# Best A/B Testing Tools - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management), and they integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) and [heatmap tools](https://www.g2.com/categories/heatmap-tools) to track visitor behavior. To qualify for inclusion in the A/B Testing Tools category, a product must: - Conduct split-traffic experiments with defined, trackable goals to determine best performing web content - Deploy multiple versions of any web content in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment variations - Provide tools for both technical and non-technical users to perform tests ## Category Overview **Total Products under this Category:** 195 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 20,200+ Authentic Reviews - 195+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best A/B Testing Tools At A Glance - **Leader:** [Statsig](https://www.g2.com/products/statsig/reviews) - **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Easiest to Use:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Top-Rated Products (Ranked by G2 Score) ### 1. [Varify.io®](https://www.g2.com/products/varify-io/reviews) Imagine being able to optimize the conversion rate of your website easily and data-driven, all without needing any programming skills. We are the Google Optimize alternative with full features and no limitations, at a fair price. This is why companies choose us: Traffic Flatrate A/B testing tools calculate the costs depending on the traffic. With Varify.io® you always pay the same price regardless of the traffic. Visual Editor Want to start testing without JavaScript, HTML or CSS? We got you! Easily customize your website content, including images, text, and videos without code. Immediately applicable With Varify.io® tracking, website functions and your consent layer work as usual. Just integrate a JS code snippet on your page and you're ready to go. **Average Rating:** 4.8/5.0 **Total Reviews:** 30 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 9.2/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.6/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 5.1/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Varify](https://www.g2.com/sellers/varify) - **Company Website:** https://www.varify.io - **Year Founded:** 2019 - **HQ Location:** Grünwald, DE - **LinkedIn® Page:** https://www.linkedin.com/company/varify-io (23 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 73% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - A/B Testing (8 reviews) - Customer Support (6 reviews) - Ease of Use (5 reviews) - Affordable (2 reviews) - Integrations (2 reviews) **Cons:** - Confusion (1 reviews) - Dashboard Issues (1 reviews) - Editing Issues (1 reviews) - Filtering Issues (1 reviews) - Learning Curve (1 reviews) ### 2. [Algolia](https://www.g2.com/products/algolia/reviews) Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform handles 1.75 trillion searches annually across e-commerce, SaaS, marketplaces, media, and more. From helping retailers boost conversions with personalized product discovery to enabling companies to surface relevant content instantly, Algolia delivers scalable, reliable, and intuitive solutions built for performance. With seamless integration into any tech stack, user-friendly tools for business teams, and advanced AI customization, Algolia makes it easy to launch tailored digital experiences—accelerating time to value and driving measurable business results. Learn more: https://www.algolia.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 427 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.2/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.7/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Algolia SAS](https://www.g2.com/sellers/algolia-sas) - **Company Website:** https://www.algolia.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @algolia (25,457 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/algolia/posts/?feedView=all (852 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CTO, Software Engineer - **Top Industries:** Computer Software, Retail - **Company Size:** 60% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (74 reviews) - Search Efficiency (63 reviews) - Speed (41 reviews) - Search Speed (40 reviews) - Efficiency (37 reviews) **Cons:** - Expensive (36 reviews) - Limitations (21 reviews) - High Learning Curve (20 reviews) - Limited Features (19 reviews) - Learning Difficulty (17 reviews) ### 3. [Constructor](https://www.g2.com/products/constructor-io-constructor/reviews) Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real-time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and Grove Collaborative. **Average Rating:** 4.8/5.0 **Total Reviews:** 57 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 9.6/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 9.0/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 9.2/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Constructor.io](https://www.g2.com/sellers/constructor-io) - **Company Website:** https://constructor.io/ - **Year Founded:** 2015 - **HQ Location:** SAN FRANCISCO, CA - **Twitter:** @constructor_io (262 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constructor-io/ (1,239 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 44% Enterprise, 39% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (13 reviews) - Customer Support (11 reviews) - Search Efficiency (9 reviews) - Experience (8 reviews) - Helpful (8 reviews) **Cons:** - Improvement Needed (5 reviews) - Missing Features (5 reviews) - Lack of Guidance (4 reviews) - Time-Consuming (4 reviews) - Data Management Issues (3 reviews) ### 4. [Landingi](https://www.g2.com/products/landingi/reviews) Landingi is an AI landing page operation system built for marketers who need to create, launch, manage, and optimize landing pages at scale. It supports every stage of campaign execution using landing pages – from creation and publishing to integration, optimization, and conversion improvement. At the core of the platform is Landingi’s AI ecosystem: Lunar, Solis, and Orbit. These tools support marketers across the full landing page workflow and turn AI into a practical execution layer, not just an add-on. Lunar is an AI landing page generator that helps marketers create landing pages faster, reducing the time needed to move from idea to launch-ready asset. It accelerates campaign creation and removes much of the manual work involved in building pages from scratch. Solis is an AI agent that supports landing page optimization by analyzing user behavior and page performance. It helps teams identify what may be limiting results and speeds up the implementation of changes that support better conversion outcomes. Orbit (coming soon) extends Landingi into AI-native workflows through MCP. It connects Landingi capabilities with a marketer’s preferred AI environment, making it easier to work with landing page creation and optimization in a more connected and efficient way. Together, Lunar, Solis, and Orbit give marketers AI support across design, execution, optimization, and conversion-focused improvements. This helps reduce operational friction, improve speed, and maintain control over campaign workflows. Beyond AI, Landingi provides the operational features teams need to scale. Marketers can create and manage Programmatic Landing Pages for large-volume campaigns, run A/B tests to compare variants and improve results, and use Smart Sections to update repeated page elements across multiple landing pages faster. The platform also supports scheduling, making it easier to control when pages go live or expire, and Dynamic Text Replacement (DTR), which helps align page content with ad intent and improve message match. Landingi also supports multi-language pages with automatic translations into 35 languages. To support campaign execution, Landingi also provides a pixel-perfect drag-and-drop editor for building landing pages, including mobile views. With 400+ ready-to-use templates designed for different industries and campaign goals, teams can create high-converting pages faster and with less effort. Landingi also offers 170+ integrations that connect the platform with the rest of the marketing stack, including analytics, CRM, email marketing, advertising, and automation tools. This helps teams automate workflows, improve campaign efficiency, and keep landing page operations aligned with their broader marketing systems. Landingi is also built for teams that need reliability, security, and compliance alongside speed. The platform highlights enterprise-grade infrastructure, including 99.96% uptime, and positions infrastructure stability as a core part of campaign performance. For enterprise environments, Landingi emphasizes system reliability, data security, integrations, and scalability. It also communicates GDPR compliance and states support for DORA requirements, alongside features such as 2FA, audit logs, secure AWS-based infrastructure, and regular external penetration testing. As a result, Landingi gives marketers the infrastructure to run landing page operations with more speed, consistency, and control. **Average Rating:** 4.5/5.0 **Total Reviews:** 384 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.4/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.4/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.5/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Landingi](https://www.g2.com/sellers/landingi) - **Company Website:** https://landingi.com - **Year Founded:** 2013 - **HQ Location:** Dallas, US - **Twitter:** @landingiapp (2,105 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3227749/ (32 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 89% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (39 reviews) - Landing Pages (27 reviews) - Easy Setup (24 reviews) - Ease of Creation (18 reviews) - Customer Support (17 reviews) **Cons:** - Limited Features (11 reviews) - Missing Features (10 reviews) - Expensive (9 reviews) - Poor Design (9 reviews) - Landing Pages (7 reviews) ### 5. [Convert Experiences](https://www.g2.com/products/convert-experiences/reviews) Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. 🔒 Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. HubSpot, Sony, Virgin Mobile, Manscaped, CroMetrics, OnlineDialogue and Speero among others trust Convert to deliver precise, accurate and dependable experiments. Enterprise power. SMB-friendly pricing. Human support. Just better experiments. Convert Feature Capabilities 🧫 A/B & Multivariate Testing • Classic A/B, A/A, split URL, multivariate, and multipage tests • Visual Editor to create experiments without developer involvement • 5 code editors for those who are ambitious with what they test • Advanced targeting (device, geo, behavior, custom JS, cookies, UTM, IP) • Revenue and goal tracking (GA4, Shopify, WooCommerce, custom setups) • One-page and cross-domain testing to validate complex funnels • Multi-arm bandit tests with three algorithms • Flicker-free loading (FOOC mitigation) baked in to prevent skewing results 🤹 Personalization & Segmentation • Dynamic content personalization at scale • Multi-page personalization for the full buyer journey • Audience rules based on behavior, traffic source, or device • Ability to activate data in 3rd party platforms to trigger tests 📡 Regex support for advanced URL targeting • Performance & Reliability • Built on Akamai CDN for global speed and 99.99% uptime • Minimal impact on load times (10–200ms) • True randomized traffic distribution for statistical accuracy 📊 Analytics & Reporting • Real-time experiment performance dashboards • Built-in QA toolkit (preview mode, traffic allocation controls) • 90+ integrations with analytics & marketing tools (GA4, Segment, HubSpot, Hotjar, etc.) 🏋️‍♀️ Integrations & Tech-Stack Fit • Seamless Shopify & WooCommerce integrations (supports headless stores) • API-first architecture for custom workflows & automation • Easy plug-and-play with major analytics & martech platforms 🚔 Security & Compliance • GDPR, CCPA compliance • Privacy-first: Convert never sells or misuses customer data • Enterprise-grade security and data handling 🩼 Support & Enablement • Real human support via live chat, email, and dedicated agency partner channels • Transparent, predictable pricing — no hidden fees • Robust documentation, toolkits, and educational resources to help teams scale Convert is the sidekick you need on your experimentation journey. More than an A/B testing tool, we take pride in being the ecosystem that supports all the pillars of experimentation maturity & success. PS: Being the platform that's all about making things better ... How could we leave the planet out? Our 'plans for the planet' commitment means we donate 10% of our topline revenue to green projects run by TIST, Stripe & Patagonia. PPS: Convert is both ISO 27001 and SOC-2 compliant. **Average Rating:** 4.6/5.0 **Total Reviews:** 89 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 9.4/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.1/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Convert.com](https://www.g2.com/sellers/convert-com) - **Company Website:** https://www.convert.com - **Year Founded:** 2008 - **HQ Location:** Walnut, CA - **Twitter:** @Convert (4,598 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/209355/ (60 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 54% Small-Business, 39% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (10 reviews) - Customer Support (6 reviews) - Easy Setup (5 reviews) - A/B Testing (4 reviews) - Experimentation (4 reviews) **Cons:** - Lack of API Integration (2 reviews) - Limitations (2 reviews) - Time-Consuming (2 reviews) - Tracking Issues (2 reviews) - Bug Issues (1 reviews) ### 6. [Instapage](https://www.g2.com/products/instapage/reviews) Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. **Average Rating:** 4.3/5.0 **Total Reviews:** 506 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.4/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 6.1/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** https://www.airslate.com/ - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate (1,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (816 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (19 reviews) - Landing Pages (13 reviews) - Easy Creation (12 reviews) - Intuitive (11 reviews) - Easy Setup (8 reviews) **Cons:** - Unintuitive Interface (6 reviews) - Limited Customization (5 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - UX Improvement (4 reviews) ### 7. [SALESmanago](https://www.g2.com/products/salesmanago/reviews) We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com **Average Rating:** 4.4/5.0 **Total Reviews:** 292 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.1/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.6/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.2/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [SALESmanago](https://www.g2.com/sellers/salesmanago-1c5494d2-fd8d-4767-b588-a86fc5413891) - **Year Founded:** 2011 - **HQ Location:** Krakow - **Twitter:** @SALESmanago (3,670 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Customer Support (19 reviews) - Automation (16 reviews) - Automation Efficiency (16 reviews) - Features (16 reviews) - Helpful (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (6 reviews) - Missing Features (6 reviews) ### 8. [Leadpages](https://www.g2.com/products/leadpages/reviews) Leadpages® is an AI-powered landing page and conversion optimization platform built to help small businesses and marketers launch faster, convert more traffic, and grow without the usual complexity. Create branded landing pages in minutes, then let Leadpages keep improving them with AI-powered testing, optimization, personalization, and visitor insights. From lead capture and checkout to heatmaps and conversion tracking. Leadpages gives you the tools to build, test, and optimize in one place. Whether you're running paid campaigns, growing your email list, or launching a new offer. Leadpages helps you go from idea to live page fast and then works behind the scenes to help that page perform better over time. Since 2012, Leadpages has helped tens of thousands of businesses grow online. Today, with AI built into the platform, Leadpages helps you do more than publish pages. It helps you launch smarter, test continuously, and turn more visitors into customers. Why choose Leadpages? Because you don’t just need a page builder, you need a platform that helps your pages improve after they go live. With Leadpages, you can generate live, branded pages fast, capture and route leads into your existing tools. Then use AI to automatically test variations, personalize experiences, and steer visitors toward the highest-converting version. Built-in heatmaps, conversion tracking, and visitor intelligence help you understand what’s working so you can keep improving results without adding more tools to your stack. No coding. No disconnected tools. Just AI-powered pages built to convert. **Average Rating:** 4.3/5.0 **Total Reviews:** 226 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.8/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 9.7/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 8.9/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Leadpages](https://www.g2.com/sellers/leadpages) - **Year Founded:** 2012 - **HQ Location:** Minneapolis, MN - **Twitter:** @Leadpages (26,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3264767/ (48 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 89% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Creation (2 reviews) - Customer Support (1 reviews) - Drag-and-Drop Functionality (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) **Cons:** - Editing Issues (1 reviews) - Expensive (1 reviews) - Landing Page Issues (1 reviews) - Limited Features (1 reviews) - Limited Flexibility (1 reviews) ### 9. [Convertful](https://www.g2.com/products/convertful/reviews) SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed. **Average Rating:** 4.9/5.0 **Total Reviews:** 65 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.5/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Convertful](https://www.g2.com/sellers/convertful) - **Year Founded:** 2017 - **HQ Location:** Road Town, VG - **Twitter:** @convertful (91 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/convertful/ (3 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Design - **Company Size:** 97% Small-Business, 3% Mid-Market #### Pros & Cons **Pros:** - Affordable (1 reviews) - Analytics (1 reviews) - Control (1 reviews) - Customization (1 reviews) - Ease of Use (1 reviews) **Cons:** - Expensive (2 reviews) - Conversion Issues (1 reviews) - Cost (1 reviews) - Limitations (1 reviews) - Pricing Issues (1 reviews) ### 10. [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact. **Average Rating:** 4.4/5.0 **Total Reviews:** 34 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia (12,244 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,927 employees on LinkedIn®) - **Phone:** 650-321-3000 **Reviewer Demographics:** - **Top Industries:** Insurance, Telecommunications - **Company Size:** 50% Enterprise, 36% Mid-Market #### Pros & Cons **Pros:** - Analytics (1 reviews) - Communication (1 reviews) - Ease of Use (1 reviews) - Feature Variety (1 reviews) - Filtering Options (1 reviews) **Cons:** - Capture Issues (1 reviews) - Complex Configuration (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Complex Querying (1 reviews) ### 11. [Optibase](https://www.g2.com/products/optibase/reviews) Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to guessing and hello to data-driven decisions with Optibase's A/B and split testing app for Webflow. Test everything from copy to design or even entire pages and improve your conversions. Customizable tracking for every element: Easily track click events and form submissions to measure variation performance. It's as simple as creating a conversion in our Webflow app and connecting it to the element you want to measure. Track and measure your way to higher conversions: We built both a Webflow app and a web app - our web app is convenient to use since you can track the performance of your tests without having to open Webflow and navigate to the specific project in a designer. Ongoing support: Professional support backed by a team of passionate developers, making regular improvements to our product. We're always happy to hear your feedback and suggestions, so make sure to reach out! **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.8/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 5.3/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Flowout](https://www.g2.com/sellers/flowout) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/optibasehq/ (2 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 84% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (7 reviews) - Easy Setup (4 reviews) - Quick Setup (4 reviews) - Customer Support (3 reviews) - A/B Testing (2 reviews) **Cons:** - Testing Difficulties (2 reviews) - Bug Issues (1 reviews) - Confusion (1 reviews) - Expensive (1 reviews) - Inadequate Reporting (1 reviews) ### 12. [Evolv AI](https://www.g2.com/products/evolv-ai/reviews) Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions. **Average Rating:** 4.9/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 9.5/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 9.8/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 9.7/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Evolv AI](https://www.g2.com/sellers/evolv-ai) - **Company Website:** https://www.evolv.ai/ - **Year Founded:** 2019 - **HQ Location:** San Francisco, CA - **Twitter:** @EvolvAI (279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/evolvai/ (26 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Telecommunications - **Company Size:** 71% Enterprise, 21% Mid-Market ### 13. [Chartbeat](https://www.g2.com/products/chartbeat/reviews) Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. **Average Rating:** 4.4/5.0 **Total Reviews:** 68 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 9.3/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.1/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @Chartbeat (24,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (127 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Online Media, Broadcast Media - **Company Size:** 49% Mid-Market, 26% Enterprise ### 14. [Optimizely Feature Experimentation](https://www.g2.com/products/optimizely-feature-experimentation/reviews) Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile, and server-side environments from a single SDK. Feature flags, audience targeting, and real-time results all come built in. The Stats Engine supports multiple statistical methods, including sequential testing, Bayesian, and frequentist (fixed horizon), so teams can choose the approach that fits their traffic, goals, and decision-making style. Results stay valid throughout, with false discovery rate controls and outlier smoothing built in. Multi-armed bandits automatically shift traffic to winning variations. AI agents review experiments before launch, generate variations, and surface insights from results. From controlled rollouts and instant rollbacks to full-stack experimentation across every digital surface, Optimizely compresses the cycle from hypothesis to validated decision. Teams ship faster and learn with every release. **Average Rating:** 4.3/5.0 **Total Reviews:** 117 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.1/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.7/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 6.5/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely (28,826 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,613 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Financial Services, Computer Software - **Company Size:** 50% Mid-Market, 26% Small-Business #### Pros & Cons **Pros:** - A/B Testing (10 reviews) - Ease of Use (10 reviews) - Experimentation (10 reviews) - Implementation Ease (8 reviews) - Features (6 reviews) **Cons:** - Difficulty of Use (5 reviews) - Feature Flags Issues (3 reviews) - Learning Curve (3 reviews) - Navigation Difficulty (3 reviews) - Complex Features (2 reviews) ### 15. [Plerdy](https://www.g2.com/products/plerdy/reviews) Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟 **Average Rating:** 4.7/5.0 **Total Reviews:** 317 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.4/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.5/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 8.8/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Plerdy](https://www.g2.com/sellers/plerdy) - **Year Founded:** 2017 - **HQ Location:** Lviv, Lvivska - **Twitter:** @plerdy_com (112 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18210042/ (14 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 90% Small-Business, 6% Mid-Market #### Pros & Cons **Pros:** - Heatmaps (16 reviews) - Ease of Use (15 reviews) - Insights (12 reviews) - SEO Optimization (11 reviews) - Easy Setup (9 reviews) **Cons:** - Learning Curve (11 reviews) - Steep Learning Curve (5 reviews) - Complexity (4 reviews) - Interface Usability (4 reviews) - Not Intuitive (4 reviews) ### 16. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,212 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.7/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 8.3/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (581,281 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Ease of Use (333 reviews) - Automation (191 reviews) - Integrations (180 reviews) - Email Marketing (167 reviews) - Features (162 reviews) **Cons:** - Learning Curve (209 reviews) - Steep Learning Curve (152 reviews) - Complexity (139 reviews) - Expensive (130 reviews) - Complex Usage (111 reviews) ### 17. [Upflowy](https://www.g2.com/products/upflowy/reviews) Self-optimised signup flows forsales, marketing and agencies **Average Rating:** 4.9/5.0 **Total Reviews:** 30 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 10.0/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 10.0/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 10.0/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Upflowy](https://www.g2.com/sellers/upflowy) - **Year Founded:** 2020 - **HQ Location:** Sydney - **Twitter:** @upflowy (370 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/upflowy/ (22 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 73% Small-Business, 7% Mid-Market ### 18. [GrowthBook](https://www.g2.com/products/growthbook/reviews) GrowthBook is the most popular open source experimentation and feature flagging platform. Created in 2021 , GrowthBook is a modern and highly customizable platform that works with your unique needs and data structures. Get all the power of a custom in-house platform without having to build it yourself. GrowthBook features high performance SDKs in most popular languages for feature flags, and is architected to not be in the critical rendering path. Our A/B testing platform uses your existing data warehouse, and can be completely customized to your data needs. We support most popular event tracking tools, as well as custom support for most data warehouses- we even support Mixpanel and Google Analytics. No black-box! Get complete transparency into your data, view queries, and even export to Jupyter notebooks. **Average Rating:** 4.6/5.0 **Total Reviews:** 26 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 9.0/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 6.3/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [GrowthBook](https://www.g2.com/sellers/growthbook) - **Year Founded:** 2020 - **HQ Location:** Palo Alto, California - **LinkedIn® Page:** https://www.linkedin.com/company/growthbook/ (31 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software - **Company Size:** 54% Small-Business, 46% Mid-Market #### Pros & Cons **Pros:** - Data Analysis (2 reviews) - A/B Testing (1 reviews) - Comprehensive Solutions (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) **Cons:** - Feature Flags Issues (1 reviews) - Learning Curve (1 reviews) - Missing Features (1 reviews) ### 19. [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) Part of the Amplitude AI Analytics Platform, Amplitude Feature Experimentation lets you test and control your products with the same user data in your analytics. Roll out tests quicker and get more meaningful results that drive product growth. Feature Experimentation makes it easy for product teams, data teams, engineering teams, or any team to run better tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control or performance • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Smarter feature flags are as easy to deploy to user segments as they are to roll back • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Feature Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Feature Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth. **Average Rating:** 4.1/5.0 **Total Reviews:** 29 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.8/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 5.8/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude) - **Company Website:** https://amplitude.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @Amplitude_HQ (22,353 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (1,001 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager - **Top Industries:** Computer Software - **Company Size:** 50% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Experimentation (12 reviews) - Analytics (11 reviews) - Ease of Use (10 reviews) - A/B Testing (9 reviews) - Easy Setup (7 reviews) **Cons:** - Limitations (6 reviews) - Complex Features (5 reviews) - Complexity (4 reviews) - Missing Features (4 reviews) - Need for Improvement (4 reviews) ### 20. [Monetate](https://www.g2.com/products/monetate/reviews) Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. **Average Rating:** 4.1/5.0 **Total Reviews:** 125 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.0/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.9/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243) - **Company Website:** https://monetate.com/ - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @monetate (5,835 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/monetate-/about/ (115 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 40% Enterprise, 39% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (14 reviews) - Customer Support (9 reviews) - Flexibility (8 reviews) - Customization (6 reviews) - Experience (6 reviews) **Cons:** - Missing Features (10 reviews) - Feature Deficiency (9 reviews) - Limited Features (8 reviews) - UX Improvement (8 reviews) - Poor UI (7 reviews) ### 21. [OptiMonk](https://www.g2.com/products/optimonk/reviews) ✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes—without any technical knowledge or complex editing tools. With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site. You can create stunning, branded popup campaigns for all of these use cases quickly with our AI wizard. With just a few clicks, our AI automates the creation of popups, ensuring every campaign fits your brand perfectly and is optimized for maximum conversions. This makes the process of launching new campaigns smooth and efficient. And while our AI handles the heavy lifting, you can still take control with our industry-leading drag-and-drop editor—perfect for those moments when you want to fine-tune your campaigns and add a personal touch. Try OptiMonk and see the difference for yourself! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 AI wizard: Instantly create stunning, branded popup campaigns with the power of AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time. Start turning traffic into sales now with OptiMonk! **Average Rating:** 4.8/5.0 **Total Reviews:** 153 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.7/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.9/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [OptiMonk](https://www.g2.com/sellers/optimonk) - **Year Founded:** 2014 - **HQ Location:** Debrecen - **Twitter:** @OptiMonk1 (3,126 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5369196/ (45 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 83% Small-Business, 15% Mid-Market #### Pros & Cons **Pros:** - Campaign Creation (2 reviews) - Campaign Management (2 reviews) - Ease of Creation (2 reviews) - Ease of Use (2 reviews) - Easy Creation (2 reviews) **Cons:** - Difficult Setup (1 reviews) - Editing Issues (1 reviews) - Integration Difficulty (1 reviews) - Integration Issues (1 reviews) - Lack of API Integration (1 reviews) ### 22. [Gamooga](https://www.g2.com/products/gamooga/reviews) Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display. **Average Rating:** 4.5/5.0 **Total Reviews:** 26 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 8.8/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 7.9/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Gamooga](https://www.g2.com/sellers/gamooga) - **Year Founded:** 2011 - **HQ Location:** Hyderabad, IN - **Twitter:** @gamooga (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2169888 (19 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 46% Mid-Market, 38% Small-Business #### Pros & Cons **Pros:** - Automation (4 reviews) - Personalization (4 reviews) - Engagement (3 reviews) - Multichannel Marketing (3 reviews) - Personalization Services (3 reviews) **Cons:** - Learning Curve (4 reviews) - Difficult Setup (3 reviews) - Integration Difficulty (3 reviews) - Integration Issues (3 reviews) - Lack of Integrations (3 reviews) ### 23. [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience. **Average Rating:** 4.2/5.0 **Total Reviews:** 124 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.1/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 5.4/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Crazy Egg](https://www.g2.com/sellers/crazy-egg) - **Year Founded:** 2006 - **HQ Location:** La Mirada, CA - **Twitter:** @CrazyEgg (43,555 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5202702/ (42 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Mid-Market, 43% Small-Business #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Heatmaps (8 reviews) - Easy Setup (7 reviews) - Customer Support (6 reviews) - Insights (6 reviews) **Cons:** - Limitations (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - Filtering Issues (3 reviews) - Limited Analysis (2 reviews) ### 24. [Nosto](https://www.g2.com/products/nosto/reviews) Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential. **Average Rating:** 4.6/5.0 **Total Reviews:** 226 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 7.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 8.1/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 8.3/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Nosto Solutions](https://www.g2.com/sellers/nosto-solutions) - **Year Founded:** 2013 - **HQ Location:** Helsinki, Southern Finland - **Twitter:** @NostoSolutions (2,399 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2621568/ (171 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Small-Business, 45% Mid-Market #### Pros & Cons **Pros:** - Features (14 reviews) - Customer Support (11 reviews) - Personalization (11 reviews) - Recommendation Systems (11 reviews) - Recommendations System (10 reviews) **Cons:** - Difficult Learning (5 reviews) - Learning Curve (4 reviews) - Missing Features (4 reviews) - Expensive (3 reviews) - Feature Limitations (3 reviews) ### 25. [Shogun](https://www.g2.com/products/shogun-shogun/reviews) Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empowers your team to create, customize, and optimize landing pages effortlessly. With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy. Trusted by over 35,000 ecommerce brands like Beardbrand, Rumpl, and The Ridge, Shogun enables you to differentiate and increase conversions without needing to code. **Average Rating:** 4.6/5.0 **Total Reviews:** 86 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting and Analytics:** 6.9/10 (Category avg: 8.4/10) - **Multivariate testing capacities:** 7.6/10 (Category avg: 8.4/10) - **AI/Machine Learning:** 6.5/10 (Category avg: 7.5/10) **Seller Details:** - **Seller:** [Shogun](https://www.g2.com/sellers/shogun) - **Year Founded:** 2015 - **HQ Location:** San Mateo, CA - **Twitter:** @Shogun (1,844 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6460956/ (230 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 76% Small-Business, 23% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (22 reviews) - Customer Support (20 reviews) - Helpful (13 reviews) - Intuitive (10 reviews) - User-Friendly (9 reviews) **Cons:** - Editing Issues (7 reviews) - Layout Issues (6 reviews) - Learning Curve (6 reviews) - Limited Features (5 reviews) - Expensive (4 reviews) ## Parent Category [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## Related Categories - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## Buyer Guide ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.