Nielsen Attribution (formerly Visual IQ) Pricing

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Name	Price	Features
VISUAL IQ	Contact Vendor for Pricing	Because we understand that no single size fits all, pricing for the Visual IQ Marketing Intelligence Platform is based on your specific needs. Relevant factors include: Specific features that best fit your needs Type and volume of performance data Frequency with which your data is refreshed Length of your contract term

Nielsen Attribution (formerly Visual IQ) pricing & plans

Pricing information for Nielsen Attribution (formerly Visual IQ) is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Nielsen Attribution (formerly Visual IQ) must be conducted with the seller.

Pricing information was last updated on October 29, 2015

Nielsen Attribution (formerly Visual IQ) Alternatives Pricing

The following is a quick overview of editions offered by other Attribution Software

CallRail Call Tracking	$45per month	Know which marketing efforts inspired your best leads to call.
ActiveCampaign Lite	$9Per Month - Paid Yearly	For those just getting started with ActiveCampaign, our Lite plan offers email marketing and basic marketing automation functionality. Unlimited Sending Email Marketing Send Newsletters Subscription Forms Marketing Automation Chat & Email Support Up to 3 Users Show More
Pardot Growth	$1,250per month	up to 10,000 contacts billed annually

Various alternatives pricing & plans

Pricing information for the above various Nielsen Attribution (formerly Visual IQ) alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Nielsen Attribution (formerly Visual IQ) Pricing-Related Review

UC

User in Computer Software

Enterprise(> 1000 emp.)

Validated Reviewer

Verified Current User

Review source: Organic

May 22, 2018

"Great once it's up and running!"

What do you like best?

VisualIQ has given us visibility on performance across all of our digital marketing channels. The tool is sophisticated and the data that it provides is unmatched. The tool has given us a lens, particularly on upper funnel tactics, that allows us to determine who our best partners are. Review collected by and hosted on G2.com.

What do you dislike?

Getting the tool up and running with a large marketing mix is a bit of a beast. It takes time to work through the best way to set up the platform to sync with your ad server and there were bumps along the way. Also, not everything is automated. The majority of the data will come directly from your adserver into VisualIQ but there are exceptions, particularly with dynamic cost, which has to be manually uploaded into the system. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We now have the ability to determine performance across multiple channels using VIQ data which again is particularly helpful looking at upper funnel tactics that in a last touch model generally don't get a lot a credit. The tool has also helped us with media planning helping to determine optimal spend levels at a tactical level and across channels. Review collected by and hosted on G2.com.

Helpful?

UM

User in Marketing and Advertising

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: Invitation from G2

Jan 18, 2017

"Overrated"

What do you like best?

VIQ has a solid reputation, so there is no need to defend their data, findings or methodology. Review collected by and hosted on G2.com.

What do you dislike?

Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Push them for delivering on features that competitors provide - the ability to meet competitive alternatives is all very doable and possible. There is no need to pay a premium for a category for with so many alternatives approaching commoditization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Understand the value of various media touch points across a digital funnel on sales. VIQ allowed us to better understand where to shift media spend and where to tweak, though the guidance was not as specific as you would expect. Review collected by and hosted on G2.com.

Helpful?