Love the ability to be able to import directly from Google Ads to get the account setup - this saves huge amount of time setting up accounts and means we don't need to duplicate work. Also the AI assistants added in have been helpful in refining the campaigns for the Bing platform, and additional targeting options for B2B are much more accurate and more granular than other platforms. We also get a lower CPC due to the lower competition on the platform. Review collected by and hosted on G2.com.

Lower volume of searches mean scale isn't always there. The algorithm is also not as refined as the market leader when using less targeted ads or AI driven targeting, so I find I need to really rely on the targeting options to refine my audience more rather than relying on AI. I've also needed some support with billing historically and struggled to reach someone - this was a while ago now, so not sure if anything has changed here. Review collected by and hosted on G2.com.