# PPC Samurai Reviews **Vendor:** PPC Samurai **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 6 ## About PPC Samurai PPC Samurai is a Google and Microsoft Ads management and systemisation platform that delivers the flexibility to automate ANY account management process in minutes, via our no-code flowchart technology. With PPC Samurai you enjoy the benefits of automation without the black-boxed platform driven homogenization. ## PPC Samurai Reviews ### 1. Great Tool for PPC Management **Rating:** 5.0/5.0 stars **Reviewed by:** Viral S. | PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2023 **What do you like best about PPC Samurai?** I like Campaign Management & their Analytics functionalities. **What do you dislike about PPC Samurai?** Its all over good but high pricing for small business. **What problems is PPC Samurai solving and how is that benefiting you?** I am suffering with account automation for my google ads account, but It offers a no-code flowchart technology that help me to automate process in minutes. ### 2. Great tool for automation of our SEM campaigns on Google **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Founder and CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about PPC Samurai?** Ease of use, Powerful automation features **What do you dislike about PPC Samurai?** Some times there are limitations with the advertiser networks that I would like to use but can't because it doesn't have an API for PPC samurai to connect to. **What problems is PPC Samurai solving and how is that benefiting you?** We have automated all our customer SEM accounts, they have removed all the manual work and saved us so much time. ### 3. Essential part of any PPC manager's toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Sara J. | Google Shopping Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about PPC Samurai?** PPC Samurai saves a LOT of hours by automating tedious/repetitive/data handling tasks and the ability to set up alerts is vital for being notified if something goes amiss. I'm not a scripter but the tool essentially allows me to create scripts based on logic to pretty much automate any task inside Google Ads. **What do you dislike about PPC Samurai?** Can sometimes be a little slow but there's a new interface/upgrade coming soon which promises to make things much better. **Recommendations to others considering PPC Samurai:** Prepare to spend time planning what you want PPC Samurai to do before diving in to build your flows. You need the logical steps BEFORE starting to implement inside the tool otherwise things will get confusing. Always test new flows and set alerts for changes so you know it's working as you want it to before setting to run automatically. **What problems is PPC Samurai solving and how is that benefiting you?** PPC Samurai has enabled me to automate bidding, campaign management, alerts and more. It probably saves at least a few hours per day over doing these tasks manually. It's meant that I haven't had to hire additional staff because of the time savings it's provided. ### 4. Indispensable **Rating:** 5.0/5.0 stars **Reviewed by:** Peter E. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about PPC Samurai?** Being able to produce complex processes which are unique to each client. There are too many software tools out there that are 95% solutions, this one is the full package. **What do you dislike about PPC Samurai?** The interface is dated but there is a new one just days away. With any system as complex as this one it takes time to fully understand the way in which it works but it is time well spent. **What problems is PPC Samurai solving and how is that benefiting you?** There are now very few issues with my Google Ads accounts that can't be solved by sitting down with a cup of tea and creating a process for it. In this age of AI it has become impossible to stay ahead of the pack without implementing some form of third party automation. PPC Samurai removes the time-consuming jobs and allows me time to add value to my clients' accounts and therefore ensuring their long term business. ### 5. Real Google Ads Automation For (Serious) Advanced Managers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2020 **What do you like best about PPC Samurai?** It allows creating custom-made automated processes that match detailed and specific business requirements, and it does not require programming per se, but instead a flow chart like process design. Most other external automation tools have set processes, that are a one-size-fits-all and not exactly adaptable to real business needs. They implement assumed logics, which are best practice for the tool developer, but in my opinion, they are not flexible enough and are no benefit from doing it manually. These tools can help to do basic account management, but not the advanced level I required as a consultant. **What do you dislike about PPC Samurai?** Copy and paste are still not available. Arranging the columns on the preview is time-consuming. **What problems is PPC Samurai solving and how is that benefiting you?** Management and monitoring of many important aspects of PPC management that is tailor to very specific needs of a business. From bid management, to search query harvest, to all sort of monitoring and beyond. The benefit is that human working hours is cut and replaced by precision automation. ### 6. Allows us to automate our processes and saves hours of time **Rating:** 4.0/5.0 stars **Reviewed by:** Johannes K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about PPC Samurai?** Ability to automate our processes. Absolutely epic support **What do you dislike about PPC Samurai?** There is a few things I dislike, but I can bring them up and they generally get resolved quickly. So nothing comes to mind right now. **What problems is PPC Samurai solving and how is that benefiting you?** Allows us to consistently apply processes and improve processes once and then roll them out across all active accounts. - [View PPC Samurai pricing details and edition comparison](https://www.g2.com/products/ppc-samurai/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A38%3A53+-0500&secure%5Bsession_id%5D=13d4acb0-65cf-4b92-bf0a-43776c92c61a&secure%5Btoken%5D=9c2d4e7e7fa7c53a631e5c471427e67222e60e34fb6279b9bdf2b7183e442a96&format=llm_user) ## PPC Samurai Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Portfolio Bid Optimization - Advanced Targeting Options - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top PPC Samurai Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,926 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews)