G2

Timofei O.

ASO & ASA manager

Mid-Market (51-1000 emp.)

8/7/2025

"Perfect for managing both ASA and ASO in one place"

5/5

What do you like best about MobileAction?

I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless.

AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time.

On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress.

For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow. Review collected by and hosted on G2.com.

What do you dislike about MobileAction?

Since the platform is quite large and full of features, I occasionally run into small bugs or glitches. But to be fair, the CMS manager and support team are quick to respond and fix things. So honestly, it just turns into a short coffee break before I’m back to work — not really a big deal. Review collected by and hosted on G2.com.

What problems is MobileAction solving and how is that benefiting you?

MobileAction helps me solve one of the biggest challenges in mobile marketing: managing both paid and organic growth in one place. Instead of juggling multiple tools for ASA and ASO, I can handle everything — from keyword optimization to creative performance and competitor insights — within a single platform Review collected by and hosted on G2.com.