G2

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/29/2024

"A nice tool for advertising your app in apple"

4/5

What do you like best about Apple Search Ads?

We are using Apple Search Ads to advertise both our internal apps and our clients' apps. The tool allows you to create campaigns and ads in a simple and easy way. It also supports server-to-server integrations and has good reporting systems. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

The system, comparable to other advertising platforms, has limited features. It's also less user-friendly than other platforms and has a steep learning curve. Also, being a monopoly in this search the pricing is too expensive compared to the reach. Review collected by and hosted on G2.com.

What problems is Apple Search Ads solving and how is that benefiting you?

We are an advertising contractor and are using Apple Search Ads to advertise our client's apps as well as our internal apps. It's currently the best (and only?) way to reach users searching apps on the Apple App Store, which makes it an advertising monopoly. Having said that, it's a reasonable platform that provides all the basic needs for advertising in the store. Review collected by and hosted on G2.com.