Reviewers consistently praise the interface as clean and intuitive. It makes it easy to go from uploading account lists to launching live, multi-channel campaigns in hours instead of weeks.

As a beginner, I found it easy to use. It didn't confuse me with complex UI and too many options. I could configure the necessary settings myself after watching a few videos on YouTube.

As someone who spent years in the "RollWorks" ecosystem before the 2026 brand unification into AdRoll ABM, the transition has been surprisingly smooth. What i appreciate most as a daily user is the intent Data engine. The Media Center: The bulk-upload feature is a lifesaver. Being able to attach a single destination URL to 20 different sizes with one click saves me about 45 minutes per campaign launch. From an admin standpoint, the feburary 2026 Salesforce Package update was a significant milestone. Managing the backend for a B2B stack can be a nightmare during rebrands, but the transition from RollWorks to AdRoll ABM handled the API mapping well. Key Admin Wins: CRM Object Management: We can finally delete legacy "RollWorks" custom objects and fields in salesforce to free up data storage and custom fields limits. Role-Based Access: The permission are granular enough that i can give our Sales Development Reps (SDRs) access to the Account Discovery dashboard without letting them accidentially mess with the bidding budget or pixel settings. Reporting Flexibility: The new :AdRoll Custom Reports" folder allows for custom field mapping. We've successfully mapped our "Lead Score" from HubSpot directly into the AdRoll to see how ad engagement correlates with sales readiness. Seamless CRM integration Excellent customer support Transparent ROI tracking from "First Touch" to "Closed Won"