Lofty Reviews & Product Details

Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com.

Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com.

1. Strong Real Estate Feature Set

Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps.

2. Lead Generation Powerhouse

Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus.

3. User Experience & Customization

The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps.

4. AI Tools & Automation

Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com.

1. Learning Curve Can Be Real

Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training.

2. Mixed Support Experiences

Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com.

I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com.

It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com.

I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com.

I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com.

I appreciate Lofty's options and easy-to-use templates, which feel natural and intuitive. These features streamline my workflow because they alleviate the challenge of creating content or words, which is crucial when communicating with over 200 different people. The capability to mark dates and send tailored alerts to each person based on our specific relationship helps me stay engaged with both my team and clients efficiently. This personalized approach in managing client communications and relationships provides significant value. Additionally, while the initial setup was intimidating due to the plethora of features, once I got past the initial apprehension, I found it surprisingly manageable, which added to the overall positive experience with Lofty. Review collected by and hosted on G2.com.

The text feature in Lofty is still not as helpful as I would like it to be. Review collected by and hosted on G2.com.

I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. Review collected by and hosted on G2.com.

Nothing I don’t like Review collected by and hosted on G2.com.

I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. Review collected by and hosted on G2.com.

I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. Review collected by and hosted on G2.com.

I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. Review collected by and hosted on G2.com.

I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. Review collected by and hosted on G2.com.

I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. Review collected by and hosted on G2.com.

Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. Review collected by and hosted on G2.com.

I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. Review collected by and hosted on G2.com.

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