Lofty Reviews & Product Details

Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com.

Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com.

Account setup was completed the same day I signed the contract (September 16, 2026). Review collected by and hosted on G2.com.

I signed a one-year contract with Lofty on September 16, 2026 — Contract 16886, $199 a month for a CRM and website. The MLS search tools could not do what my previous provider does for about $35 a month, and the website became a second job. My job is selling real estate.

I cancelled in writing on October 14 — day 28, inside 30 days. Before Lofty's cancellation form would even accept my request, it required me to check a box acknowledging I owed $2,189 — the entire remaining contract. I refused to check it. My email stands as my notice.

Lofty filed the request internally on October 16, but eleven days after I cancelled I still have no written confirmation of the cancellation or its effective date, and the $199 charged September 16 has not been refunded.

Their billing page tells the rest. On October 16 it showed the $199 as a credit. On October 19 it showed the same $199 as a balance I owe — for the month after I cancelled — with a notice that my account shuts down December 4 if I don't pay it. And on October 23 they tried to charge my card another $199. The charge failed.

Draw your own conclusions. Review collected by and hosted on G2.com.

I love that Lofty is an all-inclusive platform, so I don't have to buy a bunch of different tech. It includes the website and IDX feed, and even though there are optional add-on services, the core components are integrated. I appreciate that Lofty is a pioneer in the AI space for real estate and that the software is continuously updated and enhanced. I like the user interface and the new co-work tool, which offers a personal assistant feature within the CRM. The smart plans and lead scoring system help me identify which clients to prioritize. The ease of use makes navigating the platform straightforward, especially when creating smart plans and managing daily workflows. The initial setup was super easy, with help from my account manager, and the tools guide you through the steps when you log in. Review collected by and hosted on G2.com.

The number one drawback of Lofty is that it can be a little hard to navigate if you're not tech-savvy. It requires some time to study the platform and do the trainings to fully utilize its functionalities, much like driving a Ferrari. Also, customer service has improved over the years but could be a little better. Although it has gotten better since I first joined, there's still room for improvement. Review collected by and hosted on G2.com.

I use Lofty for lead conversion and follow-up, and it’s the only CRM I rely on for our database. My favorite features are Smart Plans and lead filtering, which really simplify my goals and help me meet my job responsibilities. Smart Plans make sure no lead gets left behind or falls through the cracks, while lead filters make it easy to focus my follow-ups on the leads that need attention most. I found Lofty’s initial setup fairly straightforward, and at this point it’s become second nature. I also appreciate that Lofty is always improving, and as long as that continues, we’ll be sticking with it. Customer support is another big plus—they’re quick to answer whenever I call because I’m stuck or don’t understand how to do something. Review collected by and hosted on G2.com.

I don’t like that we can’t work with the same CSR agent each time. You finally get someone who really knows their stuff—like Alex—and then you can’t request him again. Instead, you’re thrown back into the roulette wheel of whether your CSR will know Lofty well enough to help you in a straightforward way. Review collected by and hosted on G2.com.

Nothing. After having this for six months I still don't have anything I can use with an actual client. The client facing website has a useless AI/chat feature, requires questionnaires I don't need them to fill to and less useful for them than any of the many free sites they're already using. Property landing pages (and most any other page) has limited ways of editing them and are full of items I wouldn't want. Reports go out at random times, various bugs. Not useful at all. Review collected by and hosted on G2.com.

What do I dislike? I can't use anything with a real client? There isn't a single item that works well enough where I'd want to give it to a potential client or lead. Review collected by and hosted on G2.com.

I really like having all my texts in one place and being able to keep track of them instead of texting from my personal number. My team can see the emails everyone is getting in one place, and Lofty engages on my behalf and gets responses from leads who are browsing, so I can see what they’re doing. I like being able to see at a high level what everyone is doing and get details like what homes someone likes, when they open something, whether they’re engaging, and when they come back. I work with warm leads, and that gives me a reason to reach out. The interface is easy to use. I also like seeing updates that show Lofty is taking feedback from real estate agents to make it more user friendly and address what they need to change. Lofty is simple for entering data, and I can learn hands-on. Review collected by and hosted on G2.com.

Connecting phone calls can be a little lagged, and sometimes I miss calls. I’ve had to reconnect, and someone once told me they were getting a busy signal when trying to call me. I think that could be better. I also think Lofty’s automation could be a little more user friendly. Getting into Lofty was okay, but I did have to hire someone to make sure everything was seamless and to build my website. Review collected by and hosted on G2.com.

Quick actions when I receive notifications about a lead’s activity. I like being able to send a quick email or text. Review collected by and hosted on G2.com.

I use a lot of different software and I don’t find Lofty as intuitive as some others. Review collected by and hosted on G2.com.

The ability to send newsletters/campaigns. I like that i can see the moves that each customer makes. I like that we can have individual websites for our agents. Review collected by and hosted on G2.com.

Its pretty tricky to use. Things aren't organized in a logical manner. Its hard to find things. I don't care for the automatic follow up that the system does because it often doesn't say the correct things. Review collected by and hosted on G2.com.

Our website is good for our first site.. Review collected by and hosted on G2.com.

1. When updating closing dates in transactions list I have to put the date in a couple of times (won't take first time).

2. The new platform is very confusing and redundant. Not sure best way to use it. Review collected by and hosted on G2.com.

The customizable options, smart plans, tags, sources, website, etc. Review collected by and hosted on G2.com.

Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. Review collected by and hosted on G2.com.