Market Intelligece Software

The invoicing works in a way I’ve experienced recently that’s been frustrating. I have two users under my main ID, and I’m on the Pro package. If we try to access something outside our package, it prompts us to purchase, which is obvious. However, one of my users can click “purchase” on their own, and it gets added to the next month’s invoice without asking for any card details or anything else. That’s quite disappointing. It should ask for confirmation first, or at least not be added directly to the invoice. We also couldn’t even identify who made that purchase. Review collected by and hosted on G2.com.

Semrush helps us tackle many real challenges in our day-to-day SEO and digital marketing work. It gives us clear visibility into AI performance and AI search visibility for websites, which is becoming increasingly important as search shifts toward AI Overviews and LLM-driven results. On top of that, it lets us track rankings, audit technical SEO issues, analyze competitors, and monitor backlinks—all from one platform. That saves a lot of time compared with switching between multiple tools. As a result, our reporting is more accurate and our strategy recommendations are more data-backed, which ultimately benefits both our internal team and our clients by helping us make faster, more informed decisions. Review collected by and hosted on G2.com.

Sometimes information isn't accurate but I still use that as an opportunity to contact the company and see if I can find a contact. It is less efficient but it is a place to start. I try to use it daily to assist in my efforts but can't always get around to it. I also wish there were additional ways to submit requests for changes and requests for them to update/connect with the company. Review collected by and hosted on G2.com.

Zoominfo and their database assist in increasing my productivity in finding new clients by 25% versus other tools that I have used. That is my personal measurement based on my experience with the product versus others that I currently use. Review collected by and hosted on G2.com.

I'm noticing we are getting more reviews that are clearly an AI-written description of our solution, so I'd like to see G2 do more to discourage this. I'm not talking about use of AI to refine what you've written, but reviews that are entirely generated by AI and don't actually contain any personal perspective. Review collected by and hosted on G2.com.

G2 provides us a regular pipeline of customer proof points and fresh bragging rights every quarter. Knowing how G2 reviews and accolades are regularly cited in LLMs makes our efforts to generate reviews worth it and helps us get other stakeholders on board with supporting our efforts. Review collected by and hosted on G2.com.

’m still relatively new to Similarweb, so I haven’t experienced many significant downsides yet. The UI is strong and I’ve found the platform intuitive to navigate. The biggest consideration for me is remembering that some of the traffic, audience and competitive data is directional rather than exact. I primarily use Similarweb to prepare for initial discovery calls, so the data is extremely valuable for identifying trends, competitive positioning and areas I want to explore with a potential client. I view it as a way to develop better hypotheses and ask smarter questions rather than treating every data point as absolute. For that use case, the benefits have far outweighed the limitations so far. Review collected by and hosted on G2.com.

Similarweb helps me solve several challenges around prospect research and new business development. I use it to quickly understand a potential client’s business, digital footprint, competitive landscape, traffic trends and customer behavior before an initial discovery call. It saves significant time compared with pulling information from multiple sources and helps surface themes or opportunities that may not otherwise be obvious.

More importantly, the data helps me develop a stronger point of view before speaking with a potential client. I can identify trends, benchmark against competitors and use those insights to ask better discovery questions rather than starting the conversation from scratch. It gives me useful data to support business decisions while also helping me determine where deeper conversations and analysis are warranted. Review collected by and hosted on G2.com.

Pricing is the main thing. It's usage-based, which I actually like in principle, but it's hard to estimate what a run will cost before you start it — prices vary by actor and there's a compute component on top. I once left a misconfigured job running and watched my credit balance drop faster than I expected; I learned my lesson and set limits, but it would be much better if the platform told you 'this run will cost about X' upfront instead of making you find out after.

The marketplace can be uneven too. Anyone can publish an actor, and while that's great for variety, it means some popular actors are poorly maintained. I've had an actor break after its maintainer pushed an update and only found out when my pipeline started failing. A clearer signal about how recently an actor was updated would save a lot of users a lot of headaches. Review collected by and hosted on G2.com.

Two problems, mainly.

First, reliability. I run data collection for price monitoring and small research projects, and before Apify that meant maintaining my own scrapers — which broke constantly. Every site redesign was a small crisis, and I'd find out a pipeline was dead only when I needed the data. Apify solved that by handling scheduling, retries, and monitoring for me. Now the jobs run themselves, and when something fails I know about it immediately instead of a week later.

Second, speed. A lot of the sources I need are already covered by actors in the marketplace, so I skip the whole build-and-maintain cycle for common scraping tasks. That's let me take on projects I wouldn't have started before — the setup cost was just too high. The API also means I can plug collected data straight into my own small apps, and the MCP server does the same for AI agents, which has been a nice shortcut.

The benefit in one line: I get dependable, current data without spending my evenings keeping scrapers alive. Review collected by and hosted on G2.com.

To be completely objective, I haven’t encountered any drawbacks so far. With the latest updates and ongoing AI improvements, the platform continues to become more accurate and increasingly easy to use. At this stage, I don’t see any notable downsides. Review collected by and hosted on G2.com.

We work in the cosmetics sector, and we are looking for partners to distribute our products. Thanks to Inven, we can better target and find the perfect companies for us. Review collected by and hosted on G2.com.

there is nothing i dislike about appmagic Review collected by and hosted on G2.com.

One of the biggest strengths of AppMagic is that the platform makes complex market data very easy to understand and access. The friendly interface saves a lot of time because I can quickly navigate between market trends, competitor analysis, revenue estimates, and advertising insights without needing multiple tools.

The mobile game tracking features are especially valuable because they allow me to monitor how competitors perform over time — including downloads, grossing rankings, monetization trends, and new game launches. This helps me benchmark my own games and better understand what strategies are working in the market.

The ability to compare trends across different countries is also extremely useful. Different regions often have different player preferences and monetization behaviors. By comparing countries, I can:

Identify emerging markets with strong growth potential

Understand where certain game genres perform best

Adjust localization and marketing strategies for specific regions

Optimize advertising spend based on market opportunities

Overall, these features help support more data-driven decisions for both game development and user acquisition, while significantly reducing the amount of manual market research required. Review collected by and hosted on G2.com.

The overall experience was positive. One area that could be improved is reducing the number of repeated verification or confirmation steps during surveys and payment onboarding. A slightly more streamlined process would make participation even faster and smoother for experts. A centralized onboarding flow would help a lot. For example, collecting identity, payment, and tax information once and reusing it for future studies would reduce repeated steps. It would also help to clearly indicate when a survey is fully completed and when no further action is required, especially when multiple emails or confirmation links are involved. Review collected by and hosted on G2.com.

Dedale Intelligence connects industry professionals with relevant research, offering a smooth and professional consultation. The efficient, transparent process has relevant survey topics and professional handling of communication and payment, making collaboration reliable and worthwhile. Review collected by and hosted on G2.com.

Source quality is uneven, and the citation UI does not distinguish between them. A ten-K, a trade publication, and an SEO content farm all render as the same numbered link. The provenance is real, but credibility is still my job. For work where I am putting a number in front of a PE-backed board, I end up manually triaging sources more often than I would like. Some kind of source tiering or authority signal would materially improve the product for professional research.

Related, it will sometimes blend figures of different vintages into one answer without flagging that a 2023 market size and a 2026 growth rate are sitting in the same sentence. In market sizing work that is the exact error that costs you credibility, so I always click through on anything numeric.

It also stops at research. It is excellent at retrieval and thin at synthesis, so for the analytical layer of a client deliverable I move the findings into a different tool and do the reasoning there. That is a reasonable division of labor, but it means Perplexity is one step in the workflow rather than the workflow.

Two smaller items. Paywalled primary sources are still out of reach, so I get secondary coverage of the document I actually want. And Spaces work well at ten engagements but get unwieldy past that, since there is no strong way to search or tag across threads.

None of this outweighs the value. It is the tool I open first every morning. But it is a research front end, not a research department. Review collected by and hosted on G2.com.

The core problem it solves for me is the gap between an AI-generated answer and an answer I can defend.

At SalesXecution I run AI Revenue Architecture engagements with mid-market and PE-backed companies, which means most of my week is spent building a factual case that a leadership team is going to make expensive decisions on. Market sizing, competitive positioning, buyer behavior shifts, portfolio company benchmarks. Before Perplexity, that work split into two bad options. Manual research was accurate and slow. General-purpose AI was fast and unverifiable, which is useless the moment a CFO asks where a number came from.

Perplexity collapses that tradeoff. Real-time web retrieval with clickable citations on every claim means I get research-analyst speed with a source trail I can hand to a client. That is the whole benefit in one sentence.

Concretely, it feeds two things. The first is my ARQ diagnostic, the AI Revenue Architecture Quotient, which scores an organization across five pillars: revenue strategy, sales process architecture, revenue analytics, organization and adoption, and AI fluency. Scoring against best-in-class benchmarks only works if the benchmarks are current and sourced, and Perplexity is how I keep those benchmarks live rather than stale. The second is the positioning work itself. When I tell a board that their pipeline math is broken or that their category is repricing, being able to point to the underlying source turns an opinion into an argument.

The benefit shows up in three places. I save 5 to 10 hours a week on research. My deliverables carry citations, which raises client trust. And my close rate on new engagements has measurably improved, because a validated, referenceable claim closes better than a confident assertion.

There is a second-order benefit worth naming. When I coach revenue teams on AI fluency, Perplexity is the tool I point to as the model for how AI should be used in a commercial setting: not as an oracle you trust blindly, but as an accelerant with a verifiable audit trail. That distinction is most of what separates teams who get real lift from AI from teams who just generate more content faster. Review collected by and hosted on G2.com.

There is not much to dislike. It would be great if Behavio included more competitors in the brand tracking subscription, offering even deeper benchmarking insights over the long run. Review collected by and hosted on G2.com.

Behavio helps us understand how customers truly perceive our brand, solving the guesswork with clear, data-driven insights. Its reports make complex data actionable, helping us track brand growth, refine investments, and optimize strategies in a budget-friendly way. Review collected by and hosted on G2.com.

The filtering capabilities and UI. Review collected by and hosted on G2.com.

Versium REACH helps with data appends, enrichment, and acquisition for B2B and B2C data, providing information for my company and clients, aiding in processes and analytical reports. Review collected by and hosted on G2.com.

I have yet to run into anything I disliked Review collected by and hosted on G2.com.

I use Olive to automate repetitive tasks in healthcare systems, which reduces manual administrative work, freeing up staff time and reducing errors. Review collected by and hosted on G2.com.

There is nothing I dislike about working with IDC Review collected by and hosted on G2.com.

IDC helps Jenzabar turn complex, fast‑moving market noise into trusted, third‑party insight we can act on, while providing the independent validation our buyers rely on. Review collected by and hosted on G2.com.

Honestly, there's very little to dislike...

If I had to be nitpicky, I guess one could find the learning curve to be rather steep (it's easy to get overwhelmed with the platform at times).

Otherwise, the only main complaint is the "slide generation" is rather lackluster - it takes a long time for the slides to generate, and then the final output is not detailed enough and/or underwhelming... maybe I'm particular, but I find it much easier to copy/paste data from the application into my own slides. Review collected by and hosted on G2.com.

I've heard that AlphaSense is improving the Slide Generation and Organizational Branding upload features, which is great!

But again, I want to iterate that I encounter very few problems when using AlphaSense, and I use it daily! Review collected by and hosted on G2.com.

I must say, our journey with DealSignal has been exceptionally smooth. Review collected by and hosted on G2.com.

DealSignal has been the driving force behind our transformed business development strategies. Its premium data and precision have allowed us to redefine how we approach lead generation. Review collected by and hosted on G2.com.

I don’t have any major dislikes when it comes to Databook, but there are a few aspects where the experience could be improved. Occasionally, some insights take a bit longer to load than I’d like, and having more options to customize dashboards would make it easier for teams to adapt the platform to their specific workflows. However, I see these as areas for enhancement rather than significant issues, since the core value that Databook delivers remains exceptionally strong. Review collected by and hosted on G2.com.

Databook addresses the challenge of figuring out where to direct my outreach efforts. As an SDR, I now have clear insight into a prospect’s strategic priorities, financial challenges, and main initiatives. Rather than relying on guesswork, I’m able to personalize my outreach using insights that truly resonate. This not only saves me time but also makes my messages more relevant and helps me secure higher-quality meetings. Additionally, having everyone on the team access the same information streamlines collaboration with AEs, making our teamwork much more effective. Review collected by and hosted on G2.com.

Business complexities resolutions may be more easy or descriptive Review collected by and hosted on G2.com.

Forester solve the complex business problems in a easy way mostly. You are free from bonds of thinking a lot. That's why i like it a lot. Review collected by and hosted on G2.com.

I would recommend "growth" scores so we can not only pull lists but then see who from the list is growing or showing signs of growth. Unique visitors, social media growth, those help, but a single score that says company X is a strong opportunity. Review collected by and hosted on G2.com.

PipeCandy is helping us build pipeline and set new meetings for our BDR teams. We can also use the lists for market intelligence on the marketing side of the business. Overall, saves time and makes us more efficient. Review collected by and hosted on G2.com.

There are some limitations when building surveys the tool, mainly because the templates don’t allow you to mix survey types. For example, I tried to set up a monadic survey that also included a lot of shopper-group-specific logic, but I couldn’t use Verified Voices. Instead, I had to rely on survey support through Numerator outside of the Verified Voices architecture. The cost is also substantial compared to other service providers. Review collected by and hosted on G2.com.

This helps me understand the differences between shopper groups and dive deeper into variant-specific shopper behaviors—for example, how Crown Royal Flavor shoppers differ from Crown Royal unflavored shoppers. With these insights, I can speak with more authority and credibility when reporting to customers, brand teams, and leadership. Review collected by and hosted on G2.com.

At times, found that a few statistics such as Total Addressable Market (TAM), outsourced R&D spend etc. weren't 100% accurate. There is a scope for improvement in this area, especially when a company acquires another company, TAM and R&D spend numbers don't get updated at the same pace. Review collected by and hosted on G2.com.

We are trying to improve the effectiveness of our Account Based Marketing (ABM) campaigns with the intelligence offered by Draup. We have achieved significant benefit the data provided by DRAUP. We have seen a tangible increase in the number of Sales Accepted Leads (SALs) and SAL to Qualified Opportunities ratio. Review collected by and hosted on G2.com.