Lucky Orange Reviews & Product Details

Lucky Orange combines website analytics, visitor feedback and AI-powered analysis to help businesses understand visitor behavior and identify opportunities to improve conversions. Its suite of tools includes Dynamic Heatmaps, Session Recordings, Conversion Funnels and Discovery AI, an analytics assistant that answers questions about your website in plain language. Ask Discovery which traffic sources bring visitors who convert, which pages have the most visitor frustration or what non-converting visitors have in common. Discovery analyzes actual visitor interactions and provides written findings, guiding you to relevant heatmaps, session recordings and other tools so you can investigate the behavior behind the insights. Discovery Visualize brings those findings to life with supporting charts, graphs and lists. Written analysis and visualizations work together to help you explore trends, compare visitor groups and decide what to investigate next. Use the Visualize workspace to review conversion performance over time, compare mobile and desktop engagement or prepare findings for a team meeting or client presentation. Rearrange or archive visual cards, download the workspace and ask follow-up questions to explore a specific card in more detail. Built for website owners, digital marketers, ecommerce teams and agencies, Lucky Orange supports workflows ranging from investigating landing page performance to understanding cart abandonment and reporting on client results. Trusted by more than 500,000 websites worldwide, it offers integrations and installation options for platforms including Shopify, Shopify Plus, BigCommerce, WordPress and Square. Understand visitor behavior with Session Recordings and Dynamic Heatmaps Session Recordings let you watch individual visitor journeys to understand how people navigate your website, where they hesitate and what obstacles they encounter. Optimizable Segments help you find sessions with behaviors worth investigating, including signs of frustration or confusion. The AI Referrals segment helps you identify visits referred by supported AI platforms, including ChatGPT, Gemini, Perplexity, Claude and Microsoft Copilot. Dynamic Heatmaps reveal where visitors click, tap, move their mouse and scroll, including interactions with dropdown menus and hover content. Explore engagement patterns across visitors and use Scroll Heatmaps to determine whether people reach important content and calls to action. Investigate conversion barriers with Funnels and Form Analytics Conversion Funnels show where visitors drop off between defined steps, such as viewing a product, starting checkout and placing an order. Form Analytics helps you identify obstacles to form completion. Together with recordings and heatmaps, these tools help teams narrow their investigation and prioritize potential improvements. Collect feedback and engage visitors Surveys let you ask visitors directly what they need or what is preventing them from converting. Choose multiple-choice, rating, like/dislike or open-ended questions, and target surveys to relevant visitors. Live Chat helps your team answer questions and assist visitors while they’re on your website. Announcements let you deliver targeted messages, such as promotions, product updates or requests for reviews. These tools complement behavioral analytics with direct feedback and opportunities to address visitor concerns. Evaluate individual pages with Page Insights Page Insights brings traffic, engagement, frustration events and page speed metrics together for each page. Review activity such as bounces, unique visitors and form submissions, compare performance across timeframes and open relevant recordings or heatmaps to investigate further. Lucky Orange helps teams connect performance metrics with the visitor experiences behind them. Discovery AI and Discovery Visualize make those findings easier to explore, explain and share, helping you move from a website question to a more informed decision about what to improve next.

Seller

Lucky Orange

Discussions

Lucky Orange Community

Languages Supported

German, English, French, Hebrew, Italian, Spanish

Solution Type

All-in-One

Overview by

Bradley Friedman

Used by Scrutinizer and 2 others

Beta

Pricing

Pricing provided by Lucky Orange.

Free

$0.00

Per Month

View More Pricing Information

Lucky Orange Integrations

(14)

Verified by Lucky Orange

Show More Integrations

Matt N.

Digital Marketing Manager

Enterprise (> 1000 emp.)

5/21/2025

"Insightful analytics with minimal setup."

4/5

What do you like best about Lucky Orange?

Lucky Orange makes it incredibly easy to visualize how users interact with our site through heatmaps, session recordings, and live chat. Setup was fast, and the UI is intuitive, making it easy for our whole team to access insights without needing technical support. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

Occasionally, session recordings lag or fail to load, and filtering options could be more robust when trying to drill down into specific behavior patterns. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thank you for your review! Using Lucky Orange to analyze your customers is a great way to make meaningful changes on your site that improve conversions and your customer experience. Regarding your feedback on the session recordings and the filters, please reach out to support@luckyorange.com and we can take a look at those recordings and provide some workarounds for the filters to make sure you can drill down to those visits you want to see. Thanks again for your review, and don't hesitate to reach out with any questions.

Cheers - Will from Lucky Orange

Will H.

Owner

Small-Business (50 or fewer emp.)

7/30/2025

"Software perfect for finding bottlenecks in customer pipeline"

5/5

What do you like best about Lucky Orange?

Incredibly helpful for reviewing customers who have added products to cart and not purchased, or who have purchased. Helps to figure out bottlenecks in the customer journey, issues with the site, areas to put promotions, if pop-ups are too aggressive etc. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

No real downsides, the free plan is enough to do basic research with anyways. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thank you for your review! Lucky Orange has so many features that can help you see from your customers’ perspective how they are interacting with your site and gain that valuable feedback. Again, we appreciate your review, and we're here should you need anything else!

Cheers - Will from Lucky Orange

Giovana B.

Founder and CEO

Small-Business (50 or fewer emp.)

7/3/2025

"Great intuitive heat map tool"

4.5/5

What do you like best about Lucky Orange?

I recently updated my website and a friend recommended me looking into LuckyOrange for heat maps and learn how people are navigating my website and where I can improve.

I gotta say, I got great information and the tool is so easy to use. I'm very happy with it. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

Nothing that I dislike so far. I can't think about any downsizes. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thank you for your review! We love to hear that getting a front seat to your customers’ online interactions has been just what you needed to grow your business. Again, we appreciate your review, and we're here should you need anything else!

Cheers - Will from Lucky Orange

Cherie O.

Virtual Assistant

Small-Business (50 or fewer emp.)

6/10/2025

"Pretty good app!"

4.5/5

What do you like best about Lucky Orange?

I don't believe there was a 'Discovery' feature in the past, but I find it helpful! I use other analytics tools in conjunction with Lucky Orange, and I find Lucky Orange quite smooth. I don't think I've run into issues yet. I LOVE that all features are included in all plans. Many other apps only allow certain features on paid plans. Its interface is simple. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

I haven't found anything I don't like about it so far. I know the Discovery feature is new, but it'll be nice to be able to create custom prompts. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thank you for your review! We’re so happy that you’ve been able to start wading into Lucky Orange! Our team is always here to help our customers be as successful as possible, both now and in the future. Again, we appreciate your review, and we're here should you need anything else!

Cheers - Will from Lucky Orange

Glen H.

Website Manager

Mid-Market (51-1000 emp.)

2/17/2025

"Complimentary tool for use alongside Google Analytics"

4/5

What do you like best about Lucky Orange?

Lucky Orange is a simple tool which is easy to implement and has an easy to use interface which is simple to learn and navigate. The features which I use most regularly are the heatmapping tool and the announcements option. I would still use Google Analytics as my primary source of reporting, but being able to see at a glance engagement with key website pages, along with things like scroll depth and typical movement around a page makes it easy to identify barriers and pain points. The announcements are a nice addition which we use to promote upcoming events on the home page in a way which doesn't disturb the rest of the content. We also have the live chat available as an additional get in touch feature, although we don't respond 'live', so it's great that it has both options. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

If you use it in the right way then it's a useful tool which can compliment your other reporting options. It's not a like-for-like replacement or upgrade on Google Analytics, so don't expect to rely on it for this kind of information. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thanks for leaving us such a thorough review! We are thrilled to hear that you've enjoyed using our Heatmaps and Announcements features. Heatmaps definitely help give you clear, actionable insights into your visitors interactions.

Regarding your comments on Google Analytics, we do have a direct integration with Google Analytics. Just reach out to support@luckyorange.com if you need help setting this up. Our integration with Google Analytics is a great complement to the tools that we offer and can help give you a complete picture of those visitor journeys!

Thanks again, and don't hesitate to reach out if you need anything!

Cheers - Will from Lucky Orange

Domenick S.

eCommerce Manager

Small-Business (50 or fewer emp.)

2/17/2023

"Amazing tools!"

5/5

What do you like best about Lucky Orange?

What really drew us to Lucky Orange were the heat maps. We’ve always heard that this is the go to app and it didn’t let us down. We have so many marketing campaigns so it’s really helpful for us to view a customers journey! Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

There are not many downsides to Lucky Orange. I've really enjoyed the service and the support has been awesome. Review collected by and hosted on G2.com.

What problems is Lucky Orange solving and how is that benefiting you?

Lucky Orange helps us understand how customers interact with our site, which has been a game-changer for improving our user experience. With tools like heatmaps, session recordings, and live chat, we can identify friction points, optimize key pages, and address customer issues in real-time. This has led to better conversion rates and more informed decisions based on actual user behavior. The ability to watch recordings of visitors navigating our site gives us insights we wouldn’t get from traditional analytics alone. Overall, Lucky Orange helps us create a smoother, more engaging shopping experience that ultimately drives more sales. Review collected by and hosted on G2.com.

Response from Bradley Friedman of Lucky Orange

edit

Thank you for the five-star review! Using Heatmaps to understand your website visitors' journey and track marketing campaigns can significantly impact conversions. Please don't hesitate to reach out if there's anything we can help you with. Happy tracking!

Cheers - Bradley from Lucky Orange

Jeshwanth R.

Senior Product Marketing Manager

Mid-Market (51-1000 emp.)

4/4/2025

"Super easy to use & intuitive"

5/5

What do you like best about Lucky Orange?

- Got set up and running real quick.

- Their pricing is pretty reasonable, especially for what you get. I've used a few others in the market as well.

- And shoutout to their support team, they're quick to respond to any queries I might have.

- The interface is clean, intuitive and super easy to customize the way you want. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

Nothing major, sometimes the visitor video takes a while to load but that's fine. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thanks for leaving us such a thorough review! We’re so happy that we’ve been able to impress you with our technology, onboarding and customer support and are thrilled to be part of your journey. Learning the pain points your customers are having and being able to quickly address them is invaluable. Thanks again, and don’t hesitate to reach out if you need anything!

Cheers - Will from Lucky Orange

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

12/28/2021

"Still a Great Way to See How Your Site is Being Used"

4/5

What do you like best about Lucky Orange?

We use Lucky Orange regularly - preferring their older, classic format - to see recordings of how people are using our website and landing pages. It's a great way to gauge how they're performing. The only downside is it's tough to tell when it's probably just a bot scouring your page or a person, but it's still a super useful tool. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

The redesign isn't as detailed it seems, and is flashier than more useful. Also, the "is it just a bot?" aspect is frustrating, but I can't really fault Lucky Orange for that. Review collected by and hosted on G2.com.

Response from Bradley Friedman of Lucky Orange

edit

These are words we love to hear! Seeing what your customers’ experience in real time can give you the insight you need to address their needs quickly and prevent any barriers to conversion. Our team would like to learn more about your comment about session recordings. At your earliest convenience, send an email to support@luckyorange.com referencing this review. I look forward to hearing from you soon.

Thanks for your review - Bradley from Lucky Orange

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

11/6/2025

"Easy Visitor Tracking, But Free Tier Is Limited"

3.5/5

What do you like best about Lucky Orange?

I like how easy it is to see the visitors from today and who added to cart. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

The free tier isn't really useful since you run out of visitors per month so quickly. Review collected by and hosted on G2.com.

Response from Will Daniels of Lucky Orange

edit

Thank you for your review! Being able to see what visitors do and experience on your site can make all of the difference in improving the customer experience and your conversions. Again, we appreciate your review, and we're here should you need anything else!

Cheers - Justin from Lucky Orange

Filipe C.

Digital Marketing & E-commerce Manager

Small-Business (50 or fewer emp.)

3/21/2023

"Good tool to analyze user behavior and improve website ux"

5/5

What do you like best about Lucky Orange?

Still a great tool – the new Page Insights and Shopify checkout tracking are super helpful. Review collected by and hosted on G2.com.

What do you dislike about Lucky Orange?

Would love more advanced filtering options – pricing is a bit high for small businesses. Review collected by and hosted on G2.com.

Response from Bradley Friedman of Lucky Orange

edit

Thank you for the five-star review, Filipe! Diving into that UX experience to identify ways to improve your website is invaluable to growing your business. Thanks again for your review, and we’re here if you have any questions!

Cheers - Bradley from Lucky Orange