. Review collected by and hosted on G2.com.

We are trying to improve the effectiveness of our Account Based Marketing (ABM) campaigns with the intelligence offered by Draup. We have achieved significant benefit the data provided by DRAUP. We have seen a tangible increase in the number of Sales Accepted Leads (SALs) and SAL to Qualified Opportunities ratio. Review collected by and hosted on G2.com.