Best Partner Relationship Management (PRM) Software in 2026
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Featured Partner Relationship Management (PRM) Software At A Glance
Buyer's Guide: Partner Relationship Management (PRM)
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the streamlined partner collaboration and tools for managing leads and metrics, enhancing communication and sales.
Users appreciate the easy-to-use interface of Salesforce Partner Cloud, enabling quick implementation and integration.
Users value the seamless collaboration features of Salesforce Partner Cloud, enhancing communication and partner relationship management.
Users find the steep learning curve of Salesforce Partner Cloud challenging, especially for newcomers to Salesforce.
Users find the complex setup of Salesforce Partner Cloud challenging, making it difficult to efficiently find needed features.
Users note the high expenses associated with Salesforce Partner Cloud, which may be prohibitive for small businesses.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Impact.com to be easy to use, with a straightforward setup and intuitive interface enhancing their experience.
Users commend impact.com's streamlined features for managing partnerships effortlessly, enhancing their performance marketing efficiency.
Users enjoy the impressive selection of partner programs on Impact.com, enhancing their affiliate marketing experience significantly.
Users find the interface not intuitive, leading to frustrations with navigation and multi-site management.
Users find the learning curve steep, with some features being complicated and navigation overwhelming at first.
Users find the complexity of the interface confusing and less intuitive compared to competitor platforms.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find ZINFI UPM's ease of use remarkable, appreciating its user-friendly interface and seamless onboarding process.
Users appreciate the user-friendly design of ZINFI UPM, making partner management and lead generation seamless and efficient.
Users appreciate the navigation ease of ZINFI UPM, finding the interface user-friendly and intuitive for quick access.
Users experience slow performance with delays during data processing, affecting overall responsiveness and workflows.
Users find ZINFI UPM has a steeper learning curve, especially for non-tech individuals needing training to utilize features effectively.
Users note a steeper learning curve for ZINFI UPM, particularly for non-technical users and advanced features.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the ease of use of PartnerStack, appreciating the user-friendly interface and quick access to insights.
Users appreciate the ease of managing affiliate partnerships with PartnerStack, enjoying seamless tracking and a user-friendly setup.
Users appreciate the user-friendly setup of PartnerStack, making affiliate management effortless and efficient.
Users face payment issues including fund transfer confusion and commission tracking discrepancies, adding administrative burden to managing partnerships.
Users find the reporting limitations frustrating, particularly when needing detailed analytics and facing tracking discrepancies.
Users find partnership management complexity challenging, with issues like cluttered lists and reliance on partner collaboration.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the customization capabilities of Impartner PRM, enhancing partner relationships and driving strategic insights.
Users appreciate the user-friendly interface of Impartner PRM, making navigation quick and intuitive for everyone.
Users value the exceptional customer support from the Impartner team, enhancing their experience with the platform.
Users experience some feature limitations with customization and flexibility, impacting the overall usability of Impartner PRM.
Users face limited customization options in Impartner PRM, particularly with minor features that feel inflexible or require support.
Users face challenges with integration issues in Impartner PRM, often leading to complications and delays in setup.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the effortless integration and ongoing support from Introw, significantly enhancing partner management efficiency.
Users find Introw's ease of use remarkable, facilitating collaboration and integration with existing systems effortlessly.
Users value the easy setup of Introw, enabling rapid implementation and seamless integration with their existing systems.
Users indicate that improvements are needed in reporting functionality and customization options for a better experience.
Users note some missing features in Introw, such as filters on searches, which require refinement.
Users find the dashboard limitations hinder their ability to gain deeper insights into partner performance.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Channelscaler, which streamlines partner management and facilitates quick issue resolution.
Users praise the responsive customer support of Channelscaler, highlighting their understanding and quick assistance.
Users value the responsive support team of Channelscaler, ensuring timely assistance and prioritizing user needs.
Users find Channelscaler’s lack of customization options restrictive, hindering efficient partner engagement and workflow flexibility.
Users experience poor reporting with Channelscaler, leading to inaccuracies and lack of visibility in country-level discounts.
Users find the restrictive features of Channelscaler hinder customization and limit effective use and visibility of data.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Euler's responsive customer support, highlighting their collaborative approach and effective issue resolution.
Users commend the exceptional support and customization from the Euler team, enhancing the partnership experience significantly.
Users appreciate the ease of use of Euler, thanks to its intuitive interface and responsive support team.
Users note that while Euler is promising, some features need more iterations and enhancements for optimal performance.
Users find the limited customization in Euler restricts reporting capabilities and effectiveness of default dashboards.
Users feel that Euler has limited functionality, particularly in customization and learning management compared to other tools.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Kiflo to be extremely easy to use, appreciating its intuitive interface and seamless integration capabilities.
Users rave about Kiflo's exceptional customer support, highlighting quick resolutions and dedicated assistance for all inquiries.
Users highlight Kiflo's versatile partner management options and exceptional support, making tracking and collaboration seamless.
Users find improvements needed in Kiflo's customization options, mobile functionality, and project management features.
Users point out integration issues with Kiflo, citing a need for more comprehensive connections and visibility.
Users find CRM integration issues with Kiflo hinder workflow efficiency and limit automation capabilities for partner engagement.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the team collaboration features of Mindmatrix PRM, enhancing platform utilization and support.
Users value the monthly consultations for better platform utilization and appreciate the supportive team dynamics.
Users find monthly coaching calls invaluable for maximizing platform usage and maintaining progress effectively.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend the ease of use of Magentrix PRM, highlighting its intuitive features and responsive support team.
Users commend the responsive customer support of Magentrix PRM, ensuring quick assistance and seamless implementations.
Users praise the seamless Salesforce integration of Magentrix PRM, enhancing onboarding and customization effortlessly.
Users experience navigation issues with Magentrix PRM due to a cluttered menu and overwhelming admin portal options.
Users find the learning curve challenging, particularly with complex features and overwhelming admin settings at first.
Users find the reporting features lacking, desiring improvements for better insights and usability in Magentrix PRM.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the centralized partner collaboration offered by Channeltivity, enhancing efficiency and engagement with their partners.
Users praise the responsive and helpful customer support from Channeltivity, ensuring smooth and efficient operations.
Users value the centralized data management of Channeltivity, simplifying access to crucial partner information effortlessly.
Users face dashboard issues with limited customization and monitoring capabilities, impacting overall usability and experience.
Users note a lack of customization in Channeltivity, limiting their ability to tailor the system to specific needs.
Users find limited customization options for partner groups and deal fields, impacting their overall experience with Channeltivity.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Unifyr One's ease of use invaluable for building web pages and managing documentation effectively.
Users value the excellent customer support of Unifyr One, ensuring quick resolutions for any issues faced.
Users commend the intuitive interface of Unifyr One, facilitating seamless integration and enhancing overall productivity.
Users experience feature limitations affecting advanced customizations and planning due to a lack of credit visibility.
Users face limited customization, struggling with advanced adjustments and slow professional services for agile needs.
Users find the difficult setup process of Unifyr One to be time-consuming and challenging, impacting global launch efforts.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find WorkSpan very easy to use, benefiting from its intuitive features and seamless integration with existing systems.
Users value the easy integration capabilities of WorkSpan, enhancing their collaboration with partners and improving workflow.
Users appreciate the effective partner management capabilities of WorkSpan, streamlining co-sell processes and enhancing collaboration.
Users find the poor UI of WorkSpan challenging, especially for first-time users needing guidance to navigate effectively.
Users find the complexity of the UI challenging, requiring extensive guidance for first-time navigators.
Users face a complex setup with WorkSpan, often needing the right stakeholders involved for smoother implementation.
This description is provided by the seller.
Learn More About Partner Relationship Management (PRM) Software
What is Partner Management Software?
No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network.
Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users.
Key Benefits of Partner Management Software
- Organize channel partners in a secure directory
- Track partner agreements and assist with onboarding and renewals
- Monitor deals, marketing, and overall performance related to each partner
- Provide tools for assisting partners in customer support
Why Use Partner Management Software?
Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation.
In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before.
Who Uses Partner Management Software?
The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists.
Partner manager — A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it.
Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area.
Sales manager — In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other sales software, these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network.
In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department.
Partner Management Software Features
PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category.
Lead management — Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring.
Recruiting and onboarding — There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement.
Activity tracking — Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands.
Partner portal — A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise.
Other Features of Partner Management Software: Recognized Escalation Capabilities
