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Lofty Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Lofty Integrations

(3)
Verified by Lofty

Lofty Media

Lofty Demo - Lofty Robust Mobile App
Lofty Robust Mobile App
Lofty Demo - Lofty IDX Websites
Lofty IDX Websites
Lofty Demo - Lofty AI Assistant
Lofty AI Assistant
Lofty Demo - Lofty Social Studio
Lofty Social Studio
Lofty Demo - Lofty Comprehensive Reporting
Lofty Comprehensive Reporting
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Lofty Reviews (389)

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Reviews

Lofty Reviews (389)

View 1 Video Reviews
4.3
389 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Lofty for its robust features and ease of use, which streamline their real estate operations and enhance client engagement. The platform's ability to integrate various tools into one system is highly valued, making it easier for agents to manage leads and automate tasks. However, many users report that customer support can be slow and inconsistent, which can hinder the overall experience.

Pros & Cons

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Team Leader
Small-Business (50 or fewer emp.)
"FUBAR, no really."
What do you like best about Lofty?

Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know.

Verified User in Real Estate
UR
Small-Business (50 or fewer emp.)
"Lofty Packs a Powerful Real Estate Feature Set with Smart Automation"
What do you like best about Lofty?

1. Strong Real Estate Feature Set

Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps.

2. Lead Generation Powerhouse

Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus.

3. User Experience & Customization

The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps.

4. AI Tools & Automation

Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

1. Learning Curve Can Be Real

Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training.

2. Mixed Support Experiences

Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with?

HB
Real Estate
"Great Presentation, but Slow Onboarding"
What do you like best about Lofty?

I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort.

I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience.

Please let us know if there's anything else I can assist with

David N.
DN
"Streamlines CRM with Outstanding AI Support"
What do you like best about Lofty?

I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day!

Yannick L.
YL
Director
Small-Business (50 or fewer emp.)
"Effortlessly Manages CRM with Natural Templates"
What do you like best about Lofty?

I appreciate Lofty's options and easy-to-use templates, which feel natural and intuitive. These features streamline my workflow because they alleviate the challenge of creating content or words, which is crucial when communicating with over 200 different people. The capability to mark dates and send tailored alerts to each person based on our specific relationship helps me stay engaged with both my team and clients efficiently. This personalized approach in managing client communications and relationships provides significant value. Additionally, while the initial setup was intimidating due to the plethora of features, once I got past the initial apprehension, I found it surprisingly manageable, which added to the overall positive experience with Lofty. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The text feature in Lofty is still not as helpful as I would like it to be. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello Yannick, thank you so much for taking the time to leave us a review! We are happy to hear that you're enjoying Lofty & that it is helping your day-to-day processes. Regarding the text feature, what do you think we could do to improve this for our users? We look forward to your feedback.

Robert T.
RT
Lic'd OR Principal Broker, Lic'd WA Broker
Small-Business (50 or fewer emp.)
"User-Friendly CRM with Comprehensive Features"
What do you like best about Lofty?

I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Nothing I don’t like Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hi Robert, thank you so much for your review. We greatly appreciate your time and business!

shaye C.
SC
"Effortless Setup, Boosts Client Engagement"
What do you like best about Lofty?

I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. Review collected by and hosted on G2.com.

Response from Mahriah Field of Lofty

Hello Shaye, thank you so much for taking the time to give us a review! We appreciate your business & time so much. If you have any feedback regarding landing pages & how we could improve them, please feel free to let me know. Have a great week!

FD
"Strong Customer Support with AI-Powered Features"
What do you like best about Lofty?

I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. Review collected by and hosted on G2.com.

Melanie T.
MT
Co-Founder
Small-Business (50 or fewer emp.)
"Marketing Powerhouse with Ease of Use"
What do you like best about Lofty?

I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. Review collected by and hosted on G2.com.

Art L.
AL
Real Estate Agent
Small-Business (50 or fewer emp.)
"Effortless, Feature-Rich Real Estate Platform"
What do you like best about Lofty?

I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

NA Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

11%

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Lofty Features
Contact & Account Management
Opportunity & Pipeline Management
Task / Activity Management
Lead Scoring
Contact Management
Lead Generation
Marketing Automation
Third-Party Integration
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Lofty